Running out of fresh ways to get your marketing community talking? This or That prompts are the perfect solution for sparking fun, low-pressure engagement. Use these templates to get members sharing quick opinions and keep your group lively.
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This or That posts work because they tap into people’s natural desire to make choices and share opinions without overthinking. The low-stakes format means anyone can jump in, even if they are new or shy in the community. By keeping the topics light, you lower the barrier to entry and invite more spontaneous participation.
These prompts also play on the psychology of quick decision-making, which encourages instant responses and keeps conversations moving. When members see others sharing their picks, it creates a ripple effect of participation and helps everyone feel included. For marketing communities, it is an easy way to gather informal insights while building rapport and camaraderie.
Email marketing or social media marketing - which do you prefer?
💡 Example: "Email marketing or social media marketing - which do you prefer?"
Content creation: blog posts or videos?
💡 Example: "Content creation: blog posts or videos?"
Organic reach or paid ads - what excites you more?
💡 Example: "Organic reach or paid ads - what excites you more?"
Instagram or LinkedIn for B2B marketing?
💡 Example: "Instagram or LinkedIn for B2B marketing?"
Short-form or long-form content?
💡 Example: "Short-form or long-form content?"
Do you read more marketing books or blogs?
💡 Example: "Do you read more marketing books or blogs?"
Planning: digital calendar or paper notebook?
💡 Example: "Planning: digital calendar or paper notebook?"
Morning brainstorming or late-night idea sessions?
💡 Example: "Morning brainstorming or late-night idea sessions?"
Would you rather run a webinar or host a podcast?
💡 Example: "Would you rather run a webinar or host a podcast?"
Tracking KPIs: spreadsheets or dashboards?
💡 Example: "Tracking KPIs: spreadsheets or dashboards?"
Team brainstorms: in person or remote?
💡 Example: "Team brainstorms: in person or remote?"
Brand voice: playful or professional?
💡 Example: "Brand voice: playful or professional?"
Do you prefer launching new campaigns or optimizing existing ones?
💡 Example: "Do you prefer launching new campaigns or optimizing existing ones?"
Stock images or custom graphics?
💡 Example: "Stock images or custom graphics?"
Would you rather write copy or design visuals?
💡 Example: "Would you rather write copy or design visuals?"
Do you get more ideas from podcasts or newsletters?
💡 Example: "Do you get more ideas from podcasts or newsletters?"
Automated emails or personal follow-ups?
💡 Example: "Automated emails or personal follow-ups?"
Learning new tools: self-taught or formal training?
💡 Example: "Learning new tools: self-taught or formal training?"
Weekly reports: quick summary or detailed analysis?
💡 Example: "Weekly reports: quick summary or detailed analysis?"
SEO or PPC - which is your go-to?
💡 Example: "SEO or PPC - which is your go-to?"
Would you rather attend a marketing conference or a small workshop?
💡 Example: "Would you rather attend a marketing conference or a small workshop?"
Scheduling: use a tool or do it manually?
💡 Example: "Scheduling: use a tool or do it manually?"
Facebook Ads or Google Ads - which performs better for you?
💡 Example: "Facebook Ads or Google Ads - which performs better for you?"
Campaign launch: fast and flexible or slow and steady?
💡 Example: "Campaign launch: fast and flexible or slow and steady?"
Inbound or outbound marketing?
💡 Example: "Inbound or outbound marketing?"
Analytics: Google Analytics or an alternative tool?
💡 Example: "Analytics: Google Analytics or an alternative tool?"
Branding: bold colors or minimal palette?
💡 Example: "Branding: bold colors or minimal palette?"
Do you prefer webinars or live Q and As?
💡 Example: "Do you prefer webinars or live Q and As?"
Storytelling: product-focused or customer-focused?
💡 Example: "Storytelling: product-focused or customer-focused?"
Data analysis: love it or leave it?
💡 Example: "Data analysis: love it or leave it?"
Would you rather brainstorm solo or with a team?
💡 Example: "Would you rather brainstorm solo or with a team?"
Campaign theme: humor or inspiration?
💡 Example: "Campaign theme: humor or inspiration?"
Do you prefer using templates or creating from scratch?
💡 Example: "Do you prefer using templates or creating from scratch?"
Product launches: big reveal or slow build-up?
💡 Example: "Product launches: big reveal or slow build-up?"
Client work: agency or in-house?
💡 Example: "Client work: agency or in-house?"
Do you like managing social media or analytics more?
💡 Example: "Do you like managing social media or analytics more?"
Would you rather A/B test subject lines or landing pages?
💡 Example: "Would you rather A/B test subject lines or landing pages?"
Quick brainstorm: emojis in subject lines or keep it classic?
💡 Example: "Quick brainstorm: emojis in subject lines or keep it classic?"
Do you research trends on TikTok or Twitter?
💡 Example: "Do you research trends on TikTok or Twitter?"
Would you rather launch a new brand or refresh an old one?
💡 Example: "Would you rather launch a new brand or refresh an old one?"
Biggest marketing challenge: lead generation or retention?
💡 Example: "Biggest marketing challenge: lead generation or retention?"
Pick a template that fits your community's vibe and post it during active hours to maximize responses. Encourage explanations with a friendly follow-up in the comments, or use polls where platforms allow. Vary your topics and frequency so posts stay fresh and engaging. Respond to answers to keep the conversation going and make members feel valued.
This or That templates work across all platforms. On forums and Facebook, post as a question and reply to comments. On Instagram Stories or LinkedIn, use built-in poll stickers for one-tap responses. In Slack or Discord, pin the post for visibility and encourage quick emoji reactions.
A This or That post prompts members to choose between two options, encouraging quick, fun engagement without deep debate.
Once or twice a week keeps posts fresh without overwhelming your members. Rotate with other content types for variety.
Absolutely. Feel free to tweak examples, add your brand voice, or tie questions to current events or trends in marketing.
Try posting at a different time, tagging active members, or using easier and more relatable choices to lower the barrier to participation.
Yes. Adapt the format for each platform, such as using polls on Instagram or questions on Facebook, Slack, or Discord.
It is optional. You can encourage explanations to spark conversation, but keep it light so members feel comfortable responding.
Vary your topics, tie questions to trends or seasons, and invite members to suggest This or That ideas of their own.