Tired of repetitive makeup posts that fail to spark real conversation? Expert Insight templates help your community learn directly from industry leaders and encourage authentic engagement. Use these ready-to-go ideas to inspire, educate, and connect members with valuable professional advice.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
Sharing expert insights is a proven way to build credibility and trust within your makeup community. By introducing respected voices, you tap into members' desire to learn from those with real-world experience and success. Expert opinions spark curiosity, stimulate discussion, and encourage members to reflect on their own routines and beliefs.
When you invite members to react to or question a professional viewpoint, you move beyond surface-level engagement. This approach creates a learning environment where members feel empowered to share, debate, or even challenge expert advice. This not only boosts participation but also fosters a stronger sense of belonging and value among your audience.
Pro tip from Lisa Eldridge: Blending is everything. Do you agree? Share your blending secrets.
💡 Example: "Pro tip from Lisa Eldridge: Blending is everything. Do you agree? Share your blending secrets."
Charlotte Tilbury says glowing skin starts with skincare. What's your go-to prep routine?
💡 Example: "Charlotte Tilbury says glowing skin starts with skincare. What's your go-to prep routine?"
NikkieTutorials believes bold colors suit everyone. Have you tried a vibrant look lately?
💡 Example: "NikkieTutorials believes bold colors suit everyone. Have you tried a vibrant look lately?"
Patrick Ta swears by cream blush for a natural flush. Are you team cream or powder blush?
💡 Example: "Patrick Ta swears by cream blush for a natural flush. Are you team cream or powder blush?"
Wayne Goss says brushes matter more than products. Do you invest in tools or makeup more?
💡 Example: "Wayne Goss says brushes matter more than products. Do you invest in tools or makeup more?"
Pat McGrath recommends layering textures for depth. Have you tried this technique?
💡 Example: "Pat McGrath recommends layering textures for depth. Have you tried this technique?"
Katie Jane Hughes says less is more for everyday makeup. Do you prefer minimal or full glam?
💡 Example: "Katie Jane Hughes says less is more for everyday makeup. Do you prefer minimal or full glam?"
Huda Kattan believes brows frame the face. How do you shape or fill in your brows?
💡 Example: "Huda Kattan believes brows frame the face. How do you shape or fill in your brows?"
Bobbi Brown: Confidence is the best makeup. What makes you feel most confident?
💡 Example: "Bobbi Brown: Confidence is the best makeup. What makes you feel most confident?"
James Charles loves experimenting with trends. Which trend are you excited to try next?
💡 Example: "James Charles loves experimenting with trends. Which trend are you excited to try next?"
Jackie Aina: Foundation shade matching is key. How did you find your perfect shade?
💡 Example: "Jackie Aina: Foundation shade matching is key. How did you find your perfect shade?"
Expert tip: Mario Dedivanovic suggests setting spray for all-day wear. Do you use one?
💡 Example: "Expert tip: Mario Dedivanovic suggests setting spray for all-day wear. Do you use one?"
Michelle Phan: Makeup is art. What inspires your creativity when doing your makeup?
💡 Example: "Michelle Phan: Makeup is art. What inspires your creativity when doing your makeup?"
Rihanna believes makeup is for everyone. What advice would you give to a beginner?
💡 Example: "Rihanna believes makeup is for everyone. What advice would you give to a beginner?"
Sam Fine: Layering concealer can brighten eyes. What's your favorite under-eye trick?
💡 Example: "Sam Fine: Layering concealer can brighten eyes. What's your favorite under-eye trick?"
Mary Greenwell suggests lip liner for a fuller pout. Do you use liner every day?
💡 Example: "Mary Greenwell suggests lip liner for a fuller pout. Do you use liner every day?"
Pony Park says color theory transforms looks. Have you used color theory in your makeup?
💡 Example: "Pony Park says color theory transforms looks. Have you used color theory in your makeup?"
Hung Vanngo recommends prepping lips before lipstick. How do you prep for lipstick?
💡 Example: "Hung Vanngo recommends prepping lips before lipstick. How do you prep for lipstick?"
Sir John: Dewy skin never goes out of style. Do you prefer dewy or matte finishes?
💡 Example: "Sir John: Dewy skin never goes out of style. Do you prefer dewy or matte finishes?"
Expert insight: Charlotte Tilbury suggests using fingers for foundation. Have you tried it?
💡 Example: "Expert insight: Charlotte Tilbury suggests using fingers for foundation. Have you tried it?"
Judy Doll: Mascara layering makes lashes pop. What mascaras do you layer for volume?
💡 Example: "Judy Doll: Mascara layering makes lashes pop. What mascaras do you layer for volume?"
Expert quote: 'Makeup should be fun' - Huda Kattan. How do you keep your routine fun?
💡 Example: "Expert quote: 'Makeup should be fun' - Huda Kattan. How do you keep your routine fun?"
Celebrity MUA Nick Barose highlights the power of contour. Do you contour daily or for special looks?
💡 Example: "Celebrity MUA Nick Barose highlights the power of contour. Do you contour daily or for special looks?"
Expert tip: Pat McGrath loves mixing lip shades for new colors. Have you mixed your own shade?
💡 Example: "Expert tip: Pat McGrath loves mixing lip shades for new colors. Have you mixed your own shade?"
Lisa Eldridge: Use less product for a skin-like finish. Do you build or go minimal?
