Never Run Out of Unpopular Opinion Post Ideas for Your Copywriting Community

Tired of the same old copywriting conversations that rarely spark real engagement? Our Unpopular Opinion templates are designed to ignite thoughtful debate and fresh perspectives in your community. Use these ready-to-go prompts to encourage respectful discussion and deeper connection among members.

Copywriting 41 Templates

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Why This Works

Unpopular Opinion posts tap into the human desire to share, defend, and challenge beliefs. By inviting members to voice less-common perspectives, you create space for meaningful dialogue and critical thinking. This approach also helps surface hidden expertise and alternative methods, giving your community a richer knowledge base.

Members feel valued when their unique viewpoints are welcomed, not shut down. When managed with respect and empathy, these discussions foster trust and community spirit, making everyone more likely to participate actively. The result is deeper engagement and a sense of belonging for both new and experienced copywriters.

41 Ready-to-Use Templates

1

Unpopular opinion: Long-form copy is overrated in most marketing campaigns. Agree or disagree?

πŸ’‘ Example: "Unpopular opinion: Long-form copy is overrated in most marketing campaigns. Agree or disagree?"

πŸ”΄ High Engagement Barrier πŸ‘€ Average #debate #longform #strategy
2

I think using humor in copy is risky and rarely pays off. What do you think?

πŸ’‘ Example: "I think using humor in copy is risky and rarely pays off. What do you think?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #humor #risk #question
3

Hot take: Most copywriting rules are meant to be broken. Anyone else feel this way?

πŸ’‘ Example: "Hot take: Most copywriting rules are meant to be broken. Anyone else feel this way?"

🟑 Medium Engagement Barrier πŸ‘€ Frequent #rules #hot take #discussion
4

I believe copywriters do not need a niche to succeed. Thoughts?

πŸ’‘ Example: "I believe copywriters do not need a niche to succeed. Thoughts?"

🟒 Low Engagement Barrier πŸ‘€ Lurker #niche #career #opinion
5

Unpopular opinion: Headlines are less important than calls to action. Agree?

πŸ’‘ Example: "Unpopular opinion: Headlines are less important than calls to action. Agree?"

🟑 Medium Engagement Barrier πŸ‘€ Average #headlines #CTA #debate
6

I think AI-generated copy will never replace human creativity. Change my mind.

πŸ’‘ Example: "I think AI-generated copy will never replace human creativity. Change my mind."

πŸ”΄ High Engagement Barrier πŸ‘€ Top #AI #creativity #discussion
7

I prefer passive voice in some sales copy. Anyone else?

πŸ’‘ Example: "I prefer passive voice in some sales copy. Anyone else?"

🟒 Low Engagement Barrier πŸ‘€ Lurker #writing style #sales #passive voice
8

Is it just me, or are testimonials overrated on landing pages?

πŸ’‘ Example: "Is it just me, or are testimonials overrated on landing pages?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #testimonials #landing page #debate
9

I rarely use power words and my copy still converts. Anyone agree?

πŸ’‘ Example: "I rarely use power words and my copy still converts. Anyone agree?"

🟒 Low Engagement Barrier πŸ‘€ Average #power words #conversion #practice
10

Unpopular opinion: Storytelling is not always the best approach for copywriting. Thoughts?

πŸ’‘ Example: "Unpopular opinion: Storytelling is not always the best approach for copywriting. Thoughts?"

🟑 Medium Engagement Barrier πŸ‘€ Frequent #storytelling #approach #debate
11

I believe short copy outperforms long copy in most cases. Prove me wrong.

πŸ’‘ Example: "I believe short copy outperforms long copy in most cases. Prove me wrong."

πŸ”΄ High Engagement Barrier πŸ‘€ Top #short copy #long copy #challenge
12

SEO-focused copy often sacrifices clarity. Agree or disagree?

πŸ’‘ Example: "SEO-focused copy often sacrifices clarity. Agree or disagree?"

🟑 Medium Engagement Barrier πŸ‘€ Average #SEO #clarity #opinion
13

I think writing daily is overrated for skill improvement. What do you think?

πŸ’‘ Example: "I think writing daily is overrated for skill improvement. What do you think?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #habits #skill #discussion
14

Unpopular opinion: Swiping other people's copy is just smart research. Agree?

πŸ’‘ Example: "Unpopular opinion: Swiping other people's copy is just smart research. Agree?"

