Need help keeping your makeup community buzzing with fresh energy? Community challenges are a proven way to spark interaction, motivate members, and bring everyone together. Our ready-to-use templates make launching engaging challenges effortless, no matter your platform.
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Community challenges tap into people’s love for friendly competition and creative expression. When members are invited to participate in fun or educational makeup challenges, they are more likely to interact, share their progress, and cheer on others. This builds a sense of belonging and excitement, fueling positive momentum in your group.
The psychology behind challenges is powerful: achievable goals and public recognition motivate members to step outside their comfort zones and try new things. When tasks are playful and inclusive, even shy or new members feel welcome to join, strengthening your community fabric. Regular challenges also give your group a unique identity and rhythm that keeps members returning for more.
7-Day Lipstick Challenge. Share a different lip look each day. Who's in?
💡 Example: "7-Day Lipstick Challenge. Share a different lip look each day. Who's in?"
Recreate your favorite celebrity makeup look this week. Post your before and after!
💡 Example: "Recreate your favorite celebrity makeup look this week. Post your before and after!"
Try a makeup-free day and share how it felt. Did it change your routine?
💡 Example: "Try a makeup-free day and share how it felt. Did it change your routine?"
Flashback Friday: Share your oldest makeup product and why you keep it.
💡 Example: "Flashback Friday: Share your oldest makeup product and why you keep it."
Color Pop Challenge. Use a bold color you rarely wear and show off your look!
💡 Example: "Color Pop Challenge. Use a bold color you rarely wear and show off your look!"
5-Minute Makeup Challenge. Can you complete your routine in 5 minutes? Share your tips.
💡 Example: "5-Minute Makeup Challenge. Can you complete your routine in 5 minutes? Share your tips."
Before and after: Post a photo of your morning face and your completed look.
💡 Example: "Before and after: Post a photo of your morning face and your completed look."
One Palette Only. Use a single eyeshadow palette for your whole look today.
💡 Example: "One Palette Only. Use a single eyeshadow palette for your whole look today."
Monochrome Monday. Match your eyes, lips, and cheeks with one color. Show us!
💡 Example: "Monochrome Monday. Match your eyes, lips, and cheeks with one color. Show us!"
Share your makeup drawer organization before and after. Who can do the biggest transformation?
💡 Example: "Share your makeup drawer organization before and after. Who can do the biggest transformation?"
Try a product you have never used before. Tell us what you think!
💡 Example: "Try a product you have never used before. Tell us what you think!"
Share your go-to makeup hack and challenge others to try it this week.
💡 Example: "Share your go-to makeup hack and challenge others to try it this week."
Throwback makeup: Recreate a look from your teenage years and post a side-by-side.
💡 Example: "Throwback makeup: Recreate a look from your teenage years and post a side-by-side."
Only 3 Products. Create a full face with just three products. Can you do it?
💡 Example: "Only 3 Products. Create a full face with just three products. Can you do it?"
Glossy vs Matte. Pick your favorite finish and show us your best look.
💡 Example: "Glossy vs Matte. Pick your favorite finish and show us your best look."
Try a graphic eyeliner style and post your results, even if it is not perfect.
💡 Example: "Try a graphic eyeliner style and post your results, even if it is not perfect."
Share your makeup haul from this month. What is your top purchase?
💡 Example: "Share your makeup haul from this month. What is your top purchase?"
Dupe Detective. Find a dupe for a pricey product and share your comparison.
💡 Example: "Dupe Detective. Find a dupe for a pricey product and share your comparison."
Tag a friend to join you in this week's makeup challenge.
💡 Example: "Tag a friend to join you in this week's makeup challenge."
Use only drugstore products for your look today. Post your routine.
💡 Example: "Use only drugstore products for your look today. Post your routine."
Try a trending makeup technique and share your honest review.
💡 Example: "Try a trending makeup technique and share your honest review."
Makeup Shelfie. Snap a pic of your current makeup setup and share your favorite item.
💡 Example: "Makeup Shelfie. Snap a pic of your current makeup setup and share your favorite item."
Create a look inspired by your favorite season. Show us your creativity!
💡 Example: "Create a look inspired by your favorite season. Show us your creativity!"
Upcycle Challenge. Repurpose an old makeup item creatively and tell us how.
💡 Example: "Upcycle Challenge. Repurpose an old makeup item creatively and tell us how."
Makeup in Nature. Create a look inspired by plants or landscapes and post your result.
💡 Example: "Makeup in Nature. Create a look inspired by plants or landscapes and post your result."
