High-Converting This or That Post Ideas for Real Estate

Struggling to get your real estate community talking? This or That posts are a playful and easy way to spark fast replies and keep everyone engaged. Use these ready-to-go ideas to break the ice and get members sharing their preferences in seconds.

Real Estate 41 Templates

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Why This Works

This or That content taps into our natural desire for quick decisions and friendly debates. By giving members two clear options, you lower the barrier to participation, making it easy for even shy members to join in. The low-stakes format encourages spontaneous responses and builds a sense of camaraderie.

For real estate communities, these prompts offer a fun way to learn about members' styles, preferences, and aspirations. Whether debating dream homes or daily habits, this content type creates a lighthearted atmosphere where everyone can be heard. Over time, regular engagement with these posts builds trust and keeps your community active.

41 Ready-to-Use Templates

1

Would you rather have a big backyard or a rooftop terrace?

💡 Example: "Would you rather have a big backyard or a rooftop terrace? Tell us why!"

🔴 High Engagement Barrier 👤 Average #home features #lifestyle #question
2

Do you prefer a modern kitchen or a classic one?

💡 Example: "Do you prefer a modern kitchen or a classic one?"

🟡 Medium Engagement Barrier 👤 Average #kitchen #style #question
3

City condo or country cottage - which would you choose?

💡 Example: "City condo or country cottage - which would you choose and why?"

🔴 High Engagement Barrier 👤 Frequent #location #lifestyle #choice
4

Would you rather have a walk-in closet or a spa bathroom?

💡 Example: "Would you rather have a walk-in closet or a spa bathroom? Share your pick!"

🟡 Medium Engagement Barrier 👤 Average #home features #bathroom #question
5

Open floor plan or cozy separate rooms?

💡 Example: "Open floor plan or cozy separate rooms?"

🟡 Medium Engagement Barrier 👤 Irregular #floor plan #design
6

Would you choose hardwood floors or plush carpeting?

💡 Example: "Would you choose hardwood floors or plush carpeting?"

🟢 Low Engagement Barrier 👤 Lurker #flooring #style
7

Do you dream of a pool or a home theater?

💡 Example: "Do you dream of a pool or a home theater? Share your dream feature!"

🟡 Medium Engagement Barrier 👤 Average #luxury #amenities #dream home
8

Suburban living or downtown excitement?

💡 Example: "Suburban living or downtown excitement? Which fits you best?"

🟡 Medium Engagement Barrier 👤 Average #location #lifestyle #preference
9

Would you rather renovate an old house or build new?

💡 Example: "Would you rather renovate an old house or build new? Why?"

🔴 High Engagement Barrier 👤 Top #renovation #new build #decision
10

Garage for your car or extra storage?

💡 Example: "Garage for your car or extra storage?"

🟢 Low Engagement Barrier 👤 Lurker #garage #storage
11

Would you pick a mountain view or an ocean view?

💡 Example: "Would you pick a mountain view or an ocean view? Let us know!"

🟡 Medium Engagement Barrier 👤 Average #views #nature #dream home
12

Low-maintenance condo or spacious single-family home?

💡 Example: "Low-maintenance condo or spacious single-family home?"

🟡 Medium Engagement Barrier 👤 Average #condo #single-family #maintenance
13

Would you rather have smart home tech or eco-friendly upgrades?

💡 Example: "Would you rather have smart home tech or eco-friendly upgrades? Tell us why!"

🟡 Medium Engagement Barrier 👤 Frequent #technology #eco-friendly #features
14

Big windows for natural light or blackout shades for privacy?

💡 Example: "Big windows for natural light or blackout shades for privacy?"

🟢 Low Engagement Barrier 👤 Lurker #windows #light #privacy
15

Would you choose a home office or a home gym?

💡 Example: "Would you choose a home office or a home gym? Share your choice!"

🟡 Medium Engagement Barrier 👤 Average #home office #home gym #lifestyle
16

Patio parties or cozy nights by the fireplace?

💡 Example: "Patio parties or cozy nights by the fireplace?"

🟢 Low Engagement Barrier 👤 Irregular #lifestyle #entertaining
17

Would you rather live near parks or top restaurants?

💡 Example: "Would you rather live near parks or top restaurants? Why?"

🟡 Medium Engagement Barrier 👤 Average #location #amenities #preference
18

Big city skyline or peaceful suburb streets?

💡 Example: "Big city skyline or peaceful suburb streets?"

🟢 Low Engagement Barrier 👤 Lurker #city #suburb #views
19

Would you pick a fixer-upper or move-in ready home?

💡 Example: "Would you pick a fixer-upper or move-in ready home? Why?"

🔴 High Engagement Barrier 👤 Frequent #fixer-upper #move-in ready #decision
20

Do you want a chef's kitchen or a huge backyard?

💡 Example: "Do you want a chef's kitchen or a huge backyard?"

🟡 Medium Engagement Barrier 👤 Average #kitchen #backyard #features
21

Would you rather live close to work or close to family?

💡 Example: "Would you rather live close to work or close to family? Share your pick!"

🟡 Medium Engagement Barrier 👤 Average #location #lifestyle #decision
22

Historic charm or sleek new construction?

💡 Example: "Historic charm or sleek new construction?"

🟢 Low Engagement Barrier 👤 Lurker #historic #new build #style
23

Would you choose a house with a pool or a home with a view?

💡 Example: "Would you choose a house with a pool or a home with a view? Why?"

