Having trouble getting your marketing community talking? Sparking meaningful conversations can be tough, but the right questions make all the difference. Use these proven community question templates to inspire participation and uncover valuable perspectives.
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Community questions work because they tap into the collective experience, curiosity, and passion of your members. By inviting people to share their perspectives, you create a sense of belonging and demonstrate that every voice matters. This not only boosts engagement but also surfaces unique insights that benefit the entire group.
A well-crafted question encourages both newcomers and seasoned members to contribute, breaking down barriers to participation. When members see their thoughts valued and discussed, they are more likely to keep coming back and deepen their involvement. These templates are designed to be relatable, timely, and tailored to the interests of marketing professionals, making it easy to start conversations that matter.
What is one marketing trend you think is overhyped right now?
💡 Example: "What is one marketing trend you think is overhyped right now? For me, it's chatbots."
Share a marketing campaign that inspired you recently.
💡 Example: "Share a marketing campaign that inspired you recently. I loved Dove's Real Beauty campaign."
If you could ask any marketer one question, who would it be and what would you ask?
💡 Example: "If you could ask any marketer one question, who would it be and what would you ask? I'd ask Seth Godin about building tribes."
What is your favorite low-budget marketing hack?
💡 Example: "What is your favorite low-budget marketing hack? Mine is repurposing blog posts as LinkedIn carousels."
Describe a time when a marketing experiment failed. What did you learn?
💡 Example: "Describe a time when a marketing experiment failed. What did you learn? My Facebook ad test flopped, but I learned to test audiences first."
Which marketing tool could you not live without?
💡 Example: "Which marketing tool could you not live without? For me, it's Google Analytics."
What is the biggest marketing myth you have encountered?
💡 Example: "What is the biggest marketing myth you have encountered? I always hear that email is dead."
How do you measure the success of your marketing campaigns?
💡 Example: "How do you measure the success of your marketing campaigns? I focus on ROI and engagement rates."
What is one skill every marketer should develop in 2024?
💡 Example: "What is one skill every marketer should develop in 2024? I think it's prompt engineering for AI tools."
Share your go-to resource for marketing inspiration.
💡 Example: "Share your go-to resource for marketing inspiration. I love the Marketing Examples newsletter."
If you could redo one campaign, what would you change?
💡 Example: "If you could redo one campaign, what would you change? I would segment my email list better."
How do you stay updated with marketing news and trends?
💡 Example: "How do you stay updated with marketing news and trends? I follow Marketing Brew."
What advice would you give someone starting in marketing today?
💡 Example: "What advice would you give someone starting in marketing today? Start building your network early."
Share a marketing podcast or book that changed your thinking.
💡 Example: "Share a marketing podcast or book that changed your thinking. I recommend 'Made to Stick.'"
What is your favorite social media platform for business and why?
💡 Example: "What is your favorite social media platform for business and why? LinkedIn for B2B networking."
What is one marketing buzzword you wish would go away?
💡 Example: "What is one marketing buzzword you wish would go away? 'Synergy' drives me crazy."
If you had double your marketing budget, how would you spend it?
💡 Example: "If you had double your marketing budget, how would you spend it? I'd invest in video ads."
Describe your biggest marketing win this year.
💡 Example: "Describe your biggest marketing win this year. Our referral campaign increased signups by 30 percent."
What is your process for creating customer personas?
💡 Example: "What is your process for creating customer personas? We interview 5 customers for each segment."
How do you approach A/B testing in your campaigns?
💡 Example: "How do you approach A/B testing in your campaigns? We test email subject lines weekly."
Share a marketing mistake you learned from.
💡 Example: "Share a marketing mistake you learned from. I once forgot to set a campaign end date and blew my budget."
What is one brand you admire for their marketing? Why?
💡 Example: "What is one brand you admire for their marketing? Why? I admire Nike for their storytelling."
What is your favorite way to collect customer feedback?
💡 Example: "What is your favorite way to collect customer feedback? I use Typeform surveys."
Has AI changed how you approach marketing?
💡 Example: "Has AI changed how you approach marketing? It's sped up my content creation."
If you could automate one marketing task, what would it be?
💡 Example: "If you could automate one marketing task, what would it be? Lead scoring, for sure."
How do you balance creativity and data in your campaigns?
💡 Example: "How do you balance creativity and data in your campaigns? We brainstorm, then test everything."
What is your favorite marketing meme or joke?
💡 Example: "What is your favorite marketing meme or joke? I love the 'SEO wizard' memes."
Share a small win from your week in marketing.
💡 Example: "Share a small win from your week in marketing. I finally launched our newsletter!"
What is one marketing skill you want to improve this year?
💡 Example: "What is one marketing skill you want to improve this year? I want to get better at copywriting."
How do you handle negative feedback on campaigns?
💡 Example: "How do you handle negative feedback on campaigns? We respond quickly and adapt."
If you could collaborate with any brand, who would it be?
💡 Example: "If you could collaborate with any brand, who would it be? I'd love to work with Patagonia."
What is your go-to tactic for boosting engagement?
💡 Example: "What is your go-to tactic for boosting engagement? Storytelling always works for me."
Share a marketing hill you are willing to die on.
💡 Example: "Share a marketing hill you are willing to die on. Good design beats clever copy."
What conference or event are you most excited about this year?
💡 Example: "What conference or event are you most excited about this year? HubSpot INBOUND for sure."
How do you brainstorm new campaign ideas?
💡 Example: "How do you brainstorm new campaign ideas? We use team whiteboarding sessions."
What is the most underrated marketing channel in your opinion?
💡 Example: "What is the most underrated marketing channel in your opinion? SMS still works wonders."
Share a customer story that changed your marketing approach.
💡 Example: "Share a customer story that changed your marketing approach. A testimonial made us shift our messaging."
What is one thing you wish you knew before starting in marketing?
💡 Example: "What is one thing you wish you knew before starting in marketing? That learning never stops."
How do you manage creative blocks in your work?
💡 Example: "How do you manage creative blocks in your work? I take a walk and listen to podcasts."
What platform do you think is the next big thing in marketing?
💡 Example: "What platform do you think is the next big thing in marketing? Threads has a lot of potential."
Share a time a marketing trend did not live up to the hype.
💡 Example: "Share a time a marketing trend did not live up to the hype. Clubhouse faded fast for us."
Choose a template that fits your current content pillar, campaign, or trending topic. Post it with a bit of your own personality or context to encourage replies. Pin or highlight especially active threads to keep the conversation visible. Rotate question types to appeal to different member personalities and experience levels. Encourage moderators to reply early and model thoughtful engagement.
These templates work across all platforms. For forums, use them as new threads to spark discussion. On social media, pair with eye-catching visuals or polls. In chat groups, post during active times for maximum replies. Always monitor and engage with responses to keep momentum going.
Aim for 1-3 times per week, depending on your community's activity. Consistency helps build habits.
Absolutely. Personalize templates with your brand voice or specific audience interests for best results.
Tag users, reply to early answers, and highlight responses to show appreciation and keep conversations going.
Yes. Leading with your own answer models the type of response you want and encourages participation.
Yes, these templates work on all major platforms. Adjust formatting as needed for each channel.
Try rephrasing the question, tagging relevant members, or sharing your own story to kickstart the discussion.
Set clear guidelines, moderate discussions respectfully, and redirect conversations back to the topic as needed.
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