Having trouble keeping your email marketing community engaged and informed? Our Tool of the Day templates make it easy to spotlight valuable resources, helping members discover new solutions and share real-world insights. Bring fresh energy to your feed and help everyone work smarter, together.
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Featuring a Tool of the Day taps into our natural curiosity and desire for practical, up-to-date solutions. By regularly introducing new tools, you provide members with direct value, making your community a go-to resource for staying ahead in the fast-paced world of email marketing.
This content type also encourages organic conversation. Members are prompted to share their experiences, ask follow-up questions, or even debate the merits of different tools. As a result, you foster a collaborative environment where peer learning thrives, and everyone benefits from shared expertise.
Plus, concise daily spotlights keep your content feed dynamic and relevant. When members see that your community consistently delivers actionable recommendations, their trust and participation naturally grow.
Tool of the Day: Have you tried [Tool Name] for automating your email sequences?
💡 Example: "Tool of the Day: Have you tried Mailchimp for automating your email sequences?"
Today's pick: [Tool Name]. Share your favorite feature or pro tip below.
💡 Example: "Today's pick: Litmus. Share your favorite feature or pro tip below."
New to [Tool Name]? It helps streamline campaign tracking. Who else has tried it?
💡 Example: "New to Email on Acid? It helps streamline campaign tracking. Who else has tried it?"
Spotlight: [Tool Name] makes A/B testing simple. Would you recommend it?
💡 Example: "Spotlight: Optimizely makes A/B testing simple. Would you recommend it?"
Have you used [Tool Name] for email list cleaning? Let us know your experience.
💡 Example: "Have you used NeverBounce for email list cleaning? Let us know your experience."
Today's tool: [Tool Name]. It offers free templates. Have you checked them out?
💡 Example: "Today's tool: BeeFree. It offers free templates. Have you checked them out?"
Try [Tool Name] to boost deliverability. Any success stories to share?
💡 Example: "Try Postmark to boost deliverability. Any success stories to share?"
Tool of the Day: [Tool Name]. How did it change your email workflow?
💡 Example: "Tool of the Day: ConvertKit. How did it change your email workflow?"
Discover [Tool Name] for advanced segmentation. Worth a try?
💡 Example: "Discover ActiveCampaign for advanced segmentation. Worth a try?"
Ever used [Tool Name] to personalize subject lines? Rate your results.
💡 Example: "Ever used Persado to personalize subject lines? Rate your results."
Today's featured tool: [Tool Name]. Great for email analytics. Try it out!
💡 Example: "Today's featured tool: Google Analytics. Great for email analytics. Try it out!"
Quick share: [Tool Name] is free for small lists. Who's using it?
💡 Example: "Quick share: MailerLite is free for small lists. Who's using it?"
Tool of the Day: [Tool Name] helps avoid spam filters. Worth testing?
💡 Example: "Tool of the Day: GlockApps helps avoid spam filters. Worth testing?"
Check out [Tool Name] for beautiful email design. Seen any cool templates?
💡 Example: "Check out Stripo for beautiful email design. Seen any cool templates?"
Has [Tool Name] improved your open rates? Share your before and after.
💡 Example: "Has Sendinblue improved your open rates? Share your before and after."
Today's tool: [Tool Name] for managing unsubscribes. Any tips?
💡 Example: "Today's tool: Unroll.me for managing unsubscribes. Any tips?"
Tool of the Day: [Tool Name]. Best for GDPR compliance. Thoughts?
💡 Example: "Tool of the Day: OneTrust. Best for GDPR compliance. Thoughts?"
Ever tried [Tool Name] for email accessibility checks?
💡 Example: "Ever tried Accessible Emails for email accessibility checks?"
Today's feature: [Tool Name]. Great for campaign scheduling. Who else uses it?
💡 Example: "Today's feature: SendGrid. Great for campaign scheduling. Who else uses it?"
Spotlight: [Tool Name] offers free analytics dashboards. Have you explored them?
💡 Example: "Spotlight: Tableau offers free analytics dashboards. Have you explored them?"
Today's tool: [Tool Name]. How easy is it to integrate with your stack?
💡 Example: "Today's tool: Zapier. How easy is it to integrate with your stack?"
Try [Tool Name] for team collaboration on newsletters.
💡 Example: "Try Notion for team collaboration on newsletters."
Tool of the Day: [Tool Name] for tracking click rates. Results?
💡 Example: "Tool of the Day: Bitly for tracking click rates. Results?"
Today's pick: [Tool Name]. Easy for list segmentation. Agree or disagree?
💡 Example: "Today's pick: HubSpot. Easy for list segmentation. Agree or disagree?"
Ever used [Tool Name] to create engaging opt-in forms? Review below.
