Need help sparking real engagement in your lead generation community? Fact or Fiction posts are a proven way to get members thinking, guessing, and talking. Use these ready-to-go templates to turn passive scrollers into active participants.
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Fact or Fiction content taps into the innate human curiosity to discern truth from myth. By challenging members to identify what is real, you create an interactive experience that encourages responses, debate, and learning. This format is especially powerful in lead generation, where misconceptions abound and members are eager to learn what really works.
These posts also lower the barrier to engagement. Members do not need specialized knowledge to guess or discuss, making it easy for everyone to join in. Revealing surprising truths or busting common myths boosts credibility and helps members feel smarter and more informed, which increases their trust and participation in the community.
Fact or Fiction: Cold calling is still one of the top lead generation tactics in 2024. What do you think?
💡 Example: "Fact or Fiction: Cold calling is still one of the top lead generation tactics in 2024. What do you think?"
Fact or Fiction: Buying email lists will improve your lead quality.
💡 Example: "Fact or Fiction: Buying email lists will improve your lead quality."
Fact or Fiction: LinkedIn has a higher conversion rate than Facebook for B2B leads. Share your thoughts!
💡 Example: "Fact or Fiction: LinkedIn has a higher conversion rate than Facebook for B2B leads. Share your thoughts!"
Fact or Fiction: SEO is no longer effective for generating online leads.
💡 Example: "Fact or Fiction: SEO is no longer effective for generating online leads."
Fact or Fiction: Gatekeeping your content always increases lead conversion. Agree or disagree?
💡 Example: "Fact or Fiction: Gatekeeping your content always increases lead conversion. Agree or disagree?"
Fact or Fiction: Most leads never respond after the first contact attempt.
💡 Example: "Fact or Fiction: Most leads never respond after the first contact attempt."
Fact or Fiction: Personalizing emails increases open rates by over 30 percent.
💡 Example: "Fact or Fiction: Personalizing emails increases open rates by over 30 percent."
Fact or Fiction: Live chat on your website can double your inbound leads. What do you believe?
💡 Example: "Fact or Fiction: Live chat on your website can double your inbound leads. What do you believe?"
Fact or Fiction: All lead magnets should be ebooks.
💡 Example: "Fact or Fiction: All lead magnets should be ebooks."
Fact or Fiction: The best time to contact a new lead is within five minutes.
💡 Example: "Fact or Fiction: The best time to contact a new lead is within five minutes."
Fact or Fiction: Landing pages with videos convert better than those with images only.
💡 Example: "Fact or Fiction: Landing pages with videos convert better than those with images only."
Fact or Fiction: You need a huge marketing budget to generate high quality leads.
💡 Example: "Fact or Fiction: You need a huge marketing budget to generate high quality leads."
Fact or Fiction: Cold email is illegal in most countries.
💡 Example: "Fact or Fiction: Cold email is illegal in most countries."
Fact or Fiction: Most B2B buyers read at least three pieces of content before talking to sales.
💡 Example: "Fact or Fiction: Most B2B buyers read at least three pieces of content before talking to sales."
Fact or Fiction: Using emojis in subject lines always hurts your open rates.
💡 Example: "Fact or Fiction: Using emojis in subject lines always hurts your open rates."
Fact or Fiction: The majority of leads come from referrals, not marketing campaigns.
💡 Example: "Fact or Fiction: The majority of leads come from referrals, not marketing campaigns."
Fact or Fiction: Longer forms collect more qualified leads.
💡 Example: "Fact or Fiction: Longer forms collect more qualified leads."
Fact or Fiction: 80 percent of sales require at least five follow-ups. Share your experience!
💡 Example: "Fact or Fiction: 80 percent of sales require at least five follow-ups. Share your experience!"
Fact or Fiction: You should never use pop-ups for lead generation.
💡 Example: "Fact or Fiction: You should never use pop-ups for lead generation."
Fact or Fiction: Hosting webinars is one of the fastest ways to build a lead list.
💡 Example: "Fact or Fiction: Hosting webinars is one of the fastest ways to build a lead list."
Fact or Fiction: Outsourcing lead generation is more cost effective than doing it in house.
💡 Example: "Fact or Fiction: Outsourcing lead generation is more cost effective than doing it in house."
Fact or Fiction: Social proof can increase conversion rates by up to 20 percent.
💡 Example: "Fact or Fiction: Social proof can increase conversion rates by up to 20 percent."
Fact or Fiction: Text message marketing is only effective for B2C leads.
💡 Example: "Fact or Fiction: Text message marketing is only effective for B2C leads."
Fact or Fiction: You should focus only on new leads, not nurturing old ones.
💡 Example: "Fact or Fiction: You should focus only on new leads, not nurturing old ones."
Fact or Fiction: Using video in outreach emails boosts reply rates.
💡 Example: "Fact or Fiction: Using video in outreach emails boosts reply rates."
Fact or Fiction: Only large companies benefit from CRM tools.
