Having trouble sparking engagement in your PPC community? Community Challenges are a proven way to motivate members, drive friendly competition, and share real-world wins. Use these templates to kick off fun, actionable PPC challenges that your members will love.
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Community Challenges tap into our natural desire for achievement and recognition. By presenting achievable goals in a playful, competitive format, these challenges make learning and sharing feel like a game, not a chore. Members are more likely to participate when tasks are clear, rewards are within reach, and their progress is visible to peers.
For PPC professionals, challenges are also an opportunity to showcase expertise, learn new tactics, and benchmark against others in the field. This collaborative environment helps foster a sense of belonging and camaraderie, essential for a thriving online community. By celebrating wins and encouraging even small steps, you make every member feel valued and invested.
PPC Challenge of the Week: Test a new ad copy variation and share your best result below.
💡 Example: "PPC Challenge of the Week: Test a new ad copy variation and share your best result below. Who got the highest CTR?"
Mini Challenge: Lower your CPC by 10 percent this week. Post your before and after screenshots.
💡 Example: "Mini Challenge: Lower your CPC by 10 percent this week. Post your before and after screenshots to celebrate your wins!"
Flash Challenge: Try a new negative keyword and report back what impact you saw.
💡 Example: "Flash Challenge: Try a new negative keyword and report back what impact you saw on your campaigns."
Who can get the lowest CPA this week? Share your strategies and results.
💡 Example: "Who can get the lowest CPA this week? Share your strategies and results for a possible shoutout!"
Weekend PPC Challenge: Launch one new audience test and post your learnings on Monday.
💡 Example: "Weekend PPC Challenge: Launch one new audience test and post your learnings on Monday morning."
30-Minute Tweak: Update your ad extensions and show us your ad preview.
💡 Example: "30-Minute Tweak: Update your ad extensions and show us your ad preview in the thread."
Share your best-performing headline from last month. Bonus for CTR improvement tips.
💡 Example: "Share your best-performing headline from last month. Bonus for CTR improvement tips!"
Try a new automated bidding strategy and let us know your initial thoughts.
💡 Example: "Try a new automated bidding strategy and let us know your initial thoughts in the comments."
Can you spot one wasted spend area in your account? Share what you find.
💡 Example: "Can you spot one wasted spend area in your account? Share what you find for group feedback."
Challenge: Create a holiday-themed ad and post your copy or image below.
💡 Example: "Challenge: Create a holiday-themed ad and post your copy or image below to inspire others."
Share your biggest PPC win this week, big or small. Let's celebrate together!
💡 Example: "Share your biggest PPC win this week, big or small. Let's celebrate together and cheer you on!"
One-Day Challenge: Pause a low-performing keyword and share the impact.
💡 Example: "One-Day Challenge: Pause a low-performing keyword and share the impact after 24 hours."
How fast can you build a new campaign from scratch? Time yourself and share your process.
💡 Example: "How fast can you build a new campaign from scratch? Time yourself and share your process here."
Flash Poll: Vote for next week's PPC challenge topic.
💡 Example: "Flash Poll: Vote for next week's PPC challenge topic. Your input shapes our events!"
Try optimizing an ad for mobile users only. Post your before and after performance.
💡 Example: "Try optimizing an ad for mobile users only. Post your before and after performance metrics."
Super Short Challenge: Share one negative keyword you added today.
💡 Example: "Super Short Challenge: Share one negative keyword you added today. Easy participation!"
Can you find one ad that needs a fresh image? Post your update below.
💡 Example: "Can you find one ad that needs a fresh image? Post your update below for feedback."
PPC Mythbusters: Test a popular PPC myth and report your findings.
💡 Example: "PPC Mythbusters: Test a popular PPC myth and report your findings to the group."
End of Month Wrap-Up: What was your biggest PPC learning this month?
💡 Example: "End of Month Wrap-Up: What was your biggest PPC learning this month? Share in the thread."
Challenge: Share your go-to PPC tool and why you love it.
💡 Example: "Challenge: Share your go-to PPC tool and why you love it. Inspire new strategies!"
Try adjusting your ad schedule for one campaign. Did performance change?
💡 Example: "Try adjusting your ad schedule for one campaign. Did performance change? Let us know!"
Post your favorite PPC meme to kick off the week.
💡 Example: "Post your favorite PPC meme to kick off the week and get everyone smiling."
Challenge: Spot-check your Quality Score and post your best tip for improvement.
💡 Example: "Challenge: Spot-check your Quality Score and post your best tip for improvement."
What is one PPC metric you want to improve? Share your goal this week.
💡 Example: "What is one PPC metric you want to improve? Share your goal this week and get support."
