Need fast ways to spark engagement in your PPC community? Quick Discussion posts help you tap into trending topics or hot takes, inviting members to share quick thoughts. Keep the conversation lively and relevant without overwhelming your audience.
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Quick Discussion posts are proven to lower barriers to participation by keeping prompts short and approachable. In fast-moving industries like PPC, members are often pressed for time and may feel intimidated by lengthy or complex threads. A concise question or statement makes it easier for everyone, from lurkers to top contributors, to join in with their own insights or opinions.
This format also capitalizes on the urgency of PPC trends and news. By inviting immediate, bite-sized responses, you foster a sense of community momentum and keep your group at the forefront of industry conversations. Quick Discussions can boost both comment volume and member return rates, as people are more likely to re-engage with threads that update rapidly.
What is the biggest PPC myth you have heard this week?
💡 Example: "What is the biggest PPC myth you have heard this week? Example: Google Ads is always pay-to-win."
Share your favorite PPC win from this month!
💡 Example: "Share your favorite PPC win from this month! Example: Cut CPA by 30 percent for a client."
Manual bidding or automated - what are you using right now?
💡 Example: "Manual bidding or automated - what are you using right now? Example: Automated for most campaigns."
What was the last PPC tool that actually impressed you?
💡 Example: "What was the last PPC tool that actually impressed you? Example: Optmyzr for automations."
Anyone tried Performance Max lately? Thoughts?
💡 Example: "Anyone tried Performance Max lately? Thoughts? Example: Mixed results so far."
What is your go-to negative keyword for new campaigns?
💡 Example: "What is your go-to negative keyword for new campaigns? Example: Free."
How often do you audit your PPC accounts?
💡 Example: "How often do you audit your PPC accounts? Example: Monthly."
What PPC trend do you think is overhyped right now?
💡 Example: "What PPC trend do you think is overhyped right now? Example: AI copywriting."
Quick poll: Responsive or Expanded Text Ads?
💡 Example: "Quick poll: Responsive or Expanded Text Ads? Example: Responsive for flexibility."
What is your biggest PPC challenge this week?
💡 Example: "What is your biggest PPC challenge this week? Example: CPCs spiking in one ad group."
Has anyone tested TikTok Ads for PPC yet?
💡 Example: "Has anyone tested TikTok Ads for PPC yet? Example: Higher engagement than Facebook."
Share your favorite PPC meme or joke below!
💡 Example: "Share your favorite PPC meme or joke below! Example: 'I only click my competitors' ads.'"
What is your number one PPC reporting headache?
💡 Example: "What is your number one PPC reporting headache? Example: Attribution lag."
How do you keep up with PPC industry changes?
💡 Example: "How do you keep up with PPC industry changes? Example: Subscribing to Search Engine Land."
Which metric do you check first every morning?
💡 Example: "Which metric do you check first every morning? Example: Conversion rate."
Have you paused any keywords recently? Why?
💡 Example: "Have you paused any keywords recently? Why? Example: Low CTR on 'review' terms."
What is one PPC feature you wish existed?
💡 Example: "What is one PPC feature you wish existed? Example: One-click competitor analysis."
What is your hot take on automated bidding today?
💡 Example: "What is your hot take on automated bidding today? Example: Great for scale, risky for small budgets."
If you could fix one PPC pain point overnight, what would it be?
💡 Example: "If you could fix one PPC pain point overnight, what would it be? Example: Attribution accuracy."
What's your favorite ad copy formula right now?
💡 Example: "What's your favorite ad copy formula right now? Example: Problem - Solution - CTA."
What is the most unexpected PPC result you have seen lately?
💡 Example: "What is the most unexpected PPC result you have seen lately? Example: DSA outperforming branded."
Anyone have a favorite script or automation?
💡 Example: "Anyone have a favorite script or automation? Example: Budget pacing script."
How do you handle clients who want daily PPC updates?
💡 Example: "How do you handle clients who want daily PPC updates? Example: Automated dashboards."
What is your go-to resource for PPC inspiration?
💡 Example: "What is your go-to resource for PPC inspiration? Example: PPC Reddit threads."
Do you run search, display, or both?
💡 Example: "Do you run search, display, or both? Example: Mostly search, some display."
What is one thing you wish you knew before starting in PPC?
💡 Example: "What is one thing you wish you knew before starting in PPC? Example: How fast things change."
