Tired of trying to spark quick, fun conversations in your digital marketing community? This or That posts are a proven way to get members talking with minimal effort. Use our ready-to-go templates to boost engagement and create a playful vibe instantly.
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This or That prompts tap into our natural urge to make choices, especially when the options are simple and relatable. They lower the barrier to participation, making it easy for even shy or new members to jump in without overthinking their response. This style of content also encourages micro-engagement, which helps build momentum and keeps your community feeling active and welcoming.
In digital marketing communities, these prompts allow members to share preferences, habits, and opinions in a low-pressure way. This not only increases daily engagement but also helps members find common ground, sparking deeper discussions and camaraderie over time. The lighthearted tone also balances heavier, more technical content, creating a well-rounded member experience.
SEO or PPC - which do you prefer to work on?
💡 Example: "SEO or PPC - which do you prefer to work on? I love the challenge of SEO!"
Short videos or long-form blogs - which drives more results for you?
💡 Example: "Short videos or long-form blogs - which drives more results for you? Short videos all the way."
Email marketing or social media - which would you pick if you could only use one?
💡 Example: "Email marketing or social media - which would you pick if you could only use one? Email!"
Organic reach or paid ads - which gives you more satisfaction?
💡 Example: "Organic reach or paid ads - which gives you more satisfaction? Organic reach feels more rewarding."
Scheduling tools or posting live - what is your go-to?
💡 Example: "Scheduling tools or posting live - what is your go-to? Scheduling tools save my sanity."
Instagram or LinkedIn - where do you spend more time?
💡 Example: "Instagram or LinkedIn - where do you spend more time? LinkedIn for sure."
Analytics dashboards or creative brainstorming - which excites you most?
💡 Example: "Analytics dashboards or creative brainstorming - which excites you most? Creative brainstorming!"
Webinars or podcasts - which do you prefer for learning?
💡 Example: "Webinars or podcasts - which do you prefer for learning? Podcasts all day."
Facebook Ads or Google Ads - which have you seen better ROI from?
💡 Example: "Facebook Ads or Google Ads - which have you seen better ROI from? Google Ads for me."
Morning content planning or late-night inspiration - when do your best ideas hit?
💡 Example: "Morning content planning or late-night inspiration - when do your best ideas hit? Late-night for sure."
Case studies or infographics - which do you enjoy creating more?
💡 Example: "Case studies or infographics - which do you enjoy creating more? Infographics are fun."
B2B or B2C marketing - which do you find more challenging?
💡 Example: "B2B or B2C marketing - which do you find more challenging? B2B is tougher for me."
A/B testing or going with your gut - how do you make decisions?
💡 Example: "A/B testing or going with your gut - how do you make decisions? I love A/B testing."
Content calendar or spontaneous posting - which suits your style?
💡 Example: "Content calendar or spontaneous posting - which suits your style? Content calendar every time."
Building a brand or running campaigns - what do you love more?
💡 Example: "Building a brand or running campaigns - what do you love more? Running campaigns is my thing."
Weekly reports or monthly reviews - which do you prefer?
💡 Example: "Weekly reports or monthly reviews - which do you prefer? Monthly reviews for sure."
GIFs or memes - what grabs your attention faster in a campaign?
💡 Example: "GIFs or memes - what grabs your attention faster in a campaign? Memes never fail."
Lead magnets or giveaways - which generates more engagement for you?
💡 Example: "Lead magnets or giveaways - which generates more engagement for you? Giveaways work best."
In-person events or virtual webinars - which do you enjoy hosting more?
💡 Example: "In-person events or virtual webinars - which do you enjoy hosting more? Virtual webinars are my choice."
Writing copy or designing graphics - which is more fun for you?
💡 Example: "Writing copy or designing graphics - which is more fun for you? Writing copy is my jam."
Mobile or desktop - where do you do most of your marketing work?
💡 Example: "Mobile or desktop - where do you do most of your marketing work? Desktop for everything."
Split testing subject lines or call-to-action buttons - which do you prioritize?
💡 Example: "Split testing subject lines or call-to-action buttons - which do you prioritize? Subject lines first."
Launching new products or optimizing existing ones - which do you enjoy more?
💡 Example: "Launching new products or optimizing existing ones - which do you enjoy more? Launching new ones."
Twitter or TikTok - which platform inspires your campaigns?
💡 Example: "Twitter or TikTok - which platform inspires your campaigns? TikTok all the way."
Team brainstorming or solo strategy sessions - what helps you ideate best?
💡 Example: "Team brainstorming or solo strategy sessions - what helps you ideate best? Team brainstorming is key."
