Struggling to spark real conversations in your PPC community? Experience Share templates invite members to open up about their journeys, building trust and connection. Use these proven prompts to turn passive readers into active storytellers.
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Experience Share posts harness the power of storytelling, which is one of the most effective ways to foster empathy and connection. When PPC professionals share personal wins, struggles, or lessons, it creates a sense of authenticity and belonging that drives deeper engagement.
These prompts tap into the collective knowledge of your community by encouraging members to reflect and share their unique perspectives. When people see others being open, they feel safer to contribute their own stories, sparking organic discussion and long-term loyalty. This approach not only strengthens your community's culture but also surfaces valuable insights that benefit everyone.
In the fast-changing world of PPC, learning from real experiences is invaluable. Experience Share posts empower your members to support each other, offer advice, and learn together, making your community a hub for both inspiration and growth.
Share a time when a PPC campaign surprised you with its results. What did you learn?
💡 Example: "I once tested an ad group I doubted, but it became my top performer. Who else has a story like this?"
What was your biggest PPC win this year and how did you achieve it?
💡 Example: "My best win was cutting CPC by 30 percent with new keywords. What about you?"
Describe a PPC mistake you made and how you fixed it.
💡 Example: "I once paused the wrong campaign by accident. I owned up and fixed it. Has this happened to anyone else?"
When did you first feel confident running PPC campaigns?
💡 Example: "I felt confident after my first successful lead gen campaign."
What PPC myth did you believe early on that you later debunked?
💡 Example: "I thought broad match was always wasteful until it worked for remarketing. Share yours!"
Share your favorite PPC tool and how it changed your workflow.
💡 Example: "Optmyzr helped me automate reports. What tools do you love?"
Tell us about a creative ad copy that outperformed your expectations.
💡 Example: "A playful headline boosted clicks by 40 percent. Who else has a story like this?"
What is the most challenging PPC account you have managed?
💡 Example: "Managing a legacy account with no structure was my toughest."
How do you handle underperforming PPC campaigns?
💡 Example: "I run deep audits and restructure. What do you do?"
What is a PPC lesson you wish you had learned sooner?
💡 Example: "I wish I knew not to chase vanity metrics. Share your lessons!"
Share a client request that challenged your PPC skills.
💡 Example: "A client wanted instant results on a tiny budget. Anyone else faced this?"
What is your proudest moment in PPC so far?
💡 Example: "Launching my first international campaign was a big moment for me."
Which PPC metric do you obsess over and why?
💡 Example: "I always check quality score first."
Who inspired you to start working in PPC?
💡 Example: "A marketing professor got me into PPC."
Share a time when automation made a difference in your PPC results.
💡 Example: "Automated bidding saved hours and improved ROI. How about you?"
What is the funniest PPC ad or keyword you have seen or used?
💡 Example: "I once saw an ad for 'unicorn insurance.' Share yours!"
Describe a time you had to troubleshoot major PPC performance drops.
💡 Example: "A competitor outbid us overnight. It took hours to recover."
How did you land your first PPC client or job?
💡 Example: "I started with a friend's business."
Share your favorite PPC hack or shortcut.
💡 Example: "I use scripts to pause low-performing ads. What hacks do you use?"
What advice would you give your past self about PPC?
💡 Example: "I would say, focus on learning analytics early. What about you?"
Share a PPC experiment that did not go as planned.
💡 Example: "Changing all match types backfired for me. Anyone else?"
What is your go-to way to stay updated with PPC trends?
💡 Example: "I follow a few key blogs."
Tell us about a time you wowed a client with PPC results.
💡 Example: "I doubled a client's leads in two weeks. Who else has a story?"
What is the hardest lesson PPC has taught you?
💡 Example: "Not every test will work out."
Which PPC platform did you learn first and why?
💡 Example: "Google Ads, because it was popular in my job."
Share a story about a PPC budget you had to stretch.
