Finding it hard to keep your PPC community engaged and up-to-date with the latest tools? Our Tool of the Day templates make it easy to spotlight fresh resources, spark discussion, and help members discover solutions that improve their daily workflow.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
Featuring a Tool of the Day taps into the curiosity and growth mindset of PPC professionals, who are always seeking an edge. Highlighting tools encourages members to share their own experiences, ask questions, and offer recommendations, creating a knowledge-sharing loop that benefits everyone.
This content type works especially well in PPC communities, where new platforms, scripts, and automations emerge frequently. By focusing on practical solutions, you foster a culture of ongoing learning and experimentation, which keeps members returning for insights they can use immediately.
Tool of the Day: Have you tried Optmyzr for automated PPC optimizations? Share your tips below.
💡 Example: "Tool of the Day: Have you tried Optmyzr for automated PPC optimizations? Share your tips below."
Today's featured tool: SEMrush PPC Toolkit. What is your favorite feature?
💡 Example: "Today's featured tool: SEMrush PPC Toolkit. What is your favorite feature?"
Discover Keyword Planner for smarter keyword research. How do you use it differently?
💡 Example: "Discover Keyword Planner for smarter keyword research. How do you use it differently?"
Tool of the Day: AdEspresso for Facebook ad testing. Try it and let us know your thoughts.
💡 Example: "Tool of the Day: AdEspresso for Facebook ad testing. Try it and let us know your thoughts."
Have you automated reports with Supermetrics? Share your favorite dashboard setup.
💡 Example: "Have you automated reports with Supermetrics? Share your favorite dashboard setup."
Today's tool: SpyFu for competitor research. What insights have you gained?
💡 Example: "Today's tool: SpyFu for competitor research. What insights have you gained?"
Try the Google Ads Editor for bulk changes. Who else relies on it?
💡 Example: "Try the Google Ads Editor for bulk changes. Who else relies on it?"
Tool shoutout: Whatfix for PPC onboarding guides. Anyone used it for training?
💡 Example: "Tool shoutout: Whatfix for PPC onboarding guides. Anyone used it for training?"
Today's pick: Adalysis for automated account checks. Worth the investment?
💡 Example: "Today's pick: Adalysis for automated account checks. Worth the investment?"
Have you used Unbounce for PPC landing pages? Share your conversion tips.
💡 Example: "Have you used Unbounce for PPC landing pages? Share your conversion tips."
Tool of the Day: Marin Software for campaign management. Love it or leave it?
💡 Example: "Tool of the Day: Marin Software for campaign management. Love it or leave it?"
Check out Adalysis for split testing ads. Who has seen improved CTR?
💡 Example: "Check out Adalysis for split testing ads. Who has seen improved CTR?"
Today's featured tool: Google Tag Manager. Share your favorite PPC tag setup.
💡 Example: "Today's featured tool: Google Tag Manager. Share your favorite PPC tag setup."
Have you tried Revealbot for PPC automation? Worth the price?
💡 Example: "Have you tried Revealbot for PPC automation? Worth the price?"
Tool of the Day: WordStream Advisor for campaign insights. Recommend or avoid?
💡 Example: "Tool of the Day: WordStream Advisor for campaign insights. Recommend or avoid?"
Today's tool: ClickCease for ad fraud prevention. How do you protect your budget?
💡 Example: "Today's tool: ClickCease for ad fraud prevention. How do you protect your budget?"
Try Swydo for automated PPC reports. Easy to use?
💡 Example: "Try Swydo for automated PPC reports. Easy to use?"
Tool of the Day: Adzooma for campaign management. Who has tried it?
💡 Example: "Tool of the Day: Adzooma for campaign management. Who has tried it?"
Today's pick: Canva for ad creative. How do you use it in your campaigns?
💡 Example: "Today's pick: Canva for ad creative. How do you use it in your campaigns?"
Have you explored Adbeat for competitor monitoring? What did you discover?
💡 Example: "Have you explored Adbeat for competitor monitoring? What did you discover?"
Tool highlight: Funnel for PPC data integration. Any integration tips to share?
💡 Example: "Tool highlight: Funnel for PPC data integration. Any integration tips to share?"
Today's tool: Screaming Frog for landing page audits. Anyone use it for PPC QA?
💡 Example: "Today's tool: Screaming Frog for landing page audits. Anyone use it for PPC QA?"
Tool of the Day: Zapier for PPC workflow automation. Share your favorite zap.
💡 Example: "Tool of the Day: Zapier for PPC workflow automation. Share your favorite zap."
Have you tried AdNabu for Google Shopping campaigns? What results did you see?
💡 Example: "Have you tried AdNabu for Google Shopping campaigns? What results did you see?"
Today's featured tool: PPC Protect for click fraud. How effective is it for you?
💡 Example: "Today's featured tool: PPC Protect for click fraud. How effective is it for you?"
Tool of the Day: Google Data Studio for custom reports. Who has a favorite template?
💡 Example: "Tool of the Day: Google Data Studio for custom reports. Who has a favorite template?"
Have you automated bidding with Smart Bidding tools? Share your wins or fails.
💡 Example: "Have you automated bidding with Smart Bidding tools? Share your wins or fails."