UGC or influencer content - which do you trust more as a consumer?
💡 Example: "UGC or influencer content - which do you trust more as a consumer? UGC wins for me."
Monday morning campaign launches or Friday wrap-ups - which do you prefer?
💡 Example: "Monday morning campaign launches or Friday wrap-ups - which do you prefer? Friday wrap-ups!"
Brand storytelling or data-driven marketing - what is your style?
💡 Example: "Brand storytelling or data-driven marketing - what is your style? Storytelling all the way."
Listicles or in-depth guides - which content do you read first?
💡 Example: "Listicles or in-depth guides - which content do you read first? In-depth guides."
Automated responses or personal replies - which works better for your brand?
💡 Example: "Automated responses or personal replies - which works better for your brand? Personal replies are best."
Learning through online courses or hands-on projects - what helps you grow more?
💡 Example: "Learning through online courses or hands-on projects - what helps you grow more? Hands-on projects always."
Retargeting ads or lookalike audiences - which brings better results?
💡 Example: "Retargeting ads or lookalike audiences - which brings better results? Retargeting ads for sure."
Video ads or carousel posts - which do you click on more?
💡 Example: "Video ads or carousel posts - which do you click on more? Carousel posts!"
Daily check-ins or weekly recaps - what keeps you motivated?
💡 Example: "Daily check-ins or weekly recaps - what keeps you motivated? Daily check-ins help me stay on track."
Learning from failures or celebrating wins - what do you post about more?
💡 Example: "Learning from failures or celebrating wins - what do you post about more? Celebrating wins."
Single-channel focus or multichannel strategy - which is your current approach?
💡 Example: "Single-channel focus or multichannel strategy - which is your current approach? Multichannel all the way."
Attending conferences or reading industry blogs - how do you stay updated?
💡 Example: "Attending conferences or reading industry blogs - how do you stay updated? Reading blogs is easier."
Responding to comments or DMs - which do you prioritize?
💡 Example: "Responding to comments or DMs - which do you prioritize? Comments come first."
Optimizing old content or publishing new posts - where do you spend more time?
💡 Example: "Optimizing old content or publishing new posts - where do you spend more time? Publishing new posts is my focus."
Check analytics daily or once a week - what is your habit?
💡 Example: "Check analytics daily or once a week - what is your habit? I check daily."
Pick a template from the list and post it as a standalone thread or quick poll in your community. Encourage spontaneous replies by keeping your tone friendly and casual. Rotate themes to cover content creation, tools, habits, and trends. For extra engagement, ask members to share why they chose their answer or tag a friend to join in. These prompts work well as icebreakers, conversation starters, or quick daily check-ins.
These This or That templates work across all platforms. On forums, use as new threads or in dedicated engagement channels. On social media, try polls or image posts with the prompt. In chat-based groups, post as quick messages during active hours. Always follow up with replies or reactions to maximize engagement.
Focus on universal digital marketing dilemmas that both B2B and B2C professionals encounter, such as 'Lead generation ads vs. brand awareness campaigns' or 'LinkedIn vs. Instagram for content distribution.' Clearly state the context in your template to drive engagement from both segments and prompt members to share their reasoning.
Prompts like 'Google Ads vs. SEO for traffic growth' or 'Influencer marketing vs. branded content for reach' leverage common digital marketing decisions. These ignite debate and knowledge sharing by encouraging members to weigh the pros and cons of each tactic based on their experiences or campaign results.
Frame your This or That questions to address current industry shifts, such as 'AI-generated content vs. human copywriting for social posts' or 'Chatbots vs. live chat for lead nurturing.' These templates encourage members to share first-hand observations on new tools and methodologies, fostering timely conversations.
Segment your templates by specialty, using prompts such as 'Drip campaigns vs. single-blast emails' for email marketers or 'Manual bid adjustments vs. automated bidding' for PPC specialists. This ensures relevance and encourages deeper, expertise-driven engagement around each digital marketing discipline.
Create scenarios that reflect real-world challenges, such as 'Last-click vs. multi-touch attribution for campaign measurement' or 'Video content vs. blog posts for highest ROI.' These encourage practitioners to discuss their approaches, share analytics insights, and help others navigate similar hurdles.
Yes! Use prompts like 'Carousel ads on Facebook vs. short-form videos on TikTok for engagement' or 'Retargeting on Google vs. retargeting on Meta platforms.' These templates help members compare platforms based on campaign objectives, audience targeting, and creative formats, leading to rich, platform-specific knowledge exchange.
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