Finding it hard to get your ecommerce community truly engaged? Community challenges are a proven way to spark excitement, encourage participation, and build connections among members. This template library gives you everything you need to launch playful, motivating challenges that bring your members together.
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Community challenges tap into our natural desire for achievement, social interaction, and recognition. By introducing fun or educational tasks, you invite members to participate in something bigger than themselves, fostering a sense of belonging and healthy competition. This approach keeps the atmosphere positive and encourages even quieter members to step forward and share.
For ecommerce communities, challenges can directly connect members with your products and brand story. Whether it's a creative unboxing, a review contest, or a wishlist share, these activities drive authentic engagement and user-generated content. The playful tone and simple rules lower the barrier to entry, making it easy for everyone to join in and contribute.
Share a photo of your favorite recent purchase from our store and tell us why you love it.
💡 Example: "Share a photo of your favorite recent purchase from our store and tell us why you love it."
Unboxing challenge. Post a picture or video of your latest order as you open it.
💡 Example: "Unboxing challenge. Post a picture or video of your latest order as you open it."
Product match-up. Show us how you pair two items from our shop in a creative way.
💡 Example: "Product match-up. Show us how you pair two items from our shop in a creative way."
Wishlist Wednesday. Share one item from our store that is on your wish list and tell us why.
💡 Example: "Wishlist Wednesday. Share one item from our store that is on your wish list and tell us why."
Leave a positive review for a recent purchase and share the link here.
💡 Example: "Leave a positive review for a recent purchase and share the link here."
Flash styling challenge. Style one of our products in your own way and post a photo.
💡 Example: "Flash styling challenge. Style one of our products in your own way and post a photo."
Caption this product photo. Funniest or most creative entry wins a shoutout.
💡 Example: "Caption this product photo. Funniest or most creative entry wins a shoutout."
Tag a friend who would love our products and tell us why.
💡 Example: "Tag a friend who would love our products and tell us why."
DIY hack. Share a unique way you have used our product at home.
💡 Example: "DIY hack. Share a unique way you have used our product at home."
Guess the product. We post a close-up photo, and you guess what it is.
💡 Example: "Guess the product. We post a close-up photo, and you guess what it is."
Before and after. Show us how you transformed your space using our products.
💡 Example: "Before and after. Show us how you transformed your space using our products."
Testimonial time. Share a short story about a time our customer service made your day.
💡 Example: "Testimonial time. Share a short story about a time our customer service made your day."
Weekly deal hunter. Find the best deal on our site this week and post it here.
💡 Example: "Weekly deal hunter. Find the best deal on our site this week and post it here."
#MyFirstOrder. Share a photo or story from your very first order with us.
💡 Example: "#MyFirstOrder. Share a photo or story from your very first order with us."
Product of the week. Try it out and post your honest review below.
💡 Example: "Product of the week. Try it out and post your honest review below."
Flash poll. Would you rather get free shipping or a mystery gift? Vote below.
💡 Example: "Flash poll. Would you rather get free shipping or a mystery gift? Vote below."
Describe your shopping style in three words and tag a friend to join the challenge.
💡 Example: "Describe your shopping style in three words and tag a friend to join the challenge."
Share a tip for getting the most value from our store or products.
💡 Example: "Share a tip for getting the most value from our store or products."
Spot the difference. Find 3 changes in our product photo and comment your answers.
💡 Example: "Spot the difference. Find 3 changes in our product photo and comment your answers."
Flash feedback. What is one feature you wish our store offered?
💡 Example: "Flash feedback. What is one feature you wish our store offered?"
Create your dream bundle from our products and share your picks.
💡 Example: "Create your dream bundle from our products and share your picks."
Transformation Tuesday. Show how our products helped you upgrade your look or space.
💡 Example: "Transformation Tuesday. Show how our products helped you upgrade your look or space."
Guess the price. We post a product, and you guess how much it costs.
💡 Example: "Guess the price. We post a product, and you guess how much it costs."
Flash sale finder. Share any hidden sale or discount you spotted on our site today.
💡 Example: "Flash sale finder. Share any hidden sale or discount you spotted on our site today."
Try a new arrival and post your first impressions below.
💡 Example: "Try a new arrival and post your first impressions below."
What is your go-to product from our store? Share a photo if you have one.