💡 Example: "Lisa Eldridge: Use less product for a skin-like finish. Do you build or go minimal?"
Expert insight: 'Practice makes perfect' in eyeliner, says Katie Jane Hughes. How did you master liner?
💡 Example: "Expert insight: 'Practice makes perfect' in eyeliner, says Katie Jane Hughes. How did you master liner?"
Sir John recommends illuminating inner corners. Do you highlight this area in your eye looks?
💡 Example: "Sir John recommends illuminating inner corners. Do you highlight this area in your eye looks?"
Expert opinion: Jackie Aina says SPF is a must under makeup. What's your favorite SPF product?
💡 Example: "Expert opinion: Jackie Aina says SPF is a must under makeup. What's your favorite SPF product?"
Hung Vanngo: Eyeshadow primer is a game changer. Do you use a primer every time?
💡 Example: "Hung Vanngo: Eyeshadow primer is a game changer. Do you use a primer every time?"
Rihanna: Bold lipstick can lift your mood. Which shade brightens your day?
💡 Example: "Rihanna: Bold lipstick can lift your mood. Which shade brightens your day?"
Expert tip: Wayne Goss suggests cleaning brushes weekly. How often do you clean yours?
💡 Example: "Expert tip: Wayne Goss suggests cleaning brushes weekly. How often do you clean yours?"
Bobbi Brown: Hydrated skin is the best base. What do you use to prep your skin?
💡 Example: "Bobbi Brown: Hydrated skin is the best base. What do you use to prep your skin?"
Huda Kattan says individuality is key in makeup. How do you make your look unique?
💡 Example: "Huda Kattan says individuality is key in makeup. How do you make your look unique?"
NikkieTutorials: Never skip brow gel for hold. Is brow gel part of your routine?
💡 Example: "NikkieTutorials: Never skip brow gel for hold. Is brow gel part of your routine?"
Expert quote: 'There are no rules in makeup' - Pat McGrath. Do you agree?
💡 Example: "Expert quote: 'There are no rules in makeup' - Pat McGrath. Do you agree?"
Lisa Eldridge: Red lipstick is timeless. Do you have a go-to red shade?
💡 Example: "Lisa Eldridge: Red lipstick is timeless. Do you have a go-to red shade?"
Mario Dedivanovic: Use setting powder to avoid shine. Do you touch up during the day?
💡 Example: "Mario Dedivanovic: Use setting powder to avoid shine. Do you touch up during the day?"
Michelle Phan: Makeup is self-expression. How does your makeup reflect your mood?
💡 Example: "Michelle Phan: Makeup is self-expression. How does your makeup reflect your mood?"
Jackie Aina: Always blend foundation down the neck. Do you follow this tip?
💡 Example: "Jackie Aina: Always blend foundation down the neck. Do you follow this tip?"
Expert insight: Sam Fine says bronzer brings warmth. What's your favorite bronzer?
💡 Example: "Expert insight: Sam Fine says bronzer brings warmth. What's your favorite bronzer?"
Charlotte Tilbury: Highlighter should look natural. Do you prefer subtle or blinding highlight?
💡 Example: "Charlotte Tilbury: Highlighter should look natural. Do you prefer subtle or blinding highlight?"
Mario Dedivanovic: Try cream contour for a softer look. Have you used cream contour?
💡 Example: "Mario Dedivanovic: Try cream contour for a softer look. Have you used cream contour?"
To use these templates, select a relevant expert quote or position on a trending or evergreen makeup topic. Pair it with a call to action that invites members to share their thoughts, experiences, or questions. Rotate templates regularly to keep discussions fresh and target different skill levels or interests. Make sure to credit experts and encourage respectful, open conversation.
For all platforms, use concise formatting for easy reading and include expert photos or short bios if possible. Pin high-engagement posts to maximize visibility. Use relevant hashtags or tags to boost discoverability and invite conversation across both comments and stories.
Feature AMA sessions where experts discuss the science, benefits, and best practices of trending techniques like 'skin cycling' or 'cloud skin.' Encourage your members to submit specific questions in advance, such as ingredient recommendations or application methods for different skin types, to generate buzz and address real member interests.
Host Expert AMAs focused on common formulation concerns, inviting chemists, product developers, or pro artists to answer detailed questions about why issues like oxidation or flaking happen and how to prevent them. This not only educates your members but also sparks in-depth discussions unique to the makeup industry.
Set clear guidelines for respectful discussion before the AMA begins. Invite experts who can offer evidence-based answers on ingredients, sustainability, and efficacy. Prepare to step in if debates become heated, and post follow-up content summarizing key points to keep the conversation constructive.
Plan AMAs around upcoming seasons or holidays, and invite makeup artists known for their expertise in those looks. Encourage questions about sweat-proof products, layering techniques, and color palettes specific to the season. Use polls to source member interest in topics like dewy vs. matte summer finishes.
Bring in experts who specialize in inclusive beauty and color theory to answer highly specific questions about undertone identification, shade matching for non-traditional skin tones, and effective use of color correctors. Provide visual guides alongside the AMA to enhance learning and encourage member participation.
Invite dermatologists or cosmetic chemists to address safety concerns. Encourage members to submit detailed questions about ingredients, patch testing, and hypoallergenic product options. Clearly communicate that medical advice should be personalized, and always recommend consulting a professional for severe reactions.
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