Struggling to spark meaningful conversations in your PPC community? Sharing expert insights is a proven way to engage members and foster learning. Use these templates to bring authority voices into your discussions and inspire thoughtful participation.
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Expert Insight posts work because they leverage the authority and credibility of recognized leaders in the PPC industry. Members feel motivated to join discussions when prompted by respected voices, which helps build trust and demonstrates your community's commitment to high-quality content.
Psychologically, people are drawn to expert opinions as shortcuts to deeper knowledge. Sharing these insights signals that your community values professional growth and keeps members up to date with the latest trends. By inviting members to reflect or respond, you tap into their desire to share experiences and ask questions in a safe, informed environment.
According to Brad Geddes, PPC is all about testing. What is your favorite A/B test result?
💡 Example: "According to Brad Geddes, PPC is all about testing. What is your favorite A/B test result?"
WordStream's Mark Irvine says automation is the future of PPC. Do you agree or disagree?
💡 Example: "WordStream's Mark Irvine says automation is the future of PPC. Do you agree or disagree?"
Larry Kim believes high click-through rates come from bold ad copy. Share your best headline tip.
💡 Example: "Larry Kim believes high click-through rates come from bold ad copy. Share your best headline tip."
Ginny Marvin highlights the importance of audience segmentation in PPC. How do you segment your campaigns?
💡 Example: "Ginny Marvin highlights the importance of audience segmentation in PPC. How do you segment your campaigns?"
An expert says negative keywords can save budgets fast. How do you build your negative keyword list?
💡 Example: "An expert says negative keywords can save budgets fast. How do you build your negative keyword list?"
Brad Geddes recommends frequent account audits. When was your last PPC audit?
💡 Example: "Brad Geddes recommends frequent account audits. When was your last PPC audit?"
Frederick Vallaeys says scripts can supercharge PPC. Have you used scripts before?
💡 Example: "Frederick Vallaeys says scripts can supercharge PPC. Have you used scripts before?"
Expert quote: Quality Score is king for low CPCs. What is your top tip for improving it?
💡 Example: "Expert quote: Quality Score is king for low CPCs. What is your top tip for improving it?"
Melissa Mackey urges us to use remarketing wisely. What is your biggest remarketing win?
💡 Example: "Melissa Mackey urges us to use remarketing wisely. What is your biggest remarketing win?"
Navah Hopkins says data visualization improves PPC decisions. What tools do you use for reporting?
💡 Example: "Navah Hopkins says data visualization improves PPC decisions. What tools do you use for reporting?"
According to experts, responsive ads are here to stay. Have you seen better results with them?
💡 Example: "According to experts, responsive ads are here to stay. Have you seen better results with them?"
Michelle Morgan says mobile-first is a must for PPC today. Is your strategy mobile-first?
💡 Example: "Michelle Morgan says mobile-first is a must for PPC today. Is your strategy mobile-first?"
Expert insight: Attribution models can change your PPC story. Which model do you use most?
💡 Example: "Expert insight: Attribution models can change your PPC story. Which model do you use most?"
Andrew Lolk recommends regular competitor analysis. How often do you review your competitors?
💡 Example: "Andrew Lolk recommends regular competitor analysis. How often do you review your competitors?"
Expert tip: Broad match is risky but rewarding. Have you tried broad match lately?
💡 Example: "Expert tip: Broad match is risky but rewarding. Have you tried broad match lately?"
Lisa Raehsler recommends testing new ad formats regularly. What new format have you tried this year?
💡 Example: "Lisa Raehsler recommends testing new ad formats regularly. What new format have you tried this year?"
Expert opinion: Manual bidding is not dead yet. Do you prefer manual or automated bidding?
💡 Example: "Expert opinion: Manual bidding is not dead yet. Do you prefer manual or automated bidding?"
Navah Hopkins says audience intent is more important than keywords. Do you agree?
💡 Example: "Navah Hopkins says audience intent is more important than keywords. Do you agree?"
Expert insight: Ad extensions can lift CTRs. Which extension works best for you?
💡 Example: "Expert insight: Ad extensions can lift CTRs. Which extension works best for you?"
PPC expert says first-party data is gold in a cookie-less world. Are you collecting enough?
💡 Example: "PPC expert says first-party data is gold in a cookie-less world. Are you collecting enough?"
According to experts, video ads are trending in PPC. Have you tested video ads this quarter?
💡 Example: "According to experts, video ads are trending in PPC. Have you tested video ads this quarter?"
Brad Geddes: Always track micro-conversions, not just sales. What micro-conversions do you monitor?
💡 Example: "Brad Geddes: Always track micro-conversions, not just sales. What micro-conversions do you monitor?"
Expert advice: Keep PPC landing pages simple and fast. What is your top landing page hack?
💡 Example: "Expert advice: Keep PPC landing pages simple and fast. What is your top landing page hack?"
Larry Kim says unicorn ads outperform the rest. What is your highest performing ad ever?
💡 Example: "Larry Kim says unicorn ads outperform the rest. What is your highest performing ad ever?"
Expert quote: Smart bidding is changing the game for PPC pros. Have you adopted smart bidding yet?
💡 Example: "Expert quote: Smart bidding is changing the game for PPC pros. Have you adopted smart bidding yet?"
