Ever feel like your email marketing community conversations need a spark? Sharing expert insights is a proven way to inspire discussion and deliver real value. This template library gives you ready-to-use posts that feature expert perspectives and invite members to share their own.
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Expert insights lend authority and credibility to your community conversations. When you share perspectives from respected voices, members are more likely to trust the information and feel motivated to engage. This builds a learning-focused culture where members feel they are gaining real, actionable knowledge.
Highlighting expert advice also makes it easier for members to relate their own experiences or raise questions, lowering the barrier to participation. Instead of starting from scratch, members can react, expand, or debate, which leads to richer, more dynamic threads. This approach fosters a sense of inclusion and shared growth around email marketing best practices.
Expert [Name] says 'Personalization is the key to higher open rates.' Do you agree?
💡 Example: "Expert Ann Handley says 'Personalization is the key to higher open rates.' Do you agree?"
Seth Godin once said 'Permission is marketing.' How does this apply to your email strategy?
💡 Example: "Seth Godin once said 'Permission is marketing.' How does this apply to your email strategy?"
According to Litmus, testing subject lines can boost engagement. What tests have worked for you?
💡 Example: "According to Litmus, testing subject lines can boost engagement. What tests have worked for you?"
Neil Patel recommends segmenting your list for better ROI. Do you segment? Why or why not?
💡 Example: "Neil Patel recommends segmenting your list for better ROI. Do you segment? Why or why not?"
Jay Baer says 'Relevancy delivers results.' Share an example when relevancy paid off in your campaigns.
💡 Example: "Jay Baer says 'Relevancy delivers results.' Share an example when relevancy paid off in your campaigns."
Expert insight: Emails sent on Tuesdays get higher open rates. When do you send your campaigns?
💡 Example: "Expert insight: Emails sent on Tuesdays get higher open rates. When do you send your campaigns?"
Minda Harts says 'Keep it simple and clear.' How do you simplify your email copy?
💡 Example: "Minda Harts says 'Keep it simple and clear.' How do you simplify your email copy?"
Research by Campaign Monitor shows emojis in subject lines can increase open rates. Yay or nay?
💡 Example: "Research by Campaign Monitor shows emojis in subject lines can increase open rates. Yay or nay?"
Ann Handley emphasizes storytelling in emails. Do you use stories? Share your experience.
💡 Example: "Ann Handley emphasizes storytelling in emails. Do you use stories? Share your experience."
Expert tip: 50 characters or less for subject lines works best. How long are yours?
💡 Example: "Expert tip: 50 characters or less for subject lines works best. How long are yours?"
According to HubSpot, A/B testing increases conversions. What have you tested recently?
💡 Example: "According to HubSpot, A/B testing increases conversions. What have you tested recently?"
Expert insight: Unsubscribe links should be easy to find. Do you agree with this advice?
💡 Example: "Expert insight: Unsubscribe links should be easy to find. Do you agree with this advice?"
Litmus experts suggest dark mode testing. Have you optimized for dark mode yet?
💡 Example: "Litmus experts suggest dark mode testing. Have you optimized for dark mode yet?"
Brian Dean prioritizes value over frequency. How often do you email your subscribers?
💡 Example: "Brian Dean prioritizes value over frequency. How often do you email your subscribers?"
Expert observation: Mobile-first design is a must. Are your emails mobile-optimized?
💡 Example: "Expert observation: Mobile-first design is a must. Are your emails mobile-optimized?"
According to the DMA, segmented campaigns drive 760 percent more revenue. Has segmentation worked for you?
💡 Example: "According to the DMA, segmented campaigns drive 760 percent more revenue. Has segmentation worked for you?"
Expert quote: 'Clear CTAs drive action.' What CTAs have worked best in your emails?
💡 Example: "Expert quote: 'Clear CTAs drive action.' What CTAs have worked best in your emails?"
Campaign Monitor reports that personalized subject lines increase opens. Do you personalize?
💡 Example: "Campaign Monitor reports that personalized subject lines increase opens. Do you personalize?"
Expert advice: Use pre-headers wisely for increased engagement. How do you write yours?
💡 Example: "Expert advice: Use pre-headers wisely for increased engagement. How do you write yours?"
Litmus study: Most emails are read in less than 15 seconds. How do you capture attention fast?
💡 Example: "Litmus study: Most emails are read in less than 15 seconds. How do you capture attention fast?"
According to Val Geisler, onboarding emails are crucial for retention. What is your onboarding tip?
💡 Example: "According to Val Geisler, onboarding emails are crucial for retention. What is your onboarding tip?"
Expert insight: Consistency builds trust. How do you maintain a regular send schedule?
💡 Example: "Expert insight: Consistency builds trust. How do you maintain a regular send schedule?"
Research says images improve click-through rates. Do you include images in every email?
💡 Example: "Research says images improve click-through rates. Do you include images in every email?"
Expert advice: Avoid spammy words in subject lines. Which words do you avoid?
💡 Example: "Expert advice: Avoid spammy words in subject lines. Which words do you avoid?"
According to Really Good Emails, clean design wins. How do you keep your emails uncluttered?
