41 Must-Have Tool of the Day Post Ideas for Email Marketing Communities

Struggling to keep your email marketing community engaged and informed? Our Tool of the Day templates make it easy to spotlight valuable resources, helping members discover new solutions and share real-world insights. Bring fresh energy to your feed and help everyone work smarter, together.

Email Marketing 41 Templates

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Why This Works

Featuring a Tool of the Day taps into our natural curiosity and desire for practical, up-to-date solutions. By regularly introducing new tools, you provide members with direct value, making your community a go-to resource for staying ahead in the fast-paced world of email marketing.

This content type also encourages organic conversation. Members are prompted to share their experiences, ask follow-up questions, or even debate the merits of different tools. As a result, you foster a collaborative environment where peer learning thrives, and everyone benefits from shared expertise.

Plus, concise daily spotlights keep your content feed dynamic and relevant. When members see that your community consistently delivers actionable recommendations, their trust and participation naturally grow.

41 Ready-to-Use Templates

1

Tool of the Day: Have you tried [Tool Name] for automating your email sequences?

πŸ’‘ Example: "Tool of the Day: Have you tried Mailchimp for automating your email sequences?"

🟑 Medium Engagement Barrier πŸ‘€ Average #automation #question
2

Today's pick: [Tool Name]. Share your favorite feature or pro tip below.

πŸ’‘ Example: "Today's pick: Litmus. Share your favorite feature or pro tip below."

πŸ”΄ High Engagement Barrier πŸ‘€ Frequent #discussion #tips
3

New to [Tool Name]? It helps streamline campaign tracking. Who else has tried it?

πŸ’‘ Example: "New to Email on Acid? It helps streamline campaign tracking. Who else has tried it?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #analytics #question
4

Spotlight: [Tool Name] makes A/B testing simple. Would you recommend it?

πŸ’‘ Example: "Spotlight: Optimizely makes A/B testing simple. Would you recommend it?"

🟑 Medium Engagement Barrier πŸ‘€ Average #A/B testing #poll
5

Have you used [Tool Name] for email list cleaning? Let us know your experience.

πŸ’‘ Example: "Have you used NeverBounce for email list cleaning? Let us know your experience."

πŸ”΄ High Engagement Barrier πŸ‘€ Frequent #list hygiene #discussion
6

Today's tool: [Tool Name]. It offers free templates. Have you checked them out?

πŸ’‘ Example: "Today's tool: BeeFree. It offers free templates. Have you checked them out?"

🟑 Medium Engagement Barrier πŸ‘€ Average #templates #resource
7

Try [Tool Name] to boost deliverability. Any success stories to share?

πŸ’‘ Example: "Try Postmark to boost deliverability. Any success stories to share?"

πŸ”΄ High Engagement Barrier πŸ‘€ Top #deliverability #story
8

Tool of the Day: [Tool Name]. How did it change your email workflow?

πŸ’‘ Example: "Tool of the Day: ConvertKit. How did it change your email workflow?"

πŸ”΄ High Engagement Barrier πŸ‘€ Frequent #workflow #reflection
9

Discover [Tool Name] for advanced segmentation. Worth a try?

πŸ’‘ Example: "Discover ActiveCampaign for advanced segmentation. Worth a try?"

🟑 Medium Engagement Barrier πŸ‘€ Average #segmentation #recommendation
10

Ever used [Tool Name] to personalize subject lines? Rate your results.

πŸ’‘ Example: "Ever used Persado to personalize subject lines? Rate your results."

🟑 Medium Engagement Barrier πŸ‘€ Irregular #personalization #feedback
11

Today's featured tool: [Tool Name]. Great for email analytics. Try it out!

πŸ’‘ Example: "Today's featured tool: Google Analytics. Great for email analytics. Try it out!"

πŸ”΄ High Engagement Barrier πŸ‘€ Average #analytics #call-to-action
12

Quick share: [Tool Name] is free for small lists. Who's using it?

πŸ’‘ Example: "Quick share: MailerLite is free for small lists. Who's using it?"

🟑 Medium Engagement Barrier πŸ‘€ Lurker #free #question
13

Tool of the Day: [Tool Name] helps avoid spam filters. Worth testing?

πŸ’‘ Example: "Tool of the Day: GlockApps helps avoid spam filters. Worth testing?"

🟑 Medium Engagement Barrier πŸ‘€ Average #spam #recommendation
14

Check out [Tool Name] for beautiful email design. Seen any cool templates?

