Looking for a playful way to get your digital marketing community talking? Guessing Games add a spark of friendly competition and curiosity, making it easy for members to jump in. With our ready-to-use templates, you can boost engagement and bring more fun into your daily conversations.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
Guessing Games tap into our natural curiosity and desire to solve puzzles. By presenting a challenge or playful mystery, these posts invite members to participate without fear of being wrong, lowering the barrier to engagement. This format encourages even lurkers or less active members to join in, as the stakes are low and the content is fun.
In the digital marketing space, Guessing Games can prompt members to draw on their knowledge, make predictions, and share experiences. They foster interaction, spark debate, and create teachable moments as the correct answers are revealed. The lighthearted tone keeps participation enjoyable and helps build a positive community culture.
Guess which social network launched Stories first. Comment your answer below.
💡 Example: "Guess which social network launched Stories first. Comment your answer below."
I ran an A/B test on ad headlines this week. Can you guess which one had a higher CTR?
💡 Example: "I ran an A/B test on ad headlines this week. Can you guess which one had a higher CTR?"
Which day of the week brings the most email opens in digital marketing? Take a guess.
💡 Example: "Which day of the week brings the most email opens in digital marketing? Take a guess."
Can you guess the top trending hashtag for marketers last month?
💡 Example: "Can you guess the top trending hashtag for marketers last month?"
One of these headlines boosted conversions by 20 percent. Which one do you think it was?
💡 Example: "One of these headlines boosted conversions by 20 percent. Which one do you think it was?"
Guess the year: When did Facebook introduce paid ads?
💡 Example: "Guess the year: When did Facebook introduce paid ads?"
Which emoji do you think gets the most engagement on Twitter marketing posts?
💡 Example: "Which emoji do you think gets the most engagement on Twitter marketing posts?"
I received two very different email subject lines. Guess which got the higher open rate.
💡 Example: "I received two very different email subject lines. Guess which got the higher open rate."
What percent of marketers say video is their top ROI channel? Make your guess.
💡 Example: "What percent of marketers say video is their top ROI channel? Make your guess."
Can you guess which digital ad format grew the fastest last year?
💡 Example: "Can you guess which digital ad format grew the fastest last year?"
Guess the missing word: Content is ___ when it solves a real audience problem.
💡 Example: "Guess the missing word: Content is ___ when it solves a real audience problem."
Which color in a call-to-action button tends to convert best? Share your guess.
💡 Example: "Which color in a call-to-action button tends to convert best? Share your guess."
I posted at 10am and 8pm. Guess which time brought more clicks.
💡 Example: "I posted at 10am and 8pm. Guess which time brought more clicks."
Guess which classic marketing quote this is: The best marketing doesn't feel like ___.
💡 Example: "Guess which classic marketing quote this is: The best marketing doesn't feel like ___."
Only one of these channels is not owned by Meta. Which one is it?
💡 Example: "Only one of these channels is not owned by Meta. Which one is it?"
Can you guess how many words the ideal blog post length is for SEO?
💡 Example: "Can you guess how many words the ideal blog post length is for SEO?"
Which paid ad platform do you think has the most users worldwide?
💡 Example: "Which paid ad platform do you think has the most users worldwide?"
Guess which metric marketers say is hardest to measure: reach, ROI, or impressions?
💡 Example: "Guess which metric marketers say is hardest to measure: reach, ROI, or impressions?"
Can you guess which influencer campaign went viral last quarter?
💡 Example: "Can you guess which influencer campaign went viral last quarter?"
Guess the missing stat: Email marketing delivers an average ROI of ___ percent.
💡 Example: "Guess the missing stat: Email marketing delivers an average ROI of ___ percent."
Which platform was first to introduce the hashtag feature?
💡 Example: "Which platform was first to introduce the hashtag feature?"
I made one simple change to my landing page and saw a 15 percent lift. Guess what it was.
💡 Example: "I made one simple change to my landing page and saw a 15 percent lift. Guess what it was."
Which social media platform is most popular with Gen Z marketers? Take your best guess.
💡 Example: "Which social media platform is most popular with Gen Z marketers? Take your best guess."
Guess which Google algorithm update made the biggest impact on SEO in 2023.
💡 Example: "Guess which Google algorithm update made the biggest impact on SEO in 2023."
Can you guess how many characters fit in a standard tweet?
💡 Example: "Can you guess how many characters fit in a standard tweet?"
Which of these is NOT a real Google Ads campaign type? Guess below.
💡 Example: "Which of these is NOT a real Google Ads campaign type? Guess below."
Guess the brand: Their digital campaign slogan was Just Do It.
