Running out of ways to spark lively conversations in your email marketing community? Our This or That templates make it easy to get members talking with quick, fun choices that everyone loves to answer. Say goodbye to awkward silences and hello to effortless engagement.
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This or That prompts harness the power of simplicity to lower participation barriers and encourage instant responses. By offering two lighthearted, contrasting options, these posts make it easy for even the busiest or shyest members to jump in without hesitation or overthinking. The playful nature of these questions fosters a relaxed atmosphere, helping members connect through shared experiences and preferences related to email marketing.
This approach also taps into our natural desire to express opinions and see how we compare with others. When members see quick-fire choices like 'text-heavy or image-heavy emails,' it feels casual and non-judgmental, creating organic engagement. As members explain their choices, deeper discussions can emerge, building camaraderie and a sense of belonging in your community.
Plain text emails or highly designed templates - which do you prefer?
💡 Example: "Plain text emails or highly designed templates - which do you prefer?"
Short subject lines or detailed subject lines - what catches your eye?
💡 Example: "Short subject lines or detailed subject lines - what catches your eye?"
GIFs or static images in emails - which do you use more?
💡 Example: "GIFs or static images in emails - which do you use more?"
Weekly newsletters or monthly digests - which do you send or read?
💡 Example: "Weekly newsletters or monthly digests - which do you send or read?"
A/B testing subject lines or A/B testing content - what gets your focus?
💡 Example: "A/B testing subject lines or A/B testing content - what gets your focus?"
List growth or list engagement - which is your current priority?
💡 Example: "List growth or list engagement - which is your current priority?"
Segmentation or personalization - which do you think matters more?
💡 Example: "Segmentation or personalization - which do you think matters more?"
Sending in the morning or afternoon - what works best for you?
💡 Example: "Sending in the morning or afternoon - what works best for you?"
Exclusive offers or helpful content - what drives your opens?
💡 Example: "Exclusive offers or helpful content - what drives your opens?"
Mobile-first design or desktop-first design - which do you prioritize?
💡 Example: "Mobile-first design or desktop-first design - which do you prioritize?"
Automation or manual campaigns - which do you use most?
💡 Example: "Automation or manual campaigns - which do you use most?"
Single call-to-action or multiple calls-to-action - what converts better for you?
💡 Example: "Single call-to-action or multiple calls-to-action - what converts better for you?"
Light mode or dark mode emails - which do you prefer to create?
💡 Example: "Light mode or dark mode emails - which do you prefer to create?"
Personal stories or data-driven insights - which do you enjoy reading?
💡 Example: "Personal stories or data-driven insights - which do you enjoy reading?"
Welcome series or re-engagement series - which gets more attention from you?
💡 Example: "Welcome series or re-engagement series - which gets more attention from you?"
Emoji in subject lines or no emoji - what is your style?
💡 Example: "Emoji in subject lines or no emoji - what is your style?"
Long-form email content or short and snappy - what do you send?
💡 Example: "Long-form email content or short and snappy - what do you send?"
List cleaning monthly or quarterly - how often do you scrub your list?
💡 Example: "List cleaning monthly or quarterly - how often do you scrub your list?"
Using polls or quizzes in emails - which do you find more engaging?
💡 Example: "Using polls or quizzes in emails - which do you find more engaging?"
DIY email templates or pre-built templates - what is your go-to?
💡 Example: "DIY email templates or pre-built templates - what is your go-to?"
Single column or multi-column layout - what do you use more often?
💡 Example: "Single column or multi-column layout - what do you use more often?"
Lead magnets or gated content - what works best for your list growth?
💡 Example: "Lead magnets or gated content - what works best for your list growth?"
Sending on weekdays or weekends - which gets more opens for you?
💡 Example: "Sending on weekdays or weekends - which gets more opens for you?"
Personal sender name or brand sender name - what do you use?
💡 Example: "Personal sender name or brand sender name - what do you use?"
Plain unsubscribe link or creative opt-out - which is better?
💡 Example: "Plain unsubscribe link or creative opt-out - which is better?"
Product updates or educational content - what do you send more?
💡 Example: "Product updates or educational content - what do you send more?"
