Struggling to spark engagement in your fashion community? Community challenges are a proven way to bring members together, encourage creativity, and get everyone involved. With these ready-to-use templates, you'll have everything you need to launch fun, motivating challenges that keep your members coming back.
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Community challenges tap into our natural desire for connection, friendly competition, and self-expression. In fashion communities, they provide an outlet for creativity and personal style, helping members feel seen and valued. By offering a clear goal or prompt, challenges lower the barrier to participation and give everyone a reason to join in.
These challenges also foster camaraderie and deeper relationships among members. When people share their progress, vote on favorites, or offer encouragement, the whole community benefits. Recognition and small rewards further motivate participation, making everyone feel like an important part of the group.
Show us your favorite thrifted outfit. Post a pic and tell us why you love it.
💡 Example: "Show us your favorite thrifted outfit. Post a pic and tell us why you love it."
It's color challenge time. Wear as much yellow as you can today and share your look.
💡 Example: "It's color challenge time. Wear as much yellow as you can today and share your look."
Try styling one item three ways. Share your before and after shots.
💡 Example: "Try styling one item three ways. Share your before and after shots."
Fashion flashback. Recreate an outfit from your childhood and post the comparison.
💡 Example: "Fashion flashback. Recreate an outfit from your childhood and post the comparison."
Accessory challenge. Wear a statement piece today and show us how you styled it.
💡 Example: "Accessory challenge. Wear a statement piece today and show us how you styled it."
Share your best DIY fashion piece. How did you make it?
💡 Example: "Share your best DIY fashion piece. How did you make it?"
Mix and match patterns today. Post your boldest look.
💡 Example: "Mix and match patterns today. Post your boldest look."
Show us your go-to outfit for a rainy day.
💡 Example: "Show us your go-to outfit for a rainy day."
Outfit on a budget. Can you style a full look for under $50?
💡 Example: "Outfit on a budget. Can you style a full look for under $50?"
Wear your boldest print today and share a selfie.
💡 Example: "Wear your boldest print today and share a selfie."
Challenge: Only monochrome outfits this week. Who's in?
💡 Example: "Challenge: Only monochrome outfits this week. Who's in?"
Best shoe game. Show off your favorite pair and tell us why you love them.
💡 Example: "Best shoe game. Show off your favorite pair and tell us why you love them."
Try a new trend this week. Share your experience or a pic.
💡 Example: "Try a new trend this week. Share your experience or a pic."
Upcycle an old piece. Show before and after photos.
💡 Example: "Upcycle an old piece. Show before and after photos."
Minimalist style day. Can you create a look with just three items?
💡 Example: "Minimalist style day. Can you create a look with just three items?"
Post your favorite fashion quote and why it inspires you.
💡 Example: "Post your favorite fashion quote and why it inspires you."
Who can style the best 'work from home' look? Share your outfit.
💡 Example: "Who can style the best 'work from home' look? Share your outfit."
Layering challenge. Show us your coziest multi-layer look.
💡 Example: "Layering challenge. Show us your coziest multi-layer look."
Pick a celebrity style icon and recreate one of their looks.
💡 Example: "Pick a celebrity style icon and recreate one of their looks."
Share your most worn piece this season and how you style it.
💡 Example: "Share your most worn piece this season and how you style it."
Sustainable fashion day. Show a look featuring ethical or eco-friendly brands.
💡 Example: "Sustainable fashion day. Show a look featuring ethical or eco-friendly brands."
Try a no-black-outfit day. Who can do it?
💡 Example: "Try a no-black-outfit day. Who can do it?"
Share a photo of your closet organization. Any tips to share?
💡 Example: "Share a photo of your closet organization. Any tips to share?"
Create an outfit inspired by a movie character. Post your look.
💡 Example: "Create an outfit inspired by a movie character. Post your look."
Weekend challenge. Dress up even if you are staying in. Share your outfit.
💡 Example: "Weekend challenge. Dress up even if you are staying in. Share your outfit."
Show us an outfit you would never normally wear.
💡 Example: "Show us an outfit you would never normally wear."
Who can put together the best all-denim look? Photos please.
💡 Example: "Who can put together the best all-denim look? Photos please."
Fashion moodboard challenge. Share a collage of your current style inspiration.
💡 Example: "Fashion moodboard challenge. Share a collage of your current style inspiration."
What's your favorite fashion hack? Share a tip or demo.
💡 Example: "What's your favorite fashion hack? Share a tip or demo."
Try a 'no shopping' week and remix your wardrobe. Who's with us?
💡 Example: "Try a 'no shopping' week and remix your wardrobe. Who's with us?"
Pick a random item and build a look around it. Show us your results.
💡 Example: "Pick a random item and build a look around it. Show us your results."
Share your best thrift store or vintage find.
💡 Example: "Share your best thrift store or vintage find."
Try a gender-neutral look today. Post your outfit.
💡 Example: "Try a gender-neutral look today. Post your outfit."
Who can create a runway-ready look with only basics? Show us.
💡 Example: "Who can create a runway-ready look with only basics? Show us."
Share a flatlay of your favorite accessories.
💡 Example: "Share a flatlay of your favorite accessories."
What's your favorite color to wear this season? Show us an outfit.
💡 Example: "What's your favorite color to wear this season? Show us an outfit."
Style swap challenge. Swap a piece with a friend and share both looks.
💡 Example: "Style swap challenge. Swap a piece with a friend and share both looks."
What's your favorite statement accessory? How do you wear it?
💡 Example: "What's your favorite statement accessory? How do you wear it?"
Try styling your hair in a new way to match your outfit. Show us.
💡 Example: "Try styling your hair in a new way to match your outfit. Show us."
Create a look inspired by your favorite city. Share a pic and tell us why.
💡 Example: "Create a look inspired by your favorite city. Share a pic and tell us why."
Wear your comfiest outfit today. Share your comfort style.
💡 Example: "Wear your comfiest outfit today. Share your comfort style."
To use these templates, select a challenge that fits your group's interests or your current theme. Announce it with clear instructions, set a start and end date, and explain how members should share their entries. Consider pinning the post or creating a hashtag for easy tracking. Offer recognition or small prizes for participation, and encourage members to comment on each other's posts. Most of all, keep the vibe positive and inclusive so everyone feels welcome to join.
For all platforms, use eye-catching visuals and consistent hashtags to promote your challenge. On image-first platforms like Instagram, encourage members to tag your account or use Stories. In forums or groups, pin the challenge post and reply to entries to keep the conversation going. Always outline rules clearly, and remind members how to participate throughout the duration of the challenge.
Aim for one major challenge per month or shorter weekly prompts, depending on your community's activity level.
Shoutouts, custom badges, small gift cards, or featuring member content are all effective and easy to manage.
Keep challenges simple, offer examples, create a welcoming environment, and celebrate all participation, not just the most popular posts.
Yes, create and share a unique hashtag for each challenge so members can easily find and join the conversation.
Pin the post, comment on entries, provide regular reminders, and highlight member submissions to maintain momentum.
Yes, these templates are designed for all platforms. Adapt the format as needed for each channel's features.
Lower the barrier to entry, offer small incentives, personally invite members, and ask engaged members to lead by example.