Frustrated with keeping your PPC community positive and engaged? Weekly Wins Celebrations are the perfect way to highlight achievements and inspire others. Use these templates to make it easy to celebrate every success, big or small.
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Celebrating wins, no matter the size, creates a cycle of positivity that motivates PPC professionals to keep pushing forward. Public recognition of achievements taps into the psychological need for appreciation, which boosts morale and encourages active participation.
Weekly Wins threads also allow community members to learn from each other's successes, offering inspiration and practical insights. By fostering an environment where accomplishments are shared and applauded, you set the tone for a supportive, growth-oriented group.
Share a PPC win from this week, big or small. Let's celebrate together.
💡 Example: "Share a PPC win from this week, big or small. Let's celebrate together."
Who landed a new client or improved their ROAS this week? Tell us your story.
💡 Example: "Who landed a new client or improved their ROAS this week? Tell us your story."
I finally lowered our CPC by 15 percent. What PPC win are you proud of today?
💡 Example: "I finally lowered our CPC by 15 percent. What PPC win are you proud of today?"
Let's give a shoutout to someone who helped you achieve a PPC goal this week.
💡 Example: "Let's give a shoutout to someone who helped you achieve a PPC goal this week."
Celebrating a successful split test that increased CTR. Who else has a win to share?
💡 Example: "Celebrating a successful split test that increased CTR. Who else has a win to share?"
What is one thing you learned from a PPC campaign that worked this week?
💡 Example: "What is one thing you learned from a PPC campaign that worked this week?"
Drop a win from your PPC journey this week and let's give each other some applause.
💡 Example: "Drop a win from your PPC journey this week and let's give each other some applause."
Small wins add up. Did you optimize an ad group or fix a tracking issue? Share below.
💡 Example: "Small wins add up. Did you optimize an ad group or fix a tracking issue? Share below."
Finished a successful campaign launch? Celebrate here with us.
💡 Example: "Finished a successful campaign launch? Celebrate here with us."
Who tried something new in PPC this week and saw results? Tell us what worked.
💡 Example: "Who tried something new in PPC this week and saw results? Tell us what worked."
I finally cracked the code on negative keywords. What are you celebrating today?
💡 Example: "I finally cracked the code on negative keywords. What are you celebrating today?"
Let's highlight a member who made a big impact on their ad performance this week.
💡 Example: "Let's highlight a member who made a big impact on their ad performance this week."
What PPC milestone did you hit this week? Share the good news below.
💡 Example: "What PPC milestone did you hit this week? Share the good news below."
Share a screenshot of your favorite PPC metric from this week.
💡 Example: "Share a screenshot of your favorite PPC metric from this week."
Who else finally got approved for a tough ad this week? Let us celebrate you.
💡 Example: "Who else finally got approved for a tough ad this week? Let us celebrate you."
I want to applaud everyone who hit their weekly PPC goals. Share yours in the comments.
💡 Example: "I want to applaud everyone who hit their weekly PPC goals. Share yours in the comments."
What did you automate this week in your PPC campaigns? Celebrate your efficiencies.
💡 Example: "What did you automate this week in your PPC campaigns? Celebrate your efficiencies."
Who got a great result from a new ad copy this week? Let's hear about it.
💡 Example: "Who got a great result from a new ad copy this week? Let's hear about it."
Share a client testimonial or feedback you received about your PPC work.
💡 Example: "Share a client testimonial or feedback you received about your PPC work."
Let's cheer on anyone who launched their first PPC campaign this week.
💡 Example: "Let's cheer on anyone who launched their first PPC campaign this week."
Did your PPC ad get featured or win an award? Share your moment of fame here.
💡 Example: "Did your PPC ad get featured or win an award? Share your moment of fame here."
I improved my conversion rate by tweaking landing pages. What is your PPC win this week?
💡 Example: "I improved my conversion rate by tweaking landing pages. What is your PPC win this week?"
Who helped a teammate or client with a PPC challenge? Give them a shoutout below.
💡 Example: "Who helped a teammate or client with a PPC challenge? Give them a shoutout below."
What was your biggest PPC lesson learned this week? Share and help others grow.
💡 Example: "What was your biggest PPC lesson learned this week? Share and help others grow."
Tag someone who inspired your PPC work this week and tell us why.
💡 Example: "Tag someone who inspired your PPC work this week and tell us why."
Let's make wins go viral. Drop your proudest PPC achievement of the week.
