Tired of seeing the same copywriting myths spread in your community? These Myth Buster templates are designed to spark informative discussions and give your members the facts they crave. Make your group the go-to place for clarity and expertise.
Plan your content calendar and auto-post to Skool, Circle, or Mighty Networks
Myth Buster content taps into our natural curiosity and skepticism. When you challenge popular misconceptions, you invite members to reflect on what they know and engage in meaningful dialogue. This approach positions your community as a trustworthy, educational space where facts take center stage.
These posts also encourage participation from all experience levels. Members can share their thoughts, research, and experiences, which strengthens community bonds and boosts engagement. By providing reliable sources, you foster trust and raise the overall standard of discussion in the group.
Myth: Long copy always converts better. What are your thoughts on this? Here is what studies show.
π‘ Example: "Myth: Long copy always converts better. What are your thoughts on this? Here is what studies show."
True or false: Good copy sells itself without design help. Why do you agree or disagree?
π‘ Example: "True or false: Good copy sells itself without design help. Why do you agree or disagree?"
Many believe using jargon makes copy sound expert. What does the research actually say?
π‘ Example: "Many believe using jargon makes copy sound expert. What does the research actually say?"
Myth: The more adjectives, the better the copy. Can you share why this might not be true?
π‘ Example: "Myth: The more adjectives, the better the copy. Can you share why this might not be true?"
Do you think copywriting is just about writing catchy headlines? Let us bust this myth with facts.
π‘ Example: "Do you think copywriting is just about writing catchy headlines? Let us bust this myth with facts."
Myth: Copywriting is only needed for ads. What other areas benefit from great copy?
π‘ Example: "Myth: Copywriting is only needed for ads. What other areas benefit from great copy?"
Some say anyone can write copy with no training. Is this accurate? Let's discuss the facts.
π‘ Example: "Some say anyone can write copy with no training. Is this accurate? Let's discuss the facts."
Myth: Using big words makes your copy stronger. Do you agree or disagree?
π‘ Example: "Myth: Using big words makes your copy stronger. Do you agree or disagree?"
Does copy really need to rhyme or use alliteration to be memorable? What does research say?
π‘ Example: "Does copy really need to rhyme or use alliteration to be memorable? What does research say?"
Myth: Only extroverts succeed in copywriting. Can introverts thrive too?
π‘ Example: "Myth: Only extroverts succeed in copywriting. Can introverts thrive too?"
Some believe AI will replace copywriters soon. What is your take on this myth?
π‘ Example: "Some believe AI will replace copywriters soon. What is your take on this myth?"
Myth: All great copy follows strict grammar rules. When is it okay to break them?
π‘ Example: "Myth: All great copy follows strict grammar rules. When is it okay to break them?"
Is it true that copywriters must be native English speakers to succeed?
π‘ Example: "Is it true that copywriters must be native English speakers to succeed?"
Some say testimonials are pointless in copy. What does the evidence suggest?
π‘ Example: "Some say testimonials are pointless in copy. What does the evidence suggest?"
Myth: Copywriting is just about selling products. What other goals does copy serve?
π‘ Example: "Myth: Copywriting is just about selling products. What other goals does copy serve?"
Do all successful copywriters have formal writing degrees? Share your opinions.
π‘ Example: "Do all successful copywriters have formal writing degrees? Share your opinions."
Myth: Using 'you' in copy is unprofessional. Fact or fiction?
π‘ Example: "Myth: Using 'you' in copy is unprofessional. Fact or fiction?"
Some claim only flashy copy grabs attention. What strategies actually work?
π‘ Example: "Some claim only flashy copy grabs attention. What strategies actually work?"
Myth: Editing is less important than writing the first draft. Thoughts?
π‘ Example: "Myth: Editing is less important than writing the first draft. Thoughts?"
Is it true that all copywriting must follow the same formulas? Let us know your experience.
π‘ Example: "Is it true that all copywriting must follow the same formulas? Let us know your experience."
Myth: Copywriting is only for extroverts or salespeople. What's your view?
π‘ Example: "Myth: Copywriting is only for extroverts or salespeople. What's your view?"
Some say only big brands need professional copywriters. Do you agree?
π‘ Example: "Some say only big brands need professional copywriters. Do you agree?"
Myth: Good copy always has to be short. Can longer copy ever work better?
π‘ Example: "Myth: Good copy always has to be short. Can longer copy ever work better?"
Is passive voice always a bad thing in copywriting? Share your experiences.
π‘ Example: "Is passive voice always a bad thing in copywriting? Share your experiences."
Some believe only creative people can write copy. Fact or myth?
