Tired of trying to get your marketing community members to open up and share real stories? Experience Share templates are designed to spark authentic conversations and build deeper connections. Use these prompts to encourage marketers at any level to reflect, relate, and inspire each other.
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Experience sharing taps into the universal power of storytelling, allowing members to connect over relatable challenges and victories. This content type creates a safe space for marketers to express vulnerability, discuss lessons learned, and celebrate wins, building empathy and trust within your community.
When members see others sharing honestly, they are more likely to participate themselves, breaking down barriers and fostering a sense of belonging. These prompts invite diverse perspectives, making everyone feel valued regardless of their background or experience level. Over time, this leads to higher engagement, stronger relationships, and a richer exchange of ideas.
Share a marketing campaign you worked on that taught you an unexpected lesson.
💡 Example: "I once managed an influencer campaign that flopped, but I learned the value of audience research."
What was your biggest marketing win in the last year?
💡 Example: "Launching our webinar series boosted leads by 30 percent."
Describe a time your marketing idea did not go as planned.
💡 Example: "Our social contest had few entries, but we realized our audience preferred email."
What is the most creative tactic you have tried in your marketing career?
💡 Example: "I once used memes for B2B lead generation and it worked surprisingly well."
Share a marketing trend you tried early and your results.
💡 Example: "We jumped into TikTok ads in 2021 and saw a big spike in engagement."
Tell us about a mentor who influenced your approach to marketing.
💡 Example: "My first manager taught me the importance of data in every campaign."
What is a marketing skill you wish you had learned sooner?
💡 Example: "SEO took me years to master but now it is essential."
Share your most rewarding client feedback story.
💡 Example: "A client said our newsletter helped them double their sales."
Describe a marketing mistake you made and what you learned.
💡 Example: "I once sent an email blast to the wrong segment but learned to double check every list."
What was your first marketing job and what do you remember about it?
💡 Example: "My first job was running Facebook ads for a local bakery."
Share a time when a small marketing change made a big impact.
💡 Example: "Switching our CTA color increased conversions by 15 percent."
Have you ever had a marketing campaign go viral? Tell us what happened.
💡 Example: "Our meme campaign went viral on Twitter and led to thousands of shares."
What is the best piece of marketing advice you have received?
💡 Example: "Always test your assumptions before scaling up."
Describe a marketing tool you cannot live without and why.
💡 Example: "I rely on Google Analytics for all my reporting."
Share a story about collaborating with another team on a marketing project.
💡 Example: "Working with the sales team helped us refine our messaging."
What is the most challenging audience you have marketed to?
💡 Example: "Marketing to healthcare professionals required a totally different approach."
Share a time your marketing efforts directly impacted business results.
💡 Example: "Our rebranding campaign led to a 20 percent sales increase."
What marketing channel surprised you with its effectiveness?
💡 Example: "Direct mail drove more leads than expected."
Describe a campaign where you used data to change your strategy.
💡 Example: "Analytics showed our ads performed better on weekends, so we shifted our budget."
Share your favorite marketing book and why it resonated with you.
💡 Example: "I loved Contagious for its insights on word of mouth."
Tell us about a marketing experiment you ran and what you discovered.
💡 Example: "A/B testing our landing page copy doubled our signup rate."
What is your go-to way to overcome creative block in marketing?
💡 Example: "I take a walk and review my favorite ads for inspiration."
Share a story of a marketing partnership that exceeded your expectations.
💡 Example: "Co-hosting a webinar with another brand brought in new leads."
Have you ever had to pivot a marketing strategy quickly? What happened?
💡 Example: "When COVID hit, we switched from events to digital campaigns overnight."
Describe a time you learned from a competitor's marketing.
💡 Example: "A competitor's referral program inspired us to launch our own."
What is a marketing failure you are grateful for now?
💡 Example: "A failed product launch taught me to involve customers earlier."
Share a marketing lesson you wish more people knew.
💡 Example: "Not every channel suits every business, focus is key."
Tell us about a campaign you are proud of and why.
💡 Example: "Our rebrand launch got covered by local press and boosted morale."
What is a marketing myth you have proven wrong in practice?
💡 Example: "We found long-form content worked even for B2C leads."
Share your experience with launching a new product or service.
💡 Example: "We launched a SaaS tool and used webinars to onboard our first users."
Describe your favorite way to gather customer feedback for marketing.
💡 Example: "Surveys after purchase give us the best insights."
What is the biggest risk you have taken in your marketing career?
💡 Example: "I pitched a complete rebrand and it paid off."
Share a story about marketing with a tiny budget.
💡 Example: "We grew our following using only organic posts and partnerships."
What has been your most effective way to boost engagement?
💡 Example: "Polls on Instagram stories always get strong responses."
Describe a marketing challenge you are currently facing.
💡 Example: "We are struggling to get traction on a new platform."
What marketing advice would you give your past self?
💡 Example: "I would tell myself to network more early on."
Share an example of a time you improved a process for your marketing team.
💡 Example: "We streamlined our content approval with a new tool."
Tell us about a marketing event or conference that impacted you.
💡 Example: "Attending INBOUND gave me a ton of new ideas."
What is your favorite customer success story from your marketing work?
💡 Example: "Our campaign helped a client reach their first million in sales."
Describe how you handled negative feedback on a campaign.
💡 Example: "We addressed complaints openly and adjusted our messaging."
Share a tip for marketers just starting out.
💡 Example: "Always keep testing new ideas and channels."
What is one marketing mistake you see often and how can others avoid it?
💡 Example: "Ignoring analytics leads to missed opportunities. Always track results."
Post these templates as regular threads, in weekly roundups, or as icebreakers for new members. Encourage participation by responding to shares, tagging members to invite them, or highlighting thoughtful stories in community newsletters. Adjust the frequency and timing to match your community's pace, and remind members that all experiences are welcome.
These templates work well on all platforms. On forums or Slack, use them as thread starters. On Facebook or LinkedIn, post as status updates or group posts. For Discord, use them in dedicated channels with pinned prompts. Always encourage replies, reactions, or follow-up questions to deepen engagement.
They encourage members to open up, share real stories, and build trust, leading to deeper engagement.
Start with weekly prompts and adjust based on participation and community interest.
Lead by example, acknowledge all contributions, and remind members that all experiences are valuable.
Yes, they are designed for all platforms and work in both online and offline settings.
Tag members, feature great stories, and use follow-up questions to keep conversations going.
Absolutely, prompts are broad enough to include marketers at all experience levels.
Yes, moderate respectfully to ensure a supportive and safe environment for all members.
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