💡 Example: "I drove results with only $200. How have you made a budget work?"
What was your biggest PPC failure and what did you learn?
💡 Example: "I wasted budget on a bad audience. What about you?"
How have you handled tough feedback on your PPC work?
💡 Example: "I listened and learned from it."
What is the best client relationship you built through PPC?
💡 Example: "A client who let me experiment freely."
Share a time you had to pivot your PPC strategy quickly.
💡 Example: "When a product launch failed, I switched to retargeting. Who else has pivoted fast?"
When did you realize you loved working in PPC?
💡 Example: "After my first successful campaign."
What PPC learning resource changed your perspective?
💡 Example: "A webinar on ad testing changed my approach."
What's one PPC process you have completely changed over time?
💡 Example: "I used to check campaigns daily, now I automate more. What have you changed?"
Describe the most rewarding PPC project you have worked on.
💡 Example: "Helping a nonprofit grow donations was rewarding."
What is the most important PPC skill you have developed?
💡 Example: "Analytical thinking has helped me most."
Share a time you collaborated with another team on PPC.
💡 Example: "Working with sales boosted our conversion rates. Who else has teamed up successfully?"
What is your favorite PPC audience to target and why?
💡 Example: "I like remarketing audiences best."
What is one thing you wish clients understood about PPC?
💡 Example: "That results take time. What do you wish clients knew?"
Share an example of a PPC test that changed your strategy.
💡 Example: "A split test showed me the value of landing pages. What tests changed your mind?"
Describe a moment when you felt stuck in PPC and how you overcame it.
💡 Example: "I hit a plateau, then tried new ad formats. Share your stuck moments."
What is your favorite PPC success story to tell?
💡 Example: "A campaign that turned a struggling brand around. What is your favorite success?"
To get the most from these templates, schedule regular Experience Share posts in your content calendar. Pin or highlight posts to encourage participation, and kick off each thread by sharing your own authentic story. Use responses as opportunities to ask follow-up questions and tag members who might have relevant experiences. Rotate topics to keep things fresh and inclusive for all skill levels.
On all platforms, keep prompts concise and easy to engage with. Use visuals or emojis to highlight Experience Share threads. Encourage replies by tagging active members and regularly summarizing key takeaways for everyone.
You can adapt the templates to prompt members to compare experiences with automated bidding (e.g., Target CPA, Target ROAS) versus manual CPC. For example, ask members to share specific campaigns where one strategy outperformed the other, challenges faced in optimization, or tips for transitioning between bidding models. This sparks conversation around real-world scenarios and helps members learn from diverse strategies.
Modify the templates to ask members to detail their recent ad copy experiments, including variables tested (headlines, calls-to-action, extensions), performance metrics tracked (CTR, conversion rate, Quality Score), and key takeaways. Encourage the inclusion of specific data points or screenshots to foster more precise and valuable discussions.
Update the templates to reference the specific platform change—such as the transition to broad match or introduction of Performance Max campaigns—and ask members to share their adaptation process, challenges, and whether their KPIs (impressions, conversions, CPA) were affected. This keeps discussions current and highly relevant.
Absolutely! Customize the templates to prompt members to share comparative experiences running campaigns across different ad platforms. Ask them to discuss differences in audience targeting, cost-per-click, conversion tracking challenges, or attribution models. This generates rich insights for members considering multi-platform strategies.
Adjust the templates to invite detailed stories about facing account suspensions or ad disapprovals, including the cause (e.g., policy violations, automation errors), steps taken to resolve the issue, communication with platform support, and preventive measures. This helps members learn from each other’s troubleshooting processes.
Modify the templates to encourage members to share their experiences adjusting budgets during peak vs off-peak seasons, coping with market changes (like increased CPCs or shifting search trends), and techniques for scaling campaigns profitably. Ask about tools they used (bid simulators, scripts) and key metrics they monitored to inform their decisions.
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