💡 Example: "According to Really Good Emails, clean design wins. How do you keep your emails uncluttered?"
Expert tip: Always preview emails before sending. Do you send test emails every time?
💡 Example: "Expert tip: Always preview emails before sending. Do you send test emails every time?"
Research from Mailchimp: 21 percent of emails are opened within the first hour. How do you time your sends?
💡 Example: "Research from Mailchimp: 21 percent of emails are opened within the first hour. How do you time your sends?"
Expert quote: 'Authenticity builds loyalty.' How do you keep your brand voice genuine?
💡 Example: "Expert quote: 'Authenticity builds loyalty.' How do you keep your brand voice genuine?"
According to the Email Experience Council, welcome emails have high engagement. What is your welcome strategy?
💡 Example: "According to the Email Experience Council, welcome emails have high engagement. What is your welcome strategy?"
Expert advice: Use clear alt text for images. Do you add alt text to all your visuals?
💡 Example: "Expert advice: Use clear alt text for images. Do you add alt text to all your visuals?"
HubSpot suggests using dynamic content for relevance. Have you tried dynamic content blocks?
💡 Example: "HubSpot suggests using dynamic content for relevance. Have you tried dynamic content blocks?"
Expert tip: Always include a plain text version. Do you send both HTML and plain text emails?
💡 Example: "Expert tip: Always include a plain text version. Do you send both HTML and plain text emails?"
According to Email on Acid, preview on multiple devices. What tools do you use to test emails?
💡 Example: "According to Email on Acid, preview on multiple devices. What tools do you use to test emails?"
Expert insight: Short paragraphs improve readability. How do you format your emails?
💡 Example: "Expert insight: Short paragraphs improve readability. How do you format your emails?"
Research shows that triggered emails outperform newsletters. Do you use triggers in your workflow?
💡 Example: "Research shows that triggered emails outperform newsletters. Do you use triggers in your workflow?"
Expert quote: 'Every email should provide value.' What value do your emails offer subscribers?
💡 Example: "Expert quote: 'Every email should provide value.' What value do your emails offer subscribers?"
DMA reports that email has the highest ROI among channels. Do you track your email ROI?
💡 Example: "DMA reports that email has the highest ROI among channels. Do you track your email ROI?"
Expert insight: List hygiene is crucial for deliverability. How often do you clean your list?
💡 Example: "Expert insight: List hygiene is crucial for deliverability. How often do you clean your list?"
Mailchimp recommends using double opt-in. Do you use single or double opt-in, and why?
💡 Example: "Mailchimp recommends using double opt-in. Do you use single or double opt-in, and why?"
Expert quote: 'Test, test, and test again.' What is your most surprising A/B test result?
💡 Example: "Expert quote: 'Test, test, and test again.' What is your most surprising A/B test result?"
According to Email Monday, email automation can save hours each week. What do you automate?
💡 Example: "According to Email Monday, email automation can save hours each week. What do you automate?"
Expert tip: Use a recognizable sender name. Do you use your brand, team, or personal name?
💡 Example: "Expert tip: Use a recognizable sender name. Do you use your brand, team, or personal name?"
To use these templates, simply copy and paste them into your community platform, filling in any bracketed fields with relevant expert names or quotes. You can rotate through different topics or experts to keep things fresh. After posting, respond to early comments to encourage deeper discussion and highlight especially thoughtful replies. Tag or mention members who have expertise or interest in the subject for extra engagement.
These templates are optimized for all community platforms. For best results, tailor the post formatting to your platform's style, use tagging features to mention experts or active members, and pin high-engagement threads to maximize visibility.
Focus on eliciting expert insights into methods like behavioral segmentation, predictive analytics, and dynamic content personalization. For example, ask questions such as: 'What are the most effective ways to segment an email list for re-engagement campaigns?' or 'How do you use past purchase behavior to inform segmentation strategies?' This encourages deep discussion relevant to experienced email marketers.
Include questions like: 'What authentication protocols (SPF, DKIM, DMARC) are critical for deliverability?' or 'How do you identify and address common causes of being blacklisted?' These prompts can bring out expert recommendations and real-world solutions specific to email deliverability challenges.
Ask about specific automation scenarios, such as: 'What automations have had the biggest impact on your lifecycle marketing?' or 'How do you balance frequency and timing in drip campaigns using behavioral triggers?' These questions help tap into the collective expertise around building effective automated campaigns.
Frame questions to invite sharing of real A/B test results and methodologies, such as: 'Can you share examples of surprising split test outcomes in subject lines?' or 'How do you decide which email element to test first for maximum impact on open and click rates?' This sparks actionable conversations around optimization.
Pose comparison questions like: 'Have you seen better list growth using evergreen lead magnets or campaign-specific content upgrades?' or 'What are the pros and cons of hosting webinars versus offering downloadable resources for growing your email list?' These prompts encourage nuanced discussions on acquisition tactics.
Consider questions such as: 'How do you handle consent management and subscriber data requests under GDPR?' or 'What operational changes did you make post-CAN-SPAM enforcement?' These questions ensure the AMA covers legal and compliance challenges integral to email marketing.
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