Looking for ways to keep your PPC community engaged and informed? Sharing valuable resources is a proven way to provide ongoing value while encouraging discussion. Use these ready-made templates to help your members discover helpful tools, articles, and guides that solve real PPC challenges.
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Resource sharing taps into the core needs of PPC professionals: staying up to date, learning new skills, and accessing tools that make their jobs easier. When community managers share targeted resources, they demonstrate authority and care, building trust among members. This not only increases engagement but also encourages members to reciprocate by sharing their own discoveries.
Psychologically, resource sharing creates a sense of community by positioning the group as a hub for valuable information. It helps members feel they are part of a forward-thinking, collaborative space where their needs are anticipated. By connecting people to solutions that address their pain points, resource sharing posts drive conversation and participation.
Additionally, these posts can prompt feedback and collective troubleshooting, fostering deeper discussion. When members see relevant resources being exchanged, they are more likely to contribute their own insights or ask questions, amplifying the group's value for everyone.
Just found a free PPC audit checklist - has anyone tried it yet? Check it out here and let us know your thoughts.
💡 Example: "Just found a free PPC audit checklist - has anyone tried it yet? Check it out here and let us know your thoughts."
This blog explains SKAGs for Google Ads. It cleared up a lot for me - worth a read if you struggle with ad group structure.
💡 Example: "This blog explains SKAGs for Google Ads. It cleared up a lot for me - worth a read if you struggle with ad group structure."
Sharing a video tutorial on negative keyword research - helped me lower wasted spend last month.
💡 Example: "Sharing a video tutorial on negative keyword research - helped me lower wasted spend last month."
If you need a quick way to compare ad copy, this free split test calculator is great. Try it and share your results.
💡 Example: "If you need a quick way to compare ad copy, this free split test calculator is great. Try it and share your results."
Here is a downloadable PPC budget planner - perfect for monthly campaign planning.
💡 Example: "Here is a downloadable PPC budget planner - perfect for monthly campaign planning."
Stuck with low CTR? This podcast episode shares 5 actionable tips. Listen and let us know what works for you.
💡 Example: "Stuck with low CTR? This podcast episode shares 5 actionable tips. Listen and let us know what works for you."
Found a spreadsheet for tracking Quality Score changes. Anyone else using this or something better?
💡 Example: "Found a spreadsheet for tracking Quality Score changes. Anyone else using this or something better?"
If you manage Bing Ads, this article covers recent updates. Worth a look for anyone running multi-platform campaigns.
💡 Example: "If you manage Bing Ads, this article covers recent updates. Worth a look for anyone running multi-platform campaigns."
Sharing a quick guide on setting up conversion tracking in GA4. Helped me avoid common mistakes.
💡 Example: "Sharing a quick guide on setting up conversion tracking in GA4. Helped me avoid common mistakes."
This new Chrome extension makes ad previewing much easier. Give it a try and share your experience.
💡 Example: "This new Chrome extension makes ad previewing much easier. Give it a try and share your experience."
For those working with e-commerce, here is a case study on Smart Shopping campaigns.
💡 Example: "For those working with e-commerce, here is a case study on Smart Shopping campaigns."
Here is a list of free keyword research tools. Which ones do you recommend?
💡 Example: "Here is a list of free keyword research tools. Which ones do you recommend?"
Download this PPC campaign launch checklist to avoid missing key steps.
💡 Example: "Download this PPC campaign launch checklist to avoid missing key steps."
Just read a comparison of Facebook vs Google Ads for lead gen - some surprising insights here.
💡 Example: "Just read a comparison of Facebook vs Google Ads for lead gen - some surprising insights here."
This webinar covers advanced bidding strategies. Register if you want to level up your skills.
💡 Example: "This webinar covers advanced bidding strategies. Register if you want to level up your skills."
Found a free script that automates hourly budget adjustments. Anyone using scripts in their workflow?
💡 Example: "Found a free script that automates hourly budget adjustments. Anyone using scripts in their workflow?"
This infographic breaks down the new Performance Max features. Handy for visual learners.
💡 Example: "This infographic breaks down the new Performance Max features. Handy for visual learners."
Sharing a resource on negative match types - cleared up a lot of confusion for me.
💡 Example: "Sharing a resource on negative match types - cleared up a lot of confusion for me."
Just tried this free landing page grader tool. Interested to see how your scores compare.
💡 Example: "Just tried this free landing page grader tool. Interested to see how your scores compare."
If you are looking for new PPC podcasts, here is a curated list to check out.
💡 Example: "If you are looking for new PPC podcasts, here is a curated list to check out."
This case study shows how a simple ad copy tweak cut CPA by 30 percent. Worth a read.
💡 Example: "This case study shows how a simple ad copy tweak cut CPA by 30 percent. Worth a read."
Found a Google Data Studio template for PPC reporting. Download here and customize for your clients.
💡 Example: "Found a Google Data Studio template for PPC reporting. Download here and customize for your clients."
Just read a post on avoiding common Smart Bidding mistakes. Anyone have tips to add?
💡 Example: "Just read a post on avoiding common Smart Bidding mistakes. Anyone have tips to add?"
Here is a free calculator for estimating ROAS. Super useful for quick forecasts.
