Having trouble getting your PPC community talking? Community questions can break the ice and inspire real conversations. Use these proven templates to spark engagement and tap into the collective knowledge of your members.
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Community questions are one of the most effective ways to foster interaction and knowledge sharing in PPC groups. By inviting members to share their experiences, perspectives, or challenges, you create space for diverse voices and insights. This not only helps participants learn from each other but also strengthens the sense of belonging and expertise within the group.
Questions that are open-ended or tied to real-world scenarios encourage thoughtful responses instead of simple yes or no answers. When members see their contributions being valued and discussed, they are more likely to return, participate again, and build relationships with fellow PPC professionals. Regularly posting community questions ensures a steady flow of relevant and engaging content that keeps your group active and thriving.
What is one PPC tactic that surprised you with its results recently?
💡 Example: "What is one PPC tactic that surprised you with its results recently?"
How do you handle underperforming keywords in your campaigns?
💡 Example: "How do you handle underperforming keywords in your campaigns?"
Share your biggest PPC win this month and what made it work.
💡 Example: "Share your biggest PPC win this month and what made it work."
If you had to pick one PPC metric to track, what would it be and why?
💡 Example: "If you had to pick one PPC metric to track, what would it be and why?"
What PPC platform do you find most challenging and how do you tackle it?
💡 Example: "What PPC platform do you find most challenging and how do you tackle it?"
Have you ever paused a campaign that was performing well? Why or why not?
💡 Example: "Have you ever paused a campaign that was performing well? Why or why not?"
What is your go-to tool for PPC budget management?
💡 Example: "What is your go-to tool for PPC budget management?"
Describe a time when ad copy made all the difference in your results.
💡 Example: "Describe a time when ad copy made all the difference in your results."
What PPC trend do you think will shape the next year?
💡 Example: "What PPC trend do you think will shape the next year?"
How do you keep up with PPC platform updates?
💡 Example: "How do you keep up with PPC platform updates?"
What is your biggest PPC frustration right now?
💡 Example: "What is your biggest PPC frustration right now?"
If you could automate one part of PPC, what would it be?
💡 Example: "If you could automate one part of PPC, what would it be?"
What is a common PPC myth you want to debunk?
💡 Example: "What is a common PPC myth you want to debunk?"
Which industries do you think benefit most from PPC?
💡 Example: "Which industries do you think benefit most from PPC?"
How do you balance search and display campaigns?
💡 Example: "How do you balance search and display campaigns?"
Share one lesson you learned from a failed PPC campaign.
💡 Example: "Share one lesson you learned from a failed PPC campaign."
What is your favorite PPC report to review and why?
💡 Example: "What is your favorite PPC report to review and why?"
Has AI changed your approach to PPC? How?
💡 Example: "Has AI changed your approach to PPC? How?"
What is the most overlooked aspect of a successful PPC campaign?
💡 Example: "What is the most overlooked aspect of a successful PPC campaign?"
If you could give a PPC newbie one tip, what would it be?
💡 Example: "If you could give a PPC newbie one tip, what would it be?"
How do you decide when to increase or decrease your PPC budget?
💡 Example: "How do you decide when to increase or decrease your PPC budget?"
What attribution model do you prefer for PPC and why?
💡 Example: "What attribution model do you prefer for PPC and why?"
Share a PPC resource that helped you level up.
💡 Example: "Share a PPC resource that helped you level up."
Which PPC feature do you wish more people used?
💡 Example: "Which PPC feature do you wish more people used?"
What is your process for A/B testing ad creatives?
💡 Example: "What is your process for A/B testing ad creatives?"
Have you experimented with new ad formats lately? What did you learn?
💡 Example: "Have you experimented with new ad formats lately? What did you learn?"
How do you explain PPC ROI to non-marketers?
💡 Example: "How do you explain PPC ROI to non-marketers?"
What is your biggest learning from a PPC audit?
💡 Example: "What is your biggest learning from a PPC audit?"
If you could change one thing about Google Ads, what would it be?
💡 Example: "If you could change one thing about Google Ads, what would it be?"
What is the most creative PPC campaign you have seen or run?
💡 Example: "What is the most creative PPC campaign you have seen or run?"
How do you prioritize tasks when managing multiple PPC clients?
💡 Example: "How do you prioritize tasks when managing multiple PPC clients?"
What is your favorite way to report PPC performance to clients?
💡 Example: "What is your favorite way to report PPC performance to clients?"
Share a recent PPC challenge you faced and how you solved it.
💡 Example: "Share a recent PPC challenge you faced and how you solved it."
What is your biggest priority for your PPC campaigns this quarter?
💡 Example: "What is your biggest priority for your PPC campaigns this quarter?"
How do you spot click fraud in your campaigns?
💡 Example: "How do you spot click fraud in your campaigns?"
What is your go-to approach for negative keyword research?
💡 Example: "What is your go-to approach for negative keyword research?"
Have you tried Performance Max yet? What was your experience?
💡 Example: "Have you tried Performance Max yet? What was your experience?"
What is the most important factor for PPC ad relevance?
💡 Example: "What is the most important factor for PPC ad relevance?"
If you could only use one PPC channel, which would you choose?
💡 Example: "If you could only use one PPC channel, which would you choose?"
How do you approach seasonality in your PPC planning?
💡 Example: "How do you approach seasonality in your PPC planning?"
Share your favorite PPC meme or joke to lighten the mood!
💡 Example: "Share your favorite PPC meme or joke to lighten the mood!"
Choose a template that fits your current content pillar or hot topic, then customize any details to match your group’s voice. Post at peak times for your platform to maximize visibility. Always follow up with your own response or tag knowledgeable members to get the conversation started. Mix up question types to appeal to both newcomers and seasoned experts, and highlight great answers to encourage more participation.
On all platforms, use eye-catching visuals or emojis to draw attention to your post. Pin high-performing questions or feature outstanding answers to boost visibility. Encourage replies by tagging active members or using platform-specific features like polls or comment threads. Adapt the timing based on when your audience is most active.
Leverage the templates by crafting questions that directly ask members how recent Google Ads policy updates (like changes in ad copy approval or new keyword restrictions) have impacted their campaigns. Encourage members to share experiences, challenges, and how they've adapted, fostering knowledge-sharing about compliance best practices.
Absolutely! The templates are designed to prompt comparative discussions. You can tailor questions to ask, for example, 'What’s been your biggest challenge when optimizing Quality Score on Google Ads versus Microsoft Ads?' or 'Which platform has provided better results for automated bidding strategies?' This helps gather nuanced insights from members with experience across platforms.
Utilize the Community Question templates to pose scenario-based questions, such as 'What tools or tactics have you found most effective for detecting and reducing click fraud?' or 'How do you reconcile data between Google Analytics and ad platform reports?' These targeted prompts encourage members to share practical, real-world solutions.
Customize the templates by framing questions around reporting pain points, such as 'How do you communicate fluctuating CPCs to clients without causing concern?' or 'What metrics do you highlight in monthly PPC reports for clients versus internal stakeholders?' This approach ensures relevance for both in-house and agency experts.
Yes, you can prompt focused conversations about automation by asking, 'How has Google Ads’ Performance Max impacted your manual campaign strategies?' or 'What concerns do you have about relying on AI-driven bid optimization?' These questions inspire members to share experiences with the latest PPC automation tools and advancements.
Use the templates to specifically request case studies or results, e.g., 'Can you share your A/B test results for different ad copy approaches in the insurance vertical?' or 'What CTR improvements have you seen after switching to Responsive Search Ads?' This drives peers to provide concrete data and actionable insights.
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