Need help getting your digital products community talking? These playful This or That templates make it easy to spark conversation and get members to join in. Use ready-to-go prompts to encourage quick choices and authentic engagement.
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This or That posts work because they lower the barrier to participation. When members see a simple A or B choice, they are much more likely to respond than to open-ended questions. The format is quick, non-judgmental, and feels like a game, making it irresistible even to shy or infrequent posters.
In digital product communities, these prompts encourage members to share preferences on tools, workflows, and trends relevant to their interests. The lighthearted tone keeps discussions positive and helps build a sense of camaraderie, while also surfacing valuable insights about your audience's habits and desires.
Ebooks or video courses - which do you prefer to learn from?
💡 Example: "Ebooks or video courses - which do you prefer to learn from?"
Templates or toolkits - what helps you more when building digital products?
💡 Example: "Templates or toolkits - what helps you more when building digital products?"
Are you a Notion fan or an Evernote loyalist?
💡 Example: "Are you a Notion fan or an Evernote loyalist?"
Would you rather launch on Product Hunt or AppSumo? Tell us why!
💡 Example: "Would you rather launch on Product Hunt or AppSumo? Tell us why!"
Dark mode or light mode - which do you use when working on digital products?
💡 Example: "Dark mode or light mode - which do you use when working on digital products?"
Are you more of a course creator or a template designer?
💡 Example: "Are you more of a course creator or a template designer?"
Do you prefer selling on your own site or on a marketplace?
💡 Example: "Do you prefer selling on your own site or on a marketplace?"
Pre-made designs or starting from scratch - what is your style?
💡 Example: "Pre-made designs or starting from scratch - what is your style?"
Would you rather create a mini ebook or a detailed guide? Why?
💡 Example: "Would you rather create a mini ebook or a detailed guide? Why?"
Are you a fan of monthly subscriptions or one-time purchases?
💡 Example: "Are you a fan of monthly subscriptions or one-time purchases?"
Do you use Google Docs or Microsoft Word for digital product creation?
💡 Example: "Do you use Google Docs or Microsoft Word for digital product creation?"
Quick wins or deep dives - which type of content do you enjoy most?
💡 Example: "Quick wins or deep dives - which type of content do you enjoy most?"
Are you team checklists or team workbooks?
💡 Example: "Are you team checklists or team workbooks?"
Would you rather create a Canva template or a Figma template?
💡 Example: "Would you rather create a Canva template or a Figma template?"
Do you prefer short tutorials or step-by-step guides?
💡 Example: "Do you prefer short tutorials or step-by-step guides?"
Are you a solo builder or do you love collaborating?
💡 Example: "Are you a solo builder or do you love collaborating?"
Do you launch products quickly or wait for perfection?
💡 Example: "Do you launch products quickly or wait for perfection?"
Would you rather create a paid product or a free resource first?
💡 Example: "Would you rather create a paid product or a free resource first?"
Are you more productive in the morning or at night when building digital products?
💡 Example: "Are you more productive in the morning or at night when building digital products?"
Would you rather market on social media or through email campaigns?
💡 Example: "Would you rather market on social media or through email campaigns?"
Do you prefer brainstorming alone or in a group?
💡 Example: "Do you prefer brainstorming alone or in a group?"
Are you a fan of automation tools or manual tweaks?
💡 Example: "Are you a fan of automation tools or manual tweaks?"
Would you rather sell templates or icons as your first digital product?
💡 Example: "Would you rather sell templates or icons as your first digital product?"
Do you prefer lifetime deals or monthly subscriptions for tools?
💡 Example: "Do you prefer lifetime deals or monthly subscriptions for tools?"
Are you team swipe files or team resource libraries?
💡 Example: "Are you team swipe files or team resource libraries?"
Would you rather launch with a small audience or wait for a bigger list?
💡 Example: "Would you rather launch with a small audience or wait for a bigger list?"
Are you more likely to buy a bundle or a single product?
