Having trouble getting your real estate community talking? This or That posts are a playful and easy way to spark fast replies and keep everyone engaged. Use these ready-to-go ideas to break the ice and get members sharing their preferences in seconds.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
This or That content taps into our natural desire for quick decisions and friendly debates. By giving members two clear options, you lower the barrier to participation, making it easy for even shy members to join in. The low-stakes format encourages spontaneous responses and builds a sense of camaraderie.
For real estate communities, these prompts offer a fun way to learn about members' styles, preferences, and aspirations. Whether debating dream homes or daily habits, this content type creates a lighthearted atmosphere where everyone can be heard. Over time, regular engagement with these posts builds trust and keeps your community active.
Would you rather have a big backyard or a rooftop terrace?
💡 Example: "Would you rather have a big backyard or a rooftop terrace? Tell us why!"
Do you prefer a modern kitchen or a classic one?
💡 Example: "Do you prefer a modern kitchen or a classic one?"
City condo or country cottage - which would you choose?
💡 Example: "City condo or country cottage - which would you choose and why?"
Would you rather have a walk-in closet or a spa bathroom?
💡 Example: "Would you rather have a walk-in closet or a spa bathroom? Share your pick!"
Open floor plan or cozy separate rooms?
💡 Example: "Open floor plan or cozy separate rooms?"
Would you choose hardwood floors or plush carpeting?
💡 Example: "Would you choose hardwood floors or plush carpeting?"
Do you dream of a pool or a home theater?
💡 Example: "Do you dream of a pool or a home theater? Share your dream feature!"
Suburban living or downtown excitement?
💡 Example: "Suburban living or downtown excitement? Which fits you best?"
Would you rather renovate an old house or build new?
💡 Example: "Would you rather renovate an old house or build new? Why?"
Garage for your car or extra storage?
💡 Example: "Garage for your car or extra storage?"
Would you pick a mountain view or an ocean view?
💡 Example: "Would you pick a mountain view or an ocean view? Let us know!"
Low-maintenance condo or spacious single-family home?
💡 Example: "Low-maintenance condo or spacious single-family home?"
Would you rather have smart home tech or eco-friendly upgrades?
💡 Example: "Would you rather have smart home tech or eco-friendly upgrades? Tell us why!"
Big windows for natural light or blackout shades for privacy?
💡 Example: "Big windows for natural light or blackout shades for privacy?"
Would you choose a home office or a home gym?
💡 Example: "Would you choose a home office or a home gym? Share your choice!"
Patio parties or cozy nights by the fireplace?
💡 Example: "Patio parties or cozy nights by the fireplace?"
Would you rather live near parks or top restaurants?
💡 Example: "Would you rather live near parks or top restaurants? Why?"
Big city skyline or peaceful suburb streets?
💡 Example: "Big city skyline or peaceful suburb streets?"
Would you pick a fixer-upper or move-in ready home?
💡 Example: "Would you pick a fixer-upper or move-in ready home? Why?"
Do you want a chef's kitchen or a huge backyard?
💡 Example: "Do you want a chef's kitchen or a huge backyard?"
Would you rather live close to work or close to family?
💡 Example: "Would you rather live close to work or close to family? Share your pick!"
Historic charm or sleek new construction?
💡 Example: "Historic charm or sleek new construction?"
Would you choose a house with a pool or a home with a view?
💡 Example: "Would you choose a house with a pool or a home with a view? Why?"
Do you prefer white walls or colorful accents?
💡 Example: "Do you prefer white walls or colorful accents?"
Would you rather have a front porch or a back deck?
💡 Example: "Would you rather have a front porch or a back deck? Tell us!"
City views at night or sunrise in the country?
💡 Example: "City views at night or sunrise in the country?"
Would you pick a tiny home or a mansion?
💡 Example: "Would you pick a tiny home or a mansion? Why?"
Do you like high-rise apartments or single-story houses?