Share a recent PPC fail and what you learned.
💡 Example: "Share a recent PPC fail and what you learned. Example: Accidentally paused a top ad, learned to double-check!"
How do you deal with click fraud?
💡 Example: "How do you deal with click fraud? Example: Using third-party tools."
What is your top tip for new PPC marketers?
💡 Example: "What is your top tip for new PPC marketers? Example: Test everything, trust data."
Have you noticed any changes in CPCs this quarter?
💡 Example: "Have you noticed any changes in CPCs this quarter? Example: Healthcare CPCs up 20 percent."
Dark mode in ad platforms - yay or nay?
💡 Example: "Dark mode in ad platforms - yay or nay? Example: Love it, easier on the eyes."
What is your favorite way to visualize PPC data?
💡 Example: "What is your favorite way to visualize PPC data? Example: Google Data Studio dashboards."
Are you running any PPC experiments right now?
💡 Example: "Are you running any PPC experiments right now? Example: A/B testing landing pages."
What is one PPC KPI you always track?
💡 Example: "What is one PPC KPI you always track? Example: ROAS."
What is your go-to ad extension?
💡 Example: "What is your go-to ad extension? Example: Callout extension."
What is your favorite PPC podcast or YouTube channel?
💡 Example: "What is your favorite PPC podcast or YouTube channel? Example: Paid Search Podcast."
What is one PPC strategy you think everyone should try?
💡 Example: "What is one PPC strategy you think everyone should try? Example: SKAGs for tight control."
What is your biggest PPC time-saver?
💡 Example: "What is your biggest PPC time-saver? Example: Automated rules for bid adjustments."
What is your favorite PPC platform and why?
💡 Example: "What is your favorite PPC platform and why? Example: Google Ads for scale."
Anyone still using broad match keywords?
💡 Example: "Anyone still using broad match keywords? Example: Only for discovery campaigns."
What is the most creative PPC campaign you have seen?
💡 Example: "What is the most creative PPC campaign you have seen? Example: Spotify's year-end ads."
Choose a template that matches current events or hot topics in PPC. Post it with a friendly tone and encourage members to leave a short comment or reaction. Pin or highlight the post for increased visibility if your platform allows. Monitor replies and jump in with your own responses to keep the energy going. Rotate through different Quick Discussion prompts to maintain variety and keep members coming back for more.
On all platforms, keep Quick Discussion posts visually uncluttered. Use line breaks or emojis for emphasis but avoid lengthy introductions. Consider posting during times of high member activity for maximum visibility. Replying to early comments will help your post gain traction.
Quick Discussion posts offer a fast, low-barrier way to invite members to share their experiences and opinions on topics like manual versus automated bidding. Pose questions such as 'Have you seen better ROAS with manual bidding or Smart Bidding?' or 'What challenges have you faced when switching to automation?' This encourages members to share nuanced insights and fosters dialogue among professionals facing similar strategic decisions.
PPC communities are deeply affected by frequent platform policy changes. Use Quick Discussions to ask members, 'How are you adapting to the new Google Ads keyword match type changes?' or 'Has the recent ad disapproval policy affected your account performance?' These prompts allow members to exchange timely tips and commiserate over common challenges.
Pose targeted questions such as 'What’s your go-to fix when a campaign’s Quality Score drops unexpectedly?' or 'Share your experience improving Quality Score for high-competition keywords.' Members can quickly exchange practical solutions, making the discussion actionable for everyone managing complex accounts.
Frame questions that directly reference new or beta features, such as 'Have you tested Performance Max campaigns—what results are you seeing so far?' or 'Is anyone seeing success targeting specific audiences with the new asset groups?' This approach encourages members to share early feedback and tips, which is invaluable in the fast-evolving PPC landscape.
Use platform-specific language in your prompts, e.g., 'Has anyone successfully appealed a Facebook Ads account suspension recently? What was your process?' or 'What are your best practices for avoiding flagging on Meta Ads?' This ensures discussions remain highly relevant to active practitioners facing real-world obstacles.
Absolutely—create prompts such as 'What’s the strangest negative keyword you’ve added recently and why?' or 'Share any surprising irrelevant search terms you’ve found in your Search Query Report this month.' These questions encourage knowledge sharing around negative keyword management, helping members keep their campaigns efficient.
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