Struggling to keep your marketing community conversations fresh and relevant? Seasonal posts are a simple way to connect members to current events and holidays while driving engagement. Use these ready-to-go templates to tie your discussions to the time of year and create a welcoming, inclusive space.
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Seasonal posts work because people naturally pay attention to what is happening around them. Connecting your marketing community conversations to holidays, seasons, or timely events makes discussions feel current and relatable. This relevance encourages members to pause, reflect, and share their own experiences or strategies.
These posts also foster a sense of community by inviting members to discuss traditions, campaigns, or challenges that are unique to each season. As marketing is deeply influenced by the calendar, seasonal prompts create opportunities for knowledge sharing and creative brainstorming. This inclusive, positive approach welcomes participation from everyone, regardless of background.
Spring is here. What fresh marketing ideas are you excited to try this season?
💡 Example: "Spring is here. What fresh marketing ideas are you excited to try this season?"
As summer approaches, how do you adjust your marketing strategies?
💡 Example: "As summer approaches, how do you adjust your marketing strategies?"
What seasonal trends have you noticed in your marketing this year?
💡 Example: "What seasonal trends have you noticed in your marketing this year?"
Share a favorite holiday campaign you have launched or admired.
💡 Example: "Share a favorite holiday campaign you have launched or admired."
How does your brand celebrate end-of-year milestones?
💡 Example: "How does your brand celebrate end-of-year milestones?"
What is one thing you look forward to in marketing each fall?
💡 Example: "What is one thing you look forward to in marketing each fall?"
Does your team have any unique spring traditions?
💡 Example: "Does your team have any unique spring traditions?"
Share a seasonal marketing win from the past year.
💡 Example: "Share a seasonal marketing win from the past year."
What challenges do you face marketing during the winter months?
💡 Example: "What challenges do you face marketing during the winter months?"
How do you plan campaigns around back-to-school season?
💡 Example: "How do you plan campaigns around back-to-school season?"
What is your favorite way to add seasonal flair to your content?
💡 Example: "What is your favorite way to add seasonal flair to your content?"
Which holidays are most important in your marketing calendar?
💡 Example: "Which holidays are most important in your marketing calendar?"
How do you keep your messaging inclusive during the holidays?
💡 Example: "How do you keep your messaging inclusive during the holidays?"
Do you have a favorite seasonal hashtag campaign?
💡 Example: "Do you have a favorite seasonal hashtag campaign?"
Summer slowdown or summer surge - what do you usually see?
💡 Example: "Summer slowdown or summer surge - what do you usually see?"
What winter promotions have worked well for you?
💡 Example: "What winter promotions have worked well for you?"
How early do you start planning for Black Friday or year-end campaigns?
💡 Example: "How early do you start planning for Black Friday or year-end campaigns?"
Share a lesson learned from a seasonal campaign that did not go as planned.
💡 Example: "Share a lesson learned from a seasonal campaign that did not go as planned."
What is your go-to color scheme for fall marketing materials?
💡 Example: "What is your go-to color scheme for fall marketing materials?"
How does your audience respond to holiday-themed content?
💡 Example: "How does your audience respond to holiday-themed content?"
What is your favorite seasonal emoji to use in campaigns?
💡 Example: "What is your favorite seasonal emoji to use in campaigns?"
Do you change your posting schedule for different seasons?
💡 Example: "Do you change your posting schedule for different seasons?"
Share an example of a campaign that used seasonal humor.
💡 Example: "Share an example of a campaign that used seasonal humor."
What holidays do you avoid in your marketing, and why?
💡 Example: "What holidays do you avoid in your marketing, and why?"
How do you promote inclusivity during busy holiday seasons?
💡 Example: "How do you promote inclusivity during busy holiday seasons?"
Share a quick tip for marketing during seasonal transitions.
💡 Example: "Share a quick tip for marketing during seasonal transitions."
What is one seasonal marketing mistake you have learned from?
