Finding it hard to spark fun, meaningful conversations in your PPC community? Use these Would You Rather templates to liven up discussions and encourage members to think creatively. Engage even your quietest members with playful scenarios tailored for PPC pros.
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Would You Rather questions are powerful because they lower the barrier for participation, giving everyone an easy entry point. By posing two options, members do not have to come up with a topic from scratch but can still share unique perspectives. The playful tone also reduces pressure, making it comfortable for both new and experienced members to join in.
In PPC communities, these scenarios invite members to reflect on their preferences and experiences, which leads to richer discussions. When members explain their choices, the conversation naturally deepens, revealing industry insights, personal values, and practical trade-offs. This not only boosts engagement but also builds a sense of camaraderie and shared expertise.
Would you rather manage an unlimited budget for a low-converting client or a tiny budget for a high-converting client? Why?
💡 Example: "I would pick tiny budget for high-converting client because I love optimizing for efficiency."
Would you rather only use Google Ads or only use Facebook Ads for the next year? Tell us your pick.
💡 Example: "Google Ads all the way! Better intent targeting for my clients."
Would you rather have unlimited ad copy testing or unlimited keyword research resources?
💡 Example: "Unlimited ad copy testing would be a game changer for me!"
Would you rather work with a dream creative team or a dream analytics team on PPC campaigns?
💡 Example: "Dream analytics team! Data is everything in PPC for me."
Would you rather automate all your bidding or write all your ad copy by hand?
💡 Example: "Automate bidding for sure. I like having hands-on control over messaging."
Would you rather deal with constant ad disapprovals or constant keyword conflicts?
💡 Example: "I would rather face keyword conflicts. Easier to resolve than constant disapprovals!"
Would you rather run a campaign with a 10x ROAS but low volume, or high volume with break-even ROAS?
💡 Example: "10x ROAS with low volume. Quality over quantity for my clients."
Would you rather have access to every competitor's ad data or to every platform's beta features?
💡 Example: "Beta features! Early access can give you a huge edge."
Would you rather optimize landing pages or optimize ad targeting all day?
💡 Example: "Ad targeting all day. I love digging into audience segments."
Would you rather never run remarketing or never use lookalike audiences again?
💡 Example: "Never use lookalikes. Remarketing is too valuable to lose."
Would you rather have your best campaign paused by accident or run out of budget on Black Friday?
💡 Example: "Paused campaign! At least I could fix it quickly, losing Black Friday budget would hurt more."
Would you rather focus on search campaigns or display campaigns for the rest of your career?
💡 Example: "Search campaigns. More direct intent and results."
Would you rather never see quality score data or never see conversion data again?
💡 Example: "Never see quality score data, I need conversion data to make decisions."
Would you rather write ad copy for a boring product or a controversial product?
💡 Example: "Boring product. Less risk, more creative challenge!"
Would you rather get instant feedback from clients or from ad platforms?
💡 Example: "From ad platforms. I want to know how my tweaks are performing."
Would you rather only run video ads or only run text ads for a year?
💡 Example: "Text ads! Video is fun but text is my comfort zone."
Would you rather launch one perfect campaign per year or 12 good campaigns?
💡 Example: "12 good campaigns. More learning and more results."
Would you rather work for a single big client or manage 10 small clients at once?
💡 Example: "One big client! Less juggling, deeper strategy."
Would you rather always have perfect tracking or always get creative freedom from clients?
💡 Example: "Perfect tracking. Data-driven decisions win every time."
Would you rather attend a PPC conference or take an advanced online PPC course?
💡 Example: "PPC conference! Networking and live sessions are unbeatable."
Would you rather have to pause all branded campaigns or all competitor campaigns for a month?
💡 Example: "Competitor campaigns. Branded is too important for us."
Would you rather get a viral ad with little ROI or a low-key ad with steady conversions?
💡 Example: "Low-key ad with steady conversions. Results matter more than hype."
Would you rather only run mobile ads or only desktop ads for six months?
💡 Example: "Mobile ads. More reach and traffic these days."
Would you rather have a campaign with 100 percent CTR or 100 percent conversion rate (with equal impressions)?
💡 Example: "100 percent conversion rate! I'll take the guaranteed results."
Would you rather only target broad audiences or only target remarketing lists?
