Free This or That Templates | Social Media Marketing

Free This or That Templates for Social Media Marketing Communities

Running out of ways to spark conversation in your social media marketing community? Get your members talking with playful This or That prompts designed for quick, engaging responses. These templates make it easy to liven up your group without the stress of brainstorming new ideas every day.

Social Media Marketing 42 Templates

Why This Works

This or That questions tap into our natural desire to express preferences without overthinking. By giving members two simple, relatable choices, you lower the barrier to participation and make engagement effortless. The playful format encourages spontaneous replies, even from quieter members who may not feel comfortable with more in-depth discussions.

In social media marketing communities, these prompts are especially effective because they keep conversations fresh and relevant to industry trends. They also reveal insights into member personalities and preferences, which can help build stronger connections and inspire further discussion. The lighthearted tone fosters a relaxed, inclusive environment where everyone can join in without pressure.

42 Ready-to-Use Templates

Instagram Reels or TikTok Shorts - which do you prefer for brand growth?

💡 Example: "Instagram Reels or TikTok Shorts - which do you prefer for brand growth? Tell us why!"

🟡 Medium Engagement Barrier 👤 Average #video #platforms #strategy

Hashtags or no hashtags - what gets you better reach?

💡 Example: "Hashtags or no hashtags - what gets you better reach?"

🟡 Medium Engagement Barrier 👤 Irregular #hashtags #reach

Stories or feed posts - where do you see more engagement?

💡 Example: "Stories or feed posts - where do you see more engagement? Share your experience!"

🟡 Medium Engagement Barrier 👤 Frequent #content #engagement

Scheduling tools or posting manually - which do you trust more?

💡 Example: "Scheduling tools or posting manually - which do you trust more?"

🟢 Low Engagement Barrier 👤 Lurker #tools #workflow

Short captions or long-form storytelling - what works for your audience?

💡 Example: "Short captions or long-form storytelling - what works for your audience? Let us know!"

🟡 Medium Engagement Barrier 👤 Average #copywriting #audience

GIFs or static images - which grabs your attention first?

💡 Example: "GIFs or static images - which grabs your attention first?"

🟢 Low Engagement Barrier 👤 Irregular #visuals #media

Morning posts or evening posts - when is your sweet spot for engagement?

💡 Example: "Morning posts or evening posts - when is your sweet spot for engagement? Comment below!"

🟡 Medium Engagement Barrier 👤 Frequent #timing #engagement

Facebook or LinkedIn - where do you get more business leads?

💡 Example: "Facebook or LinkedIn - where do you get more business leads? Share your pick!"

🟡 Medium Engagement Barrier 👤 Average #platforms #leads

Polls or quizzes - which gets more clicks from your followers?

💡 Example: "Polls or quizzes - which gets more clicks from your followers?"

🟢 Low Engagement Barrier 👤 Lurker #interactive #engagement

User-generated content or branded content - what do you post more often?

💡 Example: "User-generated content or branded content - what do you post more often? Tell us why!"

🟡 Medium Engagement Barrier 👤 Average #UGC #branding

Live streaming or pre-recorded video - which do you prefer to produce?

💡 Example: "Live streaming or pre-recorded video - which do you prefer to produce? Why?"

🔴 High Engagement Barrier 👤 Top #video #production

Weekly themes or spontaneous posts - what drives your content calendar?

💡 Example: "Weekly themes or spontaneous posts - what drives your content calendar?"

🟢 Low Engagement Barrier 👤 Lurker #planning #calendar

Analytics deep dives or quick stat checks - how do you track progress?

💡 Example: "Analytics deep dives or quick stat checks - how do you track progress? Share your style!"

🟡 Medium Engagement Barrier 👤 Average #analytics #tracking

Behind-the-scenes or product highlights - which content gets more likes?

💡 Example: "Behind-the-scenes or product highlights - which content gets more likes? Let us know!"

🟡 Medium Engagement Barrier 👤 Frequent #content #likes

Giveaways or contests - what do your followers love more?

💡 Example: "Giveaways or contests - what do your followers love more?"

🟡 Medium Engagement Barrier 👤 Irregular #contests #giveaways

Instagram or Twitter - which platform is your go-to for campaign launches?

💡 Example: "Instagram or Twitter - which platform is your go-to for campaign launches? Share your pick!"

