Having trouble sparking meaningful discussions around PPC articles in your community? Our Article Conversation templates make it easy to drive thoughtful engagement and help members connect over the latest industry insights.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
Article Conversation posts tap into members' natural curiosity and desire to share opinions. By summarizing an article and inviting reflection, you lower the barrier to participation and encourage both seasoned experts and newcomers to weigh in. Highlighting key takeaways or controversial points helps focus the conversation and prompts deeper analysis, making members feel their perspectives are valued.
This format also builds a culture of continuous learning, as members discover new resources and viewpoints. Thoughtful prompts guide users to think critically about trends, strategies, and challenges in PPC, turning passive content consumption into active dialogue. Ultimately, this boosts engagement, strengthens relationships, and keeps your community vibrant.
Just read this article on PPC automation trends. What stands out most to you?
💡 Example: "Just read this article on PPC automation trends. What stands out most to you?"
This piece claims manual bidding is outdated. Do you agree or still see value?
💡 Example: "This piece claims manual bidding is outdated. Do you agree or still see value?"
Author suggests audience targeting is more important than keywords. Thoughts?
💡 Example: "Author suggests audience targeting is more important than keywords. Thoughts?"
Skimmed this guide to Responsive Search Ads. Anyone tried the recommended strategies?
💡 Example: "Skimmed this guide to Responsive Search Ads. Anyone tried the recommended strategies?"
Interesting take on automation vs. control in Google Ads. Where do you stand?
💡 Example: "Interesting take on automation vs. control in Google Ads. Where do you stand?"
Read about PPC budget allocation between platforms. How do you split your spend?
💡 Example: "Read about PPC budget allocation between platforms. How do you split your spend?"
The article says ad copy testing is underused. Do you agree?
💡 Example: "The article says ad copy testing is underused. Do you agree?"
This post covers attribution models in PPC. Which do you find works best?
💡 Example: "This post covers attribution models in PPC. Which do you find works best?"
What was your biggest takeaway from this PPC trends roundup?
💡 Example: "What was your biggest takeaway from this PPC trends roundup?"
Article highlights common PPC reporting mistakes. Have you made any of these?
💡 Example: "Article highlights common PPC reporting mistakes. Have you made any of these?"
Case study shows major uplift from negative keyword audits. Do you audit regularly?
💡 Example: "Case study shows major uplift from negative keyword audits. Do you audit regularly?"
This author prefers Bing Ads for certain industries. Anyone else had success?
💡 Example: "This author prefers Bing Ads for certain industries. Anyone else had success?"
The article claims broad match is making a comeback. Have you tried it lately?
💡 Example: "The article claims broad match is making a comeback. Have you tried it lately?"
Read this piece on PPC for ecommerce. What do you think of their tips?
💡 Example: "Read this piece on PPC for ecommerce. What do you think of their tips?"
This article argues for more frequent A/B tests. How often do you run experiments?
💡 Example: "This article argues for more frequent A/B tests. How often do you run experiments?"
The post lists top PPC tools for 2024. Which ones do you rely on?
💡 Example: "The post lists top PPC tools for 2024. Which ones do you rely on?"
Author warns about ad fatigue in Facebook Ads. How do you keep your ads fresh?
💡 Example: "Author warns about ad fatigue in Facebook Ads. How do you keep your ads fresh?"
What surprised you most from this breakdown of Smart Bidding myths?
💡 Example: "What surprised you most from this breakdown of Smart Bidding myths?"
The article highlights PPC mistakes to avoid. Which do you see most often?
💡 Example: "The article highlights PPC mistakes to avoid. Which do you see most often?"
Saw this piece on seasonality in PPC. How do you prep for big swings?
💡 Example: "Saw this piece on seasonality in PPC. How do you prep for big swings?"
Interesting stat: 60 percent of PPC budgets go to Google. Do you diversify?
💡 Example: "Interesting stat: 60 percent of PPC budgets go to Google. Do you diversify?"
The author recommends more video ads in PPC. Have you tested video yet?
💡 Example: "The author recommends more video ads in PPC. Have you tested video yet?"
This article suggests automated rules save time. Which rules have helped you most?
💡 Example: "This article suggests automated rules save time. Which rules have helped you most?"
Read a post about PPC for B2B. What unique challenges have you faced?
💡 Example: "Read a post about PPC for B2B. What unique challenges have you faced?"
The piece claims AI will change PPC forever. Are you seeing this yet?
💡 Example: "The piece claims AI will change PPC forever. Are you seeing this yet?"
