Struggling to keep your social media marketing community active and engaged? Community challenges are a proven way to inspire participation, spark creativity, and build bonds among your members. Use these ready-made templates to launch fun, friendly challenges that get everyone involved.
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Community challenges tap into our natural desire for connection, achievement, and recognition. By inviting members to participate in themed activities, you create a sense of belonging and shared purpose. Challenges also lower the barrier to participation, making it easy for even shy or infrequent members to join in.
In the fast-paced world of social media marketing, challenges encourage members to try new tactics, share their successes, and learn from each other. The public aspect of sharing progress or results fuels accountability and friendly competition, motivating more consistent engagement across your community.
This week, try a new social media tool and share your favorite feature with the group.
💡 Example: "I tried Buffer and loved the analytics dashboard. Anyone else?"
30-Minute Graphics Challenge: Design a post graphic in half an hour and share your result.
💡 Example: "Here is my quick Canva graphic for #MotivationMonday!"
Share your best-performing post from last month and one lesson you learned.
💡 Example: "My top post was a poll about trends. I learned questions get more engagement."
Emoji Caption Challenge: Post a marketing tip using only emojis.
💡 Example: "📈💡📝 - Can you guess my tip?"
Try scheduling your posts for a week and share if you noticed a difference in engagement.
💡 Example: "Scheduled all posts and saw 20 percent more comments. Anyone else?"
Challenge: Comment on three members' posts today and share your favorite takeaway.
💡 Example: "I loved Alex's tip on A/B testing. Who else joined in?"
Pick a trending hashtag and use it on one of your posts this week. Share your results.
💡 Example: "I used #SocialMediaTips and got more reach than usual."
Flash Poll: Run a quick poll on your channel and post a screenshot of the results.
💡 Example: "Here is my poll about video vs. image posts. Video won!"
Share a marketing meme or GIF you created that relates to today's topic.
💡 Example: "Here is my meme about algorithm changes!"
Try posting at a new time of day this week and let us know how it goes.
💡 Example: "Posted at 8 AM instead of noon and saw a spike in likes."
Can you share a screenshot of your current analytics dashboard?
💡 Example: "Here is my Instagram Insights from last week."
Story Challenge: Post a behind-the-scenes story about your social media process.
💡 Example: "Here is my setup for recording Reels."
Share your favorite free resource for social media marketers.
💡 Example: "I use Answer the Public all the time."
Run a 24-hour engagement boost: React and comment on as many posts as you can.
💡 Example: "I commented on 10 posts today. Let's keep it going!"
Try a new content format this week (carousel, video, poll) and post your results.
💡 Example: "Created my first carousel and got more saves than usual."
Share your favorite social media marketing quote and why it inspires you.
💡 Example: ""Content is king" - reminds me to focus on value."
Challenge: Share a before-and-after of a post you optimized.
💡 Example: "Here is my post before and after updating the headline."
Flashback Challenge: Re-share an old post and see how it performs now.
💡 Example: "Old post from January just got 5 new comments."
Can you summarize your brand in three words? Share them below.
💡 Example: "Bold, helpful, modern."
Run a one-day hashtag challenge: Use our custom tag and post your best tip.
💡 Example: "#SMMChallenge Use polls to get instant feedback."
Try a new analytics tool and share one insight you discovered.
💡 Example: "Used Later for the first time and found my best posting days."
Challenge: Share a marketing fail and what you learned from it.
💡 Example: "Tried posting daily and burned out. Quality over quantity!"
Name one social media trend you are excited to try this month.
💡 Example: "I want to try Instagram Reels."
Create a mini case study: Share your results from a recent campaign.
💡 Example: "Ran a giveaway and increased followers by 15 percent."
Try a new call-to-action style and let us know how your audience responded.
💡 Example: "Added a question CTA and got more comments."
Challenge: Share a screenshot of your best-performing story this week.
💡 Example: "This story got 200 views and 10 replies."
Write a post using only five words. Share your theme or topic.
💡 Example: "Be bold. Post with purpose."