🟡 Medium Engagement Barrier 👤 Average #platforms #campaigns

Memes or infographics - what drives more shares for your brand?

💡 Example: "Memes or infographics - what drives more shares for your brand?"

🟡 Medium Engagement Barrier 👤 Frequent #viral #shares

Team takeovers or influencer collaborations - which do you find more effective?

💡 Example: "Team takeovers or influencer collaborations - which do you find more effective? Why?"

🔴 High Engagement Barrier 👤 Top #collab #influencers

Link in bio or link in comments - which CTA do you use more?

💡 Example: "Link in bio or link in comments - which CTA do you use more?"

🟢 Low Engagement Barrier 👤 Lurker #CTA #links

Building a following or nurturing engagement - what is your current focus?

💡 Example: "Building a following or nurturing engagement - what is your current focus? Tell us!"

🟡 Medium Engagement Barrier 👤 Average #strategy #growth

Social listening or responding to DMs - which is more valuable to you?

💡 Example: "Social listening or responding to DMs - which is more valuable to you? Share your thoughts!"

🟡 Medium Engagement Barrier 👤 Frequent #community #listening

Brand voice - playful or professional?

💡 Example: "Brand voice - playful or professional?"

🟢 Low Engagement Barrier 👤 Irregular #branding #tone

Save posts or share posts - which metric matters more?

💡 Example: "Save posts or share posts - which metric matters more? Let us know!"

🟡 Medium Engagement Barrier 👤 Average #metrics #performance

Mobile editing or desktop editing - what is your workflow?

💡 Example: "Mobile editing or desktop editing - what is your workflow?"

🟢 Low Engagement Barrier 👤 Lurker #editing #workflow

Organic growth or paid ads - where do you invest more time?

💡 Example: "Organic growth or paid ads - where do you invest more time? Share your experience!"

🟡 Medium Engagement Barrier 👤 Average #growth #ads

Holiday campaigns or evergreen content - which gets priority?

💡 Example: "Holiday campaigns or evergreen content - which gets priority?"

🟢 Low Engagement Barrier 👤 Irregular #campaigns #seasonal

Emoji overload or keep it simple - what is your caption style?

💡 Example: "Emoji overload or keep it simple - what is your caption style?"

🟢 Low Engagement Barrier 👤 Lurker #captions #style

Scheduled posts or spontaneous updates - what fits your brand best?

💡 Example: "Scheduled posts or spontaneous updates - what fits your brand best? Tell us!"

🟡 Medium Engagement Barrier 👤 Average #posting #brand

Weekly analytics reports or monthly deep dives - what is your routine?

💡 Example: "Weekly analytics reports or monthly deep dives - what is your routine?"

🟢 Low Engagement Barrier 👤 Irregular #analytics #routine

DIY graphics or professional designer - how do you create visuals?

💡 Example: "DIY graphics or professional designer - how do you create visuals? Share your process!"

🟡 Medium Engagement Barrier 👤 Frequent #graphics #design

Brand new trends or tried and true tactics - what excites you more?

💡 Example: "Brand new trends or tried and true tactics - what excites you more? Let us know!"

🟡 Medium Engagement Barrier 👤 Average #trends #tactics

Reply to every comment or prioritize DMs - what is your engagement strategy?

💡 Example: "Reply to every comment or prioritize DMs - what is your engagement strategy? Share!"

🔴 High Engagement Barrier 👤 Top #engagement #strategy

Facebook Groups or Discord servers - where do you build community?

💡 Example: "Facebook Groups or Discord servers - where do you build community? Tell us!"

🟡 Medium Engagement Barrier 👤 Frequent #community #platforms

Branded templates or unique every time - what is your design approach?

💡 Example: "Branded templates or unique every time - what is your design approach?"

🟢 Low Engagement Barrier 👤 Irregular #design #templates

Daily posts or a few quality updates per week - what works for you?

💡 Example: "Daily posts or a few quality updates per week - what works for you? Vote below!"

🟡 Medium Engagement Barrier 👤 Average #posting #frequency

Own brand page or personal brand - which drives more opportunities?

💡 Example: "Own brand page or personal brand - which drives more opportunities? Share your story!"

🟡 Medium Engagement Barrier 👤 Frequent #branding #opportunities

Link previews or image-only posts - which gets more clicks?

💡 Example: "Link previews or image-only posts - which gets more clicks?"

