Finding it hard to spark meaningful conversations in your marketing community? Expert Insight templates make it easy to share top industry advice and invite real engagement. Give your members actionable tips straight from marketing authorities and watch participation grow.
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Expert Insight posts leverage the authority and credibility of recognized leaders, giving your community members reliable information to discuss. By centering conversations around expert opinions, you foster trust and position your community as a source of high-value knowledge.
These posts also encourage member participation by prompting responses, questions, or reflections on the advice shared. When members see that insights come from respected sources, they are more likely to engage, debate, or share their own experiences related to the topic. This creates a dynamic learning environment that benefits everyone involved.
Seth Godin says marketing is no longer about the stuff you make but the stories you tell. What story is your brand telling right now?
💡 Example: "Our brand's story focuses on empowering small businesses. What about yours?"
Ann Handley believes great content comes from putting your audience first. How do you prioritize your audience's needs in your marketing?
💡 Example: "We survey our customers quarterly. How do you gather feedback?"
Neil Patel suggests testing everything in digital marketing. What is the last thing you experimented with?
💡 Example: "We recently tested a new email subject line. How about you?"
Rand Fishkin says transparency builds trust. Share a time when being transparent helped your marketing efforts.
💡 Example: "We published our pricing roadmap last year. Did you try something similar?"
Jay Baer advises to make your marketing so useful that people would pay for it. What useful resource have you offered lately?
💡 Example: "We shared a free template pack. What about your team?"
According to Gary Vaynerchuk, patience is key to long-term marketing success. How do you practice patience in your strategy?
💡 Example: "We set quarterly goals instead of weekly ones. What do you do?"
Mari Smith emphasizes the power of video in social media. Have you seen better results with video content?
💡 Example: "Our video posts get twice the engagement. What about yours?"
Philip Kotler calls segmentation the heart of modern marketing. How do you segment your audience?
💡 Example: "We use behavioral data. What segmentation works for you?"
Shama Hyder says agility is crucial for marketers today. Share a time you had to pivot quickly.
💡 Example: "We shifted to virtual events in 2020. What was your biggest pivot?"
Brian Dean recommends focusing on evergreen content. What is your top-performing evergreen piece?
💡 Example: "Our beginner's guide brings steady traffic. How about you?"
Heidi Cohen says integrated marketing delivers the best results. Do you use integrated campaigns?
💡 Example: "Yes, we combine social and email. Do you?"
Joe Pulizzi believes niche focus leads to stronger communities. What niche does your brand serve?
💡 Example: "We focus on eco-friendly startups. What is your niche?"
Tamsen Webster says messaging must be clear and simple. How do you keep your marketing messages clear?
💡 Example: "We use one-sentence value props. How about you?"
Larry Kim advocates for paid and organic working together. Do you balance both in your strategy?
💡 Example: "We invest more in organic. What about your team?"
Pam Moore highlights the importance of personal branding. How do you build your professional brand?
💡 Example: "I post weekly insights on LinkedIn. How do you do it?"
Lee Odden says influencer marketing is about relationships, not transactions. Have you built lasting influencer partnerships?
💡 Example: "We have a two-year ambassador program. What is your experience?"
Mark Schaefer warns that too much automation can harm your brand. How do you balance automation and authenticity?
💡 Example: "We automate scheduling but write custom responses. Your approach?"
Avinash Kaushik says actionable analytics drive better decisions. What is your favorite marketing metric?
💡 Example: "We track customer retention rate. What do you measure?"
Amy Porterfield recommends list building as a top priority. What tactics work best for growing your email list?
💡 Example: "We use lead magnets. What about your team?"
Doug Kessler believes bold content stands out. What is the boldest campaign you have launched?
💡 Example: "We tried an unfiltered testimonial series. How about you?"
Chris Brogan says marketing is about making others feel important. How do you show customers they matter?
💡 Example: "We highlight customer stories. Your tactics?"
Jessica Gioglio reminds us to embrace visual storytelling. Do you use visuals to enhance your marketing?
💡 Example: "We use infographics. What about your brand?"
Michael Brenner says empathy is your marketing superpower. Share a time empathy shaped your campaign.
💡 Example: "We featured user struggles in our messaging. How did you apply empathy?"
