Finding fresh, actionable tools for social media marketing can be overwhelming. Our Tool of the Day templates make it easy to spotlight valuable resources, keep your community inspired, and spark discussion. Discover how you can deliver practical value every day.
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Highlighting a Tool of the Day taps into members' desire for actionable, up-to-date resources that can immediately improve their marketing efforts. This approach creates daily anticipation, positioning your community as a go-to source for practical insights.
By sharing tools, you encourage peer learning and spark organic conversations as members discuss their experiences and recommendations. This not only builds trust but also boosts engagement, as members feel they are gaining exclusive value by participating.
Tool of the Day: Have you tried Buffer for scheduling your posts? Check it out and let us know your favorite feature.
💡 Example: "Tool of the Day: Have you tried Buffer for scheduling your posts? Check it out and let us know your favorite feature."
Today's top pick is Canva - perfect for quick, eye-catching graphics. Share your latest Canva creation below.
💡 Example: "Today's top pick is Canva - perfect for quick, eye-catching graphics. Share your latest Canva creation below."
Discover Later.com for simple Instagram scheduling. Who here uses it already?
💡 Example: "Discover Later.com for simple Instagram scheduling. Who here uses it already?"
Tool spotlight: Hootsuite helps manage multiple accounts in one place. Recommend or avoid?
💡 Example: "Tool spotlight: Hootsuite helps manage multiple accounts in one place. Recommend or avoid?"
Today's tool: Unsplash for free stock photos. What keywords do you search for most?
💡 Example: "Today's tool: Unsplash for free stock photos. What keywords do you search for most?"
Check out TweetDeck for real-time Twitter monitoring. Worth trying?
💡 Example: "Check out TweetDeck for real-time Twitter monitoring. Worth trying?"
Our pick today: Bitly for tracking link clicks. How do you use short links in your campaigns?
💡 Example: "Our pick today: Bitly for tracking link clicks. How do you use short links in your campaigns?"
Tool of the Day: Try Grammarly for mistake-free captions. Has it improved your writing?
💡 Example: "Tool of the Day: Try Grammarly for mistake-free captions. Has it improved your writing?"
Today's feature: Trello for planning your content calendar. Who uses Trello for content?
💡 Example: "Today's feature: Trello for planning your content calendar. Who uses Trello for content?"
Spotlight: Facebook Creator Studio for scheduling and insights. Share your best Creator Studio tip.
💡 Example: "Spotlight: Facebook Creator Studio for scheduling and insights. Share your best Creator Studio tip."
Today's tool: Google Trends for content ideas. Have you found any trending topics lately?
💡 Example: "Today's tool: Google Trends for content ideas. Have you found any trending topics lately?"
Try Zapier to automate your social workflows. What tasks do you automate?
💡 Example: "Try Zapier to automate your social workflows. What tasks do you automate?"
Tool pick: Mention for social listening. Who tracks their brand mentions?
💡 Example: "Tool pick: Mention for social listening. Who tracks their brand mentions?"
Have you checked out Planoly for visual Instagram planning?
💡 Example: "Have you checked out Planoly for visual Instagram planning?"
Tool spotlight: Loom for recording quick tutorial videos. Would you use it for client updates?
💡 Example: "Tool spotlight: Loom for recording quick tutorial videos. Would you use it for client updates?"
Today's tool: BuzzSumo for finding top-performing content. Who has used BuzzSumo before?
💡 Example: "Today's tool: BuzzSumo for finding top-performing content. Who has used BuzzSumo before?"
Give Feedly a try for curating industry news. How do you keep up with trends?
💡 Example: "Give Feedly a try for curating industry news. How do you keep up with trends?"
Tool of the Day: Iconosquare for Instagram analytics. Who tracks their Instagram stats?
💡 Example: "Tool of the Day: Iconosquare for Instagram analytics. Who tracks their Instagram stats?"
Today's spotlight: GIPHY for adding fun GIFs to your stories. Drop your favorite GIF below.
💡 Example: "Today's spotlight: GIPHY for adding fun GIFs to your stories. Drop your favorite GIF below."
Try SocialBee for streamlined content scheduling. Has anyone tried their automation features?
💡 Example: "Try SocialBee for streamlined content scheduling. Has anyone tried their automation features?"
Tool highlight: Agorapulse for easy social inbox management.
💡 Example: "Tool highlight: Agorapulse for easy social inbox management."
Today's tool: Headliner for making quick video clips from audio. Who creates audiograms here?
💡 Example: "Today's tool: Headliner for making quick video clips from audio. Who creates audiograms here?"
Discover Lumen5 for turning blog posts into videos. Would you recommend it?
💡 Example: "Discover Lumen5 for turning blog posts into videos. Would you recommend it?"
Tool of the Day: Google Alerts for staying on top of brand mentions.
💡 Example: "Tool of the Day: Google Alerts for staying on top of brand mentions."
Today's pick: Rebrandly for custom branded short links. Who uses branded links?
💡 Example: "Today's pick: Rebrandly for custom branded short links. Who uses branded links?"
Have you tried SocialPilot for managing client social accounts?
