42 Must-Have Expert AMA Post Ideas for Shopify Communities

Struggling to spark meaningful conversations in your Shopify community? Expert insights cut through the noise, connecting members with trusted advice and fresh perspectives. Use these templates to showcase authority and kickstart valuable member engagement.

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Why This Works

Featuring expert insights builds trust and credibility in your Shopify community. When members see advice from industry authorities or successful store owners, they are more likely to pay attention and join the conversation. Expert quotes also spark curiosity and encourage members to reflect on their own experiences.

This approach leverages social proof and the power of shared learning. By inviting members to respond to expert viewpoints, you foster a culture of open discussion and collective problem-solving. This not only boosts participation but helps members feel their voices matter alongside recognized leaders.

42 Ready-to-Use Templates

1

Shopify expert Ezra Firestone says focus on customer retention. How do you keep buyers coming back?

💡 Example: "Shopify expert Ezra Firestone says focus on customer retention. How do you keep buyers coming back?"

🔴 High Engagement Barrier 👤 Average #retention #expert-quote #discussion
2

Tina Roth Eisenberg believes brand storytelling is key. How do you share your store's story?

💡 Example: "Tina Roth Eisenberg believes brand storytelling is key. How do you share your store's story?"

🟡 Medium Engagement Barrier 👤 Frequent #branding #storytelling #advice
3

Harley Finkelstein recommends testing new sales channels. Which platforms have worked for you?

💡 Example: "Harley Finkelstein recommends testing new sales channels. Which platforms have worked for you?"

🟡 Medium Engagement Barrier 👤 Average #multichannel #growth #expert
4

Shopify Plus merchants say automation saves hours. What tasks do you automate in your store?

💡 Example: "Shopify Plus merchants say automation saves hours. What tasks do you automate in your store?"

🔴 High Engagement Barrier 👤 Frequent #automation #productivity #expert
5

According to Shopify's data team, mobile accounts for 70 percent of traffic. Is your site mobile-ready?

💡 Example: "According to Shopify's data team, mobile accounts for 70 percent of traffic. Is your site mobile-ready?"

🟡 Medium Engagement Barrier 👤 Irregular #mobile #data #question
6

Expert advice: Offer free shipping to boost cart conversions. Have you tried this strategy?

💡 Example: "Expert advice: Offer free shipping to boost cart conversions. Have you tried this strategy?"

🟡 Medium Engagement Barrier 👤 Average #shipping #conversion #expert
7

Shopify CEO says prioritize customer experience above all. What is your top CX tip?

💡 Example: "Shopify CEO says prioritize customer experience above all. What is your top CX tip?"

🔴 High Engagement Barrier 👤 Frequent #customer-experience #leadership #tip
8

Oberlo experts highlight the power of product videos. Do you use video in your product pages?

💡 Example: "Oberlo experts highlight the power of product videos. Do you use video in your product pages?"

🟡 Medium Engagement Barrier 👤 Average #video #product-page #oberlo
9

Expert insight: Personalization increases AOV. How do you personalize your store experience?

💡 Example: "Expert insight: Personalization increases AOV. How do you personalize your store experience?"

🟡 Medium Engagement Barrier 👤 Frequent #personalization #AOV #expert
10

Shopify's UX team says site speed is critical. Have you optimized your store for fast loading?

💡 Example: "Shopify's UX team says site speed is critical. Have you optimized your store for fast loading?"

🟡 Medium Engagement Barrier 👤 Average #UX #site-speed #performance
11

Shopify educator Kurt Elster recommends regular A/B testing. What have you learned from your experiments?

💡 Example: "Shopify educator Kurt Elster recommends regular A/B testing. What have you learned from your experiments?"

🔴 High Engagement Barrier 👤 Top #testing #learning #growth
12

Shopify's blog says 60 percent of shoppers abandon carts. What is your favorite recovery tactic?

💡 Example: "Shopify's blog says 60 percent of shoppers abandon carts. What is your favorite recovery tactic?"

🟡 Medium Engagement Barrier 👤 Average #cart-abandonment #shopify-blog #strategy
13

Expert tip: Use customer reviews to build trust. How do you collect and display reviews?

💡 Example: "Expert tip: Use customer reviews to build trust. How do you collect and display reviews?"

🟡 Medium Engagement Barrier 👤 Average #reviews #trust #expert-tip
14

According to Shopify experts, bundles increase sales. Do you offer product bundles?

💡 Example: "According to Shopify experts, bundles increase sales. Do you offer product bundles?"

🟢 Low Engagement Barrier 👤 Lurker #bundles #sales #question
15

Shopify growth coach advises tracking lifetime value. How do you measure your LTV?

