Struggling to keep your real estate community engaged and informed? Our Tool of the Day templates help you spotlight practical resources, streamline daily posts, and give your members actionable value they can use right away.
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Highlighting a Tool of the Day taps into members' desire for practical value and ongoing learning. By introducing new tools or resources, you show that your community is plugged into the latest industry trends and always seeking ways to work smarter. This fosters trust and positions the community as a go-to source for actionable tips.
People are naturally curious about what others use to succeed. Regularly sharing tools creates conversations, encourages peer recommendations, and helps members solve real problems faster. It also lowers the barrier for participation, since members can respond by trying the tool or sharing their own experiences.
Over time, Tool of the Day posts can become a valued ritual that members look forward to, creating a sense of momentum and collective growth within your real estate community.
Today's Tool: Zillow Premier Agent. Generate leads and manage your listings with ease. Have you tried it yet?
💡 Example: "Today's Tool: Zillow Premier Agent. Generate leads and manage your listings with ease. Have you tried it yet?"
Spotlight on Canva. Create stunning listing presentations in minutes. Share your favorite Canva templates below.
💡 Example: "Spotlight on Canva. Create stunning listing presentations in minutes. Share your favorite Canva templates below."
Tool of the Day: DocuSign. Speed up your contracts with secure e-signatures. Who else uses DocuSign in their workflow?
💡 Example: "Tool of the Day: DocuSign. Speed up your contracts with secure e-signatures. Who else uses DocuSign in their workflow?"
Check out BombBomb for video email marketing. Perfect for client updates. Have you sent a video email this week?
💡 Example: "Check out BombBomb for video email marketing. Perfect for client updates. Have you sent a video email this week?"
Today's pick: Matterport. Create immersive 3D tours for your listings. Would you use 3D tours for open houses?
💡 Example: "Today's pick: Matterport. Create immersive 3D tours for your listings. Would you use 3D tours for open houses?"
Try Trello for organizing your deals and tasks. What project management tools do you rely on?
💡 Example: "Try Trello for organizing your deals and tasks. What project management tools do you rely on?"
Featured Tool: RPR Mobile. Access property data anywhere. Download link in the comments.
💡 Example: "Featured Tool: RPR Mobile. Access property data anywhere. Download link in the comments."
Tool spotlight: Calendly. Make scheduling showings easy for clients and yourself.
💡 Example: "Tool spotlight: Calendly. Make scheduling showings easy for clients and yourself."
Today's Tool: Zapier. Automate repetitive tasks between your apps. Who automates their workflow?
💡 Example: "Today's Tool: Zapier. Automate repetitive tasks between your apps. Who automates their workflow?"
Quick pick: Slack. Streamline team communication for your real estate office.
💡 Example: "Quick pick: Slack. Streamline team communication for your real estate office."
Have you tried HomeSnap? Instantly access public records and market trends on the go.
💡 Example: "Have you tried HomeSnap? Instantly access public records and market trends on the go."
Tool of the Day: Canva Real Estate Flyer Templates. Free and easy to customize for any listing.
💡 Example: "Tool of the Day: Canva Real Estate Flyer Templates. Free and easy to customize for any listing."
Boost your listings with BoxBrownie for virtual staging. Share your before and after photos.
💡 Example: "Boost your listings with BoxBrownie for virtual staging. Share your before and after photos."
Today's tool: Google Keep. Jot down client notes and property ideas anywhere.
💡 Example: "Today's tool: Google Keep. Jot down client notes and property ideas anywhere."
Have you tried REDX for prospecting leads? Let us know your experience.
💡 Example: "Have you tried REDX for prospecting leads? Let us know your experience."
Spotlight: BombBomb. Send personalized video messages to clients. Who has gotten results with video?
💡 Example: "Spotlight: BombBomb. Send personalized video messages to clients. Who has gotten results with video?"
Try Google My Business to boost your local SEO. Share your profile link in the thread.
💡 Example: "Try Google My Business to boost your local SEO. Share your profile link in the thread."
Tool of the Day: Dotloop for seamless transaction management.
💡 Example: "Tool of the Day: Dotloop for seamless transaction management."
Today's pick: Hootsuite. Schedule your social media posts and save hours each week.
💡 Example: "Today's pick: Hootsuite. Schedule your social media posts and save hours each week."
Featured Tool: RealScout. Match buyers with properties more efficiently.
💡 Example: "Featured Tool: RealScout. Match buyers with properties more efficiently."
Try Mailchimp for email newsletters. What email platform do you use for your sphere?
💡 Example: "Try Mailchimp for email newsletters. What email platform do you use for your sphere?"
Tool of the Day: ShowingTime. Effortlessly manage showings and feedback.
💡 Example: "Tool of the Day: ShowingTime. Effortlessly manage showings and feedback."
Spotlight: Rently. Let clients self-tour vacant properties safely. Would you try self-guided tours?