π‘ Example: "Some believe only creative people can write copy. Fact or myth?"
Myth: Copywriting is just about clever wordplay. What else matters?
π‘ Example: "Myth: Copywriting is just about clever wordplay. What else matters?"
Is it true that copywriting does not require research? Why or why not?
π‘ Example: "Is it true that copywriting does not require research? Why or why not?"
Myth: Headlines are less important than body copy. What does evidence suggest?
π‘ Example: "Myth: Headlines are less important than body copy. What does evidence suggest?"
Some say copywriting is about tricking people. How do you define ethical copy?
π‘ Example: "Some say copywriting is about tricking people. How do you define ethical copy?"
Myth: Copywriting is a solo job. How does teamwork play a role?
π‘ Example: "Myth: Copywriting is a solo job. How does teamwork play a role?"
Is using emotion in copy always manipulative? Let's discuss different viewpoints.
π‘ Example: "Is using emotion in copy always manipulative? Let's discuss different viewpoints."
Do only native speakers write effective copy? What does your experience show?
π‘ Example: "Do only native speakers write effective copy? What does your experience show?"
Myth: Copywriting is all about being funny. What other tones work well?
π‘ Example: "Myth: Copywriting is all about being funny. What other tones work well?"
Some say copywriting is outdated in the age of video. Do you agree or disagree?
π‘ Example: "Some say copywriting is outdated in the age of video. Do you agree or disagree?"
Myth: Only agencies hire copywriters. What other paths have you seen?
π‘ Example: "Myth: Only agencies hire copywriters. What other paths have you seen?"
Is it true that copywriting is easy money for everyone? What is your experience?
π‘ Example: "Is it true that copywriting is easy money for everyone? What is your experience?"
Myth: Copywriting is just about words, not strategy. Agree or disagree?
π‘ Example: "Myth: Copywriting is just about words, not strategy. Agree or disagree?"
Some believe you do not need to test copy. What are the risks of skipping testing?
π‘ Example: "Some believe you do not need to test copy. What are the risks of skipping testing?"
Myth: More exclamation points means more excitement. What does research show?
π‘ Example: "Myth: More exclamation points means more excitement. What does research show?"
Is it true that copywriting is all about selling things people do not need?
π‘ Example: "Is it true that copywriting is all about selling things people do not need?"
Myth: Once a copy is written, it is done. Why is ongoing optimization important?
π‘ Example: "Myth: Once a copy is written, it is done. Why is ongoing optimization important?"
Do you need to be a natural storyteller to be a copywriter? What do you think?
π‘ Example: "Do you need to be a natural storyteller to be a copywriter? What do you think?"
To use these templates, simply copy and paste them as new posts in your community. Customize the myth or prompt to fit current conversations or popular trends. Always respond to comments to encourage further discussion and share additional resources when needed. Rotate different templates throughout the month to keep content fresh and members engaged.
For all platforms, keep posts concise and visually clear. Use bold or bullet points to highlight the myth versus the facts, and always include a question or CTA to prompt engagement. Monitor replies and moderate respectfully to maintain a constructive tone.
Use Myth Buster prompts that directly address popular but misleading ideas, such as 'Emotional words alone guarantee conversions.' Present the myth, ask members for real-world results, and provide industry-backed insights showing that emotional triggers work best when paired with audience research and offer relevance.
Frame your Myth Buster as 'Long-form copy always outperforms short-form' or vice versa. Encourage members to share A/B test results, client objections, and niche-specific experiences to highlight that copy length effectiveness depends on context, product complexity, and audience intent.
Acknowledge the sensitivity of the topic by setting clear community guidelines. Use Myth Buster prompts like 'AI can fully replace creative copywriters' and encourage members to share nuanced experiences, such as where AI excels (e.g., product descriptions) and where human insight is irreplaceable (e.g., brand storytelling).
Target myths like 'Changing a button color will double your conversions' or 'Including a guarantee always increases trust.' Provide context on CRO (Conversion Rate Optimization) best practices, and encourage members to share split test outcomes and case studies to separate fact from fiction.
Create prompts such as 'Rewriting a competitorβs copy is legal if I change the wording.' Explain the nuances of copyright law, fair use, and the ethical standards in copywriting. Invite legal experts or experienced members to clarify gray areas and share best practices for original content.
Use highly specific myths, such as 'Technical audiences donβt respond to emotional appeals' or 'B2B copy should avoid storytelling.' Encourage advanced members to contribute case studies or campaign data showing how emotional resonance and storytelling drive results even in technical or B2B contexts.
Skool Β· Circle Β· Mighty Networks