πŸ’‘ Example: "Check out Stripo for beautiful email design. Seen any cool templates?"

🟑 Medium Engagement Barrier πŸ‘€ Frequent #design #resource
15

Has [Tool Name] improved your open rates? Share your before and after.

πŸ’‘ Example: "Has Sendinblue improved your open rates? Share your before and after."

πŸ”΄ High Engagement Barrier πŸ‘€ Top #open rates #comparison
16

Today's tool: [Tool Name] for managing unsubscribes. Any tips?

πŸ’‘ Example: "Today's tool: Unroll.me for managing unsubscribes. Any tips?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #unsubscribe #tips
17

Tool of the Day: [Tool Name]. Best for GDPR compliance. Thoughts?

πŸ’‘ Example: "Tool of the Day: OneTrust. Best for GDPR compliance. Thoughts?"

🟑 Medium Engagement Barrier πŸ‘€ Frequent #GDPR #compliance
18

Ever tried [Tool Name] for email accessibility checks?

πŸ’‘ Example: "Ever tried Accessible Emails for email accessibility checks?"

🟒 Low Engagement Barrier πŸ‘€ Lurker #accessibility #question
19

Today's feature: [Tool Name]. Great for campaign scheduling. Who else uses it?

πŸ’‘ Example: "Today's feature: SendGrid. Great for campaign scheduling. Who else uses it?"

🟑 Medium Engagement Barrier πŸ‘€ Average #scheduling #discussion
20

Spotlight: [Tool Name] offers free analytics dashboards. Have you explored them?

πŸ’‘ Example: "Spotlight: Tableau offers free analytics dashboards. Have you explored them?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #analytics #free
21

Today's tool: [Tool Name]. How easy is it to integrate with your stack?

πŸ’‘ Example: "Today's tool: Zapier. How easy is it to integrate with your stack?"

🟑 Medium Engagement Barrier πŸ‘€ Average #integration #question
22

Try [Tool Name] for team collaboration on newsletters.

πŸ’‘ Example: "Try Notion for team collaboration on newsletters."

🟒 Low Engagement Barrier πŸ‘€ Lurker #collaboration #resource
23

Tool of the Day: [Tool Name] for tracking click rates. Results?

πŸ’‘ Example: "Tool of the Day: Bitly for tracking click rates. Results?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #click rates #analytics
24

Today's pick: [Tool Name]. Easy for list segmentation. Agree or disagree?

πŸ’‘ Example: "Today's pick: HubSpot. Easy for list segmentation. Agree or disagree?"

🟑 Medium Engagement Barrier πŸ‘€ Average #segmentation #debate
25

Ever used [Tool Name] to create engaging opt-in forms? Review below.

πŸ’‘ Example: "Ever used OptinMonster to create engaging opt-in forms? Review below."

🟑 Medium Engagement Barrier πŸ‘€ Frequent #opt-in #review
26

Spotlight: [Tool Name] helps with email copy editing. Who has tried it?

πŸ’‘ Example: "Spotlight: Grammarly helps with email copy editing. Who has tried it?"

🟑 Medium Engagement Barrier πŸ‘€ Average #copywriting #question
27

Today's tool: [Tool Name]. Use it for mobile email previews.

πŸ’‘ Example: "Today's tool: Litmus. Use it for mobile email previews."

🟒 Low Engagement Barrier πŸ‘€ Lurker #mobile #preview
28

Tool of the Day: [Tool Name] for email automation. What tasks did you automate?

πŸ’‘ Example: "Tool of the Day: ActiveCampaign for email automation. What tasks did you automate?"

πŸ”΄ High Engagement Barrier πŸ‘€ Top #automation #discussion
29

Check out [Tool Name] for easy drag-and-drop design.

πŸ’‘ Example: "Check out BeePro for easy drag-and-drop design."

🟒 Low Engagement Barrier πŸ‘€ Lurker #design #resource
30

Today's spotlight: [Tool Name] for deliverability monitoring. Recommend?

πŸ’‘ Example: "Today's spotlight: SendForensics for deliverability monitoring. Recommend?"

🟑 Medium Engagement Barrier πŸ‘€ Average #deliverability #poll
31

Have you tried [Tool Name] for email signature management?

πŸ’‘ Example: "Have you tried WiseStamp for email signature management?"