πŸ”΄ High Engagement Barrier πŸ‘€ Frequent #swiping #research #debate
15

I do not believe in the power of urgency in copywriting. Anyone else?

πŸ’‘ Example: "I do not believe in the power of urgency in copywriting. Anyone else?"

🟒 Low Engagement Barrier πŸ‘€ Lurker #urgency #belief #practice
16

Does anyone else find the AIDA formula too restrictive?

πŸ’‘ Example: "Does anyone else find the AIDA formula too restrictive?"

🟑 Medium Engagement Barrier πŸ‘€ Average #AIDA #formulas #structure
17

I think brand voice is often overemphasized. Thoughts?

πŸ’‘ Example: "I think brand voice is often overemphasized. Thoughts?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #brand voice #debate #overrated
18

Unpopular opinion: Editing is less important than drafting. Agree or disagree?

πŸ’‘ Example: "Unpopular opinion: Editing is less important than drafting. Agree or disagree?"

🟑 Medium Engagement Barrier πŸ‘€ Average #editing #drafting #process
19

I rarely use data or stats in copy. Does anyone else skip them too?

πŸ’‘ Example: "I rarely use data or stats in copy. Does anyone else skip them too?"

🟒 Low Engagement Barrier πŸ‘€ Lurker #data #stats #practice
20

I believe copywriting awards do not matter for getting clients. Agree?

πŸ’‘ Example: "I believe copywriting awards do not matter for getting clients. Agree?"

🟑 Medium Engagement Barrier πŸ‘€ Average #awards #clients #career
21

Unpopular opinion: Templates make copy worse, not better. Your thoughts?

πŸ’‘ Example: "Unpopular opinion: Templates make copy worse, not better. Your thoughts?"

πŸ”΄ High Engagement Barrier πŸ‘€ Top #templates #quality #debate
22

I think most copywriters overuse jargon. Anyone else notice this?

πŸ’‘ Example: "I think most copywriters overuse jargon. Anyone else notice this?"

🟒 Low Engagement Barrier πŸ‘€ Average #jargon #language #industry
23

Does anyone else feel that emotional triggers are manipulative?

πŸ’‘ Example: "Does anyone else feel that emotional triggers are manipulative?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #emotions #triggers #ethics
24

I believe split testing headlines is a waste of time. Convince me otherwise.

πŸ’‘ Example: "I believe split testing headlines is a waste of time. Convince me otherwise."

πŸ”΄ High Engagement Barrier πŸ‘€ Frequent #split testing #headlines #debate
25

Unpopular opinion: Copywriting certifications are not valuable. Agree or disagree?

πŸ’‘ Example: "Unpopular opinion: Copywriting certifications are not valuable. Agree or disagree?"

🟑 Medium Engagement Barrier πŸ‘€ Average #certification #value #career
26

I think using exclamation points hurts credibility. Who agrees?

πŸ’‘ Example: "I think using exclamation points hurts credibility. Who agrees?"

🟒 Low Engagement Barrier πŸ‘€ Lurker #punctuation #credibility #style
27

Is it just me, or do swipe files lead to stale copy?

πŸ’‘ Example: "Is it just me, or do swipe files lead to stale copy?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #swipe files #originality #debate
28

Unpopular opinion: Most product descriptions do not need to be creative. Agree?

πŸ’‘ Example: "Unpopular opinion: Most product descriptions do not need to be creative. Agree?"

🟑 Medium Engagement Barrier πŸ‘€ Average #product description #creativity #discussion
29

I believe B2B copy should be more casual. What do you think?

πŸ’‘ Example: "I believe B2B copy should be more casual. What do you think?"

🟑 Medium Engagement Barrier πŸ‘€ Frequent #B2B #casual #opinion
30

I think most brand stories are unnecessary. Anyone else?

πŸ’‘ Example: "I think most brand stories are unnecessary. Anyone else?"

🟒 Low Engagement Barrier πŸ‘€ Lurker #brand story #value #debate
31

Unpopular opinion: Bullet points do not improve readability. Thoughts?

πŸ’‘ Example: "Unpopular opinion: Bullet points do not improve readability. Thoughts?"

🟑 Medium Engagement Barrier πŸ‘€ Average #bullet points #readability #discussion
32

I believe copywriting formulas stifle creativity. Agree or disagree?

