Need help sparking quick, fun engagement in your copywriting community? Our This or That templates make it easy to get members involved with playful, low-pressure prompts. Use these ready-made ideas to drive spontaneous participation and keep your group lively.
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This or That content is highly effective because it lowers the barrier to participation. By offering only two options, members can quickly respond without overthinking, making it ideal for busy or hesitant users. The casual and playful nature of these prompts also encourages even lurkers to join in, creating a sense of belonging and shared experience.
In copywriting communities, these posts tap into members' creativity and preferences, allowing them to share their opinions on familiar topics. This not only boosts engagement but helps community managers identify trends, interests, and potential discussion starters for deeper conversations later.
Short copy or long copy - which do you prefer for landing pages?
💡 Example: "Short copy or long copy - which do you prefer for landing pages?"
Headline first or intro first - how do you start a new project?
💡 Example: "Headline first or intro first - how do you start a new project?"
Writing in the morning or at night - when are you most creative?
💡 Example: "Writing in the morning or at night - when are you most creative?"
Client work or personal projects - what excites you more?
💡 Example: "Client work or personal projects - what excites you more?"
Persuasive or informative copy - which do you enjoy writing?
💡 Example: "Persuasive or informative copy - which do you enjoy writing?"
Editing on screen or on paper - what works best for you?
💡 Example: "Editing on screen or on paper - what works best for you?"
Start with a blank page or use a template - what's your go-to?
💡 Example: "Start with a blank page or use a template - what's your go-to?"
Work in silence or with music - how do you focus?
💡 Example: "Work in silence or with music - how do you focus?"
Short sentences or long sentences - what feels more natural?
💡 Example: "Short sentences or long sentences - what feels more natural?"
Brainstorm alone or with others - what sparks your creativity?
💡 Example: "Brainstorm alone or with others - what sparks your creativity?"
Copywriting for web or print - which do you prefer?
💡 Example: "Copywriting for web or print - which do you prefer?"
Product descriptions or email copy - what's more fun to write?
💡 Example: "Product descriptions or email copy - what's more fun to write?"
Work from home or in an office - where do you write best?
💡 Example: "Work from home or in an office - where do you write best?"
Coffee or tea - what fuels your writing sessions?
💡 Example: "Coffee or tea - what fuels your writing sessions?"
Draft fast or edit as you go - what's your style?
💡 Example: "Draft fast or edit as you go - what's your style?"
Write with pen or keyboard - what do you reach for first?
💡 Example: "Write with pen or keyboard - what do you reach for first?"
First draft or final polish - which do you enjoy more?
💡 Example: "First draft or final polish - which do you enjoy more?"
Writing for brands or individuals - what is your favorite?
💡 Example: "Writing for brands or individuals - what is your favorite?"
Research-heavy or quick turnaround - which projects do you prefer?
💡 Example: "Research-heavy or quick turnaround - which projects do you prefer?"
Write solo or co-write - how do you like to collaborate?
💡 Example: "Write solo or co-write - how do you like to collaborate?"
Social media posts or blog articles - what do you enjoy more?
💡 Example: "Social media posts or blog articles - what do you enjoy more?"
Direct response or brand storytelling - what do you love to write?
💡 Example: "Direct response or brand storytelling - what do you love to write?"
Bullet points or paragraphs - which structure do you use most?
💡 Example: "Bullet points or paragraphs - which structure do you use most?"
Formal or casual tone - what do you prefer writing in?
💡 Example: "Formal or casual tone - what do you prefer writing in?"
Write for fun or for profit - what motivates you most?
💡 Example: "Write for fun or for profit - what motivates you most?"
Creative freedom or strict guidelines - what helps you thrive?
💡 Example: "Creative freedom or strict guidelines - what helps you thrive?"
New clients or repeat clients - who do you love working with?
💡 Example: "New clients or repeat clients - who do you love working with?"
Brain dump or outline first - how do you start your draft?
💡 Example: "Brain dump or outline first - how do you start your draft?"
Write headlines last or first - what is your habit?
💡 Example: "Write headlines last or first - what is your habit?"
Tight deadlines or flexible schedules - what drives your best work?
💡 Example: "Tight deadlines or flexible schedules - what drives your best work?"
Write for B2B or B2C - where do you shine?
💡 Example: "Write for B2B or B2C - where do you shine?"
Draft in Word or Google Docs - what's your tool of choice?
💡 Example: "Draft in Word or Google Docs - what's your tool of choice?"
Metaphors or similes - which do you use more often?
💡 Example: "Metaphors or similes - which do you use more often?"
Write in bursts or steady sessions - what fits your style?
💡 Example: "Write in bursts or steady sessions - what fits your style?"
Self-edit or use a proofreader - how do you polish your work?
💡 Example: "Self-edit or use a proofreader - how do you polish your work?"
Quick drafts or careful planning - what leads to your best copy?
💡 Example: "Quick drafts or careful planning - what leads to your best copy?"
Sell benefits or features - what is your top focus?
💡 Example: "Sell benefits or features - what is your top focus?"
Write for love or for challenge - what gets you started?
💡 Example: "Write for love or for challenge - what gets you started?"
Proof your work right away or wait a day - how do you review?
💡 Example: "Proof your work right away or wait a day - how do you review?"
Write with outlines or wing it - what is your planning style?
💡 Example: "Write with outlines or wing it - what is your planning style?"
Big ideas or small tweaks - where do your strengths lie?
💡 Example: "Big ideas or small tweaks - where do your strengths lie?"
To use these templates, simply copy and paste a prompt into your community feed or group. Add a short intro if you wish, like 'Time for a quick choice!' or 'Let us know your pick!'. You can schedule posts regularly or use them to break the ice during quieter periods. Encourage members to explain their choices for added depth, but keep the main question light and easy to answer. Rotate topics to keep things fresh and relevant to all copywriters, from beginners to pros.
Since these prompts work on all platforms, be mindful of each platform's post format. Use clear formatting on forums, add an eye-catching emoji on chat apps, or pair with a relevant image on social media for extra engagement. Always monitor responses to keep the tone friendly and inclusive.
To engage your community with relevant scenarios, frame your 'This or That' prompts around real copywriting debates—for example, 'Do you prefer crafting persuasive long-form sales pages or concise, punchy ad copy?' This encourages members to discuss strategy, skill sets, and results, which are highly relevant to copywriters.
Absolutely! Niche-specific prompts like 'Do you find more creative freedom in B2B white papers or B2C landing pages?' allow members to share insights from their areas of expertise and compare the unique challenges of each niche.
Feature prompts comparing popular industry tools (e.g., 'Do you rely more on Grammarly for grammar or Hemingway for readability?') to foster discussion about workflow preferences, software limitations, and productivity hacks specific to copywriters.
Pose questions like 'Do you prefer writing in a conversational tone or a formal one when tackling client briefs?' This invites the community to share strategies for adapting voice to different audiences, a key skill in copywriting.
Acknowledge that both approaches have merits and encourage respectful debate. For example: 'Do you lean towards direct response copywriting for instant conversions, or brand storytelling for long-term engagement?' Remind members to back up their opinions with examples and client results.
Definitely. Use prompts like 'Do you prefer charging clients a fixed project rate or billing hourly?' This addresses real-life copywriter challenges and opens up valuable discussions about pricing strategies, client management, and industry standards.
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