Today's pick: Ubersuggest for keyword ideas. How has it changed your research?
💡 Example: "Today's pick: Ubersuggest for keyword ideas. How has it changed your research?"
Tool highlight: Adalysis for performance alerts. Has it helped you catch issues early?
💡 Example: "Tool highlight: Adalysis for performance alerts. Has it helped you catch issues early?"
Today's tool: SeRanking for PPC competitor tracking. Worth the subscription?
💡 Example: "Today's tool: SeRanking for PPC competitor tracking. Worth the subscription?"
Tool of the Day: Google Optimize for A/B testing. Any surprising results to share?
💡 Example: "Tool of the Day: Google Optimize for A/B testing. Any surprising results to share?"
Have you used Ahrefs for PPC keyword discovery? Did it boost your ROI?
💡 Example: "Have you used Ahrefs for PPC keyword discovery? Did it boost your ROI?"
Today's pick: AdRoll for retargeting. How do you use it in your funnel?
💡 Example: "Today's pick: AdRoll for retargeting. How do you use it in your funnel?"
Tool highlight: Bing Ads Editor for bulk edits. Is it part of your workflow?
💡 Example: "Tool highlight: Bing Ads Editor for bulk edits. Is it part of your workflow?"
Have you explored AdPlexity for competitive ad research? Any tips to share?
💡 Example: "Have you explored AdPlexity for competitive ad research? Any tips to share?"
Today's tool: Facebook Ads Library for ad inspiration. Who else browses daily?
💡 Example: "Today's tool: Facebook Ads Library for ad inspiration. Who else browses daily?"
Tool of the Day: Screaming Frog for PPC audits. Share your use cases.
💡 Example: "Tool of the Day: Screaming Frog for PPC audits. Share your use cases."
Today's featured tool: Campaign Hero for optimization tips. Who has tried it?
💡 Example: "Today's featured tool: Campaign Hero for optimization tips. Who has tried it?"
Tool of the Day: Google Trends for PPC research. What is your favorite way to use it?
💡 Example: "Tool of the Day: Google Trends for PPC research. What is your favorite way to use it?"
Have you tried Outbrain for native PPC? Share your performance metrics.
💡 Example: "Have you tried Outbrain for native PPC? Share your performance metrics."
Today's tool: Adzooma for PPC automation. Worth a try for small teams?
💡 Example: "Today's tool: Adzooma for PPC automation. Worth a try for small teams?"
Tool highlight: SEMrush Ad Builder for creative testing. Any best practices?
💡 Example: "Tool highlight: SEMrush Ad Builder for creative testing. Any best practices?"
Have you used Google Auction Insights for competitor benchmarking? Was it useful?
💡 Example: "Have you used Google Auction Insights for competitor benchmarking? Was it useful?"
To implement these templates, choose a time each day to post a Tool of the Day in your community. Keep the description concise and focus on actionable benefits. Encourage members to share their feedback or tips for using the tool. Where possible, include a link, screenshot, or quick-start guide to make it easy for members to explore further. Rotate between different tool categories to keep content fresh and relevant to all PPC roles.
These templates are designed for all platforms. Adjust your post format to fit each channel: use images for LinkedIn or Facebook, short text for Slack or Discord, and threaded replies for forums. Always include a direct link to the tool when possible, and tag relevant topics or channels for better visibility.
To keep content inclusive, alternate your 'Tool of the Day' between tools that cater specifically to Google Ads (like Google Ads Editor or Keyword Planner) and those focused on Meta Ads (such as Facebook Ads Library or AdEspresso). You can also highlight cross-platform tools like SEMrush or Supermetrics, making sure to call out which PPC platforms each tool integrates with to help members assess relevance.
When featuring automation or script tools (e.g., Google Ads Scripts or Optmyzr), clearly indicate the technical level required and consider including a simple use case alongside a more advanced one. For less technical audiences, provide links to beginner guides or visual walkthroughs, and encourage discussion about troubleshooting common PPC automation challenges.
Absolutely! In fact, highlighting tools tailored to specific campaign types, such as DataFeedWatch for Shopping campaigns or PPC Samurai for Performance Max automation, will drive more targeted engagement. Be sure to mention which campaign scenarios the tool excels in and invite members to share their results or workflow tips for those campaign types.
Attribution modeling is a nuanced topic in PPC, so when featuring tools like Google Attribution or Triple Whale, prompt members to share their experiences with different models (last-click, data-driven, etc.). Pose questions about challenges in cross-channel tracking and encourage users to post real-world scenarios where attribution tools have impacted their ROAS reporting.
Frame lesser-known tools (e.g., Adalysis, Revealbot) as 'hidden gems' and compare their unique features to industry staples. Use your templates to directly ask if anyone has switched from a well-known tool to the featured one, and what prompted the change. This approach sparks conversations about tool experimentation and workflow optimization.
Yes, integration is a top concern for PPC professionals. When your 'Tool of the Day' supports connections to reporting platforms (e.g., Supermetrics piped into Looker Studio), include an example or screenshot of the integration in action. Encourage members to discuss how they combine data sources in their dashboards and any challenges with accuracy or API limits.
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