💡 Example: "Here is a free calculator for estimating ROAS. Super useful for quick forecasts."
This video explains attribution models in under 10 minutes. Watch if you find attribution confusing.
💡 Example: "This video explains attribution models in under 10 minutes. Watch if you find attribution confusing."
Sharing a free tool that generates negative keywords for your campaigns.
💡 Example: "Sharing a free tool that generates negative keywords for your campaigns."
If you use scripts, here is a guide to writing your own for Google Ads.
💡 Example: "If you use scripts, here is a guide to writing your own for Google Ads."
This resource explains how to use match types after the recent changes. Worth a look.
💡 Example: "This resource explains how to use match types after the recent changes. Worth a look."
Found a webinar replay on scaling campaigns profitably. Watch and share your takeaways.
💡 Example: "Found a webinar replay on scaling campaigns profitably. Watch and share your takeaways."
This spreadsheet helps track daily spend across multiple platforms. Download and customize as needed.
💡 Example: "This spreadsheet helps track daily spend across multiple platforms. Download and customize as needed."
Here is a guide on setting up remarketing audiences in Google Ads.
💡 Example: "Here is a guide on setting up remarketing audiences in Google Ads."
Just found a checklist for account audits. Useful for quarterly reviews.
💡 Example: "Just found a checklist for account audits. Useful for quarterly reviews."
This article explains how to spot click fraud. Has anyone used click fraud detection tools?
💡 Example: "This article explains how to spot click fraud. Has anyone used click fraud detection tools?"
Download this campaign naming convention template to keep accounts organized.
💡 Example: "Download this campaign naming convention template to keep accounts organized."
If you want to improve ad relevance, here is a list of copywriting resources.
💡 Example: "If you want to improve ad relevance, here is a list of copywriting resources."
This calculator estimates max CPC based on your target CPA. Try it and share your numbers.
💡 Example: "This calculator estimates max CPC based on your target CPA. Try it and share your numbers."
Sharing a free template for monthly PPC client reports. Makes reporting much faster.
💡 Example: "Sharing a free template for monthly PPC client reports. Makes reporting much faster."
Just watched a video on campaign segmentation - helped me optimize ad spend. Worth a view.
💡 Example: "Just watched a video on campaign segmentation - helped me optimize ad spend. Worth a view."
For anyone new to PPC, here is a starter guide with all the basics in one place.
💡 Example: "For anyone new to PPC, here is a starter guide with all the basics in one place."
This interview with a PPC industry leader covers advanced optimization tips. Worth a listen.
💡 Example: "This interview with a PPC industry leader covers advanced optimization tips. Worth a listen."
Found a free calculator for projecting lifetime value. Useful for campaign planning.
💡 Example: "Found a free calculator for projecting lifetime value. Useful for campaign planning."
Just tried this A/B test ideas generator for ad copy. Share your favorite test ideas below.
💡 Example: "Just tried this A/B test ideas generator for ad copy. Share your favorite test ideas below."
To make the most of these templates, select a resource your community will find genuinely useful, such as a new PPC tool, insightful article, or helpful video. Customize the template with the resource details and share it in your group or forum. Always include a brief explanation of why the resource matters and how it addresses common PPC challenges. Encourage members to try the resource, share their feedback, or add their own suggestions in the comments. Consistently sharing resources will build a culture of generosity and ongoing learning.
Since these templates are designed for all platforms, keep your posts concise and visually clear. Use line breaks or emojis where allowed to highlight key points. Tailor the level of detail to the platform's format: use shorter intros on Twitter or LinkedIn, and longer explanations in Facebook groups or forums. Always link directly to the resource and monitor comments to answer follow-up questions.
Create resource sharing posts focused on guides, case studies, or tools specifically addressing Quality Score factors such as ad relevance, landing page experience, and expected CTR. Encouraging members to share their own checklists or diagnostic frameworks for Quality Score can spark valuable discussions and foster collaborative problem-solving.
During platform updates, prioritize sharing official changelogs, expert webinars, and update-specific best practices tailored for the affected platforms (Google Ads, Microsoft Advertising, etc.). Resource sharing posts that summarize the impact on bidding strategies, ad formats, or compliance requirements will help your community quickly adapt and stay compliant.
Facilitate resource sharing posts that focus on open-source scripts, publicly available automation tools, or anonymized workflow templates. Remind members to remove sensitive account identifiers and provide clear documentation, so others can safely adapt these resources to their own campaigns.
Organize resource sharing posts to highlight proven A/B testing templates, statistical significance calculators, and experiment tracking sheets. Encourage contributors to include details about test setup (e.g., split by audience segment, device, or ad copy variation) and share anonymized results to foster transparent learning.
When sharing budget pacing or bid management resources, recommend using cloud-based spreadsheets (like Google Sheets) with read-only links or downloadable templates. Make sure shared tools are accompanied by setup instructions and example data relevant to various PPC platforms (such as Google Ads, Facebook Ads, or LinkedIn Ads) to maximize their usefulness.
Encourage posts that aggregate guides, webinars, and case studies specifically about new campaign types like Performance Max or AI-based targeting. Ask members to share their own early findings, toolkits, and pitfalls to avoid, to help the community collectively explore and adapt to these rapidly evolving areas.
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