Frustrated with keeping your makeup community engaged and inspired? Our Tool of the Day templates make it easy to spotlight new products, share tips, and start daily conversations that members love. Simplify your content planning and boost interaction with these ready-to-use prompts.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
Highlighting a Tool of the Day taps into the natural curiosity and learning mindset of makeup enthusiasts. By introducing new or underappreciated products, you offer immediate value and help members expand their skill set. Members are more likely to engage when they feel they are gaining practical knowledge that improves their routines.
This content type also sparks conversation by inviting members to share their own experiences with the featured tool. It creates a sense of community expertise, where everyone can contribute tips, tricks, and feedback. This collaborative environment builds trust and keeps members coming back for daily inspiration.
Tool of the Day: Have you tried the beauty blender for flawless foundation? Share your tips below.
💡 Example: "Tool of the Day: Have you tried the beauty blender for flawless foundation? Share your tips below."
Today's tool highlight: Fan brushes are perfect for a subtle highlighter glow. Do you use one?
💡 Example: "Today's tool highlight: Fan brushes are perfect for a subtle highlighter glow. Do you use one?"
Spotlight: Eyelash curlers can open up your eyes instantly. What's your favorite brand?
💡 Example: "Spotlight: Eyelash curlers can open up your eyes instantly. What's your favorite brand?"
Tool of the Day: Angled eyebrow brushes for perfect brows every time.
💡 Example: "Tool of the Day: Angled eyebrow brushes for perfect brows every time."
Have you tried silicone makeup sponges? Share your pros and cons below.
💡 Example: "Have you tried silicone makeup sponges? Share your pros and cons below."
Today's must-have: Lash separator combs for clump-free lashes. Worth it or not?
💡 Example: "Today's must-have: Lash separator combs for clump-free lashes. Worth it or not?"
Spotlight on spoolie brushes. Do you use them for brows, lashes, or both?
💡 Example: "Spotlight on spoolie brushes. Do you use them for brows, lashes, or both?"
Tool feature: Lip brushes help with precise application. Who still uses one?
💡 Example: "Tool feature: Lip brushes help with precise application. Who still uses one?"
Today's pick: Makeup mixing palettes keep things clean and creative.
💡 Example: "Today's pick: Makeup mixing palettes keep things clean and creative."
Ever used a heated eyelash curler? Let us know your results.
💡 Example: "Ever used a heated eyelash curler? Let us know your results."
Tool of the Day: Flat shader brushes for bold eyeshadow looks.
💡 Example: "Tool of the Day: Flat shader brushes for bold eyeshadow looks."
Sponge tip applicators - do you still use them or prefer brushes?
💡 Example: "Sponge tip applicators - do you still use them or prefer brushes?"
Today's tool: Eyeliner stamp for quick winged liner. Would you try it?
💡 Example: "Today's tool: Eyeliner stamp for quick winged liner. Would you try it?"
Spotlight: Kabuki brushes for seamless blending. Who's a fan?
💡 Example: "Spotlight: Kabuki brushes for seamless blending. Who's a fan?"
Try a dual-ended brush for multitasking. What's your favorite combo?
💡 Example: "Try a dual-ended brush for multitasking. What's your favorite combo?"
Tool highlight: Precision concealer brushes for spot correction.
💡 Example: "Tool highlight: Precision concealer brushes for spot correction."
Have you tried a jade roller after skincare? Share your routine below.
💡 Example: "Have you tried a jade roller after skincare? Share your routine below."
Today's tool: Disposable mascara wands for hygiene. Do you use them?
💡 Example: "Today's tool: Disposable mascara wands for hygiene. Do you use them?"
Spotlight on eyelid tape for lifting. Any tips for beginners?
💡 Example: "Spotlight on eyelid tape for lifting. Any tips for beginners?"
Tool of the Day: Pencil sharpeners keep your liners on point.
💡 Example: "Tool of the Day: Pencil sharpeners keep your liners on point."
Do you use makeup spatulas for hygienic product scooping? Tell us why or why not.
💡 Example: "Do you use makeup spatulas for hygienic product scooping? Tell us why or why not."
Today's feature: Cuticle scissors for precision brow trimming.
💡 Example: "Today's feature: Cuticle scissors for precision brow trimming."
Ever tried a brush cleaning mat? Share your favorite cleaning hacks.
💡 Example: "Ever tried a brush cleaning mat? Share your favorite cleaning hacks."
Tool highlight: Tweezers for shaping brows and applying lashes.
💡 Example: "Tool highlight: Tweezers for shaping brows and applying lashes."
Do you use beauty spatulas to finish every drop of product? Let us know.
💡 Example: "Do you use beauty spatulas to finish every drop of product? Let us know."
Today's pick: Compact mirrors with LED lights. Game changer or gimmick?
💡 Example: "Today's pick: Compact mirrors with LED lights. Game changer or gimmick?"
