Running out of fresh ways to spark PPC community conversations? This or That templates make it easy to break the ice and get everyone involved. Use these ready-made prompts to encourage quick responses and create a lively, welcoming vibe.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
This or That questions are simple yet powerful engagement tools for PPC communities. By presenting two clear choices, you lower the barrier to participation and invite even shy members to jump in with minimal effort. The playful format makes it easy for people to express opinions without overthinking or fearing judgment.
Psychologically, the binary nature of the prompt triggers instant decision-making and curiosity about others' preferences. When members see lighthearted debates or similarities with peers, it builds rapport and a sense of belonging. These quick interactions can lead to deeper discussions and set a positive, inclusive tone across the community.
Which do you prefer for PPC: Google Ads or Microsoft Ads?
💡 Example: "Which do you prefer for PPC: Google Ads or Microsoft Ads?"
Manual bidding or automated bidding - which side are you on?
💡 Example: "Manual bidding or automated bidding - which side are you on?"
Would you rather optimize ad copy or landing pages today?
💡 Example: "Would you rather optimize ad copy or landing pages today?"
Responsive search ads or expanded text ads - pick one!
💡 Example: "Responsive search ads or expanded text ads - pick one!"
Target CPA or Target ROAS - which do you trust more?
💡 Example: "Target CPA or Target ROAS - which do you trust more?"
Would you rather work on search ads or display ads for a week?
💡 Example: "Would you rather work on search ads or display ads for a week?"
If you had to choose: more budget or more time for analysis?
💡 Example: "If you had to choose: more budget or more time for analysis?"
Do you enjoy keyword research or audience targeting more?
💡 Example: "Do you enjoy keyword research or audience targeting more?"
Mobile ads or desktop ads - which do you find more effective?
💡 Example: "Mobile ads or desktop ads - which do you find more effective?"
Pause a low-performing campaign or try to fix it?
💡 Example: "Pause a low-performing campaign or try to fix it?"
Would you rather get high CTR or lower CPC?
💡 Example: "Would you rather get high CTR or lower CPC?"
Are you a fan of ad extensions or prefer to keep ads simple?
💡 Example: "Are you a fan of ad extensions or prefer to keep ads simple?"
Daily budget adjustments or weekly reviews - what works for you?
💡 Example: "Daily budget adjustments or weekly reviews - what works for you?"
Dynamic Search Ads or Shopping Ads - pick your favorite!
💡 Example: "Dynamic Search Ads or Shopping Ads - pick your favorite!"
Would you rather master scripts or master reporting?
💡 Example: "Would you rather master scripts or master reporting?"
Broad match or exact match keywords - which do you trust?
💡 Example: "Broad match or exact match keywords - which do you trust?"
Google Analytics or in-platform reporting - go to for insights?
💡 Example: "Google Analytics or in-platform reporting - go to for insights?"
Do you prefer testing ad creatives or testing audiences?
💡 Example: "Do you prefer testing ad creatives or testing audiences?"
Would you rather get more leads or more sales from PPC?
💡 Example: "Would you rather get more leads or more sales from PPC?"
Manual UTM tagging or auto-tagging - which is your style?
💡 Example: "Manual UTM tagging or auto-tagging - which is your style?"
Do you prefer setting up new campaigns or optimizing old ones?
💡 Example: "Do you prefer setting up new campaigns or optimizing old ones?"
If you could only use one: ad schedule or geo targeting?
💡 Example: "If you could only use one: ad schedule or geo targeting?"
Video ads or image ads - which do you click more?
💡 Example: "Video ads or image ads - which do you click more?"
Do you prefer monthly or quarterly reporting cycles?
💡 Example: "Do you prefer monthly or quarterly reporting cycles?"
Would you rather automate tasks or keep control manually?
💡 Example: "Would you rather automate tasks or keep control manually?"
If you had to focus on one: ad relevance or landing page speed?
💡 Example: "If you had to focus on one: ad relevance or landing page speed?"
Do you prefer learning new PPC features or perfecting what you know?
💡 Example: "Do you prefer learning new PPC features or perfecting what you know?"
Would you rather manage a big account or several small ones?
💡 Example: "Would you rather manage a big account or several small ones?"
Shopping campaigns or Performance Max - which one do you use more?
💡 Example: "Shopping campaigns or Performance Max - which one do you use more?"
Do you prefer agency work or in-house PPC roles?
💡 Example: "Do you prefer agency work or in-house PPC roles?"