💡 Example: "Spotlight: Rently. Let clients self-tour vacant properties safely. Would you try self-guided tours?"
Today's tool: QuickBooks. Simplify your real estate accounting.
💡 Example: "Today's tool: QuickBooks. Simplify your real estate accounting."
Featured Tool: Cloud CMA. Create stunning reports for your clients. Who has tried Cloud CMA?
💡 Example: "Featured Tool: Cloud CMA. Create stunning reports for your clients. Who has tried Cloud CMA?"
Tool of the Day: Waze. Get to showings faster and avoid traffic.
💡 Example: "Tool of the Day: Waze. Get to showings faster and avoid traffic."
Check out Remine for property insights and prospecting. Any power users here?
💡 Example: "Check out Remine for property insights and prospecting. Any power users here?"
Today's pick: BombBomb. Build rapport with clients using personal video emails.
💡 Example: "Today's pick: BombBomb. Build rapport with clients using personal video emails."
Try Canva for open house flyers and social graphics. Drop your best designs below.
💡 Example: "Try Canva for open house flyers and social graphics. Drop your best designs below."
Tool of the Day: Slack. Keep your real estate team in sync.
💡 Example: "Tool of the Day: Slack. Keep your real estate team in sync."
Spotlight: Propertybase CRM. Manage leads, listings, and clients in one place. Who uses a CRM daily?
💡 Example: "Spotlight: Propertybase CRM. Manage leads, listings, and clients in one place. Who uses a CRM daily?"
Today's tool: Facebook Business Suite. Schedule posts and track engagement for your listings.
💡 Example: "Today's tool: Facebook Business Suite. Schedule posts and track engagement for your listings."
Tool of the Day: DocuSign. Go paperless with your contracts and disclosures.
💡 Example: "Tool of the Day: DocuSign. Go paperless with your contracts and disclosures."
Try Canva for Instagram Stories. Make your listings pop and attract more buyers.
💡 Example: "Try Canva for Instagram Stories. Make your listings pop and attract more buyers."
Spotlight: RPR Mobile. Access comps, market trends, and property reports on the go.
💡 Example: "Spotlight: RPR Mobile. Access comps, market trends, and property reports on the go."
Today's Tool: Buffer. Plan your social media calendar in advance.
💡 Example: "Today's Tool: Buffer. Plan your social media calendar in advance."
Tool of the Day: Homebot. Send personalized home value updates to your database.
💡 Example: "Tool of the Day: Homebot. Send personalized home value updates to your database."
Try Calendly for easy appointment booking. Share your booking page here.
💡 Example: "Try Calendly for easy appointment booking. Share your booking page here."
Spotlight: BombBomb. Video messages for buyer follow-ups. Who else is using video for client engagement?
💡 Example: "Spotlight: BombBomb. Video messages for buyer follow-ups. Who else is using video for client engagement?"
Tool of the Day: Google Drive. Store and share listing documents securely.
💡 Example: "Tool of the Day: Google Drive. Store and share listing documents securely."
Today's pick: Canva Pro. Access premium templates for marketing your listings.
💡 Example: "Today's pick: Canva Pro. Access premium templates for marketing your listings."
Featured Tool: BombBomb. Try sending a quick intro video to new clients this week.
💡 Example: "Featured Tool: BombBomb. Try sending a quick intro video to new clients this week."
Tool of the Day: Dotloop. Centralize your documents and stay organized during transactions.
💡 Example: "Tool of the Day: Dotloop. Centralize your documents and stay organized during transactions."
Choose a tool, app, or resource relevant to real estate professionals. Write a short introduction, highlight 1-2 key features or benefits, and invite members to try it or share their feedback. Rotate topics to cover different niches such as lead generation, property management, marketing, or client communication. Include links, screenshots, or example uses when possible to enhance credibility and clarity.
When posting across all platforms, adapt your visual assets to fit the format (image, link, or text). Use concise copy for fast-scrolling channels like Twitter or Instagram, and expand details for forums or Facebook groups. Always include a clear CTA and use platform tagging or hashtags as appropriate to increase visibility.
A Tool of the Day post highlights a specific tool, resource, or app that can help real estate professionals improve their workflows or knowledge.
Select tools that are practical, relevant to real estate, and have the potential to benefit your community. Rotate between categories like marketing, transactions, client management, and productivity.
You can share these daily, weekly, or based on your community's engagement levels. Consistency is key to building anticipation.
Yes. Inviting member suggestions not only increases engagement but can also surface valuable resources you may not know about.
Whenever possible, include direct links, short tutorials, or screenshots to make it easy for members to explore the tool.
Encourage respectful discussion and remind members that not every tool will fit everyone's needs. Diverse opinions can help others make informed decisions.
Monitor reactions, comments, and shares for each post. Use polls or feedback forms to ask members which tools they'd like to see more of.