💡 Example: "Have you tried SocialPilot for managing client social accounts?"
Tool of the Day: Snappa for creating quick social graphics. Share your last Snappa project.
💡 Example: "Tool of the Day: Snappa for creating quick social graphics. Share your last Snappa project."
Spotlight on Sprout Social for detailed analytics and reporting. Who relies on these reports?
💡 Example: "Spotlight on Sprout Social for detailed analytics and reporting. Who relies on these reports?"
Today's tool: Adobe Express for making quick social videos. Do you prefer it over Canva?
💡 Example: "Today's tool: Adobe Express for making quick social videos. Do you prefer it over Canva?"
Try Brand24 for real-time social monitoring. What do you track with it?
💡 Example: "Try Brand24 for real-time social monitoring. What do you track with it?"
Tool highlight: Hemingway App for clear, concise writing. Who edits posts with Hemingway?
💡 Example: "Tool highlight: Hemingway App for clear, concise writing. Who edits posts with Hemingway?"
Today's tool: ContentCal for collaborative content planning. Who manages a team calendar?
💡 Example: "Today's tool: ContentCal for collaborative content planning. Who manages a team calendar?"
Have you tried using Quuu for hand-curated content suggestions?
💡 Example: "Have you tried using Quuu for hand-curated content suggestions?"
Tool of the Day: Remove.bg for instant background removal. Share your before and after.
💡 Example: "Tool of the Day: Remove.bg for instant background removal. Share your before and after."
Spotlight: Airtable for content and asset organization. Who uses it to plan social?
💡 Example: "Spotlight: Airtable for content and asset organization. Who uses it to plan social?"
Today's tool: Kapwing for quick, online video edits. Who's used Kapwing lately?
💡 Example: "Today's tool: Kapwing for quick, online video edits. Who's used Kapwing lately?"
Check out Pexels for high-quality free images. Where do you find your best visuals?
💡 Example: "Check out Pexels for high-quality free images. Where do you find your best visuals?"
Tool of the Day: Later's Linkin.bio for clickable Instagram feeds. Who has tried it?
💡 Example: "Tool of the Day: Later's Linkin.bio for clickable Instagram feeds. Who has tried it?"
Today's pick: Social Blade for tracking social growth stats. Who checks their stats weekly?
💡 Example: "Today's pick: Social Blade for tracking social growth stats. Who checks their stats weekly?"
Have you tried Missinglettr for automating blog post promotion?
💡 Example: "Have you tried Missinglettr for automating blog post promotion?"
Tool of the Day: Asana for project and campaign management. Share your favorite Asana tip.
💡 Example: "Tool of the Day: Asana for project and campaign management. Share your favorite Asana tip."
Spotlight: Google Data Studio for custom social reports. Who builds dashboards here?
💡 Example: "Spotlight: Google Data Studio for custom social reports. Who builds dashboards here?"
Start by choosing a tool that is relevant and useful for your community's current needs. Introduce the tool with a brief description, mention key benefits or features, and invite members to share their experiences or questions. Rotate between different categories—analytics, content creation, scheduling, etc.—to keep things fresh. Use links or visual examples where possible to make exploration easy.
For all platforms, keep posts concise and visually appealing. Use clear formatting and direct links. Adapt CTA language to match your community's culture. Pin or highlight particularly valuable tools. Encourage both quick reactions and in-depth discussions.
Focus each Tool of the Day post on a specific pain point commonly faced by social media marketers—such as juggling multiple client accounts or analyzing cross-platform performance. Use template prompts that ask members to share their experiences with similar tools or compare workflow improvements. For example, if featuring a scheduling tool, prompt users to discuss how it impacts their posting consistency or team collaboration.
It can be highly effective to rotate between platform-specific and broad tool spotlights. Use the templates to call out unique features of tools tailored for certain platforms (like TikTok editing apps or Pinterest automation) and encourage discussion about niche use cases. This approach helps community members discover both specialized and versatile solutions relevant to their diverse client or brand needs.
Leverage the templates to ask for advanced use cases, hacks, or integration tips when featuring popular tools like Hootsuite or Canva. For example, prompt questions like, 'What Zapier automation have you connected to this tool?' or 'How do you use this tool for A/B testing Instagram Stories?' This sparks detailed knowledge-sharing beyond basic feature discussion.
Acknowledge tool fatigue in your post prompts and invite honest reviews or specific ROI stories from your members. Use template language like, 'What did this tool replace in your stack?' or 'Did this tool actually save you measurable time or budget?' This approach validates community concerns and promotes authentic, experience-based engagement.
Adapt your templates to spotlight cutting-edge tools—like AI copy generators or social listening platforms with machine learning. Include prompts that ask members to share their experiments with new tech, real-world results, and ethical considerations. For instance, 'How have you used AI tools to refine your content calendar or automate captions?' This keeps your community at the forefront of industry innovation.
Encourage members to use the templates as mini case study prompts. Ask them to detail how a featured tool contributed to campaign KPIs such as engagement rate increases, reduced ad spend, or streamlined reporting for brand clients. Suggest sharing before-and-after metrics or visuals to inspire others and add practical credibility to the discussion.
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