Tired of the same old copywriting conversations that rarely spark real engagement? Our Unpopular Opinion templates are designed to ignite thoughtful debate and fresh perspectives in your community. Use these ready-to-go prompts to encourage respectful discussion and deeper connection among members.
Get personalized templates for your community in seconds
Unpopular Opinion posts tap into the human desire to share, defend, and challenge beliefs. By inviting members to voice less-common perspectives, you create space for meaningful dialogue and critical thinking. This approach also helps surface hidden expertise and alternative methods, giving your community a richer knowledge base.
Members feel valued when their unique viewpoints are welcomed, not shut down. When managed with respect and empathy, these discussions foster trust and community spirit, making everyone more likely to participate actively. The result is deeper engagement and a sense of belonging for both new and experienced copywriters.
Unpopular opinion: Long-form copy is overrated in most marketing campaigns. Agree or disagree?
π‘ Example: "Unpopular opinion: Long-form copy is overrated in most marketing campaigns. Agree or disagree?"
I think using humor in copy is risky and rarely pays off. What do you think?
π‘ Example: "I think using humor in copy is risky and rarely pays off. What do you think?"
Hot take: Most copywriting rules are meant to be broken. Anyone else feel this way?
π‘ Example: "Hot take: Most copywriting rules are meant to be broken. Anyone else feel this way?"
I believe copywriters do not need a niche to succeed. Thoughts?
π‘ Example: "I believe copywriters do not need a niche to succeed. Thoughts?"
Unpopular opinion: Headlines are less important than calls to action. Agree?
π‘ Example: "Unpopular opinion: Headlines are less important than calls to action. Agree?"
I think AI-generated copy will never replace human creativity. Change my mind.
π‘ Example: "I think AI-generated copy will never replace human creativity. Change my mind."
I prefer passive voice in some sales copy. Anyone else?
π‘ Example: "I prefer passive voice in some sales copy. Anyone else?"
Is it just me, or are testimonials overrated on landing pages?
π‘ Example: "Is it just me, or are testimonials overrated on landing pages?"
I rarely use power words and my copy still converts. Anyone agree?
π‘ Example: "I rarely use power words and my copy still converts. Anyone agree?"
Unpopular opinion: Storytelling is not always the best approach for copywriting. Thoughts?
π‘ Example: "Unpopular opinion: Storytelling is not always the best approach for copywriting. Thoughts?"
I believe short copy outperforms long copy in most cases. Prove me wrong.
π‘ Example: "I believe short copy outperforms long copy in most cases. Prove me wrong."
SEO-focused copy often sacrifices clarity. Agree or disagree?
π‘ Example: "SEO-focused copy often sacrifices clarity. Agree or disagree?"
I think writing daily is overrated for skill improvement. What do you think?
π‘ Example: "I think writing daily is overrated for skill improvement. What do you think?"
Unpopular opinion: Swiping other people's copy is just smart research. Agree?
π‘ Example: "Unpopular opinion: Swiping other people's copy is just smart research. Agree?"
I do not believe in the power of urgency in copywriting. Anyone else?
π‘ Example: "I do not believe in the power of urgency in copywriting. Anyone else?"
Does anyone else find the AIDA formula too restrictive?
π‘ Example: "Does anyone else find the AIDA formula too restrictive?"
I think brand voice is often overemphasized. Thoughts?
π‘ Example: "I think brand voice is often overemphasized. Thoughts?"
Unpopular opinion: Editing is less important than drafting. Agree or disagree?
π‘ Example: "Unpopular opinion: Editing is less important than drafting. Agree or disagree?"
I rarely use data or stats in copy. Does anyone else skip them too?
π‘ Example: "I rarely use data or stats in copy. Does anyone else skip them too?"
I believe copywriting awards do not matter for getting clients. Agree?
π‘ Example: "I believe copywriting awards do not matter for getting clients. Agree?"
Unpopular opinion: Templates make copy worse, not better. Your thoughts?
π‘ Example: "Unpopular opinion: Templates make copy worse, not better. Your thoughts?"
I think most copywriters overuse jargon. Anyone else notice this?