Left Hand Challenge. Apply your makeup using your non-dominant hand and share your look.
💡 Example: "Left Hand Challenge. Apply your makeup using your non-dominant hand and share your look."
Show off your favorite mascara with a close-up photo and mini review.
💡 Example: "Show off your favorite mascara with a close-up photo and mini review."
Share your top tip for preventing makeup meltdown in hot weather.
💡 Example: "Share your top tip for preventing makeup meltdown in hot weather."
Challenge: Only use products with pink packaging today. Post your look.
💡 Example: "Challenge: Only use products with pink packaging today. Post your look."
Try a new lip combo and share the products you used.
💡 Example: "Try a new lip combo and share the products you used."
Rainbow Challenge. Use at least three bright colors in your look today.
💡 Example: "Rainbow Challenge. Use at least three bright colors in your look today."
Share a photo of a makeup fail and what you learned from it.
💡 Example: "Share a photo of a makeup fail and what you learned from it."
No Mirror Challenge. Apply a full face without a mirror and show your results.
💡 Example: "No Mirror Challenge. Apply a full face without a mirror and show your results."
Create a makeup look inspired by your favorite book or movie character.
💡 Example: "Create a makeup look inspired by your favorite book or movie character."
Try a new brow shape or technique and share your before and after.
💡 Example: "Try a new brow shape or technique and share your before and after."
Minimalist Monday. Use the fewest products possible and share your look.
💡 Example: "Minimalist Monday. Use the fewest products possible and share your look."
Share a makeup product you finished this month. Would you repurchase it?
💡 Example: "Share a makeup product you finished this month. Would you repurchase it?"
Do a makeup look using only products from one brand and share your thoughts.
💡 Example: "Do a makeup look using only products from one brand and share your thoughts."
Share your makeup routine for a busy morning. What do you skip?
💡 Example: "Share your makeup routine for a busy morning. What do you skip?"
Try using a makeup tool in a new way and tell us what happened.
💡 Example: "Try using a makeup tool in a new way and tell us what happened."
Do a makeup look inspired by your favorite flower. Show us your results.
💡 Example: "Do a makeup look inspired by your favorite flower. Show us your results."
Choose a template that fits your community’s vibe and upcoming calendar. Announce the challenge with clear steps and an inviting tone. Encourage members to post photos, tips, or updates using a challenge hashtag or thread. Offer small rewards like badges, shoutouts, or feature posts to participants. Engage with every entry by commenting or reacting to show appreciation and keep the momentum going.
For all platforms, use pinned posts, stories, or events to highlight your challenge and remind members to join. Encourage sharing via hashtags or dedicated threads. Adapt challenge instructions for platform-specific features like Instagram Reels, Facebook albums, or Discord channels.
Choose a trending technique and design a challenge that asks members to recreate the look using their own products, then share before-and-after photos or step-by-step process videos. Provide reference images and encourage creativity, so members can adapt the trend to their skin type and features. This not only boosts participation but also helps members feel included regardless of their skill level or collection size.
Select a universally flattering product, such as a neutral eyeshadow or classic red lipstick, and encourage members to share how they use it for different looks (e.g., daytime, glam, editorial). Include prompts asking participants to mention their skin tone and type, and invite tips for adapting the product (like layering techniques or mixing with other products) to suit individual needs. This fosters inclusivity and educates the community about versatility.
Design challenges that focus on creativity over product quantity—such as 'DIY makeup tool hacks' or 'full face using only five products.' Highlight user-generated content that showcases resourcefulness (e.g., using fingers for blending or repurposing products like lipstick as blush). This helps members feel empowered and reduces intimidation for those with smaller collections.
Clearly state that all skill levels are welcome and encourage members to share progress photos, not just final results. Include beginner-friendly versions or step-by-step guides in the challenge post, and spotlight attempts regardless of perfection. Consider setting up dedicated threads or sub-challenges for those just starting out, so everyone feels comfortable participating.
Invite members to share their shade-matching process, including tips for identifying undertones and testing products in different lighting conditions (natural vs. artificial). Encourage them to post unfiltered and filter-free photos, and ask for details like lighting source and camera type. Offer educational resources about undertones and link to color theory guides, so the challenge becomes both fun and informative.
Create challenges like '12-hour wear test' or 'sweat-proof glam,' where members document their makeup's performance throughout the day and share touch-up tips or setting routines. Encourage honest feedback about product effectiveness on different skin types and in various climates. This not only drives engagement but also generates valuable, real-world advice tailored to the community.
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