🟡 Medium Engagement Barrier 👤 Irregular #pool #view #features
24

Do you prefer white walls or colorful accents?

💡 Example: "Do you prefer white walls or colorful accents?"

🟢 Low Engagement Barrier 👤 Lurker #decor #style
25

Would you rather have a front porch or a back deck?

💡 Example: "Would you rather have a front porch or a back deck? Tell us!"

🟡 Medium Engagement Barrier 👤 Average #outdoor #features #preference
26

City views at night or sunrise in the country?

💡 Example: "City views at night or sunrise in the country?"

🟡 Medium Engagement Barrier 👤 Average #views #location #lifestyle
27

Would you pick a tiny home or a mansion?

💡 Example: "Would you pick a tiny home or a mansion? Why?"

🟡 Medium Engagement Barrier 👤 Irregular #tiny home #mansion #decision
28

Do you like high-rise apartments or single-story houses?

💡 Example: "Do you like high-rise apartments or single-story houses?"

🟢 Low Engagement Barrier 👤 Lurker #apartments #houses #style
29

Would you rather have a home library or a sunroom?

💡 Example: "Would you rather have a home library or a sunroom? Share your pick!"

🟡 Medium Engagement Barrier 👤 Average #library #sunroom #features
30

Minimalist design or cozy maximalist?

💡 Example: "Minimalist design or cozy maximalist?"

🟢 Low Engagement Barrier 👤 Lurker #design #style
31

Would you pick a pet-friendly property or a no-pets space?

💡 Example: "Would you pick a pet-friendly property or a no-pets space? Why?"

🟡 Medium Engagement Barrier 👤 Average #pets #property #decision
32

Do you prefer a quiet neighborhood or a lively one?

💡 Example: "Do you prefer a quiet neighborhood or a lively one?"

🟡 Medium Engagement Barrier 👤 Average #neighborhood #lifestyle #preference
33

Would you rather host big parties or keep it cozy with just a few friends?

💡 Example: "Would you rather host big parties or keep it cozy with just a few friends? Share!"

🟡 Medium Engagement Barrier 👤 Average #hosting #lifestyle #decision
34

Starter home or forever home - which matters more now?

💡 Example: "Starter home or forever home - which matters more now?"

🟡 Medium Engagement Barrier 👤 Irregular #starter home #forever home #life stage
35

Would you pick a home with lots of storage or more open space?

💡 Example: "Would you pick a home with lots of storage or more open space?"

🟢 Low Engagement Barrier 👤 Lurker #storage #open space #features
36

Do you prefer living near shopping centers or parks?

💡 Example: "Do you prefer living near shopping centers or parks?"

🟢 Low Engagement Barrier 👤 Lurker #shopping #parks #location
37

Would you rather have a mudroom or a laundry room?

💡 Example: "Would you rather have a mudroom or a laundry room? Which one?"

🟡 Medium Engagement Barrier 👤 Average #mudroom #laundry #features
38

Smart thermostat or smart security system?

💡 Example: "Smart thermostat or smart security system?"

🟢 Low Engagement Barrier 👤 Lurker #smart home #tech #features
39

Would you pick a place with a breakfast nook or a formal dining room?

💡 Example: "Would you pick a place with a breakfast nook or a formal dining room? Why?"

🟡 Medium Engagement Barrier 👤 Average #dining #features #preference
40

Do you prefer a brick exterior or a wood siding?

💡 Example: "Do you prefer a brick exterior or a wood siding?"

🟢 Low Engagement Barrier 👤 Lurker #exterior #style #preference
41

Would you rather have a garden or a pool in your backyard?

💡 Example: "Would you rather have a garden or a pool in your backyard? Share your choice!"

🟡 Medium Engagement Barrier 👤 Average #garden #pool #backyard

How to Use These Templates

Pick a This or That prompt from the list and post it as a question to your community. Encourage quick replies and ask members to share the reason behind their choice when possible. Use images or GIFs to add visual interest, or schedule prompts on a regular basis to build anticipation. Be sure to jump into the comments to keep the conversation going and welcome new voices.

Best Practices

  • Keep questions light and non-controversial to maximize participation
  • Rotate themes between home styles, lifestyles, and real estate habits
  • Invite members to explain their choices for richer conversations
  • Encourage friendly debate but moderate for respect and inclusion
  • Use visuals like photos or polls to boost visibility and engagement

All Platforms Tips

These This or That templates are designed for all platforms. On Facebook and LinkedIn, use polls or images to create visual interest. On Instagram Stories, use the poll sticker. In forums or Slack, post as a quick text question. Always follow up in the comments to encourage more replies, regardless of platform.

Frequently Asked Questions

What is a This or That post in real estate communities?

A This or That post offers two contrasting real estate-related options and invites members to choose their favorite, sparking quick engagement.

How often should I post This or That prompts?

Once or twice a week is ideal to keep conversations fresh and avoid overwhelming your community.

Can I use these templates on any platform?

Yes, these prompts are designed for all platforms including Facebook, LinkedIn, Instagram, forums, and Slack.

How can I increase participation in These posts?

Tag active members, use visuals, and always reply to comments to encourage more people to jump in.

Are there any topics I should avoid?

Stick to light, fun topics about home features, styles, and lifestyle. Avoid polarizing or sensitive issues.

Should I ask members to explain their choices?

Yes, inviting explanations leads to richer conversations, but keep it optional for those who prefer quick replies.

Can I customize these templates for my local market?

Absolutely. Feel free to tweak the templates to reflect local trends, home types, or seasonal themes.

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