🟢 Low Engagement Barrier 👤 Lurker #links #visuals

Influencer marketing or micro-influencers - what has worked best for you?

💡 Example: "Influencer marketing or micro-influencers - what has worked best for you? Let us know!"

🟡 Medium Engagement Barrier 👤 Average #influencer #marketing

Content batch creation or daily inspiration - how do you plan your posts?

💡 Example: "Content batch creation or daily inspiration - how do you plan your posts? Share your process!"

🟡 Medium Engagement Barrier 👤 Frequent #content #planning

Stock photos or original photos - what fills your feed?

💡 Example: "Stock photos or original photos - what fills your feed?"

🟢 Low Engagement Barrier 👤 Lurker #photos #visuals

Social media challenges or trending topics - what gets more engagement?

💡 Example: "Social media challenges or trending topics - what gets more engagement? Vote now!"

🟡 Medium Engagement Barrier 👤 Average #challenges #trends

Reply with a GIF or reply with text - what is your go-to in comments?

💡 Example: "Reply with a GIF or reply with text - what is your go-to in comments?"

🟢 Low Engagement Barrier 👤 Irregular #engagement #comments

How to Use These Templates

Choose a template that fits your community's vibe and current topics. Post the question with a friendly intro to invite quick answers. Pin or highlight the post for increased visibility. Encourage members to elaborate on their picks with a follow-up prompt or emoji reactions. Rotate This or That prompts with other content types to keep engagement balanced and avoid fatigue.

Best Practices

✓ Keep questions light, fun, and non-controversial.
✓ Include a CTA to encourage members to explain their choice.
✓ Use industry-relevant topics for maximum resonance.
✓ Vary the format with images or polls when possible.
✓ Monitor responses and jump in to spark further conversation.

All Platforms Tips

On all platforms, keep your This or That prompts concise and visually clear. Use bold text, emojis, or simple graphics to highlight the two options. Consider using polls on platforms like Facebook or LinkedIn for added interaction. Always respond to comments to keep the conversation going, and schedule These prompts regularly for consistent engagement.

Frequently Asked Questions

How can I use This or That templates to spark debates about organic vs. paid social strategies within my community?

Leverage This or That prompts like 'Organic Growth vs. Paid Ads' or 'Influencer Partnerships vs. UGC Campaigns' to invite members to share their real-world results, preferred tactics, and reasoning. This not only boosts engagement but also facilitates knowledge sharing and showcases diverse approaches within the social media marketing space.

What are effective ways to adapt This or That posts for discussions about platform-specific content formats (e.g., Reels vs Stories for Instagram marketers)?

Customize your templates to spotlight platform features, such as 'Instagram Reels vs. Stories' or 'LinkedIn Articles vs. Posts.' Encourage marketers to weigh in on their use cases, performance metrics, and audience responses, which can prompt valuable discussions around optimizing content strategy per platform.

Should I include This or That prompts on emerging industry tools (e.g., 'Canva vs. Adobe Express' for content creation) or focus only on tactics?

Featuring tool comparisons like 'Canva vs. Adobe Express' or 'Hootsuite vs. Buffer' can drive high engagement and practical advice exchanges. Balance tool-oriented prompts with strategy-based ones to appeal to both tactical and technical interests within your social media marketing community.

How do I use This or That templates to address ongoing challenges like algorithm changes or declining organic reach?

Create prompts such as 'Adapt Content Strategy vs. Invest More in Ads' or 'Focus on Engagement Rate vs. Follower Growth' to initiate conversations on best practices amid algorithm shifts. Encourage sharing of actionable insights and real-world adaptations by social media marketers facing these industry-wide challenges.

Are there best practices for timing This or That posts around industry events, such as new platform feature rollouts or algorithm updates?

Yes, align your This or That templates with industry news, e.g., 'Jump on Threads vs. Stick with Twitter for Real-time Updates.' Posting in sync with major news or updates helps your community stay relevant, encourages discussion on timely strategies, and positions your community as an up-to-date resource for social media marketers.

How can I ensure my This or That prompts remain inclusive of both agency professionals and in-house marketers in the social media field?

Craft prompts that address diverse workflows, such as 'Agile Content Planning vs. Scheduled Editorial Calendars' or 'Cross-Channel Campaigns vs. Platform-Specific Strategies.' This enables both agency-side and in-house marketers to share their unique perspectives, fostering a richer and more inclusive dialogue within your social media marketing community.