Holiday campaigns or evergreen campaigns - which is your favorite to run?
💡 Example: "Holiday campaigns or evergreen campaigns - which is your favorite to run?"
Plain signature or designed signature in emails - what is your style?
💡 Example: "Plain signature or designed signature in emails - what is your style?"
Using countdown timers or static promotions in emails - which do you prefer?
💡 Example: "Using countdown timers or static promotions in emails - which do you prefer?"
Promotional emails or nurture emails - which do you enjoy creating more?
💡 Example: "Promotional emails or nurture emails - which do you enjoy creating more?"
In-house copywriting or outsourcing email copy - what do you rely on?
💡 Example: "In-house copywriting or outsourcing email copy - what do you rely on?"
HTML emails or plain text - which do you prefer for deliverability?
💡 Example: "HTML emails or plain text - which do you prefer for deliverability?"
Split testing images or split testing CTAs - what gets your attention?
💡 Example: "Split testing images or split testing CTAs - what gets your attention?"
Open rate or click rate - which metric matters more to you?
💡 Example: "Open rate or click rate - which metric matters more to you?"
One-off blasts or drip campaigns - what do you use most?
💡 Example: "One-off blasts or drip campaigns - what do you use most?"
Using humor or keeping it formal in emails - what is your brand voice?
💡 Example: "Using humor or keeping it formal in emails - what is your brand voice?"
User-generated content or curated content in emails - which do you send?
💡 Example: "User-generated content or curated content in emails - which do you send?"
Using video snippets or just images in emails - what works for your audience?
💡 Example: "Using video snippets or just images in emails - what works for your audience?"
Marketing to B2B or B2C audiences - which is your main focus?
💡 Example: "Marketing to B2B or B2C audiences - which is your main focus?"
Discounts or free resources in emails - what gets your subscribers clicking?
💡 Example: "Discounts or free resources in emails - what gets your subscribers clicking?"
Segmenting by behavior or by demographics - which do you use more?
💡 Example: "Segmenting by behavior or by demographics - which do you use more?"
To spark engagement, simply post a This or That prompt and invite members to choose between the two options. Encourage brief explanations or fun stories if they want to share. Rotate the topics regularly to keep things fresh, and use them as conversation starters at any time of day. You can pin your favorite prompts or use them to break the ice for new members. These templates work well as standalone posts or conversation fillers during quiet periods.
This or That templates are perfect for all platforms, from forums to Slack to Facebook Groups. Use them as regular posts, in stories, or even as polls where supported. On chat platforms, pin the prompt for a few hours to maximize visibility, and consider using images or emojis to make options pop (where supported). Always follow up with reactions or replies to build momentum.
Leverage 'This or That' templates to pose direct questions such as 'Single opt-in or double opt-in: which delivers higher engagement?' This not only encourages members to share their experiences but also surfaces nuanced insights about lead quality, compliance, and list growth challenges unique to email marketers.
Use platform-specific templates to highlight real-world metrics, e.g., 'Which converts better: plain-text emails or visually designed HTML emails?' Frame the question to invite discussion on deliverability, open rates, and how these formats may impact segmentation and GDPR compliance, common concerns among email marketers.
Prompt your members with 'Which test has given you better results: A/B testing subject lines or testing optimal send times?' This encourages practitioners to share data-driven results, discuss technical tools like ESP split testing features, and explore the pros and cons of each approach within the email marketing context.
Absolutely. Directly referencing popular platforms in your templates, such as 'Mailchimp vs. HubSpot: which has more intuitive automation workflows?' engages members who have hands-on platform experience, facilitating targeted discussions on integration capabilities, template flexibility, and deliverability tracking—all critical to email marketers.
Try templates like 'Segmenting by subscriber behavior vs. demographics: which yields higher conversion rates for your campaigns?' This sparks valuable debates on personalization strategies, segmentation logic, and campaign ROI, helping community members surface best practices unique to the email marketing landscape.
Utilize templates such as 'Explicit consent forms vs. implied consent: which approach is safer for GDPR compliance in your campaigns?' Such questions invite experienced marketers to share legal insights, discuss opt-in process design, and address the nuances of compliance reporting, which are top-of-mind issues for email marketing professionals.
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