Finding ways to spark real conversation around industry articles can be tough for email marketing communities. Our article conversation templates make it easy to engage members, inspire deeper thinking, and foster lively discussions. Use these ready-to-post prompts to turn passive readers into active participants.
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Article conversation posts work because they encourage members to move beyond passive consumption and actively reflect on new ideas. By summarizing key points and prompting opinions or debate, these posts invite members to share personal experiences and unique perspectives. This kind of engagement builds a stronger sense of community, as members feel their insights are valued and discussions become more meaningful.
Highlighting controversial or innovative ideas from articles also provokes curiosity, making members more likely to click through, read, and return to share their thoughts. When members see others participating, it creates a virtuous cycle of interaction, increasing both knowledge sharing and a sense of belonging. In a field as dynamic as email marketing, these conversations help everyone keep up with trends and best practices together.
Just read this article on increasing open rates. What is one tip you think is missing?
💡 Example: "Just read this article on increasing open rates. What is one tip you think is missing?"
This piece argues that plain text emails outperform HTML. Do you agree or disagree?
💡 Example: "This piece argues that plain text emails outperform HTML. Do you agree or disagree?"
The author suggests sending emails at 10 AM on Tuesdays. Has this worked for you?
💡 Example: "The author suggests sending emails at 10 AM on Tuesdays. Has this worked for you?"
What was your biggest takeaway from this article on list segmentation?
💡 Example: "What was your biggest takeaway from this article on list segmentation?"
This article claims emojis boost click rates. Do you use them in your subject lines?
💡 Example: "This article claims emojis boost click rates. Do you use them in your subject lines?"
Has anyone tried the automation strategy shared here? What were your results?
💡 Example: "Has anyone tried the automation strategy shared here? What were your results?"
The article suggests A/B testing every campaign. How often do you test your emails?
💡 Example: "The article suggests A/B testing every campaign. How often do you test your emails?"
What is one thing you would add to the 'welcome email' checklist in this article?
💡 Example: "What is one thing you would add to the 'welcome email' checklist in this article?"
Does anyone disagree with the author’s stance on unsubscribes? Why or why not?
💡 Example: "Does anyone disagree with the author’s stance on unsubscribes? Why or why not?"
Share a real-life example that supports or challenges the article’s main point.
💡 Example: "Share a real-life example that supports or challenges the article’s main point."
This article highlights personalization. How do you personalize your emails?
💡 Example: "This article highlights personalization. How do you personalize your emails?"
What statistic in this article surprised you most?
💡 Example: "What statistic in this article surprised you most?"
Which piece of advice from this article will you try first?
💡 Example: "Which piece of advice from this article will you try first?"
This article says to keep subject lines under 40 characters. Do you agree?
💡 Example: "This article says to keep subject lines under 40 characters. Do you agree?"
If you could ask the author one question about their approach, what would it be?
💡 Example: "If you could ask the author one question about their approach, what would it be?"
The article mentions GDPR compliance. How do you ensure your emails comply?
💡 Example: "The article mentions GDPR compliance. How do you ensure your emails comply?"
Do you agree with the author’s top mistake email marketers make?
💡 Example: "Do you agree with the author’s top mistake email marketers make?"
This article suggests monthly newsletters. How often do you send emails to your list?
💡 Example: "This article suggests monthly newsletters. How often do you send emails to your list?"
Share one practical tip from the article you think everyone should try.
💡 Example: "Share one practical tip from the article you think everyone should try."
What is your biggest challenge related to the article topic?
💡 Example: "What is your biggest challenge related to the article topic?"
Do you follow the article’s advice on mobile optimization? Why or why not?
💡 Example: "Do you follow the article’s advice on mobile optimization? Why or why not?"
This article claims that list cleaning is key. How often do you clean your list?
💡 Example: "This article claims that list cleaning is key. How often do you clean your list?"
What is one thing you disagree with in the article and why?
💡 Example: "What is one thing you disagree with in the article and why?"
The article says to avoid spam words. What are your go-to alternatives?
💡 Example: "The article says to avoid spam words. What are your go-to alternatives?"
Has anyone seen better results with the tactics shared in this article?
💡 Example: "Has anyone seen better results with the tactics shared in this article?"
Which case study in the article stood out to you and why?
💡 Example: "Which case study in the article stood out to you and why?"
Do you think the author’s advice is relevant for small businesses?
💡 Example: "Do you think the author’s advice is relevant for small businesses?"
The article presents a new tool. Has anyone tried it yet?
💡 Example: "The article presents a new tool. Has anyone tried it yet?"
How would you adapt the article’s advice to your own audience?
💡 Example: "How would you adapt the article’s advice to your own audience?"
Which trend from the article are you most excited to try?
💡 Example: "Which trend from the article are you most excited to try?"
Do you agree with the author that video in email is the next big thing?
💡 Example: "Do you agree with the author that video in email is the next big thing?"
This article shares a controversial viewpoint. What is your reaction?
💡 Example: "This article shares a controversial viewpoint. What is your reaction?"
What is your favorite quote from the article?
💡 Example: "What is your favorite quote from the article?"
Do you see any gaps in the article’s coverage of deliverability?
💡 Example: "Do you see any gaps in the article’s coverage of deliverability?"
The author recommends weekly campaigns. How does that fit with your strategy?
💡 Example: "The author recommends weekly campaigns. How does that fit with your strategy?"
Have you ever implemented a suggestion from this author before? What was the outcome?
💡 Example: "Have you ever implemented a suggestion from this author before? What was the outcome?"
What is one question you still have after reading the article?
💡 Example: "What is one question you still have after reading the article?"
The article highlights storytelling in email. How do you use stories in your emails?
💡 Example: "The article highlights storytelling in email. How do you use stories in your emails?"
If you could change one thing about the author's approach, what would it be?
💡 Example: "If you could change one thing about the author's approach, what would it be?"
What would you tell a beginner after reading this article?
💡 Example: "What would you tell a beginner after reading this article?"
Does this article change the way you think about email frequency?
💡 Example: "Does this article change the way you think about email frequency?"
What is one action step you will take based on this article?
💡 Example: "What is one action step you will take based on this article?"
Start by selecting a recent or relevant article in the email marketing space. Use one of the templates to summarize key points or highlight a provocative statement from the article. Add a clear question or prompt that encourages reflection or debate. Make sure to tag or mention the article source to provide context. As members respond, acknowledge their contributions, ask follow-up questions, and keep the conversation going. Rotate between different template styles to keep engagement fresh and appeal to various member types.
These templates are designed for all platforms. For forums, use threaded replies to facilitate deeper discussion. On social media, pair the prompt with an eye-catching image or quote from the article. In group chats or Slack channels, tag specific members to boost early responses. Always include the article link for context, and encourage both quick takes and detailed replies.
Select articles that are timely, relevant, and offer strong opinions or practical tips. Look for pieces that spark curiosity or debate.
Aim for 1-2 times per week to maintain regular engagement without overwhelming your community.
Yes. Always provide a direct link so members can read the article for context before joining the discussion.
Start with simple, low-pressure questions and acknowledge every response to make members feel valued.
Set clear community guidelines. Encourage respectful debate and step in if discussions become unproductive.
Absolutely. These templates are designed for all platforms, including forums, chat apps, and social media groups.
Follow up with additional questions, tag active members, and summarize key points to keep the thread lively.