💡 Example: "Shopify growth coach advises tracking lifetime value. How do you measure your LTV?"

🟡 Medium Engagement Barrier 👤 Frequent #LTV #metrics #growth
16

Shopify's security team says SSL is a must. Is your store protected with SSL?

💡 Example: "Shopify's security team says SSL is a must. Is your store protected with SSL?"

🟢 Low Engagement Barrier 👤 Lurker #security #SSL #shopify
17

Shopify Plus consultant recommends segmenting email lists. How do you segment your audience?

💡 Example: "Shopify Plus consultant recommends segmenting email lists. How do you segment your audience?"

🟡 Medium Engagement Barrier 👤 Average #email #segmentation #plus
18

Expert insight: Upsells can lift revenue by 10 percent. What upsell apps do you use?

💡 Example: "Expert insight: Upsells can lift revenue by 10 percent. What upsell apps do you use?"

🟡 Medium Engagement Barrier 👤 Frequent #upsell #revenue #apps
19

Shopify SEO expert says blog content drives organic sales. How often do you blog?

💡 Example: "Shopify SEO expert says blog content drives organic sales. How often do you blog?"

🟡 Medium Engagement Barrier 👤 Average #SEO #content #blog
20

Shopify's research suggests live chat boosts satisfaction. Have you tried chat support?

💡 Example: "Shopify's research suggests live chat boosts satisfaction. Have you tried chat support?"

🟢 Low Engagement Barrier 👤 Lurker #support #live-chat #customer
21

Shopify merchant Kylie Jenner focuses on influencer marketing. Do you work with influencers?

💡 Example: "Shopify merchant Kylie Jenner focuses on influencer marketing. Do you work with influencers?"

🟡 Medium Engagement Barrier 👤 Irregular #influencer #marketing #merchant
22

Expert tip: High-quality photos increase conversion. How do you create your product images?

💡 Example: "Expert tip: High-quality photos increase conversion. How do you create your product images?"

🟡 Medium Engagement Barrier 👤 Average #photos #conversion #expert-tip
23

Shopify's partner program says apps supercharge stores. Which app has helped you most?

💡 Example: "Shopify's partner program says apps supercharge stores. Which app has helped you most?"

🟡 Medium Engagement Barrier 👤 Frequent #apps #partner #tools
24

Expert insight: Retargeting ads recover lost sales. Do you use retargeting strategies?

💡 Example: "Expert insight: Retargeting ads recover lost sales. Do you use retargeting strategies?"

🟡 Medium Engagement Barrier 👤 Average #retargeting #ads #sales
25

Industry leaders say product descriptions should be story-driven. Do you tell stories on your site?

💡 Example: "Industry leaders say product descriptions should be story-driven. Do you tell stories on your site?"

🟢 Low Engagement Barrier 👤 Lurker #product-description #storytelling #industry
26

Shopify Plus experts recommend quarterly store audits. When did you last review your store?

💡 Example: "Shopify Plus experts recommend quarterly store audits. When did you last review your store?"

🟡 Medium Engagement Barrier 👤 Average #audit #plus #review
27

Expert advice: Use urgency to drive conversions. What limited-time offers have worked for you?

💡 Example: "Expert advice: Use urgency to drive conversions. What limited-time offers have worked for you?"

🟡 Medium Engagement Barrier 👤 Frequent #urgency #conversion #expert
28

Shopify's analytics team says tracking KPIs is essential. What metrics do you review weekly?

💡 Example: "Shopify's analytics team says tracking KPIs is essential. What metrics do you review weekly?"

🟡 Medium Engagement Barrier 👤 Frequent #analytics #KPIs #metrics
29

Shopify expert says keep checkout simple. How have you streamlined your checkout process?

💡 Example: "Shopify expert says keep checkout simple. How have you streamlined your checkout process?"

🟡 Medium Engagement Barrier 👤 Average #checkout #conversion #expert
30

Expert insight: Multi-currency support expands your reach. Do you sell internationally?

💡 Example: "Expert insight: Multi-currency support expands your reach. Do you sell internationally?"

🟢 Low Engagement Barrier 👤 Irregular #currency #international #expert
31

Shopify's support team says clear FAQs reduce tickets. What is your most-asked question?

💡 Example: "Shopify's support team says clear FAQs reduce tickets. What is your most-asked question?"

🟡 Medium Engagement Barrier 👤 Average #support #FAQ #customer
32

Industry experts recommend seasonal campaigns. How do you plan for holidays on Shopify?

