Having trouble keeping your email marketing community active and valuable? Encouraging members to share their favorite resources can unlock expert tips, fresh tools, and actionable knowledge. Use these templates to spark meaningful recommendations and watch your community thrive.
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Resource sharing taps into the collective wisdom of your email marketing community, making everyone feel like both a learner and a contributor. By asking members to recommend articles, tools, or videos, you invite them to showcase expertise and discover new solutions.
This approach boosts engagement because people love to share what works for them — and they appreciate learning what others trust. It fosters a culture of generosity, practical support, and ongoing growth, which are essential for a vibrant professional community.
What is your go-to email marketing tool right now? Share the link and why you love it.
💡 Example: "I use MailerLite for automation - it is easy to set up and affordable!"
Have you read any game-changing articles on email deliverability? Post your favorite below.
💡 Example: "This Litmus article on inbox placement really helped me improve my open rates."
Share a video that taught you something new about email marketing this month.
💡 Example: "Neil Patel's YouTube breakdown on subject lines was super helpful."
Which email marketing podcast do you listen to and why? Drop a link if you can.
💡 Example: "I recommend 'Email Marketing Insiders' for in-depth strategy tips."
What template builder do you recommend for fast, responsive emails?
💡 Example: "I like Stripo for its drag-and-drop features."
Share a free tool that helps you test your email subject lines.
💡 Example: "I use CoSchedule's Subject Line Tester for every campaign."
Have you used any analytics platforms to track your email campaigns? Recommend your favorite.
💡 Example: "Google Analytics gives me a clear view of conversions from my emails."
Found a great guide on email list building? Share it and tell us what stood out to you.
💡 Example: "This HubSpot guide helped me grow my list by 20 percent last quarter."
Which newsletter inspires your own? Share a link and what you admire about it.
💡 Example: "I love Morning Brew's tone and clear structure."
Drop your favorite email marketing Chrome extension and say how it helps you.
💡 Example: "Grammarly saves me from typos every time I write a campaign."
Is there a checklist you use before sending a campaign? Link it here.
💡 Example: "I use Litmus's pre-send checklist for every newsletter."
What resource helped you boost your email open rates? Share below.
💡 Example: "This webinar on A/B testing subject lines was a game changer for me."
Recommend a course that helped you level up your email marketing skills.
💡 Example: "I found the Mailchimp Academy course very practical for segmentation."
What tool do you use for email list hygiene? Share your experience.
💡 Example: "NeverBounce keeps my list clean and engagement high."
Share a blog post you return to for email marketing inspiration.
💡 Example: "I revisit the ConvertKit blog for copywriting tips."
Has anyone found a great swipe file for email copy? Post it here.
💡 Example: "I use ReallyGoodEmails for headline inspiration."
What webinar taught you the most about automation? Share the link.
💡 Example: "The ActiveCampaign automation webinar was super in-depth."
Share a free resource that helped you craft better CTAs in your emails.
💡 Example: "This Unbounce CTA guide improved my click rates."
Which deliverability tool do you recommend and why?
💡 Example: "I use GlockApps to check my spam placement."
Drop a link to your favorite resource for email design trends.
💡 Example: "I follow ReallyGoodEmails for fresh layout ideas."
What book taught you the most about email marketing? Share the title and a lesson.
💡 Example: "Email Persuasion by Ian Brodie gave me insights on building trust."
Recommend an A/B testing tool that integrates with your ESP.
💡 Example: "Optimizely works great with Mailchimp for me."
Is there a resource that helped you with GDPR compliance? Please share.
💡 Example: "I used Mailjet's GDPR checklist for my signup forms."
Share a case study that changed your approach to email marketing.
💡 Example: "This Shopify case study on abandoned carts was eye-opening."
What weekly newsletter do you never miss for email insights?
💡 Example: "Email on Acid's weekly roundup is always packed with tips."
Have a favorite email split-testing resource? Link it and explain how it helped.
💡 Example: "The HubSpot split testing guide helped me optimize my layouts."
