Sparking meaningful conversations in your sales community can be tough, especially when engagement feels low. Article Conversation templates provide a simple way to drive thoughtful dialogue and keep your members active. Use these ready-made prompts to turn every article share into a chance for learning and connection.
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Article Conversation posts work because they tap into the natural curiosity and experience of your sales community. By summarizing key points and inviting members to share their opinions or insights, you foster a sense of ownership and relevance. This approach encourages even quieter members to participate, since the content is fresh and directly tied to their day-to-day challenges.
Highlighting controversial or thought-provoking ideas from articles can spark debate, while focused prompts help members reflect on how these insights relate to their real sales situations. When members feel their perspectives are valued, they are more likely to engage and return, strengthening your community’s culture and knowledge-sharing.
Just read this article on overcoming objections in sales. What is your go-to tactic?
💡 Example: "Just read this article on overcoming objections in sales. What is your go-to tactic?"
The article suggests cold calls are making a comeback. Do you agree or disagree?
💡 Example: "The article suggests cold calls are making a comeback. Do you agree or disagree?"
What is one sales tip from this article you would try this week?
💡 Example: "What is one sales tip from this article you would try this week?"
Share a time you used a strategy like the one described here. What happened?
💡 Example: "Share a time you used a strategy like the one described here. What happened?"
This article lists top sales tools for 2024. Which one do you use or recommend?
💡 Example: "This article lists top sales tools for 2024. Which one do you use or recommend?"
Do you agree with the author's take on relationship selling in this piece?
💡 Example: "Do you agree with the author's take on relationship selling in this piece?"
After reading this, what is one thing you would change in your sales process?
💡 Example: "After reading this, what is one thing you would change in your sales process?"
The article’s data surprised me. Has anyone else noticed this trend in their market?
💡 Example: "The article’s data surprised me. Has anyone else noticed this trend in their market?"
Which quote from this article resonates with you and why?
💡 Example: "Which quote from this article resonates with you and why?"
This piece challenges traditional sales funnels. Would you try the new approach?
💡 Example: "This piece challenges traditional sales funnels. Would you try the new approach?"
What objections would your customers have to the ideas in this article?
💡 Example: "What objections would your customers have to the ideas in this article?"
If you could ask the author one question, what would it be?
💡 Example: "If you could ask the author one question, what would it be?"
What part of this article do you disagree with? Share your thoughts.
💡 Example: "What part of this article do you disagree with? Share your thoughts."
How does your team handle the challenge described in this article?
💡 Example: "How does your team handle the challenge described in this article?"
Has anyone tried the sales tactic mentioned here? What results did you see?
💡 Example: "Has anyone tried the sales tactic mentioned here? What results did you see?"
What is the most actionable idea you found in this article?
💡 Example: "What is the most actionable idea you found in this article?"
Rate this article from 1 to 5 for usefulness in your sales role.
💡 Example: "Rate this article from 1 to 5 for usefulness in your sales role."
Does this article reflect your sales experience? Why or why not?
💡 Example: "Does this article reflect your sales experience? Why or why not?"
What would you add to the list of tips in this article?
💡 Example: "What would you add to the list of tips in this article?"
This article covers closing techniques. Which one fits your style best?
💡 Example: "This article covers closing techniques. Which one fits your style best?"
Name a sales myth busted by this article. Did you believe it before?
💡 Example: "Name a sales myth busted by this article. Did you believe it before?"
What would your clients think about the ideas presented here?
💡 Example: "What would your clients think about the ideas presented here?"
Share one sentence summarizing your reaction to this article.
💡 Example: "Share one sentence summarizing your reaction to this article."
What would you challenge or question in the author's argument?
💡 Example: "What would you challenge or question in the author's argument?"
If you could implement one idea from this article, what would it be?
💡 Example: "If you could implement one idea from this article, what would it be?"
How would you adapt these techniques to your specific market?
💡 Example: "How would you adapt these techniques to your specific market?"
This article mentions upcoming trends. Which do you see affecting your work?
💡 Example: "This article mentions upcoming trends. Which do you see affecting your work?"
Have you ever failed using an approach like this? What did you learn?
💡 Example: "Have you ever failed using an approach like this? What did you learn?"
Which sales skill highlighted here would you most like to develop?
💡 Example: "Which sales skill highlighted here would you most like to develop?"
Does this article inspire you to try something new? What and why?
💡 Example: "Does this article inspire you to try something new? What and why?"
What objections do you anticipate when applying these ideas?
💡 Example: "What objections do you anticipate when applying these ideas?"
How would you explain the main point of this article to a new salesperson?
💡 Example: "How would you explain the main point of this article to a new salesperson?"
Have you seen results from the technique discussed in the article?
💡 Example: "Have you seen results from the technique discussed in the article?"
What is your biggest takeaway from this article?
💡 Example: "What is your biggest takeaway from this article?"
Would you recommend this article to a colleague? Why or why not?
💡 Example: "Would you recommend this article to a colleague? Why or why not?"
The author claims X is outdated in sales. Do you agree? Why?
💡 Example: "The author claims cold emails are outdated in sales. Do you agree? Why?"
Which customer type would benefit most from the advice in this article?
💡 Example: "Which customer type would benefit most from the advice in this article?"
What is one thing you would ask your manager after reading this?
💡 Example: "What is one thing you would ask your manager after reading this?"
Share a resource that complements this article's ideas.
💡 Example: "Share a resource that complements this article's ideas."
How do you measure success with the strategies discussed here?
💡 Example: "How do you measure success with the strategies discussed here?"
Pick a relevant sales article, summarize its main points, and use one of these templates to prompt discussion. Post your prompt alongside a link or summary, tagging key members if appropriate. Encourage a range of responses by following up with thoughtful replies. Rotate prompt styles to keep conversations fresh and invite different types of engagement.
These templates are designed to work across all platforms. Adjust your post format to match the platform’s style, such as using threads on forums, comments on LinkedIn, or stories on Slack. Always include the article link or summary for easy reference, and use tagging or mentions to draw in specific members when needed.
Frame your Article Conversation questions around real-world sales objections, such as 'How do you handle price pushback from prospects?' or 'What’s your go-to response when a lead says they’re already working with a competitor?' This invites members to share techniques, stories, and resources, leading to practical, actionable dialogue.
Ask targeted questions like 'Which sales methodology has delivered the best results for your team, and why?' or 'Share an article that changed your approach to consultative selling.' This helps the community compare approaches and discuss the nuances of each method within the context of real sales scenarios.
Post prompts like 'Can you share an article or resource that helped you close a particularly challenging deal?' or 'What’s the most valuable lesson you learned during a lost deal, and is there an article that reflects that experience?' Such questions generate story-driven engagement grounded in authentic sales cycles.
Initiate conversations with questions such as 'Have you tried integrating AI-powered prospecting tools into your sales process? Share an article on its results.' or 'What’s an article that convinced you to adopt a new CRM, and did it deliver as promised?' This brings out diverse perspectives on adopting technology in sales.
Prompt the community with questions like 'What’s the best article or resource you’ve read on smashing sales quotas?' or 'Share a success story that helped your team overcome a slump.' These encourage sharing of motivational content and strategies specific to hitting ambitious sales targets.
Yes, you can foster thoughtful dialogue by asking, 'What’s an article that made you rethink your approach to ethical selling?' or 'Have you encountered resources that helped clarify best practices around GDPR or ethical prospecting?' These discussions support a community culture of integrity while addressing complex sales scenarios.
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