Having trouble sparking lively discussions in your email marketing community? Fact or Fiction posts make it easy to engage members, debunk myths, and fuel participation. Use these ready-made templates to turn passive lurkers into active contributors.
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Fact or Fiction content taps into our natural curiosity and competitive spirit. When presented with a statement that challenges assumptions, community members feel compelled to weigh in, share their experiences, or debate the truth. This type of interactive post lowers the barrier to participation, as members can simply vote or comment without needing to create a lengthy response.
Additionally, Fact or Fiction posts educate while entertaining. They offer a unique opportunity to dispel common myths in email marketing, helping members stay informed and up-to-date. By revealing the answers and citing credible sources, you not only build trust but also foster a learning environment that encourages repeat engagement.
Most importantly, these posts create a sense of community by inviting everyone to guess, discuss, and learn together. They work equally well for newcomers and regulars, making them a versatile tool in any community manager's arsenal.
Fact or Fiction: Tuesday is the best day to send marketing emails.
💡 Example: "Fact or Fiction: Tuesday is the best day to send marketing emails. What do you think?"
Fact or Fiction: Using emojis in subject lines always increases open rates.
💡 Example: "Fact or Fiction: Using emojis in subject lines always increases open rates. Vote below!"
Fact or Fiction: Unsubscribes hurt your sender reputation.
💡 Example: "Fact or Fiction: Unsubscribes hurt your sender reputation."
Fact or Fiction: Double opt-in is required by law everywhere.
💡 Example: "Fact or Fiction: Double opt-in is required by law everywhere."
Fact or Fiction: The shorter the subject line, the better your open rates.
💡 Example: "Fact or Fiction: The shorter the subject line, the better your open rates. Share your thoughts!"
Fact or Fiction: Including the word 'free' in your subject line triggers spam filters.
💡 Example: "Fact or Fiction: Including the word 'free' in your subject line triggers spam filters. Fact or Fiction?"
Fact or Fiction: Responsive email design is only necessary for mobile users.
💡 Example: "Fact or Fiction: Responsive email design is only necessary for mobile users."
Fact or Fiction: You should never resend an email campaign to non-openers.
💡 Example: "Fact or Fiction: You should never resend an email campaign to non-openers."
Fact or Fiction: More images in your email always improve engagement.
💡 Example: "Fact or Fiction: More images in your email always improve engagement. What do you think?"
Fact or Fiction: Personalizing emails with first names boosts click rates.
💡 Example: "Fact or Fiction: Personalizing emails with first names boosts click rates. Fact or Fiction?"
Fact or Fiction: List size is more important than list quality.
💡 Example: "Fact or Fiction: List size is more important than list quality. Agree or disagree?"
Fact or Fiction: Sending emails at midnight increases open rates.
💡 Example: "Fact or Fiction: Sending emails at midnight increases open rates. True or false?"
Fact or Fiction: You must include a physical address in every marketing email.
💡 Example: "Fact or Fiction: You must include a physical address in every marketing email."
Fact or Fiction: Email marketing is less effective than social media marketing.
💡 Example: "Fact or Fiction: Email marketing is less effective than social media marketing. Share your view!"
Fact or Fiction: Segmenting your list leads to higher conversions.
💡 Example: "Fact or Fiction: Segmenting your list leads to higher conversions. Fact or Fiction?"
Fact or Fiction: It is illegal to use purchased email lists for campaigns.
💡 Example: "Fact or Fiction: It is illegal to use purchased email lists for campaigns."
Fact or Fiction: Every email you send should have a single clear CTA.
💡 Example: "Fact or Fiction: Every email you send should have a single clear CTA. Agree?"
Fact or Fiction: Welcome emails get the highest open rates of any campaign type.
💡 Example: "Fact or Fiction: Welcome emails get the highest open rates of any campaign type. Fact or Fiction?"
Fact or Fiction: Adding video to your emails guarantees higher click rates.
💡 Example: "Fact or Fiction: Adding video to your emails guarantees higher click rates. What do you think?"
Fact or Fiction: Using a no-reply email address lowers engagement.
💡 Example: "Fact or Fiction: Using a no-reply email address lowers engagement."
Fact or Fiction: A/B testing subject lines is only useful for large lists.
💡 Example: "Fact or Fiction: A/B testing subject lines is only useful for large lists. Fact or Fiction?"
Fact or Fiction: Dark mode can break your email design.
💡 Example: "Fact or Fiction: Dark mode can break your email design. Has it happened to you?"
Fact or Fiction: GDPR applies to all email marketers worldwide.
💡 Example: "Fact or Fiction: GDPR applies to all email marketers worldwide."
Fact or Fiction: Email frequency should always be weekly.
💡 Example: "Fact or Fiction: Email frequency should always be weekly."