Recommend a free or low-cost ESP for startups. Share your experience.
💡 Example: "MailerLite is my pick for its generous free plan."
Share a resource that explains DMARC or SPF records simply.
💡 Example: "This SendGrid article made authentication a breeze."
What tool helps you write better preview text? Share your favorite.
💡 Example: "I use EmailToolTester for preview text optimization."
Drop a link to your favorite welcome email inspiration resource.
💡 Example: "ReallyGoodEmails has a great welcome series collection."
Is there a quiz or assessment that helped you rate your email program? Share it.
💡 Example: "Litmus's email maturity assessment gave me a clear score."
What design resource do you use for email graphics? Post a link.
💡 Example: "Canva is my go-to for quick email graphics."
Share a link to a community or forum you trust for email marketing advice.
💡 Example: "I recommend the r/emailmarketing subreddit."
What research or report influenced your 2024 email strategy most?
💡 Example: "Litmus's State of Email Report shaped my segmentation plans."
Recommend a resource for understanding email authentication basics.
💡 Example: "Mailgun's beginner guide is very clear."
Found a great explainer on dark mode email design? Please share.
💡 Example: "This Litmus article on dark mode was super detailed."
Share your favorite email marketing meme, GIF, or fun content resource.
💡 Example: "The XKCD comic on subject lines always makes me laugh."
What deliverability checklist do you rely on? Drop a link if you have one.
💡 Example: "The HubSpot deliverability checklist is my reference every launch."
Is there a resource that helped you set up automation workflows? Recommend it below.
💡 Example: "Zapier's guide to email automation was a huge help."
What browser extension speeds up your email QA? Share the name and why.
💡 Example: "Check My Links is great for verifying URLs in test emails."
Have you found a resource for writing better re-engagement emails? Link below.
💡 Example: "Litmus's re-engagement email samples are very helpful."
Share a tool that makes email personalization easier for you.
💡 Example: "ActiveCampaign's dynamic content features save me hours."
Post these templates regularly to prompt resource sharing in your community. Encourage members to link to their favorite articles, tools, or videos and briefly explain why they find them useful. Make participation easy by using clear, concise prompts and responding to recommendations to keep the conversation going. Rotate different template styles to reach all member types and maintain engagement.
These templates work on any platform: forums, Slack, Discord, Facebook Groups, or email lists. Use them as standalone posts, threads, or quick prompts. Pin or highlight the most active threads to maximize visibility and ongoing participation.
When recommending deliverability tools, focus on sharing resources that address common pain points such as inbox placement, spam filtering, and sender reputation. Use the template to specify what aspect of deliverability the tool addresses, and encourage members to share real-world results or bounce rate improvements after using these resources.
Leverage the template to prompt members to discuss advanced list hygiene tools or strategies, such as list validation services, re-engagement campaign frameworks, or automated list segmentation solutions. Ask for specific metrics seen (e.g., reduced hard bounces or improved open rates) and invite members to compare different approaches for list cleansing.
Absolutely—ESP migrations are a major challenge in email marketing. Use the template to request migration checklists, vendor comparison guides, or case studies detailing switching pains and gains. Encourage members to specify features they gained or lost, deliverability changes, and how they managed subscriber data during the transition.
Update the template to include a compliance tag or a reminder to specify which regulations the recommended resource addresses. Ask members to include region-specific notes (e.g., for EU, US, or other markets), and gently remind posters not to share legal advice but practical, vetted tools or documentation that enhance compliance workflows.
Customize the template to ask members to share not only their favorite email design showcases but also which layouts, CTAs, or segmentation examples inspired their campaigns. Invite feedback on how these resources influenced metrics such as CTR or conversion rates and encourage sharing annotated examples or before-and-after campaign results.
Use the template to encourage members to provide context for their recommendations, such as audience size, industry vertical, or specific pain points (e.g., image-heavy emails vs. text-based). As a moderator, prompt follow-up discussion by inviting users to share comparative experiences, and consider summarizing key differences in a pinned comment to facilitate informed choices.
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