Need help sparking meaningful discussions in your digital marketing community? Sharing expert insights is a proven way to foster learning and engagement. These expert-driven templates help you deliver authoritative advice and invite real conversations from your members.
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Expert insights tap into the human desire to learn from those with proven experience. By spotlighting respected voices, you add credibility and value to your community conversations. Members are more likely to trust and engage with content tied to real-world expertise, making them feel they are part of a forward-thinking network.
This format also lowers the barrier for participation. When you share a concise expert quote or viewpoint, it gives members a clear entry point for sharing their own opinions or experiences. It builds a culture of respectful debate and collaborative learning, which keeps community energy high and retention strong.
Seth Godin says marketing is no longer about the stuff you make but the stories you tell. Do you agree?
💡 Example: "Seth Godin says marketing is no longer about the stuff you make but the stories you tell. Do you agree?"
Ann Handley believes great content is empathetic and useful. Share a campaign where empathy made a difference.
💡 Example: "Ann Handley believes great content is empathetic and useful. Share a campaign where empathy made a difference."
Neil Patel recommends focusing on SEO basics before chasing trends. What foundational tactic has helped you most?
💡 Example: "Neil Patel recommends focusing on SEO basics before chasing trends. What foundational tactic has helped you most?"
Rand Fishkin says transparency builds trust in digital marketing. How have you used transparency in your campaigns?
💡 Example: "Rand Fishkin says transparency builds trust in digital marketing. How have you used transparency in your campaigns?"
According to Gary Vaynerchuk, patience is key for social growth. Have you seen slow strategies pay off?
💡 Example: "According to Gary Vaynerchuk, patience is key for social growth. Have you seen slow strategies pay off?"
Shama Hyder says agility sets top marketers apart. Share a time quick adaptation helped your results.
💡 Example: "Shama Hyder says agility sets top marketers apart. Share a time quick adaptation helped your results."
Jay Baer reminds us to make our marketing useful. What is the most useful resource you have created for your audience?
💡 Example: "Jay Baer reminds us to make our marketing useful. What is the most useful resource you have created for your audience?"
Marie Forleo believes clarity beats cleverness. How do you keep your message clear in crowded spaces?
💡 Example: "Marie Forleo believes clarity beats cleverness. How do you keep your message clear in crowded spaces?"
Brian Dean emphasizes the power of original research. Have you published any original data? What results did you see?
💡 Example: "Brian Dean emphasizes the power of original research. Have you published any original data? What results did you see?"
According to Larry Kim, unicorn content gets 10x more engagement. What is your unicorn post?
💡 Example: "According to Larry Kim, unicorn content gets 10x more engagement. What is your unicorn post?"
Amy Porterfield says lead magnets should solve one specific problem. What works best for you?
💡 Example: "Amy Porterfield says lead magnets should solve one specific problem. What works best for you?"
Chris Brogan recommends building relationships before pitching. How do you nurture leads?
💡 Example: "Chris Brogan recommends building relationships before pitching. How do you nurture leads?"
Pam Moore says consistency is the secret to digital success. What helps you stay consistent?
💡 Example: "Pam Moore says consistency is the secret to digital success. What helps you stay consistent?"
Joe Pulizzi believes every company should have a content mission statement. Does yours? Why or why not?
💡 Example: "Joe Pulizzi believes every company should have a content mission statement. Does yours? Why or why not?"
According to Mark Schaefer, community is the last great marketing strategy. How do you build yours?
💡 Example: "According to Mark Schaefer, community is the last great marketing strategy. How do you build yours?"
Melanie Deziel says content repurposing multiplies reach. What has been your most successful repurpose?
💡 Example: "Melanie Deziel says content repurposing multiplies reach. What has been your most successful repurpose?"
Lilach Bullock says automation saves time but needs a human touch. Where do you draw the line?
💡 Example: "Lilach Bullock says automation saves time but needs a human touch. Where do you draw the line?"
Simon Sinek believes people buy why you do it, not what you do. How do you communicate your why?
💡 Example: "Simon Sinek believes people buy why you do it, not what you do. How do you communicate your why?"
Avinash Kaushik says actionable data beats more data. How do you turn analytics into action?
💡 Example: "Avinash Kaushik says actionable data beats more data. How do you turn analytics into action?"
Andrew Davis urges marketers to create moments of inspiration. What small moment inspired your last campaign?
💡 Example: "Andrew Davis urges marketers to create moments of inspiration. What small moment inspired your last campaign?"
Jay Shetty says storytelling creates emotional connections. What brand story moved you recently?
💡 Example: "Jay Shetty says storytelling creates emotional connections. What brand story moved you recently?"
Mari Smith highlights video as the top driver of social engagement. What video format works best for you?
💡 Example: "Mari Smith highlights video as the top driver of social engagement. What video format works best for you?"
Marcus Sheridan says answering real questions builds trust. What customer question led to your best content?
💡 Example: "Marcus Sheridan says answering real questions builds trust. What customer question led to your best content?"
According to Oli Gardner, every landing page should have one goal. How do you keep pages focused?
💡 Example: "According to Oli Gardner, every landing page should have one goal. How do you keep pages focused?"
Heidi Cohen says integrated marketing is essential for brand growth. What channels do you integrate?