🟒 Low Engagement Barrier πŸ‘€ Irregular #signature #question
32

Tool of the Day: [Tool Name] helps with compliance. Share your checklist tips.

πŸ’‘ Example: "Tool of the Day: TrustArc helps with compliance. Share your checklist tips."

πŸ”΄ High Engagement Barrier πŸ‘€ Frequent #compliance #tips
33

Today's tool: [Tool Name]. Best use case you have found?

πŸ’‘ Example: "Today's tool: Moosend. Best use case you have found?"

🟑 Medium Engagement Barrier πŸ‘€ Average #use case #discussion
34

Quick tip: [Tool Name] helps with image compression for emails.

πŸ’‘ Example: "Quick tip: TinyPNG helps with image compression for emails."

🟒 Low Engagement Barrier πŸ‘€ Lurker #images #tip
35

Have you used [Tool Name] for email campaign ROI tracking?

πŸ’‘ Example: "Have you used Google Data Studio for email campaign ROI tracking?"

🟒 Low Engagement Barrier πŸ‘€ Irregular #ROI #question
36

Today's feature: [Tool Name]. Any integration hacks to share?

πŸ’‘ Example: "Today's feature: Zapier. Any integration hacks to share?"

πŸ”΄ High Engagement Barrier πŸ‘€ Top #integration #hacks
37

Spotlight: [Tool Name] for automated reporting. Who has saved time with it?

πŸ’‘ Example: "Spotlight: Supermetrics for automated reporting. Who has saved time with it?"

🟑 Medium Engagement Barrier πŸ‘€ Frequent #reporting #automation
38

Tool of the Day: [Tool Name]. Best for multi-language campaigns. Agree?

πŸ’‘ Example: "Tool of the Day: Mailjet. Best for multi-language campaigns. Agree?"

🟑 Medium Engagement Barrier πŸ‘€ Average #language #poll
39

Today's tool: [Tool Name] for compliance checks. Is it worth the upgrade?

πŸ’‘ Example: "Today's tool: TrustArc for compliance checks. Is it worth the upgrade?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #compliance #upgrade
40

Check out [Tool Name] for automated list growth.

πŸ’‘ Example: "Check out SumoMe for automated list growth."

🟒 Low Engagement Barrier πŸ‘€ Average #list growth #automation
41

Spotlight: [Tool Name]. Built-in spam checker is helpful. Thoughts?

πŸ’‘ Example: "Spotlight: MailTester. Built-in spam checker is helpful. Thoughts?"

🟑 Medium Engagement Barrier πŸ‘€ Frequent #spam #feedback

How to Use These Templates

Pick one template each day and customize it with the tool you want to feature. Add a quick summary or a screenshot of the tool in action if possible. Encourage members to share their own tips or feedback about the tool. Rotate through different categories (automation, analytics, design, etc.) to keep things fresh. Don’t forget to link directly to the tool so members can explore it immediately.

Best Practices

  • βœ“ Always check that the tool is relevant and up-to-date before posting.
  • βœ“ Invite members to share their own experiences for richer discussions.
  • βœ“ Keep descriptions brief and focus on practical benefits.
  • βœ“ Encourage feedback or alternative tool suggestions.
  • βœ“ Vary the tool types to cover different skill levels and needs.

All Platforms Tips

Since these templates are for all platforms, ensure your posts are visually clear and mobile-friendly. Use concise language, include direct links, and add images or GIFs only if the platform supports them. Time your posts when members are most active, and pin the Tool of the Day for increased visibility.

Frequently Asked Questions

How often should I post a Tool of the Day in my community?

Aim for daily or a few times per week to maintain interest. Consistency helps members look forward to new recommendations.

What types of tools should I feature?

Feature a variety of tools, including new releases, popular favorites, and niche options. Focus on those with proven value for email marketers.

How can I encourage more member participation?

Ask open-ended questions, invite feedback, and tag members who may have relevant experience to jumpstart discussions.

Can I include affiliate or sponsored tools?

Yes, but always disclose sponsorships and ensure the tool is genuinely useful and relevant to your community.

Should I add images or videos to Tool of the Day posts?

If your platform allows, visuals can boost engagement and make your posts more informative and appealing.

What if members disagree about a tool's value?

Encourage respectful discussion and remind members that different tools work for different needs or workflows.

How do I measure the success of these posts?

Track metrics like post views, comments, shares, and click-through rates to see what resonates most with your community.

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