PPC managers often see the same topics debated again and again, making it difficult to surface fresh perspectives. Our Unpopular Opinion templates give your community the spark it needs to challenge norms, foster thoughtful debate, and help members see PPC from new angles.
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Unpopular Opinion posts work because they break the monotony of consensus and invite members to think critically. Presenting a counterintuitive or rarely voiced viewpoint encourages members to reflect on their own experiences and assumptions, stimulating authentic conversation rather than surface agreement. This content type leverages the psychology of curiosity and debate: when people see someone challenge a widely held belief, they feel compelled to respond, defend, or reconsider their own stance.
In PPC communities, where trends and best practices can quickly become dogma, introducing respectful dissent keeps discussions vibrant and educational. It empowers quieter members to share their own unique experiences, while also giving experts a chance to defend or refine their positions. When managed with civility, these conversations drive deeper learning and stronger community bonds.
Unpopular opinion: Manual bidding is often more effective than automated bidding. Agree or disagree?
💡 Example: "Unpopular opinion: Manual bidding is often more effective than automated bidding. Agree or disagree?"
I think brand keyword campaigns are overrated and rarely worth the spend. What do you think?
💡 Example: "I think brand keyword campaigns are overrated and rarely worth the spend. What do you think?"
Is it just me, or is Quality Score less important than most people say?
💡 Example: "Is it just me, or is Quality Score less important than most people say?"
Unpopular opinion: Responsive Search Ads can hurt results if not closely monitored. Thoughts?
💡 Example: "Unpopular opinion: Responsive Search Ads can hurt results if not closely monitored. Thoughts?"
I believe broad match should be used more often, even for small budgets. What is your take?
💡 Example: "I believe broad match should be used more often, even for small budgets. What is your take?"
Retargeting is not always the best use of ad spend. Would you agree or disagree?
💡 Example: "Retargeting is not always the best use of ad spend. Would you agree or disagree?"
I think Google Ads support is actually helpful more often than not. Any experiences to share?
💡 Example: "I think Google Ads support is actually helpful more often than not. Any experiences to share?"
Unpopular opinion: Ad scheduling is overrated in most PPC accounts.
💡 Example: "Unpopular opinion: Ad scheduling is overrated in most PPC accounts."
I feel that Ad Extensions don’t impact CTR as much as the industry claims. Who agrees?
💡 Example: "I feel that Ad Extensions don’t impact CTR as much as the industry claims. Who agrees?"
Unpopular opinion: Search term reports are less useful since recent privacy changes.
💡 Example: "Unpopular opinion: Search term reports are less useful since recent privacy changes."
I do not see the value in running YouTube ads for B2B. Has anyone had a different experience?
💡 Example: "I do not see the value in running YouTube ads for B2B. Has anyone had a different experience?"
Smart campaigns are underrated for local businesses. Thoughts?
💡 Example: "Smart campaigns are underrated for local businesses. Thoughts?"
Unpopular opinion: Negative keywords are sometimes overused. Anyone else?
💡 Example: "Unpopular opinion: Negative keywords are sometimes overused. Anyone else?"
I believe Facebook Ads work better than Google for lead gen. Agree or disagree?
💡 Example: "I believe Facebook Ads work better than Google for lead gen. Agree or disagree?"
Do you think most PPC certifications are overrated and not worth the effort?
💡 Example: "Do you think most PPC certifications are overrated and not worth the effort?"
Unpopular opinion: Automated rules are more trouble than they are worth in most accounts.
💡 Example: "Unpopular opinion: Automated rules are more trouble than they are worth in most accounts."
I think shopping campaigns are too complex for the average ecomm business. Agree?
💡 Example: "I think shopping campaigns are too complex for the average ecomm business. Agree?"
Unpopular opinion: Display ads rarely deliver qualified leads. Do you see different results?
💡 Example: "Unpopular opinion: Display ads rarely deliver qualified leads. Do you see different results?"
In my experience, campaign structure matters less than constant testing. Thoughts?
💡 Example: "In my experience, campaign structure matters less than constant testing. Thoughts?"
Unpopular opinion: Most agencies overreport PPC results to their clients.
💡 Example: "Unpopular opinion: Most agencies overreport PPC results to their clients."
I think single keyword ad groups are a waste of time now. Anyone else moved on?
💡 Example: "I think single keyword ad groups are a waste of time now. Anyone else moved on?"
Do you think ad copy testing is overrated in today’s AI-driven platforms?
💡 Example: "Do you think ad copy testing is overrated in today’s AI-driven platforms?"
Unpopular opinion: Attribution modeling is mostly guesswork. Change my mind.
💡 Example: "Unpopular opinion: Attribution modeling is mostly guesswork. Change my mind."
I feel like Performance Max campaigns are not worth the hype. Who disagrees?
💡 Example: "I feel like Performance Max campaigns are not worth the hype. Who disagrees?"
Unpopular opinion: Landing page speed is overrated for PPC conversion rates.
💡 Example: "Unpopular opinion: Landing page speed is overrated for PPC conversion rates."
I think most PPC audits are just sales pitches in disguise. Anyone agree?
💡 Example: "I think most PPC audits are just sales pitches in disguise. Anyone agree?"
Do you think device targeting is less relevant now that cross-device behavior is the norm?
