Finding it hard to keep your PPC community conversations fresh and relevant? Seasonal posts are a proven way to connect members to current events and each other. These templates make it easy to inspire timely, inclusive engagement all year round.
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Seasonal posts leverage the natural rhythms of the year to foster connection and relevance. When members see content that reflects what is happening in their lives or in the wider world, they are more likely to engage and share their own experiences. This creates a sense of belonging and keeps discussions vibrant.
For PPC communities, tying conversations to seasons or holidays provides an organic opportunity to discuss trends, campaign shifts, and new strategies. It also invites members to open up about their unique approaches and challenges, deepening peer learning. By welcoming diverse traditions and focusing on positivity, these posts foster inclusivity and sustained interest.
Timely prompts also help break the content rut, giving community managers a structured yet flexible way to maintain engagement. The result is a more dynamic, culturally aware space where members feel seen and motivated to participate.
As the seasons change, how do you adjust your PPC strategy?
💡 Example: "As the seasons change, how do you adjust your PPC strategy?"
What is your top PPC tip for the holiday season?
💡 Example: "What is your top PPC tip for the holiday season?"
Have you noticed PPC trends shift with the current season?
💡 Example: "Have you noticed PPC trends shift with the current season?"
Share a memorable campaign you ran during a past holiday.
💡 Example: "Share a memorable campaign you ran during a past holiday."
What is your favorite way to refresh ad creatives for spring?
💡 Example: "What is your favorite way to refresh ad creatives for spring?"
Does your PPC budget change with the seasons?
💡 Example: "Does your PPC budget change with the seasons?"
Which holidays have the biggest impact on your PPC results?
💡 Example: "Which holidays have the biggest impact on your PPC results?"
How do you prepare PPC campaigns for year-end shopping events?
💡 Example: "How do you prepare PPC campaigns for year-end shopping events?"
What seasonal promotions have worked best for you?
💡 Example: "What seasonal promotions have worked best for you?"
Do you have a favorite PPC tradition for the start of a new year?
💡 Example: "Do you have a favorite PPC tradition for the start of a new year?"
How do you handle PPC competition during peak holiday times?
💡 Example: "How do you handle PPC competition during peak holiday times?"
Share a PPC win you had this season.
💡 Example: "Share a PPC win you had this season."
Do you use different keywords for different seasons?
💡 Example: "Do you use different keywords for different seasons?"
What is your best advice for managing PPC during busy months?
💡 Example: "What is your best advice for managing PPC during busy months?"
How do you celebrate big PPC wins with your team?
💡 Example: "How do you celebrate big PPC wins with your team?"
What seasonal content themes do you plan for your PPC ads?
💡 Example: "What seasonal content themes do you plan for your PPC ads?"
Share a PPC fail you learned from during a seasonal campaign.
💡 Example: "Share a PPC fail you learned from during a seasonal campaign."
Do you notice your audience changes with the seasons?
💡 Example: "Do you notice your audience changes with the seasons?"
How do you incorporate cultural events into PPC campaigns?
💡 Example: "How do you incorporate cultural events into PPC campaigns?"
What is your favorite PPC campaign memory from last summer?
💡 Example: "What is your favorite PPC campaign memory from last summer?"
Which months are busiest for your PPC campaigns?
💡 Example: "Which months are busiest for your PPC campaigns?"
Do you have a go-to PPC tactic for back-to-school season?
💡 Example: "Do you have a go-to PPC tactic for back-to-school season?"
How do you stay inspired during slow PPC months?
💡 Example: "How do you stay inspired during slow PPC months?"
What seasonal challenges do you face in your PPC work?
💡 Example: "What seasonal challenges do you face in your PPC work?"
Share a creative PPC ad you saw this holiday season.
💡 Example: "Share a creative PPC ad you saw this holiday season."
How does your PPC messaging shift for spring or fall?
💡 Example: "How does your PPC messaging shift for spring or fall?"
Do you plan any special PPC offers for upcoming holidays?
💡 Example: "Do you plan any special PPC offers for upcoming holidays?"
What is your biggest PPC lesson from this past season?
💡 Example: "What is your biggest PPC lesson from this past season?"