Fact or Fiction: Subscriber engagement affects inbox placement.
💡 Example: "Fact or Fiction: Subscriber engagement affects inbox placement. What is your experience?"
Fact or Fiction: Using custom fonts improves email performance.
💡 Example: "Fact or Fiction: Using custom fonts improves email performance."
Fact or Fiction: Plain text emails can outperform HTML emails.
💡 Example: "Fact or Fiction: Plain text emails can outperform HTML emails. Agree?"
Fact or Fiction: Email open rates are a reliable metric.
💡 Example: "Fact or Fiction: Email open rates are a reliable metric. Fact or Fiction?"
Fact or Fiction: Personalizing subject lines always improves results.
💡 Example: "Fact or Fiction: Personalizing subject lines always improves results. True or false?"
Fact or Fiction: The longer your email, the lower the conversion rate.
💡 Example: "Fact or Fiction: The longer your email, the lower the conversion rate. Agree?"
Fact or Fiction: Using attachments in marketing emails is safe.
💡 Example: "Fact or Fiction: Using attachments in marketing emails is safe."
Fact or Fiction: Email deliverability is mostly about your sending platform.
💡 Example: "Fact or Fiction: Email deliverability is mostly about your sending platform. Agree?"
Fact or Fiction: CAN-SPAM compliance is only required for US-based businesses.
💡 Example: "Fact or Fiction: CAN-SPAM compliance is only required for US-based businesses."
Fact or Fiction: Preview text is just as important as your subject line.
💡 Example: "Fact or Fiction: Preview text is just as important as your subject line. Fact or Fiction?"
Fact or Fiction: You should clean your email list every month.
💡 Example: "Fact or Fiction: You should clean your email list every month. What is your routine?"
Fact or Fiction: Sending more emails always leads to more sales.
💡 Example: "Fact or Fiction: Sending more emails always leads to more sales. Agree or disagree?"
Fact or Fiction: Including social sharing buttons in emails increases reach.
💡 Example: "Fact or Fiction: Including social sharing buttons in emails increases reach. Fact or Fiction?"
Fact or Fiction: Automated emails have lower engagement than manual campaigns.
💡 Example: "Fact or Fiction: Automated emails have lower engagement than manual campaigns. Agree?"
Fact or Fiction: You can safely ignore inactive subscribers.
💡 Example: "Fact or Fiction: You can safely ignore inactive subscribers."
Fact or Fiction: A single large image can replace text in email marketing.
💡 Example: "Fact or Fiction: A single large image can replace text in email marketing. What do you think?"
Fact or Fiction: You should avoid using exclamation marks in subject lines.
💡 Example: "Fact or Fiction: You should avoid using exclamation marks in subject lines."
Simply copy and paste a template into your community platform of choice. Present the statement and ask members to reply with 'Fact' or 'Fiction' - or encourage them to justify their answers. After some discussion, reveal the correct answer and provide a brief explanation or supporting source. Rotate topics and include surprising or debatable statements to keep things fresh and engaging.
These templates are designed for all platforms. For forums, use polls or reaction emojis to let members vote. On chat platforms, encourage quick replies or create threads for deeper discussion. For social media groups, pair the post with an eye-catching graphic or use Stories features for instant engagement.
You can select templates that specifically reference misconceptions about deliverability, such as 'Fact or Fiction: A high open rate guarantees inbox placement.' Use these posts to spark discussion and share best practices about authentication, sender reputation, and list hygiene, helping members understand what truly impacts deliverability.
Leverage templates that directly address hot-button issues, e.g., 'Fact or Fiction: Buying an email list can jumpstart your campaign.' These spark debate and allow you to share industry standards on consent, compliance, and long-term impacts on sender reputation. Encourage members to share experiences while referencing regulations like GDPR or CAN-SPAM.
Absolutely! Use templates that focus on metric misunderstandings, like 'Fact or Fiction: CTR and CTOR mean the same thing.' This can help your community grasp nuanced performance measures, avoid misinterpretation of campaign analytics, and benchmark more effectively.
Choose templates that highlight distinctions, such as 'Fact or Fiction: Sending time matters equally for B2B and B2C campaigns.' Use these posts to foster discussion about segmentation, buyer journeys, and content differences, and invite members to share B2B/B2C-specific results.
Select Fact or Fiction templates that reference emerging technologies, e.g., 'Fact or Fiction: AI guarantees higher open rates.' Use these to clarify what's hype versus proven, share case studies, and keep your community updated on best practices and adoption challenges.
Balance your use of templates by mixing foundational myths, like 'Fact or Fiction: Unsubscribes always hurt your sender score,' with advanced scenarios, such as AMP emails or inbox placement factors. Encourage members to provide supporting data, real-world examples, and further resources to deepen the conversation for all expertise levels.
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