💡 Example: "What is one seasonal marketing mistake you have learned from?"
Which seasonal event brings the most buzz to your industry?
💡 Example: "Which seasonal event brings the most buzz to your industry?"
How do you measure success for holiday campaigns?
💡 Example: "How do you measure success for holiday campaigns?"
What is your favorite way to thank customers during the holidays?
💡 Example: "What is your favorite way to thank customers during the holidays?"
Share a seasonal product launch story.
💡 Example: "Share a seasonal product launch story."
Do you use seasonal UGC in your marketing? Why or why not?
💡 Example: "Do you use seasonal UGC in your marketing? Why or why not?"
What is your favorite seasonal marketing pun?
💡 Example: "What is your favorite seasonal marketing pun?"
How do you keep your team motivated during slow seasons?
💡 Example: "How do you keep your team motivated during slow seasons?"
Share a creative seasonal giveaway or contest idea.
💡 Example: "Share a creative seasonal giveaway or contest idea."
What is the most underrated season for marketing in your view?
💡 Example: "What is the most underrated season for marketing in your view?"
Do you have any traditions for celebrating marketing wins at year-end?
💡 Example: "Do you have any traditions for celebrating marketing wins at year-end?"
What is one seasonal marketing tool you can not live without?
💡 Example: "What is one seasonal marketing tool you can not live without?"
How do you ensure your seasonal messaging stays authentic?
💡 Example: "How do you ensure your seasonal messaging stays authentic?"
Share your favorite way to reflect on marketing achievements each season.
💡 Example: "Share your favorite way to reflect on marketing achievements each season."
Pick a template that matches the current season or upcoming holiday. Customize to fit your community's voice if needed. Post at the start of a new season, week, or month to set the tone and invite discussion. Encourage replies by tagging a few members or responding to answers. Mix up your seasonal posts with other content to keep things balanced and engaging.
For all platforms, use engaging visuals like seasonal graphics or GIFs to boost visibility. Post at times when your members are most active. Pin or highlight seasonal threads to keep them visible. Use platform features like polls or hashtags to extend reach and encourage interaction.
Integrate seasonal post ideas by mapping them to your campaign timeline and key marketing events like product launches, quarterly reviews, or sales periods. For example, schedule back-to-school posts before launching an education-focused campaign, or create holiday trend discussions to coincide with your end-of-year brand initiatives. This ensures your community content supports broader marketing goals and avoids messaging clashes.
Encourage members to share campaign-related experiences, seasonal success stories, or unique uses of your marketing strategies. For instance, during Black Friday, prompt users to showcase their most creative email subject lines or campaign results. Highlight top contributions in follow-up posts or community newsletters to boost participation and establish social proof.
Ensure your seasonal posts tie directly to your community’s expertise. For example, analyze notable Super Bowl ad strategies or facilitate discussions on Prime Day conversion tactics. Avoid generic holiday greetings; instead, provide actionable insights or invite members to break down high-performing campaigns relevant to the season.
Research primary holidays and seasonal events for your key member regions—such as Diwali in India, Singles’ Day in China, or Carnival in Brazil. Schedule posts that cater to localized marketing opportunities, and use geo-targeted tags or segment-specific threads to ensure relevance, preventing content from feeling out-of-sync for international members.
Design posts that prompt members to share season-specific KPI benchmarks, campaign performance stories, or ask for feedback on A/B test results. For example, start a thread inviting holiday campaign case studies that highlight how members improved their CTR or tracked multi-channel ROI, fostering knowledge exchange on metrics that matter in marketing.
Plan a diverse content mix: rotate between campaign showcases, creative brainstorming sessions, and real-time polls (e.g., ‘Which Black Friday tactic drove your highest ROAS?’). Encourage members to reflect on recent wins or challenges, and spotlight lesser-known seasonal trends (like micro-holidays) to keep engagement fresh without overwhelming your audience.
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