Ginny Marvin: PPC is moving toward privacy-first. How are you adapting to privacy changes?
💡 Example: "Ginny Marvin: PPC is moving toward privacy-first. How are you adapting to privacy changes?"
Expert insight: Ad copy testing should never stop. What is your favorite headline test so far?
💡 Example: "Expert insight: Ad copy testing should never stop. What is your favorite headline test so far?"
Michelle Morgan says local PPC is often overlooked. Are you running any local campaigns?
💡 Example: "Michelle Morgan says local PPC is often overlooked. Are you running any local campaigns?"
Experts agree: Ad schedule optimization can boost ROI. What time slots work best for you?
💡 Example: "Experts agree: Ad schedule optimization can boost ROI. What time slots work best for you?"
Navah Hopkins says to never ignore search terms reports. How often do you review yours?
💡 Example: "Navah Hopkins says to never ignore search terms reports. How often do you review yours?"
Expert point: Seasonality impacts PPC results. How do you adapt your campaigns throughout the year?
💡 Example: "Expert point: Seasonality impacts PPC results. How do you adapt your campaigns throughout the year?"
Industry leaders say Google Ads is evolving quickly. What new features have you tried recently?
💡 Example: "Industry leaders say Google Ads is evolving quickly. What new features have you tried recently?"
Expert tip: Always set clear KPIs before launching a campaign. What KPIs do you track?
💡 Example: "Expert tip: Always set clear KPIs before launching a campaign. What KPIs do you track?"
Melissa Mackey: Regular reporting keeps campaigns healthy. How often do you share reports?
💡 Example: "Melissa Mackey: Regular reporting keeps campaigns healthy. How often do you share reports?"
Experts say social PPC is growing fast. Have you added Facebook or LinkedIn ads to your mix?
💡 Example: "Experts say social PPC is growing fast. Have you added Facebook or LinkedIn ads to your mix?"
Expert advice: Always have a backup ad ready. When did a backup ad save your campaign?
💡 Example: "Expert advice: Always have a backup ad ready. When did a backup ad save your campaign?"
Brad Geddes says to avoid vanity metrics in PPC. Which metrics matter most to you?
💡 Example: "Brad Geddes says to avoid vanity metrics in PPC. Which metrics matter most to you?"
According to experts, landing page speed is crucial for conversions. Have you optimized yours?
💡 Example: "According to experts, landing page speed is crucial for conversions. Have you optimized yours?"
Expert insight: Long-tail keywords drive cheaper clicks. What long-tail keywords have worked best for you?
💡 Example: "Expert insight: Long-tail keywords drive cheaper clicks. What long-tail keywords have worked best for you?"
Navah Hopkins: Try using audience exclusions for better targeting. Have you tested this strategy?
💡 Example: "Navah Hopkins: Try using audience exclusions for better targeting. Have you tested this strategy?"
PPC expert says to watch Quality Score trends closely. How do you monitor yours?
💡 Example: "PPC expert says to watch Quality Score trends closely. How do you monitor yours?"
Choose an expert relevant to your community's interests, then pick or adapt a template below. Post the expert's quote or summarized viewpoint, giving proper credit. Always include a prompt for members to share their thoughts or experiences. Rotate topics to keep discussions fresh and invite follow-up questions to deepen engagement.
Since these templates are for all platforms, focus on concise language and clear calls to action to suit forums, social media, and chat apps. Adapt the format as needed: use images or videos for visual platforms, and keep text punchy for fast-moving chats.
These templates include prompts specifically designed to spark discussion around attribution modeling, such as 'What's your approach to multi-touch attribution in complex funnels?' or 'How do you measure incrementality in Google Ads campaigns?' Use these to encourage experts to share frameworks, tools, or case studies, helping members understand and debate nuanced PPC tracking issues.
The library contains scenario-based templates like 'Ask Me Anything: Navigating the Latest Google Ads Policy Updates.' You can tailor these to invite experts to unpack the impact of new ad restrictions, account suspensions, or verification requirements, fostering actionable dialogue on compliance strategies unique to PPC advertisers.
Yes, several templates prompt experts to address cross-border PPC nuances, such as localization, language targeting, and geo-bidding strategies. For instance, use prompts like 'Scaling Campaigns Globally: Ask Me Anything' to delve into issues like currency conversions, local platform preferences, and regional compliance for seasoned PPC practitioners.
Templates include questions like 'AMA: Maximizing Results with Smart Bidding' and 'Pros and Cons of Automation in PPC.' These are crafted to elicit expert insights on topics like value-based bidding, automated rules, and pitfalls to avoid with machine learning optimizations—challenges that are highly relevant to advanced PPC marketers.
Templates such as 'Ask Me Anything: Managing High-Volume PPC Accounts' are designed to address account hierarchy, cross-account negative lists, reporting automation, and workflow efficiency. These specific prompts drive discussion on the operational and strategic obstacles faced when overseeing multiple accounts or complex MCC setups.
There are templates specifically for AMAs on ad creative, like 'Optimizing Ad Copy: Expert AMA.' Use these to ask about strategies for A/B testing headlines and descriptions, leveraging Responsive Search Ads, or interpreting ad variation reports, enabling your community to exchange advanced tactics that are unique to the PPC landscape.
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