💡 Example: "Remarketing lists. Better ROI and engagement."
Would you rather have your daily budget doubled or your CPC halved?
💡 Example: "CPC halved! Lower costs mean more profit."
Would you rather only use manual bidding or only automated bidding forever?
💡 Example: "Automated bidding. It saves time and can scale better."
Would you rather be forced to use one keyword per ad group or 50?
💡 Example: "One keyword per ad group. More control and relevance."
Would you rather create catchy headlines or compelling descriptions?
💡 Example: "Catchy headlines! They make the first impression."
Would you rather only use first-party data or rely solely on third-party data?
💡 Example: "First-party data. More accurate and privacy-friendly."
Would you rather work on a massive e-commerce account or a small B2B SaaS account?
💡 Example: "Massive e-commerce. I love handling large budgets and fast pace."
Would you rather manage accounts in a single niche or across diverse industries?
💡 Example: "Diverse industries. Keeps things interesting."
Would you rather always hit CPA targets with low volume or miss them with high volume?
💡 Example: "Hit CPA targets with low volume. Profitability first."
Would you rather your ads be seen by your industry heroes or your toughest competitors?
💡 Example: "Industry heroes. I want their approval and feedback."
Would you rather get twice as many clicks or twice as many conversions?
💡 Example: "Twice as many conversions! Clicks are only useful if they convert."
Would you rather optimize for mobile speed or desktop conversion rate?
💡 Example: "Mobile speed. More users and higher bounce rates at stake."
Would you rather have a viral meme ad or a perfectly targeted search ad?
💡 Example: "Perfectly targeted search ad. Results over hype."
Would you rather automate your reporting or automate your campaign setup?
💡 Example: "Automate setup. Save time for optimization."
Would you rather test new ad formats monthly or stick to proven ones?
💡 Example: "Test new formats. Keeps campaigns fresh."
Would you rather have a campaign that only wins awards or only wins conversions?
💡 Example: "Only wins conversions! Awards are nice but results pay the bills."
Would you rather answer client emails all day or attend endless platform webinars?
💡 Example: "Platform webinars. At least I might learn something new."
Would you rather only use one ad extension or none at all?
💡 Example: "One ad extension. Some is better than none."
To use these templates, simply copy and paste your chosen Would You Rather question into your community platform. Encourage members to not only pick an option but also explain their reasoning. For even more interaction, consider following up with polls, tagging active members, or summarizing interesting responses. Rotate through different scenarios regularly to keep engagement fresh and appealing.
For all platforms, schedule Would You Rather posts during peak activity times and use clear formatting for easy reading. Tagging a few active members in the comments can help kickstart conversation. On visual platforms, consider pairing the question with simple graphics or emojis to catch attention.
Including both platform-specific (e.g., 'Would you rather optimize for Google Ads Quality Score or Meta Ads Relevance Score?') and broader strategy questions (like 'manual bidding vs. automated bidding') helps engage members with various expertise. Tailor your mix based on what your group specializes in and the platforms most relevant to your audience.
Create scenarios that reflect real PPC dilemmas, like 'Would you rather have a limited budget with full conversion tracking or an unlimited budget with no attribution data?' These types of questions spark discussion around everyday struggles PPC professionals face and encourage knowledge sharing.
Absolutely! Use questions such as, 'Would you rather rely solely on Performance Max campaigns or stick with traditional Search & Display setups?' or 'Would you rather prioritize Enhanced Conversions setup or focus on creative testing?' This approach encourages members to discuss practical experience with new features and updates.
Pose questions around real PPC management dilemmas, for example: 'Would you rather explain a sudden CPC spike to a client or justify pausing a top-performing keyword due to policy violations?' Such scenarios foster conversation about soft skills essential to PPC account management.
Include scenarios that resonate with both, such as, 'Would you rather manage a single high-spend account with complex tracking, or juggle multiple lower-budget clients?' This ensures relevance across different PPC roles and encourages sharing of diverse perspectives.
Yes, referencing specific metrics elevates the discussion and appeals to experienced professionals. Try prompts like, 'Would you rather double your CTR or halve your CPC?' or 'Would you rather hit a 500% ROAS with low volume or a 200% ROAS at scale?' This invites members to analyze trade-offs they face in real PPC campaigns.
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