Tired of the same old copywriting conversations that rarely spark real engagement? Our Unpopular Opinion templates are designed to ignite thoughtful debate and fresh perspectives in your community. Use these ready-to-go prompts to encourage respectful discussion and deeper connection among members.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
Unpopular Opinion posts tap into the human desire to share, defend, and challenge beliefs. By inviting members to voice less-common perspectives, you create space for meaningful dialogue and critical thinking. This approach also helps surface hidden expertise and alternative methods, giving your community a richer knowledge base.
Members feel valued when their unique viewpoints are welcomed, not shut down. When managed with respect and empathy, these discussions foster trust and community spirit, making everyone more likely to participate actively. The result is deeper engagement and a sense of belonging for both new and experienced copywriters.
Unpopular opinion: Long-form copy is overrated in most marketing campaigns. Agree or disagree?
💡 Example: "Unpopular opinion: Long-form copy is overrated in most marketing campaigns. Agree or disagree?"
I think using humor in copy is risky and rarely pays off. What do you think?
💡 Example: "I think using humor in copy is risky and rarely pays off. What do you think?"
Hot take: Most copywriting rules are meant to be broken. Anyone else feel this way?
💡 Example: "Hot take: Most copywriting rules are meant to be broken. Anyone else feel this way?"
I believe copywriters do not need a niche to succeed. Thoughts?
💡 Example: "I believe copywriters do not need a niche to succeed. Thoughts?"
Unpopular opinion: Headlines are less important than calls to action. Agree?
💡 Example: "Unpopular opinion: Headlines are less important than calls to action. Agree?"
I think AI-generated copy will never replace human creativity. Change my mind.
💡 Example: "I think AI-generated copy will never replace human creativity. Change my mind."
I prefer passive voice in some sales copy. Anyone else?
💡 Example: "I prefer passive voice in some sales copy. Anyone else?"
Is it just me, or are testimonials overrated on landing pages?
💡 Example: "Is it just me, or are testimonials overrated on landing pages?"
I rarely use power words and my copy still converts. Anyone agree?
💡 Example: "I rarely use power words and my copy still converts. Anyone agree?"
Unpopular opinion: Storytelling is not always the best approach for copywriting. Thoughts?
💡 Example: "Unpopular opinion: Storytelling is not always the best approach for copywriting. Thoughts?"
I believe short copy outperforms long copy in most cases. Prove me wrong.
💡 Example: "I believe short copy outperforms long copy in most cases. Prove me wrong."
SEO-focused copy often sacrifices clarity. Agree or disagree?
💡 Example: "SEO-focused copy often sacrifices clarity. Agree or disagree?"
I think writing daily is overrated for skill improvement. What do you think?
💡 Example: "I think writing daily is overrated for skill improvement. What do you think?"
Unpopular opinion: Swiping other people's copy is just smart research. Agree?
💡 Example: "Unpopular opinion: Swiping other people's copy is just smart research. Agree?"
I do not believe in the power of urgency in copywriting. Anyone else?
💡 Example: "I do not believe in the power of urgency in copywriting. Anyone else?"
Does anyone else find the AIDA formula too restrictive?
💡 Example: "Does anyone else find the AIDA formula too restrictive?"
I think brand voice is often overemphasized. Thoughts?
💡 Example: "I think brand voice is often overemphasized. Thoughts?"
Unpopular opinion: Editing is less important than drafting. Agree or disagree?
💡 Example: "Unpopular opinion: Editing is less important than drafting. Agree or disagree?"
I rarely use data or stats in copy. Does anyone else skip them too?
💡 Example: "I rarely use data or stats in copy. Does anyone else skip them too?"
I believe copywriting awards do not matter for getting clients. Agree?
💡 Example: "I believe copywriting awards do not matter for getting clients. Agree?"
Unpopular opinion: Templates make copy worse, not better. Your thoughts?
💡 Example: "Unpopular opinion: Templates make copy worse, not better. Your thoughts?"
I think most copywriters overuse jargon. Anyone else notice this?
💡 Example: "I think most copywriters overuse jargon. Anyone else notice this?"
Does anyone else feel that emotional triggers are manipulative?
💡 Example: "Does anyone else feel that emotional triggers are manipulative?"
I believe split testing headlines is a waste of time. Convince me otherwise.
💡 Example: "I believe split testing headlines is a waste of time. Convince me otherwise."
Unpopular opinion: Copywriting certifications are not valuable. Agree or disagree?
💡 Example: "Unpopular opinion: Copywriting certifications are not valuable. Agree or disagree?"