💡 Example: "Guess the brand: Their digital campaign slogan was Just Do It."
Can you guess what percentage of marketers use Instagram Stories in campaigns?
💡 Example: "Can you guess what percentage of marketers use Instagram Stories in campaigns?"
Which metric matters most for brand awareness: impressions or reach? Guess your answer.
💡 Example: "Which metric matters most for brand awareness: impressions or reach? Guess your answer."
Guess which marketing automation tool topped this year's user ratings.
💡 Example: "Guess which marketing automation tool topped this year's user ratings."
I split tested two landing page images. Which one did better, person or product? Guess below.
💡 Example: "I split tested two landing page images. Which one did better, person or product? Guess below."
Which digital channel do you think drives the lowest cost per lead right now?
💡 Example: "Which digital channel do you think drives the lowest cost per lead right now?"
Guess the feature: This Instagram tool lets you shop directly from posts.
💡 Example: "Guess the feature: This Instagram tool lets you shop directly from posts."
What do you think is the most common cause of high bounce rates? Share your guess.
💡 Example: "What do you think is the most common cause of high bounce rates? Share your guess."
Guess the missing word: Engagement is the new ___ in social media.
💡 Example: "Guess the missing word: Engagement is the new ___ in social media."
Which analytics tool was acquired by Google in 2005? Take your guess.
💡 Example: "Which analytics tool was acquired by Google in 2005? Take your guess."
Guess the year: When did YouTube become the second largest search engine?
💡 Example: "Guess the year: When did YouTube become the second largest search engine?"
Which content type do you think has the highest share rate on LinkedIn?
💡 Example: "Which content type do you think has the highest share rate on LinkedIn?"
Guess which digital marketing tool introduced AI features first.
💡 Example: "Guess which digital marketing tool introduced AI features first."
I switched my CTA from Download to Learn More. Guess what happened to my conversions.
💡 Example: "I switched my CTA from Download to Learn More. Guess what happened to my conversions."
Which one of these is NOT a Google ranking factor: mobile-friendliness, backlinks, or font color?
💡 Example: "Which one of these is NOT a Google ranking factor: mobile-friendliness, backlinks, or font color?"
Guess the missing acronym: PPC stands for ___ Per Click.
💡 Example: "Guess the missing acronym: PPC stands for ___ Per Click."
Which social platform is best for B2B lead generation? Make your guess.
💡 Example: "Which social platform is best for B2B lead generation? Make your guess."
To use these templates, simply copy and paste your chosen Guessing Game into your community platform. Customize the details to fit current trends, your brand, or specific campaigns. Pin or feature Guessing Game posts at peak activity times to maximize visibility, and make sure to follow up with the correct answer and a shoutout to top guessers. Rotate different types of Guessing Games throughout the month to keep things fresh and exciting.
Since these templates are designed for all platforms, consider the unique features of each: Use polls or story stickers on Instagram and Facebook, threaded replies on Slack or Discord, or scheduled posts on LinkedIn. Always adapt formatting to match your platform's style and make use of any native engagement tools like reactions or votes.
To spotlight current trends, design game questions that ask members to guess data points or campaign results specific to new tools or platforms. For instance, 'Guess the average CTR for TikTok Spark Ads campaigns in 2024' or 'What’s the bounce rate industry benchmark since migrating to GA4?' This approach educates your community about evolving best practices while boosting engagement.
Frame your guessing games around real-world A/B test outcomes, such as 'Which landing page version had a higher conversion rate: the one with the video hero or the static image?' Include context about targeting, copy, or platforms to make it relevant, sparking discussion on what drives digital marketing performance.
Use actual or anonymized campaign data to pose questions like, 'Guess the average CPA for a recent Google Search campaign in the SaaS sector' or 'What ROAS did this Facebook retargeting ad achieve?' This not only tests members’ knowledge but also encourages learning from real campaign scenarios.
Yes, referencing algorithm changes can spark valuable discussions. Try questions such as, 'After the March 2024 Google core update, what was the most impacted digital marketing channel?' Use these prompts to help members stay informed and share insights on adapting strategies in response to industry shifts.
Craft questions around surprising data or outcomes, such as 'Guess what percentage of B2B marketers still rate email as their highest-ROI channel?' or 'Which organic social post outperformed all paid ads last year?' Follow up with explanations to dispel myths and highlight effective tactics.
Design your questions to invite comparison, e.g., 'Our last LinkedIn lead gen form had a 15% conversion rate—can you guess the industry average?' and encourage members to post their own results for benchmarking. Recognize insightful shares to create a feedback loop and foster a knowledge-sharing culture.
Skool · Circle · Mighty Networks