Sonia Simone advises to speak your audience's language. What jargon do you avoid in your copy?
💡 Example: "We avoid technical acronyms. What do you skip?"
Andrew Davis says curiosity is the fuel for creative marketing. How do you keep your team curious?
💡 Example: "We host monthly inspiration sessions. Your tips?"
Jon Loomer focuses on data-driven social strategy. Do you base your social posts on analytics or intuition?
💡 Example: "We use analytics dashboards. Your preference?"
Kim Garst says authenticity wins on social. How do you stay authentic when posting branded content?
💡 Example: "We share behind-the-scenes content. Your methods?"
David Meerman Scott encourages real-time engagement. How do you respond to trends in your marketing?
💡 Example: "We run quick-turnaround campaigns. How do you stay current?"
Carla Johnson believes innovation comes from collaboration. When did teamwork lead to your best marketing idea?
💡 Example: "Our best campaign was born in a brainstorming session. Your story?"
Andrew Hutchinson says understanding algorithms is critical. How do you keep up with social platform changes?
💡 Example: "We follow official updates. Your approach?"
Sujan Patel recommends prioritizing customer feedback. Have you ever changed a campaign based on customer input?
💡 Example: "We updated our landing page after feedback. Your example?"
Val Geisler says onboarding emails set the tone. Do you have a favorite onboarding sequence?
💡 Example: "We send a three-part welcome series. Your process?"
Robert Rose believes in measuring what matters. Which marketing KPI is most important to your team?
💡 Example: "We focus on conversion rate. What about your team?"
Ashley Friedlein highlights the rise of owned media. Are you investing more in owned or paid channels?
💡 Example: "We prioritize our blog and newsletter. Your view?"
Mark Ritson says research must inform every marketing decision. How do you conduct market research?
💡 Example: "We run quarterly focus groups. Your methods?"
Lilach Bullock recommends repurposing content to maximize value. What is your go-to repurposing strategy?
💡 Example: "We turn blog posts into videos. Your tactics?"
Joanna Wiebe says words sell. Do you test your copy regularly?
💡 Example: "We run A/B tests on headlines. Do you?"
Aleyda Solis stresses the value of technical SEO. How do you handle site audits?
💡 Example: "We use a monthly SEO checklist. Your process?"
Matthew Barby suggests building communities around your product. How do you foster community engagement?
💡 Example: "We host monthly meetups. What works for you?"
Talia Wolf believes in emotional targeting for higher conversions. How do you tap into customer emotions?
💡 Example: "We use customer stories in our ads. Your ideas?"
Andy Crestodina says collaboration leads to better content. Have you co-created content with others?
💡 Example: "We co-wrote a guide with an industry partner. Your experience?"
Kaleigh Moore advises focusing on customer pain points. What pain point do you solve best?
💡 Example: "We help clients save time on reporting. What is your main solution?"
Ross Simmonds says distribution is as important as creation. How do you distribute your best content?
💡 Example: "We syndicate across LinkedIn and Medium. Your channels?"
Choose insights from experts your community admires or who are relevant to the latest marketing trends. Share a concise quote or summary, then invite members to react, share personal experiences, or ask questions. Rotate topics and experts regularly to keep the content fresh and ensure diverse perspectives. Encourage follow-up discussions by tagging members or referencing previous conversations.
For all platforms, keep your posts visually clean and easy to read. Use short paragraphs and simple formatting. Tagging experts or members can boost visibility. Encourage multimedia responses, like images or polls, to add variety. Adapt your tone slightly for each platform's audience, but always maintain an approachable, authoritative voice.
An Expert Insight template is a ready-to-use post that shares advice or viewpoints from a recognized authority, prompting community discussion.
Aim for once or twice a week to keep content fresh, spark conversation, and avoid overwhelming your members.
Absolutely. Featuring experts your community recognizes or admires increases relevance and engagement.
Always include a clear call to action, ask open-ended questions, and respond promptly to member comments.
Encourage respectful debate. Diverse viewpoints lead to richer discussions and more active participation.
Yes. Adjust formatting and length as needed, but keep the core expert insight and engagement prompt.
Yes. Always name the expert to maintain credibility and provide proper attribution.
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