Tired of dull copywriting chats that fizzle out fast? Spark curiosity and connection with copywriting Guessing Games. Our ready-to-use templates make it simple to invite playful engagement and keep your community buzzing.
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Guessing Games tap into our natural curiosity and love of friendly competition. By presenting members with clever clues about copywriting concepts, famous ads, or industry facts, you invite them to participate without pressure. The low barrier to entry encourages even shy members to join in, fostering connection and laughter.
This content type works because it transforms learning and sharing into a fun, interactive experience. Members are more likely to remember insights and feel a sense of accomplishment when they correctly guess an answer. Plus, the playful format builds positive associations with your community, making members more likely to return and engage again.
Guess the brand: This famous slogan is 'Just do it.' Who is it?
💡 Example: "Guess the brand: This famous slogan is 'Just do it.' Who is it? (Answer: Nike)"
Can you name the copywriting formula with Attention, Interest, Desire, Action?
💡 Example: "Can you name the copywriting formula with Attention, Interest, Desire, Action? (Answer: AIDA)"
Which punctuation mark is essential for a call to action?
💡 Example: "Which punctuation mark is essential for a call to action? (Answer: Exclamation point)"
Guess the year: When was the term 'copywriter' first used in print?
💡 Example: "Guess the year: When was the term 'copywriter' first used in print? (Answer: 1911)"
Fill in the blank: 'The best copy is ______.'
💡 Example: "Fill in the blank: 'The best copy is clear.' or 'The best copy is concise.'"
Which famous copywriter wrote 'Ogilvy on Advertising'?
💡 Example: "Which famous copywriter wrote 'Ogilvy on Advertising'? (Answer: David Ogilvy)"
Guess the outcome: Does a question or a statement get more clicks in email subject lines?
💡 Example: "Guess the outcome: Does a question or a statement get more clicks in email subject lines? (Answer: Questions often get more clicks)"
Which word is proven to increase conversions: free, new, or guaranteed?
💡 Example: "Which word is proven to increase conversions: free, new, or guaranteed? (Answer: Free)"
Guess the missing word: 'Copy is not written. Copy is ______.'
💡 Example: "Guess the missing word: 'Copy is not written. Copy is assembled.' (Answer: assembled - Eugene Schwartz)"
What animal is used in the classic ad 'They laughed when I sat down at the ______'?
💡 Example: "What animal is used in the classic ad 'They laughed when I sat down at the ______'? (Answer: piano)"
Guess the product: 'Melts in your mouth, not in your hand.'
💡 Example: "Guess the product: 'Melts in your mouth, not in your hand.' (Answer: M&Ms)"
Which is better for copy: short sentences or long sentences?
💡 Example: "Which is better for copy: short sentences or long sentences? (Answer: Short sentences)"
Can you guess which headline formula uses numbers?
💡 Example: "Can you guess which headline formula uses numbers? (Answer: Listicles, e.g. '7 Ways to...')"
Guess the missing word: 'Benefit over ______.'
💡 Example: "Guess the missing word: 'Benefit over feature.'"
Which famous copywriter said 'The consumer is not a moron. She is your wife.'?
💡 Example: "Which famous copywriter said 'The consumer is not a moron. She is your wife.'? (Answer: David Ogilvy)"
Guess the acronym: PAS stands for Problem, Agitation, and ______.
💡 Example: "Guess the acronym: PAS stands for Problem, Agitation, and Solution."
Which comes first in AIDA: Interest or Attention?
💡 Example: "Which comes first in AIDA: Interest or Attention? (Answer: Attention)"
Guess the brand: 'Finger lickin' good.'
💡 Example: "Guess the brand: 'Finger lickin' good.' (Answer: KFC)"
Fill in the blank: 'Copywriting is selling with ______.'
💡 Example: "Fill in the blank: 'Copywriting is selling with words.'"
Guess the copy hack: What should you put in a headline to increase curiosity?
💡 Example: "Guess the copy hack: What should you put in a headline to increase curiosity? (Answer: A question or a surprising fact)"
Which emotion is most persuasive in copy: fear, anger, or joy?
💡 Example: "Which emotion is most persuasive in copy: fear, anger, or joy? (Answer: Fear)"
Guess the ad legend: Who created the Rolls Royce 'At 60 miles an hour...' headline?
💡 Example: "Guess the ad legend: Who created the Rolls Royce 'At 60 miles an hour...' headline? (Answer: David Ogilvy)"
True or false: Longer copy always converts better than short copy.
💡 Example: "True or false: Longer copy always converts better than short copy. (Answer: False)"
What is the main goal of a headline?
