Tired of trying to get your lead generation community talking? Break the ice and spark quick engagement with playful This or That prompts. These ready-to-use ideas make it easy to connect members and keep conversations flowing.
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This or That posts work so well because they lower the barrier to participation, inviting even shy members to join in with a simple choice. The format is visually clear and mentally lightweight, making it easy for users to respond quickly without overthinking. This quick-hit engagement can help members feel included and seen, encouraging more frequent interaction over time.
For lead generation communities, these prompts can be tailored to industry topics, subtly surfacing preferences, habits, or goals relevant to your audience. This not only boosts engagement but also gives valuable insights into your members' needs and mindsets, helping you deliver more targeted content and offers.
Would you rather get leads through networking events or online ads?
💡 Example: "Would you rather get leads through networking events or online ads?"
Cold calling or cold emailing - which do you prefer for outreach?
💡 Example: "Cold calling or cold emailing - which do you prefer for outreach?"
Do you generate more leads from LinkedIn or Facebook?
💡 Example: "Do you generate more leads from LinkedIn or Facebook?"
Would you rather use free lead magnets or paid ads?
💡 Example: "Would you rather use free lead magnets or paid ads?"
Webinars or ebooks - what works better for you?
💡 Example: "Webinars or ebooks - what works better for you?"
Do you prefer quality leads or quantity leads?
💡 Example: "Do you prefer quality leads or quantity leads?"
Inbound or outbound - which is your main approach?
💡 Example: "Inbound or outbound - which is your main approach?"
Would you rather automate lead gen or keep it hands-on?
💡 Example: "Would you rather automate lead gen or keep it hands-on?"
Pop-up forms or embedded forms - what brings better results?
💡 Example: "Pop-up forms or embedded forms - what brings better results?"
Would you rather get a referral or find a new lead yourself?
💡 Example: "Would you rather get a referral or find a new lead yourself?"
Short and sweet messages or detailed follow-ups?
💡 Example: "Short and sweet messages or detailed follow-ups?"
Lead gen tools: CRM or spreadsheets - what do you use?
💡 Example: "Lead gen tools: CRM or spreadsheets - what do you use?"
Would you rather have a big email list or a strong LinkedIn network?
💡 Example: "Would you rather have a big email list or a strong LinkedIn network?"
DIY lead gen or hiring a specialist - which would you choose?
💡 Example: "DIY lead gen or hiring a specialist - which would you choose?"
More calls or more emails for better results?
💡 Example: "More calls or more emails for better results?"
Would you rather use video messages or voice notes?
💡 Example: "Would you rather use video messages or voice notes?"
Landing pages or quizzes for capturing leads?
💡 Example: "Landing pages or quizzes for capturing leads?"
Nurture sequences or one-off emails - what works for you?
💡 Example: "Nurture sequences or one-off emails - what works for you?"
Would you pick paid search ads or organic social posts?
💡 Example: "Would you pick paid search ads or organic social posts?"
Are you a morning prospector or night owl lead hunter?
💡 Example: "Are you a morning prospector or night owl lead hunter?"
Group demos or one-on-one calls - which do you prefer for closing?
💡 Example: "Group demos or one-on-one calls - which do you prefer for closing?"
Would you rather find leads at trade shows or via content marketing?
💡 Example: "Would you rather find leads at trade shows or via content marketing?"
Do you prefer short forms or detailed questionnaires for lead capture?
💡 Example: "Do you prefer short forms or detailed questionnaires for lead capture?"
Would you choose industry events or online communities for networking?
💡 Example: "Would you choose industry events or online communities for networking?"
Weekly check-ins or monthly reports - which do you prefer?
💡 Example: "Weekly check-ins or monthly reports - which do you prefer?"
Would you rather have more leads or higher conversion rates?
💡 Example: "Would you rather have more leads or higher conversion rates?"
Do you prefer to nurture leads with webinars or email series?
💡 Example: "Do you prefer to nurture leads with webinars or email series?"
Manual research or automated tools for finding prospects?
💡 Example: "Manual research or automated tools for finding prospects?"
Would you rather follow up by phone or by email?
💡 Example: "Would you rather follow up by phone or by email?"
Personalized messages or templates - what do you send more?
💡 Example: "Personalized messages or templates - what do you send more?"
Would you rather run a contest or offer a freebie to attract leads?
💡 Example: "Would you rather run a contest or offer a freebie to attract leads?"
Do you prefer Facebook groups or LinkedIn groups for lead gen?
💡 Example: "Do you prefer Facebook groups or LinkedIn groups for lead gen?"
Would you choose B2B or B2C leads if you could only pick one?
💡 Example: "Would you choose B2B or B2C leads if you could only pick one?"
Long-term nurture or quick wins - which drives your business?
💡 Example: "Long-term nurture or quick wins - which drives your business?"
Would you rather get a warm intro or cold prospect?
💡 Example: "Would you rather get a warm intro or cold prospect?"
Do you prefer demo videos or written case studies for lead nurturing?
💡 Example: "Do you prefer demo videos or written case studies for lead nurturing?"
Would you rather spend time on lead scoring or outreach?
💡 Example: "Would you rather spend time on lead scoring or outreach?"
SMS or email - which channel gets more responses for you?
💡 Example: "SMS or email - which channel gets more responses for you?"
Would you rather attend a virtual summit or an in-person meetup?
💡 Example: "Would you rather attend a virtual summit or an in-person meetup?"
Do you prefer quick polls or open-ended questions for qualifying leads?
💡 Example: "Do you prefer quick polls or open-ended questions for qualifying leads?"
Would you rather have unlimited budget or unlimited time for lead gen?
💡 Example: "Would you rather have unlimited budget or unlimited time for lead gen?"
To use these templates, simply copy and paste your chosen prompt into your community channel, forum, or group. Encourage members to answer in the comments or replies. For extra engagement, follow up with a short response of your own or tag a few members to kick things off. Rotate these posts regularly to maintain variety and keep your audience interested. You can also adapt the templates to match your brand voice or specific lead gen niche.
Since these prompts are designed for all platforms, keep your This or That posts concise and visually distinct. Use clear formatting, such as line breaks or emojis, to highlight the two choices. Adapt your posting time and frequency to the habits of your community, whether it is on Facebook, LinkedIn, Slack, or Discord. Engage with every response to show appreciation and keep the momentum going.
Leverage 'This or That' questions that contrast different lead actions (e.g., 'booking a demo vs. requesting a quote') or pain points. By analyzing members' responses, you can segment your community into high-intent and low-intent leads, enabling more personalized follow-ups and targeted content.
Create prompts like 'Would you rather receive an exclusive industry report or attend a live Q&A session?' This helps you identify which lead magnets resonate more with your audience, so you can optimize your lead generation funnels and boost conversion rates.
Craft posts such as 'Do you prefer connecting through inbound channels (content downloads) or outbound outreach (cold emails)?' This sparks conversation about lead source effectiveness and provides valuable insights for adjusting your community’s lead generation strategies.
Yes! Use contrasts like 'Quick online form vs. detailed qualification call' to gauge where members feel friction. Their responses can highlight which parts of your qualification funnel need streamlining, directly informing process improvements.
Pose prompts around common B2B scenarios, such as 'Do you prioritize vendor reputation or pricing when evaluating solutions?' Tailoring questions to decision-making criteria encourages members to share insights about their buying journey, deepening engagement and generating actionable data.
Ask members to choose between nurturing tactics with prompts like 'Would you rather receive educational drip emails or timely SMS reminders?' This can open up debates about effectiveness, allowing members to exchange experiences and tips specific to lead nurturing strategies.
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