💡 Example: "Fact or Fiction: Only large companies benefit from CRM tools."
Fact or Fiction: AI can now fully automate lead qualification.
💡 Example: "Fact or Fiction: AI can now fully automate lead qualification."
Fact or Fiction: Most leads prefer to be contacted by phone over email.
💡 Example: "Fact or Fiction: Most leads prefer to be contacted by phone over email."
Fact or Fiction: The average response rate for cold emails is less than 5 percent.
💡 Example: "Fact or Fiction: The average response rate for cold emails is less than 5 percent."
Fact or Fiction: Every landing page should have only one call to action. Do you agree?
💡 Example: "Fact or Fiction: Every landing page should have only one call to action. Do you agree?"
Fact or Fiction: Content marketing takes at least six months to show results.
💡 Example: "Fact or Fiction: Content marketing takes at least six months to show results."
Fact or Fiction: Lead scoring is only useful for big sales teams.
💡 Example: "Fact or Fiction: Lead scoring is only useful for big sales teams."
Fact or Fiction: Facebook ads are more effective than Google ads for B2B leads.
💡 Example: "Fact or Fiction: Facebook ads are more effective than Google ads for B2B leads."
Fact or Fiction: You can generate leads on TikTok. What is your take?
💡 Example: "Fact or Fiction: You can generate leads on TikTok. What is your take?"
Fact or Fiction: Free trials always lead to higher conversion rates.
💡 Example: "Fact or Fiction: Free trials always lead to higher conversion rates."
Fact or Fiction: A/B testing subject lines can boost open rates by 50 percent.
💡 Example: "Fact or Fiction: A/B testing subject lines can boost open rates by 50 percent."
Fact or Fiction: All industries should use the same lead generation tactics.
💡 Example: "Fact or Fiction: All industries should use the same lead generation tactics."
Fact or Fiction: A single follow-up email is enough to convert most leads.
💡 Example: "Fact or Fiction: A single follow-up email is enough to convert most leads."
Fact or Fiction: Hosting live Q and A sessions can help you qualify leads faster.
💡 Example: "Fact or Fiction: Hosting live Q and A sessions can help you qualify leads faster."
Fact or Fiction: Most people ignore lead generation pop-ups on mobile devices.
💡 Example: "Fact or Fiction: Most people ignore lead generation pop-ups on mobile devices."
Fact or Fiction: Gated content works better for B2B than B2C leads.
💡 Example: "Fact or Fiction: Gated content works better for B2B than B2C leads."
Fact or Fiction: You should always segment your lead lists for better results.
💡 Example: "Fact or Fiction: You should always segment your lead lists for better results."
To use these templates, simply copy and paste one into your community platform and customize the details if needed. Post regularly, and encourage members to comment with their answers before revealing the truth. You can follow up with credible sources or short explanations to maximize learning and spark further discussion. Rotate through different themes to keep things fresh and relevant.
These Fact or Fiction templates are designed for all platforms. On forums and Facebook Groups, use polls or threaded replies for answers. On Slack or Discord, encourage quick replies and use emoji reactions. On LinkedIn, tag industry experts to weigh in. Adapt your follow-up timing to suit the platform's pace.
Craft Fact or Fiction statements addressing prevalent misconceptions, such as lead source quality or intent attribution. For example, post 'Fact or Fiction: Leads from LinkedIn always convert better than those from Facebook.' This sparks discussion and helps educate community members on nuanced lead qualification, driving engagement and knowledge sharing.
Absolutely. Fact or Fiction posts about lead scoring approaches—e.g., 'Fact or Fiction: Demographic data is more important than engagement behavior for lead scoring'—encourage members to share their experiences and perspectives. This not only educates newer members on industry debates but also surfaces diverse strategies for effective lead qualification.
Yes! Tailor your posts to challenge assumptions about lead magnet performance, for example: 'Fact or Fiction: Offering a checklist generates more high-intent leads than a webinar.' These prompts help members analyze data-driven results and share real-world outcomes, increasing both engagement and practical learning.
Design posts that reference each segment's unique funnel challenges, such as: 'Fact or Fiction: Cold outreach is more effective for B2B lead generation than inbound content.' or 'Fact or Fiction: Short lead forms work better for B2C.' This approach helps segment conversations and ensures advice is contextually relevant to each member's focus area.
Establish clear guidelines for respectful discussion and encourage members to share data or case studies over opinions. If a Fact or Fiction post, e.g., 'Fact or Fiction: Buying leads is a waste of budget,' gets heated, step in to moderate, summarize key points, and invite constructive debate. This maintains a professional environment while still tackling industry hot topics.
Create prompts like 'Fact or Fiction: Automated email journeys lose more leads than manual follow-ups' to surface where members struggle in their nurturing workflows. Encourage members to elaborate on their experiences, revealing common bottlenecks or misconceptions. This insight can inform future discussions, resources, or even product offerings tailored to the community's needs.
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