π‘ Example: "I think most copywriters overuse jargon. Anyone else notice this?"
Does anyone else feel that emotional triggers are manipulative?
π‘ Example: "Does anyone else feel that emotional triggers are manipulative?"
I believe split testing headlines is a waste of time. Convince me otherwise.
π‘ Example: "I believe split testing headlines is a waste of time. Convince me otherwise."
Unpopular opinion: Copywriting certifications are not valuable. Agree or disagree?
π‘ Example: "Unpopular opinion: Copywriting certifications are not valuable. Agree or disagree?"
I think using exclamation points hurts credibility. Who agrees?
π‘ Example: "I think using exclamation points hurts credibility. Who agrees?"
Is it just me, or do swipe files lead to stale copy?
π‘ Example: "Is it just me, or do swipe files lead to stale copy?"
Unpopular opinion: Most product descriptions do not need to be creative. Agree?
π‘ Example: "Unpopular opinion: Most product descriptions do not need to be creative. Agree?"
I believe B2B copy should be more casual. What do you think?
π‘ Example: "I believe B2B copy should be more casual. What do you think?"
I think most brand stories are unnecessary. Anyone else?
π‘ Example: "I think most brand stories are unnecessary. Anyone else?"
Unpopular opinion: Bullet points do not improve readability. Thoughts?
π‘ Example: "Unpopular opinion: Bullet points do not improve readability. Thoughts?"
I believe copywriting formulas stifle creativity. Agree or disagree?
π‘ Example: "I believe copywriting formulas stifle creativity. Agree or disagree?"
I think being a generalist is better than being a specialist in copywriting. Thoughts?
π‘ Example: "I think being a generalist is better than being a specialist in copywriting. Thoughts?"
Unpopular opinion: Direct response copy is not always the best choice. Agree?
π‘ Example: "Unpopular opinion: Direct response copy is not always the best choice. Agree?"
I believe most copywriting advice is outdated. Anyone else feel this way?
π‘ Example: "I believe most copywriting advice is outdated. Anyone else feel this way?"
Unpopular opinion: Copy length is less important than message clarity. Agree?
π‘ Example: "Unpopular opinion: Copy length is less important than message clarity. Agree?"
I think most copywriting books do not offer much value. Who agrees?
π‘ Example: "I think most copywriting books do not offer much value. Who agrees?"
Is it just me, or does too much research kill creativity in copy?
π‘ Example: "Is it just me, or does too much research kill creativity in copy?"
Unpopular opinion: Copywriting should not always focus on selling. Thoughts?
π‘ Example: "Unpopular opinion: Copywriting should not always focus on selling. Thoughts?"
I think following trends in copywriting is overrated. Anyone else agree?
π‘ Example: "I think following trends in copywriting is overrated. Anyone else agree?"
I believe editing should take longer than writing. Change my mind.
π‘ Example: "I believe editing should take longer than writing. Change my mind."
Select a template that fits your communityβs vibe and current topics. Post it as a new thread or conversation starter. Clearly invite members to share their opinions or explain their reasoning. Monitor the discussion to ensure it remains constructive and on-topic. Feel free to adapt the wording or add specific examples to make the prompt even more relevant to your communityβs interests.
For all platforms: Pin or highlight active Unpopular Opinion threads to boost visibility. Use polls or reactions to let members signal agreement or disagreement easily. On chat-based platforms, follow up with summary posts to keep the conversation going and recognize valuable contributions.
Frame prompts as invitations for discussion, not attacks. Remind members to explain their reasoning and engage respectfully.
Step in quickly to remind members of community guidelines. Remove or edit comments if needed to maintain a safe space.
Start with once a week and adjust based on engagement. Too many can overwhelm members, but regular prompts keep discussions fresh.
Absolutely. Tailor prompts to current trends, news, or ongoing community conversations for even higher relevance.
Tag or message less-active members when posting, or use polls to lower the barrier to participation.
Yes. Unpopular Opinion threads can spark strong feelings, so proactive moderation is key to keeping discussions respectful.
Reply to them directly, pin or feature top comments, and thank members for sharing well-reasoned views.