42 Proven This or That Post Ideas for Social Media Marketing Communities

Running out of ways to spark conversation in your social media marketing community? Get your members talking with playful This or That prompts designed for quick, engaging responses. These templates make it easy to liven up your group without the stress of brainstorming new ideas every day.

Social Media Marketing 42 Templates

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Why This Works

This or That questions tap into our natural desire to express preferences without overthinking. By giving members two simple, relatable choices, you lower the barrier to participation and make engagement effortless. The playful format encourages spontaneous replies, even from quieter members who may not feel comfortable with more in-depth discussions.

In social media marketing communities, these prompts are especially effective because they keep conversations fresh and relevant to industry trends. They also reveal insights into member personalities and preferences, which can help build stronger connections and inspire further discussion. The lighthearted tone fosters a relaxed, inclusive environment where everyone can join in without pressure.

42 Ready-to-Use Templates

1

Instagram Reels or TikTok Shorts - which do you prefer for brand growth?

💡 Example: "Instagram Reels or TikTok Shorts - which do you prefer for brand growth? Tell us why!"

🟡 Medium Engagement Barrier 👤 Average #video #platforms #strategy
2

Hashtags or no hashtags - what gets you better reach?

💡 Example: "Hashtags or no hashtags - what gets you better reach?"

🟡 Medium Engagement Barrier 👤 Irregular #hashtags #reach
3

Stories or feed posts - where do you see more engagement?

💡 Example: "Stories or feed posts - where do you see more engagement? Share your experience!"

🟡 Medium Engagement Barrier 👤 Frequent #content #engagement
4

Scheduling tools or posting manually - which do you trust more?

💡 Example: "Scheduling tools or posting manually - which do you trust more?"

🟢 Low Engagement Barrier 👤 Lurker #tools #workflow
5

Short captions or long-form storytelling - what works for your audience?

💡 Example: "Short captions or long-form storytelling - what works for your audience? Let us know!"

🟡 Medium Engagement Barrier 👤 Average #copywriting #audience
6

GIFs or static images - which grabs your attention first?

💡 Example: "GIFs or static images - which grabs your attention first?"

🟢 Low Engagement Barrier 👤 Irregular #visuals #media
7

Morning posts or evening posts - when is your sweet spot for engagement?

💡 Example: "Morning posts or evening posts - when is your sweet spot for engagement? Comment below!"

🟡 Medium Engagement Barrier 👤 Frequent #timing #engagement
8

Facebook or LinkedIn - where do you get more business leads?

💡 Example: "Facebook or LinkedIn - where do you get more business leads? Share your pick!"

🟡 Medium Engagement Barrier 👤 Average #platforms #leads
9

Polls or quizzes - which gets more clicks from your followers?

💡 Example: "Polls or quizzes - which gets more clicks from your followers?"

🟢 Low Engagement Barrier 👤 Lurker #interactive #engagement
10

User-generated content or branded content - what do you post more often?

💡 Example: "User-generated content or branded content - what do you post more often? Tell us why!"

🟡 Medium Engagement Barrier 👤 Average #UGC #branding
11

Live streaming or pre-recorded video - which do you prefer to produce?

💡 Example: "Live streaming or pre-recorded video - which do you prefer to produce? Why?"

🔴 High Engagement Barrier 👤 Top #video #production
12

Weekly themes or spontaneous posts - what drives your content calendar?

💡 Example: "Weekly themes or spontaneous posts - what drives your content calendar?"

🟢 Low Engagement Barrier 👤 Lurker #planning #calendar
13

Analytics deep dives or quick stat checks - how do you track progress?

💡 Example: "Analytics deep dives or quick stat checks - how do you track progress? Share your style!"

🟡 Medium Engagement Barrier 👤 Average #analytics #tracking
14

Behind-the-scenes or product highlights - which content gets more likes?

💡 Example: "Behind-the-scenes or product highlights - which content gets more likes? Let us know!"