💡 Example: "Ever used OptinMonster to create engaging opt-in forms? Review below."
Spotlight: [Tool Name] helps with email copy editing. Who has tried it?
💡 Example: "Spotlight: Grammarly helps with email copy editing. Who has tried it?"
Today's tool: [Tool Name]. Use it for mobile email previews.
💡 Example: "Today's tool: Litmus. Use it for mobile email previews."
Tool of the Day: [Tool Name] for email automation. What tasks did you automate?
💡 Example: "Tool of the Day: ActiveCampaign for email automation. What tasks did you automate?"
Check out [Tool Name] for easy drag-and-drop design.
💡 Example: "Check out BeePro for easy drag-and-drop design."
Today's spotlight: [Tool Name] for deliverability monitoring. Recommend?
💡 Example: "Today's spotlight: SendForensics for deliverability monitoring. Recommend?"
Have you tried [Tool Name] for email signature management?
💡 Example: "Have you tried WiseStamp for email signature management?"
Tool of the Day: [Tool Name] helps with compliance. Share your checklist tips.
💡 Example: "Tool of the Day: TrustArc helps with compliance. Share your checklist tips."
Today's tool: [Tool Name]. Best use case you have found?
💡 Example: "Today's tool: Moosend. Best use case you have found?"
Quick tip: [Tool Name] helps with image compression for emails.
💡 Example: "Quick tip: TinyPNG helps with image compression for emails."
Have you used [Tool Name] for email campaign ROI tracking?
💡 Example: "Have you used Google Data Studio for email campaign ROI tracking?"
Today's feature: [Tool Name]. Any integration hacks to share?
💡 Example: "Today's feature: Zapier. Any integration hacks to share?"
Spotlight: [Tool Name] for automated reporting. Who has saved time with it?
💡 Example: "Spotlight: Supermetrics for automated reporting. Who has saved time with it?"
Tool of the Day: [Tool Name]. Best for multi-language campaigns. Agree?
💡 Example: "Tool of the Day: Mailjet. Best for multi-language campaigns. Agree?"
Today's tool: [Tool Name] for compliance checks. Is it worth the upgrade?
💡 Example: "Today's tool: TrustArc for compliance checks. Is it worth the upgrade?"
Check out [Tool Name] for automated list growth.
💡 Example: "Check out SumoMe for automated list growth."
Spotlight: [Tool Name]. Built-in spam checker is helpful. Thoughts?
💡 Example: "Spotlight: MailTester. Built-in spam checker is helpful. Thoughts?"
Pick one template each day and customize it with the tool you want to feature. Add a quick summary or a screenshot of the tool in action if possible. Encourage members to share their own tips or feedback about the tool. Rotate through different categories (automation, analytics, design, etc.) to keep things fresh. Don’t forget to link directly to the tool so members can explore it immediately.
Since these templates are for all platforms, ensure your posts are visually clear and mobile-friendly. Use concise language, include direct links, and add images or GIFs only if the platform supports them. Time your posts when members are most active, and pin the Tool of the Day for increased visibility.
Feature tools that directly impact deliverability—such as inbox placement testers or blacklist monitoring platforms—and ask members to share their experiences or results. Prompt conversations about tactics for avoiding spam filters, authentication best practices, or recent changes in ISP algorithms. This encourages knowledge sharing on a core industry pain point.
Yes, varying your posts between broad ESP platforms and specialized tools keeps the content relevant for both new and advanced email marketers. Highlighting list hygiene or DMARC tools addresses advanced compliance and authentication concerns, while ESP spotlights benefit beginners comparing platforms. This variety helps address the full lifecycle of email marketing campaigns.
Prompt members to post screenshots or case studies of their subject line splits, send-time experiments, or content variations using the 'Tool of the Day.' Consider running a weekly thread where members can showcase their findings, discuss statistical significance, or troubleshoot anomalies—leveraging industry terminology and scenarios unique to email A/B testing.
When featuring compliance tools (such as consent management platforms or GDPR audit checkers), include a section summarizing recent regulation updates or enforcement actions. Ask members how they’re prepping for compliance, or if they're using additional tools for double opt-in or data subject requests. This ties tool usage directly to critical legal trends in email marketing.
Pick tools that analyze sender reputation, segmentation, or list quality, and prompt members to discuss their unique deliverability issues—such as B2B domain firewalls or B2C engagement signals. Use industry-specific language (like 'cold lead warming' or 'list pruning') and ask members to share which tools best meet their audience’s needs.
Break down the tool’s advanced features—such as multi-step drip campaigns, behavioral triggers, or dynamic content blocks—into actionable tips or use-case scenarios. Invite members to share their favorite automation hacks, workflow blueprints, or challenges with logic branching. This creates rich, email marketing-specific discussions and supports both strategists and technical users.
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