Spotlight: Foundation brushes vs sponges. Which do you prefer?
💡 Example: "Spotlight: Foundation brushes vs sponges. Which do you prefer?"
Tool of the Day: Eyebrow razors for shaping and peach fuzz removal.
💡 Example: "Tool of the Day: Eyebrow razors for shaping and peach fuzz removal."
Do you use setting spray fans for faster drying? Share your thoughts.
💡 Example: "Do you use setting spray fans for faster drying? Share your thoughts."
Today's tool: Makeup brush guards for safe drying and storage.
💡 Example: "Today's tool: Makeup brush guards for safe drying and storage."
Spotlight: Travel brush sets for on-the-go makeup. Do you have a favorite?
💡 Example: "Spotlight: Travel brush sets for on-the-go makeup. Do you have a favorite?"
Tool highlight: Eyelash applicators for flawless falsies.
💡 Example: "Tool highlight: Eyelash applicators for flawless falsies."
Do you use mini beauty blenders for under-eye concealer? Share your tricks.
💡 Example: "Do you use mini beauty blenders for under-eye concealer? Share your tricks."
Today's pick: Magnetic palettes for organizing single shadows.
💡 Example: "Today's pick: Magnetic palettes for organizing single shadows."
Have you tried brush cleaning sprays for quick cleanups? Recommend your favorite.
💡 Example: "Have you tried brush cleaning sprays for quick cleanups? Recommend your favorite."
Tool of the Day: Lip exfoliating brushes for a smooth base.
💡 Example: "Tool of the Day: Lip exfoliating brushes for a smooth base."
Spotlight: Face razors for dermaplaning. Have you tried at-home treatments?
💡 Example: "Spotlight: Face razors for dermaplaning. Have you tried at-home treatments?"
Today's tool: Nose pore brushes for deep cleansing.
💡 Example: "Today's tool: Nose pore brushes for deep cleansing."
Do you use makeup spatulas to mix custom shades? Share your favorite combos.
💡 Example: "Do you use makeup spatulas to mix custom shades? Share your favorite combos."
Tool feature: Eyeliner brushes for creative looks.
💡 Example: "Tool feature: Eyeliner brushes for creative looks."
Today's pick: Lash applicator tweezers for easy falsie placement. Have you used them?
💡 Example: "Today's pick: Lash applicator tweezers for easy falsie placement. Have you used them?"
Select a makeup tool each day that is relevant, useful, or trending in your community. Use the templates below to introduce the tool, explain its key benefits, and encourage members to share their thoughts or experiences. Where possible, include product links, tutorials, or user photos for added value. Rotate between beginner-friendly and advanced tools to engage all experience levels. Schedule posts at consistent times to build anticipation and routine.
For all platforms, use high-quality images or short videos to showcase each tool visually. Pair written posts with engaging visuals to maximize interest. Encourage members to post their own photos using the tool in replies or comments. Use relevant hashtags for discovery on public platforms and pin posts to increase visibility in forums or groups.
To maximize engagement, alternate between showcasing classic tools (like powder brushes or eyelash curlers) and newer trends (such as silicone sponges or heated lash curlers). When posting, ask members to share their experiences, preferences, and tips for each tool. Consider running mini-polls or 'versus' comparisons in your caption to invite input and highlight how different tools can affect makeup application techniques.
Use your Tool of the Day posts to educate about proper cleaning routines, product lifespan, and storage hacks. Share cleaning schedules for brushes (e.g., deep cleaning weekly, spot cleaning after each use), discuss the risks of bacterial buildup, and recommend specific brush cleansers or DIY methods. Encourage community members to share their own hygiene tips or favorite products for tool maintenance.
Frame your Tool of the Day posts as open-ended conversations: for example, ask 'What’s your holy grail blending brush?' or 'Have you found a drugstore dupe for this high-end tool?' Set clear guidelines about sharing genuine recommendations and personal experiences, and moderate posts to prevent spam. Spotlight particularly helpful member suggestions in follow-up content to keep the conversation authentic and community-focused.
Include skin type considerations in your daily posts. For example, highlight how damp beauty sponges can help achieve a dewy finish for dry skin, or how synthetic buffing brushes can help with matte application for oily skin. Invite members to share which tools work best for their skin concerns, and provide tips on adapting tool usage for individual needs (e.g., using different brush fibers or shapes).
When highlighting advanced tools, pair them with educational content: short demos, beginner-friendly explanations, or step-by-step guides. Encourage experienced members to share their learning curve or alternative uses for the tool. Offer simple tips on integrating specialized tools into everyday routines, making the content accessible and inviting for members at all skill levels.
Use real-world scenarios in your posts—'Struggling with streaky foundation? Today’s tool: the flat-top kabuki brush.' Explain how the featured tool solves the problem, and ask members to share their troubleshooting tips or before-and-after photos. This practical advice not only educates but also fosters a supportive, problem-solving atmosphere in your makeup community.
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