🟡 Medium Engagement Barrier 👤 Frequent #content #likes
15

Giveaways or contests - what do your followers love more?

💡 Example: "Giveaways or contests - what do your followers love more?"

🟡 Medium Engagement Barrier 👤 Irregular #contests #giveaways
16

Instagram or Twitter - which platform is your go-to for campaign launches?

💡 Example: "Instagram or Twitter - which platform is your go-to for campaign launches? Share your pick!"

🟡 Medium Engagement Barrier 👤 Average #platforms #campaigns
17

Memes or infographics - what drives more shares for your brand?

💡 Example: "Memes or infographics - what drives more shares for your brand?"

🟡 Medium Engagement Barrier 👤 Frequent #viral #shares
18

Team takeovers or influencer collaborations - which do you find more effective?

💡 Example: "Team takeovers or influencer collaborations - which do you find more effective? Why?"

🔴 High Engagement Barrier 👤 Top #collab #influencers
19

Link in bio or link in comments - which CTA do you use more?

💡 Example: "Link in bio or link in comments - which CTA do you use more?"

🟢 Low Engagement Barrier 👤 Lurker #CTA #links
20

Building a following or nurturing engagement - what is your current focus?

💡 Example: "Building a following or nurturing engagement - what is your current focus? Tell us!"

🟡 Medium Engagement Barrier 👤 Average #strategy #growth
21

Social listening or responding to DMs - which is more valuable to you?

💡 Example: "Social listening or responding to DMs - which is more valuable to you? Share your thoughts!"

🟡 Medium Engagement Barrier 👤 Frequent #community #listening
22

Brand voice - playful or professional?

💡 Example: "Brand voice - playful or professional?"

🟢 Low Engagement Barrier 👤 Irregular #branding #tone
23

Save posts or share posts - which metric matters more?

💡 Example: "Save posts or share posts - which metric matters more? Let us know!"

🟡 Medium Engagement Barrier 👤 Average #metrics #performance
24

Mobile editing or desktop editing - what is your workflow?

💡 Example: "Mobile editing or desktop editing - what is your workflow?"

🟢 Low Engagement Barrier 👤 Lurker #editing #workflow
25

Organic growth or paid ads - where do you invest more time?

💡 Example: "Organic growth or paid ads - where do you invest more time? Share your experience!"

🟡 Medium Engagement Barrier 👤 Average #growth #ads
26

Holiday campaigns or evergreen content - which gets priority?

💡 Example: "Holiday campaigns or evergreen content - which gets priority?"

🟢 Low Engagement Barrier 👤 Irregular #campaigns #seasonal
27

Emoji overload or keep it simple - what is your caption style?

💡 Example: "Emoji overload or keep it simple - what is your caption style?"

🟢 Low Engagement Barrier 👤 Lurker #captions #style
28

Scheduled posts or spontaneous updates - what fits your brand best?

💡 Example: "Scheduled posts or spontaneous updates - what fits your brand best? Tell us!"

🟡 Medium Engagement Barrier 👤 Average #posting #brand
29

Weekly analytics reports or monthly deep dives - what is your routine?

💡 Example: "Weekly analytics reports or monthly deep dives - what is your routine?"

🟢 Low Engagement Barrier 👤 Irregular #analytics #routine
30

DIY graphics or professional designer - how do you create visuals?

💡 Example: "DIY graphics or professional designer - how do you create visuals? Share your process!"

🟡 Medium Engagement Barrier 👤 Frequent #graphics #design
31

Brand new trends or tried and true tactics - what excites you more?

💡 Example: "Brand new trends or tried and true tactics - what excites you more? Let us know!"

🟡 Medium Engagement Barrier 👤 Average #trends #tactics
32

Reply to every comment or prioritize DMs - what is your engagement strategy?

💡 Example: "Reply to every comment or prioritize DMs - what is your engagement strategy? Share!"

🔴 High Engagement Barrier 👤 Top #engagement #strategy
33

Facebook Groups or Discord servers - where do you build community?