Try cross-posting one piece of content to a new platform and share the outcome.
💡 Example: "Posted on LinkedIn and got new leads."
Share a screenshot of your inbox after a week of engagement.
💡 Example: "My inbox doubled in DMs after networking."
Challenge: Create a post using a meme template and share it here.
💡 Example: "Used the 'Distracted Boyfriend' meme for campaign ideas."
Host a mini AMA in the comments about your favorite marketing tactic.
💡 Example: "Ask me anything about split testing!"
Try a new social listening tool and post one interesting trend you found.
💡 Example: "BuzzSumo showed me a spike in video memes."
Share your go-to method for finding content ideas.
💡 Example: "I use Google Trends for inspiration."
Challenge: Post a screenshot showing your reach growth over the past month.
💡 Example: "Here is my reach graph from Insights."
Try collaborating with another member on a post and share your experience.
💡 Example: "Teamed up with Jamie for a joint Instagram post."
Share your biggest social media win this week.
💡 Example: "Hit 1,000 followers today!"
Try a content calendar for one week and let us know how it helped.
💡 Example: "Content calendar saved me a ton of time."
Challenge: Make a short video showing your workspace and share it here.
💡 Example: "Here is my standing desk setup."
Share a tip for handling negative comments and keeping your community positive.
💡 Example: "Always reply politely and set boundaries."
Challenge: Share your favorite analytics win with a screenshot if possible.
💡 Example: "My reach doubled after switching up hashtags."
Try asking your audience a question and post the most surprising answer you received.
💡 Example: "Someone said they prefer stories over feed posts!"
To use these templates, pick a challenge that aligns with your community's interests or current goals. Post the challenge with clear instructions and an energetic tone. Set a specific time frame and let members know how to participate, whether it is by posting in a thread, sharing screenshots, or commenting. Offer a small reward or public recognition for participation to add excitement. Regularly check in, cheer on participants, and highlight standout entries to keep the momentum going.
All platforms: Adapt the challenge format to suit your platform's features. Use threads or hashtags to organize entries, and leverage polls or reactions to boost visibility. On platforms with stories or short-form video, encourage visual sharing. Always remind members how to participate according to the platform's norms.
To address declining organic reach, design your challenge templates around strategies that boost engagement, such as 'Reels Creation Weeks' or 'Story Poll Marathons.' Encourage members to experiment with new formats, leverage trending hashtags, and collaborate for cross-promotion. Include prompts that focus on analyzing insights from each post, so members can iterate on what works to counteract algorithm changes.
Create a challenge template that guides members to post identical content with two or more CTA variations (e.g., 'comment vs. share' or 'swipe up vs. DM for info'). Include fields for tracking engagement metrics and prompt participants to analyze which CTA yields the highest conversion or interaction rates. This turns the challenge into a practical experiment for optimizing social sales funnels.
Develop templates with specific prompts for using new platform features, and include sections for participants to document their process, share resulting analytics, and reflect on audience response. Incorporate discussion elements for members to exchange best practices and troubleshoot feature-specific challenges, fostering a collaborative learning environment around emerging social media tools.
Yes, customize templates to focus on niche objectives by incorporating prompts like 'Submit your most creative branded hashtag post' or 'Share a UGC success story from your followers.' Include fields for tracking hashtag reach, engagement rates, and UGC submissions. Structure challenges to include peer feedback for refining campaign tactics based on real-world group results.
Recommend tracking industry-relevant KPIs such as engagement rate (likes, comments, shares), follower growth, reach/impressions, click-through rates, and saves. Add template sections for before-and-after analytics screenshots, and encourage members to set and evaluate SMART goals tied directly to the challenge's focus (e.g., 'increase story replies by 15%').
Incorporate fields for members to upload their campaign examples or analytics, then assign structured peer review tasks like 'Provide one actionable suggestion for improving this Reel's hook' or 'Score this carousel's headline clarity.' Use prompts that push for specific, industry-relevant feedback, fostering a culture of collaborative content optimization.
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