Try a new geographic targeting setting and post your observations.
💡 Example: "Try a new geographic targeting setting and post your observations in this thread."
Fun Friday: Share the weirdest search query in your report this week.
💡 Example: "Fun Friday: Share the weirdest search query in your report this week for laughs."
Who can spot the biggest quick win in their account today? Post your find.
💡 Example: "Who can spot the biggest quick win in their account today? Post your find and help others."
Challenge: Run a split test on ad images and share your highest performing one.
💡 Example: "Challenge: Run a split test on ad images and share your highest performing one below."
Share a campaign you paused and why it was the right call.
💡 Example: "Share a campaign you paused and why it was the right call for your goals."
Midweek Motivation: Share your most improved metric so far this week.
💡 Example: "Midweek Motivation: Share your most improved metric so far this week to inspire others."
Try one new audience segment and share the results by Friday.
💡 Example: "Try one new audience segment and share the results by Friday for a digital badge."
Which PPC platform gave you the best ROI this month? Share your data.
💡 Example: "Which PPC platform gave you the best ROI this month? Share your data to compare."
Quick Challenge: Identify and fix one disapproved ad today.
💡 Example: "Quick Challenge: Identify and fix one disapproved ad today and let us know how you did it."
PPC Newbie Challenge: Ask one burning question about campaign setup below.
💡 Example: "PPC Newbie Challenge: Ask one burning question about campaign setup below and get answers."
Share an A/B test you ran and your favorite takeaway.
💡 Example: "Share an A/B test you ran and your favorite takeaway with the community."
What is one PPC task you automate? Share your workflow.
💡 Example: "What is one PPC task you automate? Share your workflow for others to learn."
Challenge: Find one underperforming ad group and brainstorm improvements together.
💡 Example: "Challenge: Find one underperforming ad group and brainstorm improvements together here."
Share your favorite PPC podcast or blog for inspiration this week.
💡 Example: "Share your favorite PPC podcast or blog for inspiration this week and help others discover new ideas."
What is your go-to PPC reporting template? Upload or describe it for others.
💡 Example: "What is your go-to PPC reporting template? Upload or describe it for others to use."
Speed Challenge: Make one bid adjustment in the next hour and share your rationale.
💡 Example: "Speed Challenge: Make one bid adjustment in the next hour and share your rationale in the thread."
Pick a template that fits your current focus or season, then personalize it with your community's voice. Post the challenge with clear instructions and a deadline. Encourage members to share updates, screenshots, or results in the comments. Offer small rewards or public shoutouts to top participants to boost momentum. Repeat with new challenges regularly to keep the energy high.
These challenge templates work on all platforms. For forums or Slack, pin the challenge post for visibility. On Facebook or LinkedIn, use images or branded graphics to catch attention. On Discord, create a dedicated challenge channel for ongoing updates. Always tag or mention active members to encourage participation.
You can utilize templates focused on comparative budgeting scenarios, such as asking members to share their techniques for reducing cost-per-click (CPC) on Google Ads versus Meta Ads. Encourage participants to post their best tips for budget pacing, bid adjustments, and platform-specific allocation strategies to foster knowledge exchange on optimizing ad spend efficiency.
Leverage templates designed for 'Before & After' or 'Audit Challenge' posts, where members share their Quality Score snapshots and the specific optimizations they implemented (e.g., ad relevance, landing page experience). Facilitate follow-up discussions on which changes had the biggest impact and invite others to share their own Quality Score improvement tactics.
Absolutely! Use 'Pro/Con' or 'This or That' challenge templates to prompt members to take sides and share real campaign outcomes using either manual or automated bidding (such as Target CPA, Maximize Conversions, or Enhanced CPC). Encourage users to provide screenshots, performance data, and discuss which industries or campaign types each strategy works best for.
Incorporate templates that prompt members to post recent examples of ad creatives showing signs of fatigue (declining CTR, increased CPC, etc.) and share how they refreshed or A/B tested new messaging. These challenges can spark discussions about creative rotation schedules, headline variations, and ad extension experiments specific to PPC.
Yes! Use templates centered around 'Conversion Rescue' or 'Case Study Breakdown' challenges, where members present underperforming conversion scenarios. Invite peers to diagnose issues related to landing page relevance, keyword intent mismatch, tracking setup, or audience segmentation, all common PPC conversion pitfalls.
You can deploy templates like 'Negative Keyword Treasure Hunt' or 'Keyword Clean-Up Challenges' to prompt members to share creative uses of negative keyword lists, analyze search term reports together, or debate the merits of broad versus exact match negatives. This encourages nuanced conversation around query filtering and wasted spend prevention, which are unique to PPC.
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