I think using exclamation points hurts credibility. Who agrees?
💡 Example: "I think using exclamation points hurts credibility. Who agrees?"
Is it just me, or do swipe files lead to stale copy?
💡 Example: "Is it just me, or do swipe files lead to stale copy?"
Unpopular opinion: Most product descriptions do not need to be creative. Agree?
💡 Example: "Unpopular opinion: Most product descriptions do not need to be creative. Agree?"
I believe B2B copy should be more casual. What do you think?
💡 Example: "I believe B2B copy should be more casual. What do you think?"
I think most brand stories are unnecessary. Anyone else?
💡 Example: "I think most brand stories are unnecessary. Anyone else?"
Unpopular opinion: Bullet points do not improve readability. Thoughts?
💡 Example: "Unpopular opinion: Bullet points do not improve readability. Thoughts?"
I believe copywriting formulas stifle creativity. Agree or disagree?
💡 Example: "I believe copywriting formulas stifle creativity. Agree or disagree?"
I think being a generalist is better than being a specialist in copywriting. Thoughts?
💡 Example: "I think being a generalist is better than being a specialist in copywriting. Thoughts?"
Unpopular opinion: Direct response copy is not always the best choice. Agree?
💡 Example: "Unpopular opinion: Direct response copy is not always the best choice. Agree?"
I believe most copywriting advice is outdated. Anyone else feel this way?
💡 Example: "I believe most copywriting advice is outdated. Anyone else feel this way?"
Unpopular opinion: Copy length is less important than message clarity. Agree?
💡 Example: "Unpopular opinion: Copy length is less important than message clarity. Agree?"
I think most copywriting books do not offer much value. Who agrees?
💡 Example: "I think most copywriting books do not offer much value. Who agrees?"
Is it just me, or does too much research kill creativity in copy?
💡 Example: "Is it just me, or does too much research kill creativity in copy?"
Unpopular opinion: Copywriting should not always focus on selling. Thoughts?
💡 Example: "Unpopular opinion: Copywriting should not always focus on selling. Thoughts?"
I think following trends in copywriting is overrated. Anyone else agree?
💡 Example: "I think following trends in copywriting is overrated. Anyone else agree?"
I believe editing should take longer than writing. Change my mind.
💡 Example: "I believe editing should take longer than writing. Change my mind."
Select a template that fits your community’s vibe and current topics. Post it as a new thread or conversation starter. Clearly invite members to share their opinions or explain their reasoning. Monitor the discussion to ensure it remains constructive and on-topic. Feel free to adapt the wording or add specific examples to make the prompt even more relevant to your community’s interests.
For all platforms: Pin or highlight active Unpopular Opinion threads to boost visibility. Use polls or reactions to let members signal agreement or disagreement easily. On chat-based platforms, follow up with summary posts to keep the conversation going and recognize valuable contributions.
These templates are designed to encourage nuanced discussions around polarizing sales copy techniques such as urgency, scarcity, and FOMO. Use them to post statements like 'Scarcity tactics do more harm than good in long-term brand building' and invite your community to weigh in with their experiences and data. This approach often leads to lively, practical debates rooted in real-world copywriting outcomes.
To address sensitive topics like AI tools, try framing Unpopular Opinions with nuance, e.g., 'AI copy is better for brainstorming than for final drafts.' This encourages both sides—those who embrace and those who resist AI—to share their workflows, concerns about job security, and thoughts on creativity versus efficiency, while minimizing hostility.
When discussing long-form versus short-form, use templates that present strong, uncommon stances, e.g., 'Short-form copy is overrated for conversions.' Follow up by asking members to share split test results or client feedback, ensuring a data-driven thread rather than a one-sided rant. This keeps the discussion productive and diverse.
Absolutely. Use Unpopular Opinion templates to address tricky client scenarios like unrealistic requests: 'Clients who demand viral copy misunderstand the role of copywriting.' This invites members to swap client education strategies, set expectations, and share contract clauses, sparking practical conversations grounded in industry realities.
Post statements like, 'Not every piece of copy needs a direct CTA to be effective,' and encourage the group to share exceptions, case studies, or client briefs that break the mold. This approach leverages the templates to foster advanced-level discussion among experienced copywriters and helps newcomers understand the nuances of industry best practices.
Modify the templates to address sector-specific beliefs, such as 'Welcome emails should never hard-sell' or 'SaaS onboarding copy should avoid technical jargon.' By targeting niche topics, you encourage specialists in those areas to share results, positioning statements, and sector-specific challenges, which deepens engagement and value for the community.
Skool · Circle · Mighty Networks