Running out of fresh ways to spark PPC community conversations? This or That templates make it easy to break the ice and get everyone involved. Use these ready-made prompts to encourage quick responses and create a lively, welcoming vibe.
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This or That questions are simple yet powerful engagement tools for PPC communities. By presenting two clear choices, you lower the barrier to participation and invite even shy members to jump in with minimal effort. The playful format makes it easy for people to express opinions without overthinking or fearing judgment.
Psychologically, the binary nature of the prompt triggers instant decision-making and curiosity about others' preferences. When members see lighthearted debates or similarities with peers, it builds rapport and a sense of belonging. These quick interactions can lead to deeper discussions and set a positive, inclusive tone across the community.
Which do you prefer for PPC: Google Ads or Microsoft Ads?
💡 Example: "Which do you prefer for PPC: Google Ads or Microsoft Ads?"
Manual bidding or automated bidding - which side are you on?
💡 Example: "Manual bidding or automated bidding - which side are you on?"
Would you rather optimize ad copy or landing pages today?
💡 Example: "Would you rather optimize ad copy or landing pages today?"
Responsive search ads or expanded text ads - pick one!
💡 Example: "Responsive search ads or expanded text ads - pick one!"
Target CPA or Target ROAS - which do you trust more?
💡 Example: "Target CPA or Target ROAS - which do you trust more?"
Would you rather work on search ads or display ads for a week?
💡 Example: "Would you rather work on search ads or display ads for a week?"
If you had to choose: more budget or more time for analysis?
💡 Example: "If you had to choose: more budget or more time for analysis?"
Do you enjoy keyword research or audience targeting more?
💡 Example: "Do you enjoy keyword research or audience targeting more?"
Mobile ads or desktop ads - which do you find more effective?
💡 Example: "Mobile ads or desktop ads - which do you find more effective?"
Pause a low-performing campaign or try to fix it?
💡 Example: "Pause a low-performing campaign or try to fix it?"
Would you rather get high CTR or lower CPC?
💡 Example: "Would you rather get high CTR or lower CPC?"
Are you a fan of ad extensions or prefer to keep ads simple?
💡 Example: "Are you a fan of ad extensions or prefer to keep ads simple?"
Daily budget adjustments or weekly reviews - what works for you?
💡 Example: "Daily budget adjustments or weekly reviews - what works for you?"
Dynamic Search Ads or Shopping Ads - pick your favorite!
💡 Example: "Dynamic Search Ads or Shopping Ads - pick your favorite!"
Would you rather master scripts or master reporting?
💡 Example: "Would you rather master scripts or master reporting?"
Broad match or exact match keywords - which do you trust?
💡 Example: "Broad match or exact match keywords - which do you trust?"
Google Analytics or in-platform reporting - go to for insights?
💡 Example: "Google Analytics or in-platform reporting - go to for insights?"
Do you prefer testing ad creatives or testing audiences?
💡 Example: "Do you prefer testing ad creatives or testing audiences?"
Would you rather get more leads or more sales from PPC?
💡 Example: "Would you rather get more leads or more sales from PPC?"
Manual UTM tagging or auto-tagging - which is your style?
💡 Example: "Manual UTM tagging or auto-tagging - which is your style?"
Do you prefer setting up new campaigns or optimizing old ones?
💡 Example: "Do you prefer setting up new campaigns or optimizing old ones?"
If you could only use one: ad schedule or geo targeting?
💡 Example: "If you could only use one: ad schedule or geo targeting?"
Video ads or image ads - which do you click more?
💡 Example: "Video ads or image ads - which do you click more?"
Do you prefer monthly or quarterly reporting cycles?
💡 Example: "Do you prefer monthly or quarterly reporting cycles?"
Would you rather automate tasks or keep control manually?
💡 Example: "Would you rather automate tasks or keep control manually?"
If you had to focus on one: ad relevance or landing page speed?
💡 Example: "If you had to focus on one: ad relevance or landing page speed?"
Do you prefer learning new PPC features or perfecting what you know?
💡 Example: "Do you prefer learning new PPC features or perfecting what you know?"
Would you rather manage a big account or several small ones?
💡 Example: "Would you rather manage a big account or several small ones?"
Shopping campaigns or Performance Max - which one do you use more?
💡 Example: "Shopping campaigns or Performance Max - which one do you use more?"
Do you prefer agency work or in-house PPC roles?
💡 Example: "Do you prefer agency work or in-house PPC roles?"
If you had to pick: more conversions or higher conversion rate?
💡 Example: "If you had to pick: more conversions or higher conversion rate?"
Would you rather A/B test headlines or calls-to-action?
💡 Example: "Would you rather A/B test headlines or calls-to-action?"
Do you prefer working with e-commerce or lead gen PPC accounts?
💡 Example: "Do you prefer working with e-commerce or lead gen PPC accounts?"
If you could only have one: high intent traffic or high volume?
💡 Example: "If you could only have one: high intent traffic or high volume?"
Would you rather have a 5 percent CTR or a 2 percent conversion rate?
💡 Example: "Would you rather have a 5 percent CTR or a 2 percent conversion rate?"
Do you prefer brainstorming new ad angles or analyzing performance data?
💡 Example: "Do you prefer brainstorming new ad angles or analyzing performance data?"
If you had to choose: faster setup or more granular targeting?
💡 Example: "If you had to choose: faster setup or more granular targeting?"
Would you rather get a click from a competitor or a returning customer?
💡 Example: "Would you rather get a click from a competitor or a returning customer?"
Do you prefer tracking with pixels or server-side tracking?
💡 Example: "Do you prefer tracking with pixels or server-side tracking?"
Would you rather run a remarketing campaign or a prospecting campaign?
💡 Example: "Would you rather run a remarketing campaign or a prospecting campaign?"
If you could only look at one metric: impressions or conversions?
💡 Example: "If you could only look at one metric: impressions or conversions?"
Do you prefer scaling existing campaigns or launching new ones?
💡 Example: "Do you prefer scaling existing campaigns or launching new ones?"
To use these templates, simply copy and paste your chosen prompt into your PPC community platform. Pin or feature the post for maximum visibility, and encourage team members or moderators to answer first to get the ball rolling. Rotate through different questions weekly or during slow periods to maintain ongoing interaction. Feel free to personalize the templates to better suit your audience or current PPC trends.
These templates are designed to work across all major platforms, including Facebook Groups, Slack, Discord, LinkedIn, or forums. Adjust your format for platform norms: use polls where possible, or post as text with clear instructions. For chat-based communities, pin the prompt or use scheduled posts to maximize visibility. Always follow your platform's posting guidelines and best practices for engagement.
Aim for once per week or during slow periods. Too frequent use may reduce novelty and engagement.
Keep topics light and moderate gently. Remind members the prompts are meant for fun, not serious debate.
Absolutely. Adapt wording or options to fit your community's experience, industry focus, or current trends.
Yes. The low-effort, low-pressure format is especially good for drawing out lurkers and new members.
Use polls where possible for easy participation, but open-ended text allows for richer discussion and follow-ups.
Not every answer, but responding to early replies and highlighting interesting choices helps boost ongoing engagement.
Yes. These prompts are designed to fit all major community platforms. Adjust formatting as needed for each one.