If you had to pick: more conversions or higher conversion rate?
💡 Example: "If you had to pick: more conversions or higher conversion rate?"
Would you rather A/B test headlines or calls-to-action?
💡 Example: "Would you rather A/B test headlines or calls-to-action?"
Do you prefer working with e-commerce or lead gen PPC accounts?
💡 Example: "Do you prefer working with e-commerce or lead gen PPC accounts?"
If you could only have one: high intent traffic or high volume?
💡 Example: "If you could only have one: high intent traffic or high volume?"
Would you rather have a 5 percent CTR or a 2 percent conversion rate?
💡 Example: "Would you rather have a 5 percent CTR or a 2 percent conversion rate?"
Do you prefer brainstorming new ad angles or analyzing performance data?
💡 Example: "Do you prefer brainstorming new ad angles or analyzing performance data?"
If you had to choose: faster setup or more granular targeting?
💡 Example: "If you had to choose: faster setup or more granular targeting?"
Would you rather get a click from a competitor or a returning customer?
💡 Example: "Would you rather get a click from a competitor or a returning customer?"
Do you prefer tracking with pixels or server-side tracking?
💡 Example: "Do you prefer tracking with pixels or server-side tracking?"
Would you rather run a remarketing campaign or a prospecting campaign?
💡 Example: "Would you rather run a remarketing campaign or a prospecting campaign?"
If you could only look at one metric: impressions or conversions?
💡 Example: "If you could only look at one metric: impressions or conversions?"
Do you prefer scaling existing campaigns or launching new ones?
💡 Example: "Do you prefer scaling existing campaigns or launching new ones?"
To use these templates, simply copy and paste your chosen prompt into your PPC community platform. Pin or feature the post for maximum visibility, and encourage team members or moderators to answer first to get the ball rolling. Rotate through different questions weekly or during slow periods to maintain ongoing interaction. Feel free to personalize the templates to better suit your audience or current PPC trends.
These templates are designed to work across all major platforms, including Facebook Groups, Slack, Discord, LinkedIn, or forums. Adjust your format for platform norms: use polls where possible, or post as text with clear instructions. For chat-based communities, pin the prompt or use scheduled posts to maximize visibility. Always follow your platform's posting guidelines and best practices for engagement.
Comparing specific bidding strategies such as manual CPC versus automated bidding can spark detailed discussions among PPC professionals, as these choices directly impact campaign performance, budget control, and automation. However, mixing in broader objectives (brand awareness vs lead generation) occasionally can also engage members newer to PPC. To maximize engagement, alternate between granular strategy comparisons and higher-level campaign goals, always using language and examples familiar to PPC practitioners.
Frame your This or That posts by briefly defining each keyword match type in the prompt, then ask members which they prefer and why. For example, 'Broad Match or Exact Match: Which delivers better ROI for your campaigns?' Encourage members to share specific scenarios, ensuring clarity for those less experienced while sparking debate among seasoned PPC professionals about nuances in intent, volume, and control.
Both approaches work, but they serve different engagement goals. Comparing platforms (Google Ads vs Microsoft Advertising) can attract input from members with diverse experience, while comparing features within a single platform (e.g., Responsive Search Ads vs Expanded Text Ads in Google Ads) invites more technical discussion. Rotate between these angles to appeal to both generalists and specialists, tailoring your prompts to ongoing trends or community hot topics.
When addressing PPC pain points, clearly define the tradeoff and ask members which challenge they would rather tackle and why. For example, 'Which is harder to fix: High CPCs or Low Conversion Rates?' Follow up by encouraging actionable tips or past experiences. This not only increases engagement, but also fosters knowledge exchange tailored to real-world PPC scenarios.
Create posts that simplify the comparison but invite nuanced opinions, such as, 'Attribution Model Preference: Last-Click vs Data-Driven—Which do you trust for optimizing budgets, and why?' Encourage members to share how each model impacts their reporting and optimization strategies, making room for both technical explanations and practical experiences within PPC analytics.
Absolutely. Structure your posts with direct comparisons, e.g., 'Dynamic Keyword Insertion or Static Headlines: Which drives higher CTR in your campaigns?' Prompt members to share results, testing methodologies, and industry niches. Including context (like campaign type or audience segment) in your prompts encourages richer, more actionable discussions and appeals to PPC specialists eager to share and learn from real-world data.
Skool · Circle · Mighty Networks