Struggling to keep your marketing community conversations fresh and relevant? Seasonal posts are a simple way to connect members to current events and holidays while driving engagement. Use these ready-to-go templates to tie your discussions to the time of year and create a welcoming, inclusive space.
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Seasonal posts work because people naturally pay attention to what is happening around them. Connecting your marketing community conversations to holidays, seasons, or timely events makes discussions feel current and relatable. This relevance encourages members to pause, reflect, and share their own experiences or strategies.
These posts also foster a sense of community by inviting members to discuss traditions, campaigns, or challenges that are unique to each season. As marketing is deeply influenced by the calendar, seasonal prompts create opportunities for knowledge sharing and creative brainstorming. This inclusive, positive approach welcomes participation from everyone, regardless of background.
Spring is here. What fresh marketing ideas are you excited to try this season?
💡 Example: "Spring is here. What fresh marketing ideas are you excited to try this season?"
As summer approaches, how do you adjust your marketing strategies?
💡 Example: "As summer approaches, how do you adjust your marketing strategies?"
What seasonal trends have you noticed in your marketing this year?
💡 Example: "What seasonal trends have you noticed in your marketing this year?"
Share a favorite holiday campaign you have launched or admired.
💡 Example: "Share a favorite holiday campaign you have launched or admired."
How does your brand celebrate end-of-year milestones?
💡 Example: "How does your brand celebrate end-of-year milestones?"
What is one thing you look forward to in marketing each fall?
💡 Example: "What is one thing you look forward to in marketing each fall?"
Does your team have any unique spring traditions?
💡 Example: "Does your team have any unique spring traditions?"
Share a seasonal marketing win from the past year.
💡 Example: "Share a seasonal marketing win from the past year."
What challenges do you face marketing during the winter months?
💡 Example: "What challenges do you face marketing during the winter months?"
How do you plan campaigns around back-to-school season?
💡 Example: "How do you plan campaigns around back-to-school season?"
What is your favorite way to add seasonal flair to your content?
💡 Example: "What is your favorite way to add seasonal flair to your content?"
Which holidays are most important in your marketing calendar?
💡 Example: "Which holidays are most important in your marketing calendar?"
How do you keep your messaging inclusive during the holidays?
💡 Example: "How do you keep your messaging inclusive during the holidays?"
Do you have a favorite seasonal hashtag campaign?
💡 Example: "Do you have a favorite seasonal hashtag campaign?"
Summer slowdown or summer surge - what do you usually see?
💡 Example: "Summer slowdown or summer surge - what do you usually see?"
What winter promotions have worked well for you?
💡 Example: "What winter promotions have worked well for you?"
How early do you start planning for Black Friday or year-end campaigns?
💡 Example: "How early do you start planning for Black Friday or year-end campaigns?"
Share a lesson learned from a seasonal campaign that did not go as planned.
💡 Example: "Share a lesson learned from a seasonal campaign that did not go as planned."
What is your go-to color scheme for fall marketing materials?
💡 Example: "What is your go-to color scheme for fall marketing materials?"
How does your audience respond to holiday-themed content?
💡 Example: "How does your audience respond to holiday-themed content?"
What is your favorite seasonal emoji to use in campaigns?
💡 Example: "What is your favorite seasonal emoji to use in campaigns?"
Do you change your posting schedule for different seasons?
💡 Example: "Do you change your posting schedule for different seasons?"
Share an example of a campaign that used seasonal humor.
💡 Example: "Share an example of a campaign that used seasonal humor."
What holidays do you avoid in your marketing, and why?
💡 Example: "What holidays do you avoid in your marketing, and why?"
How do you promote inclusivity during busy holiday seasons?
💡 Example: "How do you promote inclusivity during busy holiday seasons?"
Share a quick tip for marketing during seasonal transitions.
💡 Example: "Share a quick tip for marketing during seasonal transitions."
What is one seasonal marketing mistake you have learned from?
💡 Example: "What is one seasonal marketing mistake you have learned from?"
Which seasonal event brings the most buzz to your industry?
💡 Example: "Which seasonal event brings the most buzz to your industry?"
How do you measure success for holiday campaigns?
💡 Example: "How do you measure success for holiday campaigns?"
What is your favorite way to thank customers during the holidays?
💡 Example: "What is your favorite way to thank customers during the holidays?"
Share a seasonal product launch story.
💡 Example: "Share a seasonal product launch story."
Do you use seasonal UGC in your marketing? Why or why not?
💡 Example: "Do you use seasonal UGC in your marketing? Why or why not?"
What is your favorite seasonal marketing pun?
💡 Example: "What is your favorite seasonal marketing pun?"
How do you keep your team motivated during slow seasons?
💡 Example: "How do you keep your team motivated during slow seasons?"
Share a creative seasonal giveaway or contest idea.
💡 Example: "Share a creative seasonal giveaway or contest idea."
What is the most underrated season for marketing in your view?
💡 Example: "What is the most underrated season for marketing in your view?"
Do you have any traditions for celebrating marketing wins at year-end?
💡 Example: "Do you have any traditions for celebrating marketing wins at year-end?"
What is one seasonal marketing tool you can not live without?
💡 Example: "What is one seasonal marketing tool you can not live without?"
How do you ensure your seasonal messaging stays authentic?
💡 Example: "How do you ensure your seasonal messaging stays authentic?"
Share your favorite way to reflect on marketing achievements each season.
💡 Example: "Share your favorite way to reflect on marketing achievements each season."
Pick a template that matches the current season or upcoming holiday. Customize to fit your community's voice if needed. Post at the start of a new season, week, or month to set the tone and invite discussion. Encourage replies by tagging a few members or responding to answers. Mix up your seasonal posts with other content to keep things balanced and engaging.
For all platforms, use engaging visuals like seasonal graphics or GIFs to boost visibility. Post at times when your members are most active. Pin or highlight seasonal threads to keep them visible. Use platform features like polls or hashtags to extend reach and encourage interaction.
Aim for once per season or around major holidays. Frequency can increase if your audience is highly engaged or if there are multiple relevant events.
Use general language, focus on universal experiences, and invite members to share diverse traditions or perspectives.
Keep prompts broad and avoid specific dates. Ask about favorite traditions, seasonal changes, or campaigns instead of individual holidays.
These templates are tailored for marketing but can be adapted for other industries by adjusting language and context.
Tag members, share your own answer first, and create a welcoming tone. Recognize all contributions to make members feel valued.
Yes, visuals boost engagement and make posts more appealing. Use seasonally relevant graphics, GIFs, or short videos where possible.
Track replies, likes, and new member participation. Compare engagement metrics with non-seasonal posts for insight.