Article says landing page speed is critical for PPC. How do you optimize?
💡 Example: "Article says landing page speed is critical for PPC. How do you optimize?"
Saw this case study on remarketing success. What has worked for you?
💡 Example: "Saw this case study on remarketing success. What has worked for you?"
This piece discusses data privacy and PPC. Are you changing your approach?
💡 Example: "This piece discusses data privacy and PPC. Are you changing your approach?"
Read about smart segmentation in PPC. How do you group your audiences?
💡 Example: "Read about smart segmentation in PPC. How do you group your audiences?"
Article highlights the power of first-party data. Are you collecting enough?
💡 Example: "Article highlights the power of first-party data. Are you collecting enough?"
Saw a post about click fraud in PPC. How do you monitor or prevent it?
💡 Example: "Saw a post about click fraud in PPC. How do you monitor or prevent it?"
This article covers local PPC campaigns. What tips would you add?
💡 Example: "This article covers local PPC campaigns. What tips would you add?"
The author warns about over-optimizing. When do you stop tweaking campaigns?
💡 Example: "The author warns about over-optimizing. When do you stop tweaking campaigns?"
Read this analysis on conversion tracking. Any tips for setup or troubleshooting?
💡 Example: "Read this analysis on conversion tracking. Any tips for setup or troubleshooting?"
This article suggests single keyword ad groups are outdated. Agree or disagree?
💡 Example: "This article suggests single keyword ad groups are outdated. Agree or disagree?"
The post predicts more automation in 2024. How are you preparing?
💡 Example: "The post predicts more automation in 2024. How are you preparing?"
Author shares PPC hacks for small budgets. What has worked for you?
💡 Example: "Author shares PPC hacks for small budgets. What has worked for you?"
This article discusses ad extensions. Which types drive best results for your campaigns?
💡 Example: "This article discusses ad extensions. Which types drive best results for your campaigns?"
Read about PPC for lead gen. Any best practices you would recommend?
💡 Example: "Read about PPC for lead gen. Any best practices you would recommend?"
This piece argues for more negative keyword research. How deep do you go?
💡 Example: "This piece argues for more negative keyword research. How deep do you go?"
Saw a study on PPC benchmarks by industry. Do your results match these averages?
💡 Example: "Saw a study on PPC benchmarks by industry. Do your results match these averages?"
This article says cross-channel reporting is the future. Are you set up for it?
💡 Example: "This article says cross-channel reporting is the future. Are you set up for it?"
Choose a relevant PPC article, summarize its core points, then use one of the templates to introduce it to your community. Adapt the template by adding a brief quote or linking to the article. Encourage members to share their reactions, personal experiences, or disagreements. Rotate topics and vary question styles to maintain interest and draw in different member types.
These templates are designed for all platforms. For forums, use bold formatting for key points. On social media, keep summaries concise and use direct questions. In chat-based communities, post during peak hours and encourage quick replies. Wherever possible, include article links and relevant tags to increase visibility.
Select templates that prompt members to share their interpretations or experiences with recent Google Ads policy changes, such as changes to keyword match types or privacy restrictions. Frame the conversation to encourage members to discuss how these updates have impacted their campaign strategies, QA processes, or client communications.
Utilize templates that pose questions about A/B testing methodologies, such as 'What’s your preferred approach for split-testing ad creatives across platforms?' or 'Share your biggest learning from a recent landing page split-test.' This helps members share actionable insights and discuss results unique to PPC campaign optimization.
Use templates designed to prompt discussion around attribution models, for example: 'Which attribution model do you rely on for cross-channel PPC campaigns, and why?' or 'Has changing your attribution model impacted your budget allocation?' These questions foster nuanced discussions about platform-specific data and real-world attribution challenges in PPC.
Yes, select templates that prompt members to share strategies or war stories about budget pacing, especially during high-traffic periods like Black Friday or end-of-quarter surges. For instance, ask 'How do you adjust your budget pacing to handle sudden spikes in seasonal demand without overspending?' to encourage sharing of practical PPC tactics.
Leverage templates that encourage members to compare their experiences with automation versus manual bidding. Sample prompt: 'How has adopting Smart Bidding changed your manual optimization routines?' This drives engagement focused on automation’s real-world effects in PPC account management.
Adapt templates to compare platform features, asking questions like 'What unique challenges have you faced optimizing Shopping campaigns on Microsoft Advertising vs. Google Ads?' This invites members to share platform-specific insights, fostering deeper PPC-centric conversations.
Skool · Circle · Mighty Networks