💡 Example: "Do you think device targeting is less relevant now that cross-device behavior is the norm?"
Unpopular opinion: You do not always need conversion tracking to optimize campaigns.
💡 Example: "Unpopular opinion: You do not always need conversion tracking to optimize campaigns."
I believe excluding mobile traffic entirely can be a smart move for some niches. Who agrees?
💡 Example: "I believe excluding mobile traffic entirely can be a smart move for some niches. Who agrees?"
Unpopular opinion: Bing Ads often outperform Google in certain verticals.
💡 Example: "Unpopular opinion: Bing Ads often outperform Google in certain verticals."
I think spending less than 10 percent of budget on experiments is too cautious. Thoughts?
💡 Example: "I think spending less than 10 percent of budget on experiments is too cautious. Thoughts?"
Unpopular opinion: Impression share is a vanity metric for most PPC campaigns.
💡 Example: "Unpopular opinion: Impression share is a vanity metric for most PPC campaigns."
I feel that audience targeting is more important than keyword targeting in 2024. Who agrees?
💡 Example: "I feel that audience targeting is more important than keyword targeting in 2024. Who agrees?"
Unpopular opinion: Most PPC tools complicate workflows rather than improve them.
💡 Example: "Unpopular opinion: Most PPC tools complicate workflows rather than improve them."
I do not believe ad frequency capping is necessary for most campaigns. Do you disagree?
💡 Example: "I do not believe ad frequency capping is necessary for most campaigns. Do you disagree?"
Unpopular opinion: PPC can be effective without any remarketing.
💡 Example: "Unpopular opinion: PPC can be effective without any remarketing."
I think the 80/20 rule does not apply to most PPC accounts. Others see the same?
💡 Example: "I think the 80/20 rule does not apply to most PPC accounts. Others see the same?"
Do you agree that campaign budget optimization is less important than ad relevance?
💡 Example: "Do you agree that campaign budget optimization is less important than ad relevance?"
Unpopular opinion: It is better to pause underperforming campaigns than tweak endlessly.
💡 Example: "Unpopular opinion: It is better to pause underperforming campaigns than tweak endlessly."
I believe using scripts is risky for most small business PPC accounts. Anyone else?
💡 Example: "I believe using scripts is risky for most small business PPC accounts. Anyone else?"
Unpopular opinion: Account structure does not matter as much as creative testing.
💡 Example: "Unpopular opinion: Account structure does not matter as much as creative testing."
Do you agree that search intent is more important than search volume?
💡 Example: "Do you agree that search intent is more important than search volume?"
I find that automated recommendations in ad platforms often decrease performance. Who else?
💡 Example: "I find that automated recommendations in ad platforms often decrease performance. Who else?"
To use these templates, select one that resonates with your community or aligns with recent discussions. Post it with a respectful tone and encourage members to reply with their reasoning, not just their agreement or disagreement. Set clear expectations for civil discourse in your post, and be prepared to moderate for tone if needed. Mix in these posts regularly but not so often that they fatigue your audience. Rotate topics to keep things fresh and relevant.
For all platforms, adjust post formatting to fit the channel. In forums, use bold or italics to highlight the unpopular opinion. On social, keep your intro concise and use a question to draw in replies. Pin or highlight the post to maximize visibility. Always remind members of your community's code of conduct before or within the thread.
Unpopular Opinion posts are ideal for surfacing contentious topics like manual vs. automated bidding. Phrase your post to challenge common assumptions, e.g., 'Unpopular Opinion: Manual bidding is overrated in 2024.' Encourage members to share experiences from different platforms (Google Ads, Meta Ads) and highlight real campaign outcomes. Monitor the discussion to ensure constructive debate and avoid personal attacks.
To generate engagement, create posts like 'Unpopular Opinion: Broad match keywords deliver better ROI than phrase or exact in 2024.' Provide context, ask for examples, and encourage data-backed counterpoints. This approach taps into a frequently debated PPC topic and invites members to share test results, account screenshots (with sensitive info redacted), and platform-specific insights.
Performance Max is a divisive subject in PPC circles. When posting an Unpopular Opinion, set clear community guidelines about respectful discourse. Consider pinning a comment reminding members to focus on strategies, not individuals. If the discussion gets too heated, steer the conversation back to campaign data, platform updates, and real-world experiences.
Absolutely. These are hot-button issues for PPC pros. For example, post, 'Unpopular Opinion: Bidding on competitor keywords is fair game for all advertisers.' Provide a framework for the discussion: legal risks, Quality Score impact, and brand reputation. Encourage participants to add regional perspectives, as policies can vary by market and platform.
Unpopular Opinion posts can highlight lesser-known or controversial tactics, like 'Unpopular Opinion: Aggressive audience exclusions outperform scaling budgets.' Such posts prompt experienced members to share advanced strategies, test setups, and their own results, enriching the knowledge base for the whole community.
Frame the Unpopular Opinion to normalize discussing failures, e.g., 'Unpopular Opinion: Admitting to failed ad copy tests is more valuable than only sharing wins.' Lead by example—share your own experience first, and explicitly invite members to talk about what didn’t work (e.g., Dynamic Search Ads gone wrong) so others can learn from those outcomes.
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