💡 Example: "Industry experts recommend seasonal campaigns. How do you plan for holidays on Shopify?"

🟡 Medium Engagement Barrier 👤 Frequent #seasonal #campaigns #planning
33

Shopify leaders say content marketing drives traffic. What content brings you the most visitors?

💡 Example: "Shopify leaders say content marketing drives traffic. What content brings you the most visitors?"

🔴 High Engagement Barrier 👤 Top #content #traffic #leadership
34

Expert tip: Use abandoned cart emails to win back shoppers. What is your best email subject line?

💡 Example: "Expert tip: Use abandoned cart emails to win back shoppers. What is your best email subject line?"

🟡 Medium Engagement Barrier 👤 Average #email #cart #expert-tip
35

Shopify Plus merchants invest in custom themes. Have you customized your theme or use stock?

💡 Example: "Shopify Plus merchants invest in custom themes. Have you customized your theme or use stock?"

🟢 Low Engagement Barrier 👤 Lurker #theme #customization #plus
36

According to Shopify's finance team, cash flow is king. How do you manage your cash flow?

💡 Example: "According to Shopify's finance team, cash flow is king. How do you manage your cash flow?"

🟡 Medium Engagement Barrier 👤 Average #finance #cash-flow #shopify
37

Expert insight: Social proof drives conversion. How do you showcase social proof on your site?

💡 Example: "Expert insight: Social proof drives conversion. How do you showcase social proof on your site?"

🟡 Medium Engagement Barrier 👤 Frequent #social-proof #conversion #expert
38

Shopify support says chatbots resolve simple queries fast. Do you use chatbots on your store?

💡 Example: "Shopify support says chatbots resolve simple queries fast. Do you use chatbots on your store?"

🟢 Low Engagement Barrier 👤 Lurker #chatbots #support #automation
39

Shopify's product team believes in quick launches. How long did it take to launch your store?

💡 Example: "Shopify's product team believes in quick launches. How long did it take to launch your store?"

🟡 Medium Engagement Barrier 👤 Average #launch #product #time
40

Expert advice: Niche stores outperform general stores. What is your store's niche?

💡 Example: "Expert advice: Niche stores outperform general stores. What is your store's niche?"

🟡 Medium Engagement Barrier 👤 Average #niche #strategy #expert
41

Shopify educator says community builds loyalty. How do you foster community among your customers?

💡 Example: "Shopify educator says community builds loyalty. How do you foster community among your customers?"

🔴 High Engagement Barrier 👤 Top #community #loyalty #education
42

According to Shopify's marketing team, retargeting emails get 25 percent open rates. Have you tried them?

💡 Example: "According to Shopify's marketing team, retargeting emails get 25 percent open rates. Have you tried them?"

🟢 Low Engagement Barrier 👤 Lurker #marketing #email #retargeting

How to Use These Templates

Choose a relevant expert quote or summarize a key Shopify insight. Post it with a clear prompt encouraging feedback or discussion. Tag relevant topics or products to increase visibility. Respond to replies quickly to keep the conversation active. Rotate through different experts and topics to keep content fresh and inclusive.

Best Practices

  • Select experts respected in the Shopify ecosystem or e-commerce field.
  • Frame insights in a way that is relatable to your members' daily challenges.
  • Always add a question or prompt to drive replies.
  • Acknowledge and engage with member responses to sustain dialogue.
  • Regularly update insights to reflect current trends and topics.

All Platforms Tips

Expert Insight templates work across all platforms. Tailor your format to each platform's strengths: use visuals on Instagram, polls or question stickers on stories, and longer discussion threads on forums or Facebook. Always include a clear call to action to encourage replies, and tag experts if possible to boost credibility.

Frequently Asked Questions

What is an Expert Insight post in a Shopify community?

An Expert Insight post shares advice or viewpoints from a recognized Shopify authority, sparking discussion and learning.

How do I choose the right expert for my audience?

Pick experts relevant to your members' needs, such as Shopify staff, successful merchants, or well-known e-commerce educators.

How often should I use Expert Insight templates?

Aim for once or twice a week to keep content fresh and avoid overloading members with authority-driven posts.

Can I use these templates on Facebook, Slack, or forums?

Yes, these templates are designed for all platforms. Adjust the format to fit each channel's style.

How do I encourage more replies to Expert Insight posts?

Always include a question or call to action and be ready to engage early responders to build momentum.

What if members disagree with the expert?

Welcome respectful debate. Encourage members to share their own insights or alternative experiences for richer discussion.

Can I tag or mention the expert in my post?

If the expert is on the platform or public, tagging them can boost credibility and may prompt direct engagement.

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