💡 Example: "Are you more likely to buy a bundle or a single product?"
Do you prefer digital planners or printable planners?
💡 Example: "Do you prefer digital planners or printable planners?"
Would you rather build with no-code tools or code from scratch?
💡 Example: "Would you rather build with no-code tools or code from scratch?"
Are you team early adopter or team cautious tester for new apps?
💡 Example: "Are you team early adopter or team cautious tester for new apps?"
Would you rather create a product for beginners or for advanced users?
💡 Example: "Would you rather create a product for beginners or for advanced users?"
Do you prefer using Trello or Asana for project management?
💡 Example: "Do you prefer using Trello or Asana for project management?"
Are you more excited about designing or about marketing digital products?
💡 Example: "Are you more excited about designing or about marketing digital products?"
Would you rather have a loyal small audience or a big but less engaged following?
💡 Example: "Would you rather have a loyal small audience or a big but less engaged following?"
Are you a fan of downloadable guides or interactive tools?
💡 Example: "Are you a fan of downloadable guides or interactive tools?"
Do you prefer launching quietly or with a big announcement?
💡 Example: "Do you prefer launching quietly or with a big announcement?"
Would you rather build a SaaS or a digital download product?
💡 Example: "Would you rather build a SaaS or a digital download product?"
Are you more likely to buy based on reviews or on a friend's recommendation?
💡 Example: "Are you more likely to buy based on reviews or on a friend's recommendation?"
Do you prefer audio lessons or written guides when learning something new?
💡 Example: "Do you prefer audio lessons or written guides when learning something new?"
Would you rather automate your workflows or keep things manual and flexible?
💡 Example: "Would you rather automate your workflows or keep things manual and flexible?"
Are you a fan of minimal design or love lots of details in digital products?
💡 Example: "Are you a fan of minimal design or love lots of details in digital products?"
Would you rather create a productivity tool or an educational resource?
💡 Example: "Would you rather create a productivity tool or an educational resource?"
To use these templates, simply copy and paste them into your community platform of choice. Rotate the prompts to keep things fresh, and consider pairing them with fun visuals or emojis. Encourage members to share their reasons for choosing an option to deepen conversations. You can post them as regular threads, in stories, or even as polls where platforms allow.
Since these templates are designed for all platforms, adjust the format to fit your channel. Use images or poll features where available for higher engagement. For chat-based platforms, post during active hours and use mentions to nudge participation. On forums or groups, pin the post or bump it with your own answer to keep it visible.
Consider your group's interests. Comparing product formats (e.g., eBooks vs online courses) works well for creators deciding what to launch next, while software features (like one-time purchase vs subscription) engage those interested in business models and buyer psychology. Mixing both can spark more nuanced discussions relevant to digital product professionals.
Create prompts that directly pit popular platforms against each other (e.g., 'Gumroad or Shopify for your next launch?'). This not only drives engagement but also provides valuable insight into your members’ tech stacks and platform preferences, helping you tailor future content and resources.
Absolutely! Digital product pricing is a hot topic. This or That prompts that compare pricing models ('Pay-what-you-want' vs 'fixed pricing') invite creators to share experiences and feedback, helping the community crowdsource best practices and learn from real-world results.
When using prompts on divisive strategies (e.g., 'Evergreen launches vs live launches'), set clear community guidelines for respectful discussion. Encourage members to share context or results behind their preference. Consider following up with a summary post to synthesize main points and highlight actionable takeaways.
Stay current by referencing emerging trends (like 'AI-generated' vs 'hand-crafted' products). Monitor industry newsletters and forums to identify trending topics, then craft prompts that invite the community to weigh in. This keeps discussions relevant and positions your group as a thought leader in the digital products space.
Yes! Comparing digital product marketing strategies (e.g., 'Lead magnets vs tripwire offers') helps creators assess what works best for their audience. These conversations can surface new tactics, reveal success stories, and foster collaboration among members looking to optimize their funnels.
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