πŸ’‘ Example: "I believe copywriting formulas stifle creativity. Agree or disagree?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #formulas #creativity #debate
33

I think being a generalist is better than being a specialist in copywriting. Thoughts?

πŸ’‘ Example: "I think being a generalist is better than being a specialist in copywriting. Thoughts?"

🟑 Medium Engagement Barrier πŸ‘€ Average #generalist #specialist #career
34

Unpopular opinion: Direct response copy is not always the best choice. Agree?

πŸ’‘ Example: "Unpopular opinion: Direct response copy is not always the best choice. Agree?"

🟑 Medium Engagement Barrier πŸ‘€ Frequent #direct response #choice #debate
35

I believe most copywriting advice is outdated. Anyone else feel this way?

πŸ’‘ Example: "I believe most copywriting advice is outdated. Anyone else feel this way?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #advice #outdated #industry
36

Unpopular opinion: Copy length is less important than message clarity. Agree?

πŸ’‘ Example: "Unpopular opinion: Copy length is less important than message clarity. Agree?"

🟑 Medium Engagement Barrier πŸ‘€ Average #length #clarity #discussion
37

I think most copywriting books do not offer much value. Who agrees?

πŸ’‘ Example: "I think most copywriting books do not offer much value. Who agrees?"

🟒 Low Engagement Barrier πŸ‘€ Lurker #books #value #learning
38

Is it just me, or does too much research kill creativity in copy?

πŸ’‘ Example: "Is it just me, or does too much research kill creativity in copy?"

🟑 Medium Engagement Barrier πŸ‘€ Irregular #research #creativity #process
39

Unpopular opinion: Copywriting should not always focus on selling. Thoughts?

πŸ’‘ Example: "Unpopular opinion: Copywriting should not always focus on selling. Thoughts?"

🟑 Medium Engagement Barrier πŸ‘€ Average #selling #focus #debate
40

I think following trends in copywriting is overrated. Anyone else agree?

πŸ’‘ Example: "I think following trends in copywriting is overrated. Anyone else agree?"

🟒 Low Engagement Barrier πŸ‘€ Average #trends #overrated #opinion
41

I believe editing should take longer than writing. Change my mind.

πŸ’‘ Example: "I believe editing should take longer than writing. Change my mind."

πŸ”΄ High Engagement Barrier πŸ‘€ Frequent #editing #process #challenge

How to Use These Templates

Select a template that fits your community’s vibe and current topics. Post it as a new thread or conversation starter. Clearly invite members to share their opinions or explain their reasoning. Monitor the discussion to ensure it remains constructive and on-topic. Feel free to adapt the wording or add specific examples to make the prompt even more relevant to your community’s interests.

Best Practices

  • βœ“ Frame opinions as conversation starters, not declarations.
  • βœ“ Encourage members to explain their viewpoints and reasoning.
  • βœ“ Actively moderate to maintain respect and civility.
  • βœ“ Acknowledge diverse perspectives in your replies.
  • βœ“ Highlight especially thoughtful or well-argued responses.

All Platforms Tips

For all platforms: Pin or highlight active Unpopular Opinion threads to boost visibility. Use polls or reactions to let members signal agreement or disagreement easily. On chat-based platforms, follow up with summary posts to keep the conversation going and recognize valuable contributions.

Frequently Asked Questions

How do I keep Unpopular Opinion posts constructive?

Frame prompts as invitations for discussion, not attacks. Remind members to explain their reasoning and engage respectfully.

What should I do if a discussion gets heated or disrespectful?

Step in quickly to remind members of community guidelines. Remove or edit comments if needed to maintain a safe space.

How often should I post Unpopular Opinion prompts?

Start with once a week and adjust based on engagement. Too many can overwhelm members, but regular prompts keep discussions fresh.

Can I adapt these templates for specific topics?

Absolutely. Tailor prompts to current trends, news, or ongoing community conversations for even higher relevance.

How can I encourage lurkers to participate?

Tag or message less-active members when posting, or use polls to lower the barrier to participation.

Is moderation really necessary for this content type?

Yes. Unpopular Opinion threads can spark strong feelings, so proactive moderation is key to keeping discussions respectful.

What is the best way to highlight thoughtful responses?

Reply to them directly, pin or feature top comments, and thank members for sharing well-reasoned views.

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