💡 Example: "Let's make wins go viral. Drop your proudest PPC achievement of the week."
Did you reach a new audience segment this week? Share your success.
💡 Example: "Did you reach a new audience segment this week? Share your success."
Celebrating a record-low CPA this week. Who else has a cost-saving win?
💡 Example: "Celebrating a record-low CPA this week. Who else has a cost-saving win?"
What quick fix made a big difference in your campaigns this week?
💡 Example: "What quick fix made a big difference in your campaigns this week?"
PPC pros, what are you grateful for this week in your work?
💡 Example: "PPC pros, what are you grateful for this week in your work?"
Who learned a new PPC tool or feature this week? Tell us how it helped.
💡 Example: "Who learned a new PPC tool or feature this week? Tell us how it helped."
Shoutout to anyone who improved their Quality Score this week. Share your tips.
💡 Example: "Shoutout to anyone who improved their Quality Score this week. Share your tips."
What creative ad asset performed best for you this week?
💡 Example: "What creative ad asset performed best for you this week?"
Let's recognize the persistence it takes to get PPC results. Share a win, big or small.
💡 Example: "Let's recognize the persistence it takes to get PPC results. Share a win, big or small."
Who finally figured out a tricky attribution issue this week? Tell us your story.
💡 Example: "Who finally figured out a tricky attribution issue this week? Tell us your story."
What PPC process did you streamline this week? Let's celebrate new efficiencies.
💡 Example: "What PPC process did you streamline this week? Let's celebrate new efficiencies."
Who else increased their ad spend and saw great returns this week?
💡 Example: "Who else increased their ad spend and saw great returns this week?"
What learning resource helped you achieve a PPC win this week?
💡 Example: "What learning resource helped you achieve a PPC win this week?"
Let's applaud everyone who took a risk and tested something new in PPC.
💡 Example: "Let's applaud everyone who took a risk and tested something new in PPC."
Who has a favorite PPC win from this week to share? Inspire the group.
💡 Example: "Who has a favorite PPC win from this week to share? Inspire the group."
Share a time-saving PPC hack you discovered this week.
💡 Example: "Share a time-saving PPC hack you discovered this week."
Post a Weekly Wins Celebration thread at the start or end of each week. Share a recent PPC win—yours or from another member—with a short explanation of its impact. Invite others to share their own wins in the comments. React, comment, and encourage applause to keep the momentum going. Mix up the prompts for variety and tag members to increase visibility.
For all platforms, leverage features like pinned posts, reactions, and mentions to maximize visibility. Encourage sharing via comments or replies for easy participation. Use platform analytics to identify your most active times for posting.
Prompt members to highlight specific KPIs, such as click-through rate (CTR) uplift, Quality Score jumps, or cost-per-acquisition (CPA) reductions, in their Weekly Wins. Consider providing examples of what constitutes a meaningful win in PPC, and use template prompts like 'Share your best ROAS improvement from last week!' to nudge members toward sharing these details.
Advise your community to anonymize sensitive data in their shares or discuss wins in general terms, such as describing a vertical ('ecommerce apparel client') or using percentage improvements instead of raw numbers. Remind them to avoid posting screenshots with client names or confidential account details, maintaining compliance with both NDAs and platform privacy policies.
Absolutely! Encourage discussion of wins stemming from the adoption of new features (e.g., Performance Max campaigns on Google Ads, or Meta's Advantage+), showcasing best practices, learning moments, and unexpected results. These can spark valuable conversations about optimization approaches and early adoption benefits unique to PPC professionals.
Tailor your Weekly Wins prompts to include both perspectives: for agencies, ask about client account breakthroughs or cross-account learnings; for in-house, focus on campaign innovation or budget optimization within a single business. Highlight both styles in your own posts to set the tone and ensure everyone feels their contributions are valid and valuable.
Create dedicated sub-prompts such as 'Share a time automation saved your budget this week!' or 'Who used a custom script for reporting or bid management?' This encourages members to discuss specific Google Ads Scripts, automated rules, or third-party PPC tools that led to time savings or improved campaign performance.
Remind members that incremental optimizations—like a 2% decrease in CPA, or a successful negative keyword addition—are highly valuable. Feature a mix of both 'micro-wins' and 'major breakthroughs' in round-ups, and encourage a culture where all progress, regardless of account size or spend, is celebrated as part of the PPC success journey.
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