💡 Example: "What is your go-to product from our store? Share a photo if you have one."
Tag us in your next product photo for a chance to win a small prize.
💡 Example: "Tag us in your next product photo for a chance to win a small prize."
Share a quick video tutorial using one of our products.
💡 Example: "Share a quick video tutorial using one of our products."
What is the best compliment you received while wearing or using our product?
💡 Example: "What is the best compliment you received while wearing or using our product?"
Share a funny or unexpected way you have used our packaging.
💡 Example: "Share a funny or unexpected way you have used our packaging."
Speed challenge. First three to share a photo of their order get featured.
💡 Example: "Speed challenge. First three to share a photo of their order get featured."
What product would you love to see us launch next?
💡 Example: "What product would you love to see us launch next?"
Complete this sentence. My favorite thing about shopping here is...
💡 Example: "Complete this sentence. My favorite thing about shopping here is..."
Flashback Friday. Share a throwback photo of your earliest order from us.
💡 Example: "Flashback Friday. Share a throwback photo of your earliest order from us."
Share your best product hack or tip in the comments.
💡 Example: "Share your best product hack or tip in the comments."
Tell us which product you would recommend to a friend and why.
💡 Example: "Tell us which product you would recommend to a friend and why."
Photo challenge. Share a flat lay of your favorite items bought from us.
💡 Example: "Photo challenge. Share a flat lay of your favorite items bought from us."
If you could describe our brand in one word, what would it be?
💡 Example: "If you could describe our brand in one word, what would it be?"
Share your favorite shopping hack for getting the best deals with us.
💡 Example: "Share your favorite shopping hack for getting the best deals with us."
Tell us your favorite category on our site and why you love it.
💡 Example: "Tell us your favorite category on our site and why you love it."
Share a story about how our products solved a problem for you.
💡 Example: "Share a story about how our products solved a problem for you."
Choose a challenge template that fits your community's interests and upcoming campaigns. Personalize the details, such as the time frame, rules, and rewards. Announce the challenge in a dedicated post, pin it for visibility, and encourage members to share their progress or results in the comments. Recognize participants with shoutouts, badges, or small prizes to maintain excitement. Use follow-up posts to share highlights and feedback, keeping the momentum going for future challenges.
These challenge templates work on all platforms. For forums, pin the challenge and create a dedicated thread. On social media, use hashtags and encourage tagging. In chat-based communities, use reminders and check-ins to keep the momentum alive. Always monitor posts for positivity and highlight standout entries.
You can adapt the challenge templates to prompt members to post creative product reviews, unboxing photos, or before-and-after shots of their purchases. For example, launch a 'Review of the Week Challenge' or 'Show Us Your Setup' contest where participants share photos or videos using your products. This not only increases UGC but also builds trust with potential shoppers through authentic peer testimonials.
Consider challenges that invite members to share their personal strategies or experiences, such as 'Cart Rescue Stories: What made you finally complete a purchase?' or 'Loyalty Hackathon: Share your favorite rewards redemption stories.' These encourage valuable peer-to-peer learning and surface real customer insights about key industry challenges.
For B2B audiences, focus challenge prompts on solutions for bulk ordering, supply chain efficiency, or business process integration (e.g., 'Share your procurement workflow tips'). For B2C, center challenges around shopping experiences, product recommendations, or seasonal buying habits. Use the templates as a base and customize the scenarios according to your community’s buyer type.
Absolutely. Frame your challenges positively by encouraging members to share their 'Smoothest Return Experience' or 'Best Refund Success Story' with your brand. This approach helps surface helpful feedback and peer advice, while reinforcing trust and highlighting your company’s customer service strengths.
Use challenge posts to spark excitement around product launches by inviting members to guess new arrivals, participate in 'first look' scavenger hunts, or share what they’re most excited to try from the new collection. These interactive activities increase product awareness and foster early adopter buzz among your most engaged customers.
Create targeted challenges such as 'Checkout Confessionals: Share your smoothest or most confusing checkout experiences,' or 'UX Wishlist: What feature would you add to our store?' Incentivize thoughtful responses with badges or small rewards. This approach yields actionable insights while making members feel valued and invested in the ongoing improvement of your ecommerce platform.
Skool · Circle · Mighty Networks