💡 Example: "Do you like high-rise apartments or single-story houses?"
Would you rather have a home library or a sunroom?
💡 Example: "Would you rather have a home library or a sunroom? Share your pick!"
Minimalist design or cozy maximalist?
💡 Example: "Minimalist design or cozy maximalist?"
Would you pick a pet-friendly property or a no-pets space?
💡 Example: "Would you pick a pet-friendly property or a no-pets space? Why?"
Do you prefer a quiet neighborhood or a lively one?
💡 Example: "Do you prefer a quiet neighborhood or a lively one?"
Would you rather host big parties or keep it cozy with just a few friends?
💡 Example: "Would you rather host big parties or keep it cozy with just a few friends? Share!"
Starter home or forever home - which matters more now?
💡 Example: "Starter home or forever home - which matters more now?"
Would you pick a home with lots of storage or more open space?
💡 Example: "Would you pick a home with lots of storage or more open space?"
Do you prefer living near shopping centers or parks?
💡 Example: "Do you prefer living near shopping centers or parks?"
Would you rather have a mudroom or a laundry room?
💡 Example: "Would you rather have a mudroom or a laundry room? Which one?"
Smart thermostat or smart security system?
💡 Example: "Smart thermostat or smart security system?"
Would you pick a place with a breakfast nook or a formal dining room?
💡 Example: "Would you pick a place with a breakfast nook or a formal dining room? Why?"
Do you prefer a brick exterior or a wood siding?
💡 Example: "Do you prefer a brick exterior or a wood siding?"
Would you rather have a garden or a pool in your backyard?
💡 Example: "Would you rather have a garden or a pool in your backyard? Share your choice!"
Pick a This or That prompt from the list and post it as a question to your community. Encourage quick replies and ask members to share the reason behind their choice when possible. Use images or GIFs to add visual interest, or schedule prompts on a regular basis to build anticipation. Be sure to jump into the comments to keep the conversation going and welcome new voices.
These This or That templates are designed for all platforms. On Facebook and LinkedIn, use polls or images to create visual interest. On Instagram Stories, use the poll sticker. In forums or Slack, post as a quick text question. Always follow up in the comments to encourage more replies, regardless of platform.
'This or That' posts are great for encouraging conversations around the classic buy-versus-rent debate—a key real estate topic. Try prompts like 'Own a condo or rent an apartment?' or 'Buy now or wait for the market to cool?' This invites members to share their experiences, opinions, and even local market insights, leading to deeper engagement and valuable peer advice.
Use themes that highlight common real estate choices, such as 'new construction vs. historic home,' 'city living vs. suburbs,' or 'move-in ready vs. fixer-upper.' These topics naturally appeal to both buyers and sellers, sparking conversations about preferences, resale value, and home search priorities. Rotating these themes can also help showcase your market expertise.
A mix works best: tailor some posts to your local market—like 'downtown loft vs. suburban ranch' if that reflects your area—to make content relevant and relatable. Combine these with broader topics ('backyard pool vs. home theater') to keep posts inclusive for all members, including those outside your immediate market.
Absolutely! Framing posts around real estate process myths—like 'get pre-approved before searching vs. start browsing first'—lets you educate your audience in a fun, non-preachy way. Encourage members to vote and share their experiences, then provide expert guidance in the comments to clarify the best practices.
Highlight features that drive actual buying or selling decisions, such as 'hardwood floors vs. carpeting,' 'walk-in closet vs. larger kitchen,' or 'home office vs. extra bedroom.' These practical comparisons are relatable for your audience and often spark lively discussions about must-have amenities and lifestyle needs.
Use scenario-based prompts like 'Sell as-is or renovate before listing?' or 'Choose a mortgage broker vs. direct lender?' Watch for members who engage thoughtfully or express real-time buying/selling intent. Follow up privately or in comments with additional resources, free consultations, or personalized advice—turning engagement into potential leads.
Skool · Circle · Mighty Networks