💡 Example: "What is the main goal of a headline? (Answer: Get the reader to read the next line)"
Guess the missing word: 'Copywriting is both an art and a ______.'
💡 Example: "Guess the missing word: 'Copywriting is both an art and a science.'"
Which copywriting principle focuses on the reader, not the writer?
💡 Example: "Which copywriting principle focuses on the reader, not the writer? (Answer: You-first writing)"
What does the 'S' in USP stand for?
💡 Example: "What does the 'S' in USP stand for? (Answer: Selling)"
Guess the copy term: Writing for search engines is called ______.
💡 Example: "Guess the copy term: Writing for search engines is called SEO copywriting."
Which ad platform is often called 'pay per click'?
💡 Example: "Which ad platform is often called 'pay per click'? (Answer: Google Ads)"
Can you guess the most overused word in ad copy?
💡 Example: "Can you guess the most overused word in ad copy? (Answer: Free)"
Guess the copy tool: What analyzes headline effectiveness?
💡 Example: "Guess the copy tool: What analyzes headline effectiveness? (Answer: Headline Analyzer)"
Which color is said to boost CTA button clicks?
💡 Example: "Which color is said to boost CTA button clicks? (Answer: Red)"
Fill in the blank: 'Features tell, ______ sell.'
💡 Example: "Fill in the blank: 'Features tell, benefits sell.'"
What is the most important word in copywriting?
💡 Example: "What is the most important word in copywriting? (Answer: You)"
Guess the emotion: What do you want your headline to spark?
💡 Example: "Guess the emotion: What do you want your headline to spark? (Answer: Curiosity)"
Which copywriting formula starts with 'Attention' and ends with 'Action'?
💡 Example: "Which copywriting formula starts with 'Attention' and ends with 'Action'? (Answer: AIDA)"
Guess the ad: 'Think Different.' Which company?
💡 Example: "Guess the ad: 'Think Different.' Which company? (Answer: Apple)"
Which comes first in a sales letter: headline or CTA?
💡 Example: "Which comes first in a sales letter: headline or CTA? (Answer: Headline)"
Guess the missing word: 'Always start with the ______ in mind.'
💡 Example: "Guess the missing word: 'Always start with the reader in mind.'"
What is the main purpose of a testimonial in copy?
💡 Example: "What is the main purpose of a testimonial in copy? (Answer: Build trust)"
Guess the brand: 'Because you're worth it.'
💡 Example: "Guess the brand: 'Because you're worth it.' (Answer: L'Oreal)"
Pick a template and post it as a new thread or in your daily chat. Customize the clues to match your members' interests or current discussions. After a few guesses roll in, share the answer and encourage conversation around it. Rotate between different guessing formats to keep things fresh. Be sure to tag or highlight members who participate to build momentum.
These templates are designed for all platforms. On forums, use them as standalone threads or in daily engagement posts. On chat-based platforms, drop a Guessing Game as a quick, fun prompt during lulls. On social media, use stories, polls, or comments. Always follow up with the answer and tag active participants to maximize visibility.
To engage your copywriting community, craft Guessing Game posts around identifying or completing copy using frameworks such as AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitation, Solution). For example, post a headline and let members guess which stage of AIDA it represents, or share a snippet missing a ‘Desire’ section and challenge members to fill it in. This reinforces theoretical knowledge through interactive fun.
Use anonymized or partially redacted famous ad copy, taglines, or email subject lines in your Guessing Game posts. Ask members to guess the brand, the copywriting principle used, or even the next line. This not only tests industry awareness, it sparks discussions on why certain copy works, making the learning highly practical and relevant.
Always anonymize and paraphrase real client work or campaigns if you use them. Focus on the underlying technique or structure rather than direct quotes. For example, describe the scenario and ask members to guess which copywriting approach best fits, or provide a genericized version of the copy. This respects confidentiality and intellectual property while facilitating learning.
Absolutely! Present two versions of a CTA and ask which is more compelling and why. You can also share a piece of copy with the CTA missing, prompting members to submit their best version. Discussing responses will help members refine their CTA craft—a crucial copywriting skill.
Create Guessing Game posts where members deduce which platform a piece of copy is meant for, based on its length, tone, and structure. For instance, ask whether a given headline works better for a Google Ad or a Facebook post, or challenge members to identify platform-specific constraints at play. This sharpens adaptability and platform fluency.
Design scenarios where members guess solutions to typical copywriting hurdles—like the best way to start a piece when stuck, or how to reinterpret a vague brief. Alternatively, share an ambiguous client brief and ask members to guess the intended target audience or desired tone. Debrief these games with expert tips, fostering practical problem-solving skills.
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