💡 Example: "Facebook Groups or Discord servers - where do you build community? Tell us!"

🟡 Medium Engagement Barrier 👤 Frequent #community #platforms
34

Branded templates or unique every time - what is your design approach?

💡 Example: "Branded templates or unique every time - what is your design approach?"

🟢 Low Engagement Barrier 👤 Irregular #design #templates
35

Daily posts or a few quality updates per week - what works for you?

💡 Example: "Daily posts or a few quality updates per week - what works for you? Vote below!"

🟡 Medium Engagement Barrier 👤 Average #posting #frequency
36

Own brand page or personal brand - which drives more opportunities?

💡 Example: "Own brand page or personal brand - which drives more opportunities? Share your story!"

🟡 Medium Engagement Barrier 👤 Frequent #branding #opportunities
37

Link previews or image-only posts - which gets more clicks?

💡 Example: "Link previews or image-only posts - which gets more clicks?"

🟢 Low Engagement Barrier 👤 Lurker #links #visuals
38

Influencer marketing or micro-influencers - what has worked best for you?

💡 Example: "Influencer marketing or micro-influencers - what has worked best for you? Let us know!"

🟡 Medium Engagement Barrier 👤 Average #influencer #marketing
39

Content batch creation or daily inspiration - how do you plan your posts?

💡 Example: "Content batch creation or daily inspiration - how do you plan your posts? Share your process!"

🟡 Medium Engagement Barrier 👤 Frequent #content #planning
40

Stock photos or original photos - what fills your feed?

💡 Example: "Stock photos or original photos - what fills your feed?"

🟢 Low Engagement Barrier 👤 Lurker #photos #visuals
41

Social media challenges or trending topics - what gets more engagement?

💡 Example: "Social media challenges or trending topics - what gets more engagement? Vote now!"

🟡 Medium Engagement Barrier 👤 Average #challenges #trends
42

Reply with a GIF or reply with text - what is your go-to in comments?

💡 Example: "Reply with a GIF or reply with text - what is your go-to in comments?"

🟢 Low Engagement Barrier 👤 Irregular #engagement #comments

How to Use These Templates

Choose a template that fits your community's vibe and current topics. Post the question with a friendly intro to invite quick answers. Pin or highlight the post for increased visibility. Encourage members to elaborate on their picks with a follow-up prompt or emoji reactions. Rotate This or That prompts with other content types to keep engagement balanced and avoid fatigue.

Best Practices

  • Keep questions light, fun, and non-controversial.
  • Include a CTA to encourage members to explain their choice.
  • Use industry-relevant topics for maximum resonance.
  • Vary the format with images or polls when possible.
  • Monitor responses and jump in to spark further conversation.

All Platforms Tips

On all platforms, keep your This or That prompts concise and visually clear. Use bold text, emojis, or simple graphics to highlight the two options. Consider using polls on platforms like Facebook or LinkedIn for added interaction. Always respond to comments to keep the conversation going, and schedule These prompts regularly for consistent engagement.

Frequently Asked Questions

What makes This or That templates effective for community engagement?

They are simple, fun, and quick to answer, which encourages more members to participate and share opinions.

How often should I use This or That posts in my community?

Once a week works well for most communities. Mix them with other content to keep things fresh.

Can I modify these templates for my brand voice?

Absolutely. Adapt the tone and details to fit your brand or community vibe for maximum relevance.

Should I ask members to explain their choice?

Yes, a gentle follow-up encourages deeper conversation and helps members connect through shared experiences.

Are These templates suitable for all experience levels?

Yes, they are designed to be approachable for everyone, from beginners to advanced social media marketers.

How do I prevent these posts from becoming repetitive?

Rotate topics, use different formats like polls or visuals, and invite members to submit their own ideas.

Do I need to moderate responses to These prompts?

Monitor for off-topic or inappropriate comments, but most This or That prompts remain light and easy to manage.

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