💡 Example: "Heidi Cohen says integrated marketing is essential for brand growth. What channels do you integrate?"
Michael Brenner believes employee advocacy is a hidden marketing force. Do you encourage staff to share content?
💡 Example: "Michael Brenner believes employee advocacy is a hidden marketing force. Do you encourage staff to share content?"
Britney Muller says machine learning is transforming SEO. Are you using AI tools yet?
💡 Example: "Britney Muller says machine learning is transforming SEO. Are you using AI tools yet?"
According to Jeff Bullas, visuals increase content views by 94 percent. How do you use visuals?
💡 Example: "According to Jeff Bullas, visuals increase content views by 94 percent. How do you use visuals?"
Lee Odden says influencer marketing is about relationships, not reach. Do you agree?
💡 Example: "Lee Odden says influencer marketing is about relationships, not reach. Do you agree?"
Neil Patel suggests updating old blog posts for SEO wins. Have you tried this tactic?
💡 Example: "Neil Patel suggests updating old blog posts for SEO wins. Have you tried this tactic?"
Ann Smarty says collaboration is key in digital PR. What successful collaborations have you had?
💡 Example: "Ann Smarty says collaboration is key in digital PR. What successful collaborations have you had?"
According to Joanna Wiebe, copy should be clear before clever. How do you test your messaging?
💡 Example: "According to Joanna Wiebe, copy should be clear before clever. How do you test your messaging?"
Ross Simmonds believes distribution trumps creation. What is your favorite distribution channel?
💡 Example: "Ross Simmonds believes distribution trumps creation. What is your favorite distribution channel?"
According to Aleyda Solis, mobile-first is now a must. Is your digital strategy mobile-optimized?
💡 Example: "According to Aleyda Solis, mobile-first is now a must. Is your digital strategy mobile-optimized?"
Mike Allton says social listening reveals new opportunities. What tool do you use for listening?
💡 Example: "Mike Allton says social listening reveals new opportunities. What tool do you use for listening?"
Barry Schwartz emphasizes search intent over keywords. How do you uncover your audience's intent?
💡 Example: "Barry Schwartz emphasizes search intent over keywords. How do you uncover your audience's intent?"
According to Carla Johnson, innovation comes from curiosity. What are you curious about right now?
💡 Example: "According to Carla Johnson, innovation comes from curiosity. What are you curious about right now?"
Jason Falls says understanding your audience is everything. What is your best tip for audience research?
💡 Example: "Jason Falls says understanding your audience is everything. What is your best tip for audience research?"
According to Tamsen Webster, your message must make sense before it feels right. How do you test for clarity?
💡 Example: "According to Tamsen Webster, your message must make sense before it feels right. How do you test for clarity?"
Brian Solis says digital transformation starts with people. What skill do you think every marketer should learn?
💡 Example: "Brian Solis says digital transformation starts with people. What skill do you think every marketer should learn?"
According to Heidi Cohen, simplicity is the ultimate sophistication in marketing. Do you keep it simple?
💡 Example: "According to Heidi Cohen, simplicity is the ultimate sophistication in marketing. Do you keep it simple?"
To use these templates, select an insight relevant to your audience and pair it with a brief prompt for discussion. Make sure to tag or reference the expert if possible, and encourage members to share their perspectives or ask follow-up questions. Rotate topics to maintain freshness, and consider highlighting member responses in follow-up posts to deepen the conversation.
These templates are designed for all platforms. Adjust formatting for platform norms: use short paragraphs for LinkedIn, add images or poll options for Facebook, and keep intros tight for Twitter. Always tag the expert if allowed and monitor replies to foster respectful dialogue.
When crafting Expert AMA questions about Google algorithm updates, reference specific updates like 'Helpful Content' or 'Core Web Vitals.' For example, ask: 'How has the latest Google Helpful Content update changed your approach to on-page SEO in 2024?' This approach encourages experts to share up-to-date, actionable insights on SEO best practices in the fast-changing digital landscape.
To generate meaningful conversation, ask experts about their process for structuring A/B tests on platforms like Facebook Ads or TikTok Ads. For example: 'Can you walk us through how you select creative variables for A/B testing in Meta ad campaigns, and what metrics you prioritize for optimization?' This gets into the nuances of paid social testing unique to digital marketing.
Pose direct questions about specific attribution challenges. For instance: 'What multi-touch attribution models have you found most reliable for eCommerce brands running both email and Google Ads, and how do you address data discrepancies across platforms?' This pushes experts to share detailed, scenario-based advice relevant to digital marketers.
Ask targeted questions like: 'Which marketing automation platforms have streamlined your lead nurturing process for B2B clients, and can you share a workflow that saved your team significant time?' This invites experts to discuss industry-standard tools like HubSpot, Marketo, or Zapier and their practical applications.
Frame questions that reference programmatic-specific pain points such as inventory quality or data privacy. Example: 'What are your top strategies for mitigating ad fraud and ensuring brand safety when scaling programmatic display campaigns?' This ensures the AMA conversation is practical and deeply relevant to digital marketing professionals.
Encourage detailed storytelling by asking: 'Can you share a recent example where you improved landing page conversion rates through UX changes or copy optimization, and what measurable results did you achieve?' This prompts experts to provide specific, actionable CRO insights that community members can learn from and apply.
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