Need help sparking more engagement in your digital marketing community? Community challenges are a proven way to get members talking, sharing, and connecting. Discover plug-and-play challenge templates designed to energize your group and make participation easy.
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Community challenges tap into the natural human desire for achievement and recognition. By introducing fun or educational tasks, you give members a reason to interact, try new things, and share their progress. This creates a positive loop of participation and social proof, encouraging even hesitant members to join in.
For digital marketing communities, challenges can be especially powerful. They foster a sense of camaraderie among marketers, showcase diverse approaches, and help members learn from each other's strategies. The playful competition and light rewards motivate ongoing involvement, transforming passive observers into active contributors.
SEO Sprint Challenge: Try one new keyword research tool this week and share your favorite finding.
💡 Example: "SEO Sprint Challenge: Try one new keyword research tool this week and share your favorite finding."
Content Creators: Post your most creative headline for a blog post on digital trends. Vote for your favorites in the comments.
💡 Example: "Content Creators: Post your most creative headline for a blog post on digital trends. Vote for your favorites in the comments."
PPC Experiment: Run a split test on ad copy this week. Share your top performing variation with us.
💡 Example: "PPC Experiment: Run a split test on ad copy this week. Share your top performing variation with us."
Share your funniest digital marketing fail and what you learned from it. Most relatable story wins a shoutout.
💡 Example: "Share your funniest digital marketing fail and what you learned from it. Most relatable story wins a shoutout."
Social Media Snapshot: Post a screenshot of your most engaging post from last month and explain why it worked.
💡 Example: "Social Media Snapshot: Post a screenshot of your most engaging post from last month and explain why it worked."
Quick Win Challenge: Try a new automation tool and report back with your first impression.
💡 Example: "Quick Win Challenge: Try a new automation tool and report back with your first impression."
Email Marketers: Test a fresh subject line style this week. Share your open rate changes below.
💡 Example: "Email Marketers: Test a fresh subject line style this week. Share your open rate changes below."
Analytics Deep Dive: Pick one underused metric and track it daily. Tell us what you discover.
💡 Example: "Analytics Deep Dive: Pick one underused metric and track it daily. Tell us what you discover."
GIF Reaction Challenge: Reply with a GIF that describes your week in digital marketing.
💡 Example: "GIF Reaction Challenge: Reply with a GIF that describes your week in digital marketing."
Hashtag Hunt: Find a trending hashtag in your niche and share how you would use it in a campaign.
💡 Example: "Hashtag Hunt: Find a trending hashtag in your niche and share how you would use it in a campaign."
30-Minute Learning: Watch a digital marketing webinar and post one actionable takeaway.
💡 Example: "30-Minute Learning: Watch a digital marketing webinar and post one actionable takeaway."
Share your favorite Chrome extension for digital marketing productivity.
💡 Example: "Share your favorite Chrome extension for digital marketing productivity."
Copywriters: Rewrite this bland CTA to make it irresistible. Paste your version below!
💡 Example: "Copywriters: Rewrite this bland CTA to make it irresistible. Paste your version below!"
Budget Hack: Share a tip for stretching a small ad budget.
💡 Example: "Budget Hack: Share a tip for stretching a small ad budget."
Referral Challenge: Invite a friend to join our community this week and get a special badge.
💡 Example: "Referral Challenge: Invite a friend to join our community this week and get a special badge."
Finish the sentence: My 2024 digital marketing goal is...
💡 Example: "Finish the sentence: My 2024 digital marketing goal is..."
Tag a tool you cannot live without for campaign management.
💡 Example: "Tag a tool you cannot live without for campaign management."
Flash Poll: Which matters most for ROI - traffic, conversions, or retention? Explain your pick.
💡 Example: "Flash Poll: Which matters most for ROI - traffic, conversions, or retention? Explain your pick."
Share a screenshot of your analytics dashboard and one insight that surprised you.
💡 Example: "Share a screenshot of your analytics dashboard and one insight that surprised you."
Motivation Monday: What digital marketing win are you celebrating this week?
💡 Example: "Motivation Monday: What digital marketing win are you celebrating this week?"
Test a new social platform for your brand and share your first impressions.
💡 Example: "Test a new social platform for your brand and share your first impressions."
One Small Change: Update one landing page element and report your result.
💡 Example: "One Small Change: Update one landing page element and report your result."
Creative Brief: Share your favorite non-marketing source of inspiration for campaign ideas.
💡 Example: "Creative Brief: Share your favorite non-marketing source of inspiration for campaign ideas."
30-Day Streak: Share one digital marketing tip every day this month. Who is in?
💡 Example: "30-Day Streak: Share one digital marketing tip every day this month. Who is in?"
Flashback Friday: What was your first digital marketing job? Share a lesson you learned.
💡 Example: "Flashback Friday: What was your first digital marketing job? Share a lesson you learned."
