Need help sparking conversation in your PPC community? Fill-in-the-Blank prompts are a quick, fun way to get members sharing insights and stories. Use these ready-to-go templates to boost engagement and inspire creative responses.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
Fill-in-the-Blank prompts work because they lower the barrier to participation. Members do not have to craft long or complex responses; instead, they simply complete a sentence or phrase, making it easy to join the conversation. This approach taps into our natural enjoyment of sharing opinions and experiences, especially when the prompt relates to familiar PPC challenges or wins.
By keeping the format light and interactive, you encourage spontaneous engagement from all types of members. These prompts also foster a sense of community by highlighting shared interests and experiences, allowing everyone from newcomers to top contributors to feel included and valued.
My favorite PPC metric to track is ________.
💡 Example: "My favorite PPC metric to track is ROAS."
The best PPC advice I ever received was ________.
💡 Example: "The best PPC advice I ever received was always test your ad copy."
I wish someone had told me ________ before I ran my first PPC campaign.
💡 Example: "I wish someone had told me to set a negative keyword list before I ran my first PPC campaign."
The PPC tool I cannot live without is ________.
💡 Example: "The PPC tool I cannot live without is SEMrush."
My biggest PPC win this month was ________.
💡 Example: "My biggest PPC win this month was dropping CPC by 40 percent."
If I could automate one PPC task, it would be ________.
💡 Example: "If I could automate one PPC task, it would be reporting."
The PPC platform I use most is ________.
💡 Example: "The PPC platform I use most is Google Ads."
The ad format that gets me the best results is ________.
💡 Example: "The ad format that gets me the best results is responsive search ads."
My go-to keyword research method is ________.
💡 Example: "My go-to keyword research method is competitor analysis."
The trickiest part of PPC for me is ________.
💡 Example: "The trickiest part of PPC for me is attribution."
If I had an unlimited budget, I would test ________.
💡 Example: "If I had an unlimited budget, I would test video ads on YouTube."
The most underrated PPC tactic is ________.
💡 Example: "The most underrated PPC tactic is ad schedule adjustments."
The last PPC tool I tried was ________.
💡 Example: "The last PPC tool I tried was SpyFu."
I always check ________ before launching a new PPC campaign.
💡 Example: "I always check conversion tracking before launching a new PPC campaign."
The PPC myth I wish would disappear is ________.
💡 Example: "The PPC myth I wish would disappear is that higher bids always win."
The first thing I optimize in a struggling campaign is ________.
💡 Example: "The first thing I optimize in a struggling campaign is ad copy."
My favorite PPC community resource is ________.
💡 Example: "My favorite PPC community resource is PPC Hero."
The one PPC report I cannot skip is ________.
💡 Example: "The one PPC report I cannot skip is the Search Terms report."
The biggest mistake I made in PPC was ________.
💡 Example: "The biggest mistake I made in PPC was forgetting to set location targeting."
When a campaign underperforms, my first reaction is to ________.
💡 Example: "When a campaign underperforms, my first reaction is to check the search terms."
The PPC buzzword I hear too often is ________.
💡 Example: "The PPC buzzword I hear too often is automation."
The best way to learn PPC is ________.
💡 Example: "The best way to learn PPC is by running your own campaigns."
My secret for writing great PPC ads is ________.
💡 Example: "My secret for writing great PPC ads is using emotional triggers."
The worst keyword match type for my campaigns has been ________.
💡 Example: "The worst keyword match type for my campaigns has been broad match."
If I could ask Google Ads for one new feature, it would be ________.
💡 Example: "If I could ask Google Ads for one new feature, it would be easier cross-account reporting."
The most confusing PPC acronym is ________.
💡 Example: "The most confusing PPC acronym is CPA."
The one thing I always include in my PPC ads is ________.
💡 Example: "The one thing I always include in my PPC ads is a clear CTA."
The biggest change in PPC I have seen this year is ________.
💡 Example: "The biggest change in PPC I have seen this year is increased automation."
The PPC podcast I never miss is ________.
💡 Example: "The PPC podcast I never miss is Paid Search Podcast."
My ideal PPC client is ________.
💡 Example: "My ideal PPC client is one who trusts the process."
The most fun PPC campaign I have managed was for ________.
💡 Example: "The most fun PPC campaign I have managed was for a local coffee shop."
The first PPC platform I ever used was ________.
💡 Example: "The first PPC platform I ever used was Bing Ads."
If I could only use one PPC targeting option, it would be ________.
💡 Example: "If I could only use one PPC targeting option, it would be remarketing."
The most creative PPC ad I have seen used ________.
💡 Example: "The most creative PPC ad I have seen used humor about competitors."
I measure PPC success by ________.
💡 Example: "I measure PPC success by cost per acquisition."
If I could erase one PPC myth forever, it would be ________.
💡 Example: "If I could erase one PPC myth forever, it would be set and forget works."
The biggest PPC trend to watch this year is ________.
💡 Example: "The biggest PPC trend to watch this year is AI-driven optimization."
The part of PPC I enjoy most is ________.
💡 Example: "The part of PPC I enjoy most is analyzing ad performance."
The one thing I always double-check in my PPC campaigns is ________.
💡 Example: "The one thing I always double-check in my PPC campaigns is location targeting."
If I could give one PPC tip to beginners, it would be ________.
💡 Example: "If I could give one PPC tip to beginners, it would be always monitor your search terms."
The most common PPC question I get asked is ________.
💡 Example: "The most common PPC question I get asked is how much should I spend."
My favorite way to learn about PPC updates is ________.
💡 Example: "My favorite way to learn about PPC updates is Twitter threads."
Choose a template that fits your current community theme or hot topic. Post the fill-in-the-blank prompt as a standalone thread or within daily discussions. Encourage replies by reacting to answers and tagging members who might have interesting perspectives. Rotate prompt styles regularly to keep things fresh and see which types drive the most participation.
These fill-in-the-blank templates are optimized for all platforms. Whether you run your PPC community on Facebook, Slack, Discord, LinkedIn, or a private forum, keep formatting simple so posts are easy to read on mobile and desktop. Use emojis or bold for emphasis if the platform allows, but always maintain clarity. Encourage quick replies to keep threads lively and visible.
To encourage detailed responses, phrase questions like 'My go-to Google Ads bidding strategy for increasing ROAS is ___.' This invites members to discuss specific approaches such as Target CPA, Maximize Conversions, or Manual CPC, sparking discussion around their effectiveness and use cases.
Create prompts that reference platform-specific features, such as 'I find the most success with audience targeting on ___ because ___.' This allows members to compare nuances like responsive search ads or Microsoft’s LinkedIn profile targeting, encouraging detailed, platform-focused conversations.
Ask targeted questions like 'The hardest part of improving my Quality Score is ___.' This will help members pinpoint pain points such as ad relevance, landing page experience, or expected CTR, leading to deeper discussions and knowledge-sharing around optimization tactics.
Use questions like 'The most unexpected negative keyword I’ve had to add was ___.' This encourages members to share real campaign stories, highlight overlooked search terms, and discuss negative keyword strategies unique to the PPC space.
Try prompts such as 'When my campaign budget gets tight, I prioritize ___ campaigns because ___.' This leads members to share their prioritization logic, such as focusing on branded search or high-converting retargeting campaigns, and opens up discussions on budget optimization strategies.
Yes! Use prompts like 'The metric I always monitor in my PPC dashboard is ___ because ___.' This pushes members to disclose whether they focus on CTR, conversion rate, cost per acquisition, or impression share, and to explain their rationale, benefiting the community with diverse perspectives.
Skool · Circle · Mighty Networks