Has seasonality ever surprised you in your PPC results?
💡 Example: "Has seasonality ever surprised you in your PPC results?"
What is your favorite tool for tracking seasonal PPC trends?
💡 Example: "What is your favorite tool for tracking seasonal PPC trends?"
How do you balance evergreen and seasonal PPC content?
💡 Example: "How do you balance evergreen and seasonal PPC content?"
Share a PPC trend you are watching this season.
💡 Example: "Share a PPC trend you are watching this season."
Do you update your ad copy for every season?
💡 Example: "Do you update your ad copy for every season?"
What is a seasonal PPC myth you would like to bust?
💡 Example: "What is a seasonal PPC myth you would like to bust?"
Do you have a seasonal PPC checklist?
💡 Example: "Do you have a seasonal PPC checklist?"
How do you ensure seasonal PPC ads are inclusive?
💡 Example: "How do you ensure seasonal PPC ads are inclusive?"
Share a tradition you or your team has around launching PPC campaigns.
💡 Example: "Share a tradition you or your team has around launching PPC campaigns."
What is your must-have for seasonal PPC campaign planning?
💡 Example: "What is your must-have for seasonal PPC campaign planning?"
How do you keep PPC creative fresh all year?
💡 Example: "How do you keep PPC creative fresh all year?"
What is your favorite seasonal PPC ad you have run or seen?
💡 Example: "What is your favorite seasonal PPC ad you have run or seen?"
Do you celebrate seasonal campaign launches in any special way?
💡 Example: "Do you celebrate seasonal campaign launches in any special way?"
Scan the list of seasonal post templates and choose those that match the current time of year or upcoming holidays. Schedule them in your content calendar, or use them spontaneously to spark conversation. Personalize the templates with your community's voice or add specific details to tie in major events. Encourage responses by reacting to answers, tagging members, or adding follow-up questions. Rotate templates to keep things fresh and involve a wide range of member experiences.
For all platforms, adapt your post formatting to suit the channel. On forums and LinkedIn, include a short intro for context. On Slack or Discord, keep prompts concise and use @mentions to invite responses. On Facebook and Instagram, pair questions with an image for greater impact. Always encourage comments or replies to build conversation.
To maximize engagement and relevance, use templates that reference key PPC milestones, like Black Friday CPC spikes or end-of-quarter ROAS goals. Incorporate prompts that invite members to share their experiences with seasonal bid increases, inventory shortages, and campaign pacing strategies. This ensures the posts spark meaningful discussion around challenges your community will actually face during high-traffic seasons.
Use the templates to prompt members to share their insights on how Quality Score fluctuates during seasonal campaigns, such as during major sales events or industry-specific peak periods. Ask about creative refresh rates, seasonal ad copy testing, and how ad relevance is impacted by shifting user intent. This can foster valuable knowledge sharing and tips for optimizing performance during critical times.
Leverage templates that specifically ask how members build or pause seasonal keyword lists, adjust match types, or allocate budget to event-driven campaigns. Encourage sharing of negative keyword strategies to filter irrelevant seasonal search traffic, or tips on leveraging search trends for maximum exposure. These discussions help members refine their approach to highly competitive, event-centric periods.
Absolutely. Design posts around common seasonal budget dilemmas, such as reallocating spend due to CPM spikes or holiday account restrictions on certain platforms. Ask members to share their experiences with channel diversification, platform-specific seasonal performance, and how they measure incremental lift during key periods. This is a critical challenge for PPC pros during peak seasons.
Create posts that prompt members to discuss their strategies for client communication, reporting seasonal variances, or setting expectations for post-holiday performance drops. Invite tips on visualizing seasonality in reports, explaining year-over-year comparisons, or preemptively addressing concerns about rising CPCs and fluctuating conversion rates. This helps members support each other with client management best practices.
Utilize templates that specifically ask about frequency capping, ad rotation strategies, or when to refresh creative assets during extended sales events. Encourage discussions around monitoring performance signals for creative fatigue and sharing results from A/B tests run during high-frequency seasonal pushes. This lets members tap into collective knowledge about keeping campaigns fresh and effective.
Skool · Circle · Mighty Networks