Pick one trend for 2024 and predict how it will shape digital marketing.
💡 Example: "Pick one trend for 2024 and predict how it will shape digital marketing."
Book Club: Read a chapter from a marketing book and share your top insight.
💡 Example: "Book Club: Read a chapter from a marketing book and share your top insight."
Share a before and after of a recent campaign refresh.
💡 Example: "Share a before and after of a recent campaign refresh."
Tools Showdown: Vote for your favorite email marketing platform.
💡 Example: "Tools Showdown: Vote for your favorite email marketing platform."
Weekly Workflow: Describe one process you streamlined this week.
💡 Example: "Weekly Workflow: Describe one process you streamlined this week."
Campaign Makeover: Share a campaign you want feedback on. Community, offer one suggestion.
💡 Example: "Campaign Makeover: Share a campaign you want feedback on. Community, offer one suggestion."
Post a meme that perfectly sums up your week in digital marketing.
💡 Example: "Post a meme that perfectly sums up your week in digital marketing."
One Sentence Challenge: Describe your brand's USP in one sentence.
💡 Example: "One Sentence Challenge: Describe your brand's USP in one sentence."
Share a marketing podcast episode that inspired you recently.
💡 Example: "Share a marketing podcast episode that inspired you recently."
Designers: Post your best ad creative from this quarter for community feedback.
💡 Example: "Designers: Post your best ad creative from this quarter for community feedback."
Has anyone tried AI content tools this week? Share your experience and results.
💡 Example: "Has anyone tried AI content tools this week? Share your experience and results."
Growth Hack: Post one unconventional tactic you have used to boost followers.
💡 Example: "Growth Hack: Post one unconventional tactic you have used to boost followers."
Try a new format for your next post - carousel, video, or poll. Share how it performed.
💡 Example: "Try a new format for your next post - carousel, video, or poll. Share how it performed."
Monday Motivation: Share a quote that keeps you inspired in your digital marketing journey.
💡 Example: "Monday Motivation: Share a quote that keeps you inspired in your digital marketing journey."
One Tweak Challenge: Change one setting in your ad platform and report any difference in results.
💡 Example: "One Tweak Challenge: Change one setting in your ad platform and report any difference in results."
Appreciation Post: Tag a community member whose advice helped you this week.
💡 Example: "Appreciation Post: Tag a community member whose advice helped you this week."
To use these templates, simply copy and customize a challenge post to fit your brand or community theme. Post it at a time when your members are most active. Encourage everyone to participate by keeping the tasks simple and offering a fun reward or public shoutout. Invite members to share their results in the comments or a dedicated thread, and celebrate their efforts to maintain momentum.
These templates are designed for all platforms. Tailor your language for each platform's norms: use images or polls on Facebook, hashtags on Twitter, and Stories on Instagram. Always pin or feature your challenge post for visibility and engage with every participant to keep the energy high.
To create an A/B testing challenge, prompt your members to design two variants of a digital ad for the same campaign objective. Encourage them to share results such as CTR, impressions, and conversion rates after a set period. Facilitate group discussions on what elements led to better performance (e.g., headlines, images, CTAs). This helps members learn effective ad optimization strategies directly from their peers’ real-world experiments.
UGC challenges work well when you ask members to share examples of customer testimonials, case studies, or creative campaign assets they’ve secured from their own audiences. Provide a specific prompt, such as 'Share your most successful influencer partnership post,' and encourage participants to explain the digital strategy behind their content. Highlight top submissions and discuss techniques to ethically leverage UGC in digital marketing campaigns.
Set up a challenge where members share screenshots of recent email campaigns along with open rate metrics. Ask them to explain subject line tactics, segmentation strategies, and send time optimization. Facilitate peer feedback and suggestions, and consider featuring a ‘most improved open rate’ spotlight at the end of the challenge. This approach fosters actionable learning specific to email marketing.
Absolutely! Invite members to share interesting insights from their Google Analytics dashboards, such as unexpected traffic sources, bounce rate anomalies, or user flow revelations. Structure the challenge so each entry includes a screenshot (with sensitive data redacted) and a short analysis on how they adjusted their digital strategy based on the data. This fosters skill-building in analytics interpretation and decision-making.
Launch a ‘Keyword Ranking Sprint’ where members pick a low-competition keyword and share their progress in optimizing a blog post or landing page for that keyword over a week. Encourage updates on on-page optimization, backlink strategies, and SERP movement. Wrap up with a group discussion on what tactics worked best and lessons learned about ranking factors.
When running budget- or ROAS-focused challenges, remind members to share relative percentages or anonymized figures rather than sensitive budget details to maintain privacy. Emphasize sharing campaign objectives, creative strategies, targeting parameters, and results. Create a judgment-free space for discussing both successes and underperforming campaigns so everyone can benefit from honest, data-driven insights unique to paid digital marketing.
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