Struggling to get your makeup community talking? This or That prompts are the perfect way to spark fun, low-pressure conversations and encourage even your quietest members to join in. Use these templates to create playful engagement and keep your group buzzing.
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This or That content is highly effective because it lowers the barrier to participation. Members do not have to overthink their response, making it easy for everyone to jump in, regardless of their confidence or expertise. The quick-choice format creates instant interaction and helps members see how their preferences line up with others, which fosters a sense of belonging and camaraderie.
Makeup topics work especially well for this format because everyone has favorites, routines, and subtle opinions. By presenting two accessible options, you encourage sharing, friendly debate, and lighthearted banter. This kind of interaction not only boosts engagement metrics but also helps build a vibrant, connected community.
Bold lip or dramatic eye - which do you choose?
💡 Example: "Bold lip or dramatic eye - which do you choose? Tell us your go-to look!"
Matte foundation or dewy foundation?
💡 Example: "Matte foundation or dewy foundation? I always go for matte!"
Blush - cream or powder?
💡 Example: "Blush - cream or powder? I prefer cream for a natural look."
Winged liner or smudged liner?
💡 Example: "Winged liner or smudged liner? I love a bold wing!"
Neutral eyeshadow or colorful eyeshadow?
💡 Example: "Neutral eyeshadow or colorful eyeshadow? Share your favorite palette!"
Lip gloss or lipstick?
💡 Example: "Lip gloss or lipstick? Drop your answer below!"
Full glam or natural makeup days?
💡 Example: "Full glam or natural makeup days? Which one suits you best?"
Highlighter - subtle shimmer or blinding glow?
💡 Example: "Highlighter - subtle shimmer or blinding glow? I love a soft shimmer."
Brow pencil or brow gel?
💡 Example: "Brow pencil or brow gel? I use gel for quick shaping."
Mascara - lengthening or volumizing?
💡 Example: "Mascara - lengthening or volumizing? What gives your lashes their wow?"
Setting spray or setting powder?
💡 Example: "Setting spray or setting powder? I use both for hot days!"
Beauty blender or makeup brush?
💡 Example: "Beauty blender or makeup brush? Vote and share why!"
Cool tones or warm tones?
💡 Example: "Cool tones or warm tones? Which do you reach for most?"
Lip liner - always or never?
💡 Example: "Lip liner - always or never? I skip it most days."
Primer - must-have or skip it?
💡 Example: "Primer - must-have or skip it? Does it make a difference for you?"
False lashes or natural lashes?
💡 Example: "False lashes or natural lashes? I save falsies for special occasions."
Contour - cream or powder?
💡 Example: "Contour - cream or powder? Powder is easier for me."
Makeup in 10 minutes or take your time?
💡 Example: "Makeup in 10 minutes or take your time? Share your speed tips!"
Do you remove makeup with micellar water or cleansing balm?
💡 Example: "Do you remove makeup with micellar water or cleansing balm? Let us know!"
Bright blush or neutral blush?
💡 Example: "Bright blush or neutral blush? I love a pop of pink."
Classic red lip or nude lip?
💡 Example: "Classic red lip or nude lip? Comment with your favorite shade!"
Loose powder or pressed powder?
💡 Example: "Loose powder or pressed powder? I use pressed for touch-ups."
Do you start with eyes or face when applying makeup?
💡 Example: "Do you start with eyes or face when applying makeup? Tell us why!"
Bold brows or natural brows?
💡 Example: "Bold brows or natural brows? I love a full fluffy look."
Glitter shadow or matte shadow?
💡 Example: "Glitter shadow or matte shadow? Which do you wear more often?"
Pink tones or peach tones?
💡 Example: "Pink tones or peach tones? Peach is my go-to."
Do you prefer trying new trends or sticking to classics?
💡 Example: "Do you prefer trying new trends or sticking to classics? Share your favorite trend!"
Sponge or fingers for concealer application?
💡 Example: "Sponge or fingers for concealer application? I use fingers for warmth."
Do you match nails to makeup or mix it up?
💡 Example: "Do you match nails to makeup or mix it up? I love coordinating colors."
Everyday mascara - black or brown?
💡 Example: "Everyday mascara - black or brown? I always go for black."
Do you line your waterline or skip it?
💡 Example: "Do you line your waterline or skip it? I skip it for a softer look."
Soft glam or bold editorial makeup?
💡 Example: "Soft glam or bold editorial makeup? Which inspires you?"
Glossy lids or matte lids?
💡 Example: "Glossy lids or matte lids? I want to try glossy next!"
Do you prefer high-end or drugstore products?
💡 Example: "Do you prefer high-end or drugstore products? Share your best find!"
Stick blush or liquid blush?
💡 Example: "Stick blush or liquid blush? I use liquid for a fresh look."
Makeup remover wipes or reusable cloths?
💡 Example: "Makeup remover wipes or reusable cloths? Which do you use?"
Do you shop online for makeup or in-store?
💡 Example: "Do you shop online for makeup or in-store? What is your favorite shop?"
Soft contour or sharp contour?
💡 Example: "Soft contour or sharp contour? I love a diffused look."
Do you love a makeup routine or switch it up daily?
💡 Example: "Do you love a makeup routine or switch it up daily? Tell us how you decide!"
Setting powder - translucent or tinted?
💡 Example: "Setting powder - translucent or tinted? I always use translucent."
Do you prefer mini palettes or full-sized palettes?
💡 Example: "Do you prefer mini palettes or full-sized palettes? Why?"
To use these templates, simply pick a prompt that fits your community's vibe and post it as a question or graphic. Encourage members to reply with their pick and, when relevant, add a fun twist like asking for reasons or photos. Rotate through different types of makeup topics to keep things fresh and appeal to diverse interests. You can schedule These or That posts as recurring content, use them to break the ice, or feature them during slower periods to re-spark activity.
Since these templates work across all platforms, focus on adapting your post style to the platform's strengths. For example, use bold images or polls on Instagram and Facebook, quick text posts or stories on Twitter and Threads, and interactive stickers or questions in Stories. Always respond to comments to keep momentum going no matter the platform.
It is a prompt offering two makeup-related choices for members to pick from, designed to spark quick, casual engagement.
Once or twice a week works well to keep things lively and avoid repetition. Adjust based on your community’s activity.
Absolutely. Feel free to personalize language, add emojis, or adjust options to better match your community’s style.
Yes. The light, accessible nature of these prompts encourages participation from both beginners and experienced members.
Including a CTA can boost responses, but it is not required for every post. Mix it up to keep things natural.
Use simple, relatable prompts and respond positively to all answers. Tagging or welcoming new members also helps.
Yes. Visuals and polls can make posts more engaging, especially on platforms like Facebook and Instagram.